Course Overview

To develop an understanding of the underlying concepts, strategies and issues involved in managing the marketing efforts of products and services of business organizations

Course Outcomes

• Formulate a marketing plan that will meet the needs or goals of a business or organization
• Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs
• Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets

Course Overview

The Accounting for Managers course describes how accounting transactions are compiled into financial statements and how information about company performance can be extracted from those statements.

Course Outcomes

• To prepare and evaluate the accuracy of the various books of accounts and the financial statements.
• To Prepare and evaluate the accuracy of the various books of accounts and the financial statements.
• To make the students acquaint with the Depreciation accounting.
• To understand the various methods of ratio analysis.
• To help the students to prepare and analyse the nature of budget and budgetary control

Course Overview

Managerial Economics is an essential field of study that bridges the gap between economic theory and business decision-making. This course provides students with a comprehensive understanding of economic principles and how they can be applied to solve real-world business problems. It equips aspiring managers and entrepreneurs with the analytical tools and frameworks necessary to make informed and strategic choices in a competitive market environment.

Course Outcomes

• Understand the concept of managerial economics and should be able to use the mentioned economic concepts in taking business decisions
• Understand production function and the related concepts as mentioned in the syllabus in taking decisions in the appropriate field
• Differentiate various types of costs and should be able to do their analysis and take decisions based on it
• Determine price in different market conditions and should be able to use theories of profit in business decision making
• Understand the utility of National Income Accounting concepts in taking managerial decisions

Course Overview

In this course, the students will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate employee as it is for the manager. This course is designed to teach them the fundamentals of management as they are practiced today

Course Outcomes

• The students will be able to understand the concepts related to Business.
• The students will be able to demonstrate the roles, skills and functions of management.
• The students will be able to analyze effective application of managerial knowledge to diagnose and solve organizational problems and develop optimal managerial decisions.
• The students will be able to define, explain and describe the various theories of management & their implications.
• The students will be able to define, explain and describe various approaches to management

Course Overview

The literature review and research gap analysis course equip students with essential skills to conduct comprehensive literature reviews and identify research gaps. They will learn to critically assess and synthesize research from various sources. By the end of the course, students will be precisely able to understand the research process.

Course Outcomes

• Students will be able to describe research processes.
• Students will be able to accomplish a literature review
• Students will be able to describe the Research Gap.
• Students will be able to formulate citations, references, and bibliography.
• Students will be able to prepare a literature review for the selected research topic.

Course Overview

Fundamentals of statistics is the study of using data to make numerical conjectures about problems. It involves the collection, organization and representation of numerical data, the calculation of elementary probability, and the application of various rules and distributions to measure and infer patterns and relationships in data1. Statistics also uses set operations, counting, permutations, and combinations to analyze sample spaces and outcomes.

Course Outcomes

• Students will have basic knowledge of Statistical methods
• Students will gain the knowledge of organizing & Cleaning of Data
• Students will be able to gain the Analytical Skill concept
• Students will be able to acquire the knowledge of basic Data Analysis Procedure for day-to-day use

Course Overview

Society increasingly demands ethical and social responsibility. This course provides an ethical dimension to the conduct of contemporary commerce. Although ethics exist independently of the law, legislative and common law developments are increasingly imposing higher standards of commercial morality. This course examines the conceptual basis of ethical behaviour and the increasing attempts by the law to prescribe ethical behaviour. The course uses a case studies approach.

Course Outcomes

• • To implement and follow various law in workplace
• • Generate awareness and mobilize the human resource to abide law as applicable in the business scenario as well as in work place
• • Prepare various documents for contract and agreement as per the law applicable.
• • Implement and follow corporate social responsibility and help the organization grow along with it.

Course Overview

Managerial Economics is an essential field of study that bridges the gap between economic theory and business decision-making. This course provides students with a comprehensive understanding of economic principles and how they can be applied to solve real-world business problems. It equips aspiring managers and entrepreneurs with the analytical tools and frameworks necessary to make informed and strategic choices in a competitive market environment

Course Outcomes

• Understand the concept of managerial economics and should be able to use the mentioned economic concepts in taking business decisions.
• Understand production function and the related concepts as mentioned in the syllabus in taking decisions in the appropriate field.
• Differentiate various types of costs and should be able to do their analysis and take decisions based on it.
• Determine price in different market conditions and should be able to use theories of profit in business decision making
• Understand the utility of national income accounting in taking managerial decisions.

