down town Venture Labs presents Startup Week 2024 Day 3

Assam down town University’s Day 3 featured a workshop on "Branding and Advertising for Startups." The session was led by Mr. Ritu Raj Phukan, founder of Pencil Design Studio, specialising in marketing communications through content, graphic design, and animation.

The event began with a formal felicitation of Mr. Phukan by Prof. Sunandan Baruah, CEO of dtVL. Mr. Phukan shared his expertise in creating unique concepts and designs to strengthen brand identity and increase market visibility for businesses of all sizes. The event provided an in-depth look at branding and advertising tactics geared for startups, advising participants on how to create a unique brand identity and use successful advertising approaches to increase awareness. Case studies from his own client portfolio, which illustrated effective branding strategies, were used by Mr. Phukan to enhance the discussion.

The interactive session encouraged active participation, as attendees engaged in a dynamic discussion with Mr. Phukan, asking questions and sharing ideas.