Course Overview

With this course, students will become familiar with process of research. In this course, students will also learn how to identify research gap through literature reviews. Students will acquire the knowledge of developing research problems.

Course Outcomes

• 1) Students will be able to describe research processes.
• 2) Students will be able to accomplish a literature review.
• 3) Students will be able to describe the Research Gap
• 4) Students will be able to formulate citations, references, and bibliography.

Course Overview

This course serves as an introduction to the fundamental principles of management and business organization, offering students a comprehensive overview of key concepts, theories, and practices that are essential in the modern business world. The primary objective of this course is to equip students with the knowledge and skills necessary to understand how businesses are structured, managed, and operated. It also aims to develop critical thinking and problem-solving abilities, as well as an awareness of ethical and social responsibility in the business context.

Course Outcomes

• The students will be able to understand the concepts related to Business
• The students will be able to demonstrate the roles, skills and functions of management
• The Students will be able to solve organisational problems.
• The students will be able to define, explain and describe the various theories of management & their implications

Course Overview

A MOOC is an online course with the option of free and open registration, a publicly-shared curriculum, and open-ended outcomes

Course Outcomes

• Different types and styles of MOOCs
• Key aspects of content authoring and pedagogy
• A variety of methods for grading, assessment and certification

Course Overview

Upon completion of this course, students will have a comprehensive understanding of the basic functions of Human Resource Management, its scenario in India, and the various aspects of staffing, compensation management, and human resource development. They will also be aware of global trends and challenges in HRM, enabling them to apply their knowledge in diverse organizational contexts.

Course Outcomes

• The students will be able to explain the basic functions of Human Resource Management and concept of Human Resource Planning
• The students will be able to demonstrate the implications of job analysis and job evaluation
• The students will be able to understand and analyse the various elements of staffing.
• The students will be able to define, explain and describe the concept and need of compensation management.
• The students will be able to understand the concept of Human Resource Development and applicability of recent trends in HRM in different sectors .

Course Overview

Upon completion of this course, students will be acquainted with various tools and techniques used in financial management, gain knowledge of financial statements components, and develop the skills to analyze and interpret financial information for managerial decision-making. They will also be familiar with techniques in cash, inventory, and receivables management, understand sources and uses of finance, and be able to evaluate capital expenditure decisions. The course will prepare students to address contemporary issues in financial management and apply their knowledge in real-world scenarios.

Course Outcomes

• Will know the functions and responsibilities of the finance department.
• Able to identify the various sources of financing the long and short term financial needs of a business entity.
• Use the mathematical tools and techniques for understanding the financial position of an entity.
• Analyse the impact of time value of money on investments and capital decisions.
• Analyse the day to day requirement of funds for better decision making

Course Overview

MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit

Course Outcomes

Course Overview

Upon completion of this course, students will possess a solid understanding of cost concepts, costing techniques, and decision-making tools in cost accounting. They will be equipped with the skills to analyze and control costs in both manufacturing and service businesses. Additionally, students will be familiar with contemporary issues in cost and management accounting, enabling them to apply their knowledge in dynamic business environments.

Course Outcomes

• Analyze, apply, and demonstrate the tools of cost management, including the preparation of cost sheets
• Demonstrate effective control in material cost through optimized purchase procedures and inventory management.ent
• Select and apply the most suitable costing method for different business scenarios.
• Apply variance analysis in standard costing, understand marginal costing principles.
• Understand the accounts, reasons, and needs for reconciliation, and applying various methods for accurate alignm

Course Overview

Upon completion of this course, students will have a comprehensive understanding of organizational behaviour, its various models, and the key factors influencing individual and group behaviour in an organizational context. They will be equipped with the knowledge and skills to analyze, interpret, and effectively manage human behaviour in diverse organizational settings.

Course Outcomes

• Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
• Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.
• Analyze the complexities associated with management of the group behavior in the organization.
• Demonstrate how the organizational behavior can integrate in understanding the motivation (why) behind behavior of people in the organization.
• Learn and accept and embrace in working with different people from different cultural and diverse background in the workplace.

Course Overview

Upon completion of this course, students will appreciate the essential complementarity between values and skills, understand the significance of sustained happiness and prosperity, and develop a holistic perspective towards life and profession. They will be equipped to apply universal human values in ethical conduct, trustful interactions, and mutually enriching relationships. The course will foster a deep understanding of the interconnectedness of human existence with nature, leading to a balanced and fulfilling life.

Course Outcomes

• Acquire a comprehensive understanding of the contemporary need, guidelines, content, and processes involved in Value Education.
• Explore self-exploration mechanisms, emphasizing 'Natural Acceptance,' and evaluate human aspirations for Continuous Happiness and Prosperity.
• Understand the co-existence of 'I' and the body, implement programs for Sanyam and Swasthya, and analyze foundational values in human relationships.
• Recognize the role of harmony in the family, interpret values like Trust and Respect, and visualize a universal harmonious order extending from the family to the world.
• Integrate a holistic understanding of interconnectedness in nature, recognize implications on professional ethics, and develop competence for a universal human order and eco-friendly production systems.

Course Overview

Upon completion of this course, students will have the ability to understand the principles and practices of Production Management, study the different phases of Operations Management, acquire knowledge of productivity, learn about production planning and design, and comprehend the principles of Total Quality Management. They will be well-equipped to apply these concepts in real-world scenarios and contribute effectively to the efficient functioning of production and operations in diverse industries.

Course Outcomes

• Understanding the different roles of production and operations management.
• Awareness of different strategies for improving productivity.
• Analyze and understand product design.
• Learn about manufacturing process

Course Overview

Upon completion of this course, students will have a broad understanding of research methodology, including the theory of science and both qualitative and quantitative research methods. They will enhance critical thinking skills through literature review in various domains and develop competencies in planning, conducting, evaluating, and presenting research projects. The hands-on mini-research project will provide practical experience, and the course will instill a strong foundation in research ethics and responsible conduct.

Course Outcomes

• 1. Students will have basic knowledge of Research methods.
• 2. Students will gain the knowledge of Research Methodology.
• 3. Students will be able to gain the Skill questionnaire development. Students will be able to acquire theknowledgeofbasicReport/dissertationProcedure.

Course Overview

Upon completion of this course, students will have a deep understanding of the concept of professional development, theories of development, and sustainable development issues. They will be equipped to utilize past knowledge for effective implementation, develop an integrated approach for implementation, and demonstrate a strong commitment to social responsibility. Additionally, students will enhance their professional skills and talent to face and overcome challenges in the business environment, fostering transformative change in communities when taking up their responsibilities.

Course Outcomes

• 1. Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses.
• 2. Develop analytical and research ability as management professional who can be more efficient and innovative in practice.
• 3. Gather knowledge about various development concepts and the theories of development.
• 4. Encourage the students towards Non-traditional thinking.
• 5. Effectively communicate scientific and technical knowledge in a professional manner.

Course Overview

1. To understand the strategy of human resource development and career planning. 2. To know the concept of training and development. 3. To learn about the training evaluation. 4. To understand about the ROI Analysis of Training Programme. 5. To understand about training strategy for organizational growth

Course Outcomes

• The students will be able to understand the strategy of human resource development and career planning
• The students will be able to know the concept of training and development.
• The students will be able to learn about the training evaluation and apply in the work environment.
• The students will be able to use ROI Analysis for various training Programme
• The students will be able to use training strategy for organizational growth.

Course Overview

Advertising – its meaning, definition and functions; advertising as an element of marketing mix; Types of advertising – institutional, industrial, political etc.

Course Outcomes

• • Understand the concept of advertising and its use in its different forms.
• • Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
• • Utilize his/her creativity and should be able to develop and design various elements of an advertisement
• • Understand the importance of sales management in an organization and should be able to take decisions related to sales management.
• • Understand types and qualities of sales people and should be able to utilize it for becoming a good salesperson and should be able to take decisions in the related field.

Course Overview

Developing the Entrepreneurial Plan: Environmental assessment; Preparation for new venture, marketing research for new ventures, financial preparation Entrepreneurial ventures, developing an effective business plan

Course Outcomes

• • understand Entrepreneurship and its perspective
• • analyze opportunities for new venture creation
• • understand Strategic planning process for new venture
• • Understand management of succession 7 family business.

Course Overview

With this course, students will become familiar with process of research. In this course, students will also learn how to identify research gap through literature reviews. Students will acquire the knowledge of developing research problems.

Course Outcomes

• Students will be able to describe research processes.
• Students will be able to describe the Research Gap.
• Students will be able to formulate citations, references, and bibliography.
• Students will be able to prepare a literature review for the selected research topic.

Course Overview

The course emphasizes portfolio management as a dynamic process in which the concepts from security analysis are factored into the dynamics of strategic and tactical investment decision-making criteria. This course is designed to teach the fundamentals of investments along with the analysis and strategies to become successful investor. It will start from the investment introduction to the performance Evaluation of securities and portfolio. To understand deeper how market works, students will be taught the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also persist how investment in securities market is evaluated based on Fundamental and Technical analysis

Course Outcomes

• To introduce the students to the various avenues of investment for optimal utilization of funds.
• To impart knowledge on risk and return tradeoff for managing investments for achieving optimal return
• To familiarize with SEBI and its working procedure.
• To provide insights on valuation of shares and bonds.

Course Overview

Manpower Planning and Performance Management is a comprehensive course designed to equip students with the essential knowledge and skills to effectively manage an organization's workforce while optimizing performance and productivity. This course delves into the principles, techniques, and best practices involved in strategic manpower planning and performance evaluation, ensuring that students can contribute significantly to their organization's success in a rapidly evolving business landscape

Course Outcomes

• The students will be able to understand the strategy of the manpower resource planning
• The students will be able to know the tools of analyzing wok and design jobs.
• The students will be able to learn about the concept and need of appraising and managing performance
• The students will be able to various performance management process for the employee development.
• The students will be able to understand about E-HRM and International HRM.

Course Overview

The primary objective of a consumer behaviour syllabus is to provide students with a comprehensive understanding of the psychological, social and cultural factors that influence consumer-decision making processes. It develops an understanding of various influences on consumers from friends and family, reference groups and society in general.

Course Outcomes

• To explain the concept of consumer behaviour and describe the consumer research process.
• To analyse the decision-making process.
• To assess consumer motivation and personality.
• To evaluate the psychological and social influence on consumer behaviour
• To impart the knowledge of consumer attitude

Course Overview

Risk Management is a highly valued discipline and eagerly sought after by organizations that are heavily regulated, requiring high resiliency, that deal with environmental, health and safety issues, involved in project management, insurance, financial services and also within the public sector.

Course Outcomes

• To familiarize the students with various nature of risks.
• To Demonstrate risk assessment and risk response methods and techniques
• To provide the students with the knowledge of risk associated with Corporate Governance
• To provide the students with concepts of credit risk management.
• To provide the students with the knowledge of Enterprise risk management

Course Overview

Indian banking is the lifeline of the nation and its people. Banking has helped in developing the vital sectors of the economy and usher in a new dawn of progress on the Indian horizon. Entry of Joint stock banks and development of Cooperative movement have taken over a good deal of business. The Indian Banking System, Cooperative banks exist side by side with commercial banks and play a supplementary role in providing need-based finance, especially for agricultural along with some small industries and self-employment driven activities. Insurance is one of the ways that businesses and individuals reduce the financial impact of a risk occurring – by paying a premium to an insurance company, the risk is in effect transferred from the client to the insurer. Insurance is a means of protection from financial loss. It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss. An entity which provides insurance is known as an insurer, insurance company, insurance carrier or underwriter

Course Outcomes

• Explain risk management in insurance and understanding of the insurance mechanism.
• Determine the loss exposures of properties, human lives, business operations, and the financial consequences because of the occurrence of a loss.
• Apply the knowledge of current information, models, and techniques and practices in all of the major business disciplines.
• To make them aware about basic terminology in Banking and Insurance. Demonstrate the techniques of banking and insurance in real time scenarios.

Course Overview

The main objective of this paper is to make the student aware about the various laws applicable to banks and the various practices prevalent in the banking industry. 2. To acquaint the students with the basic principles and tools of Banking and Insurance Law 3. To enable the students to understand the role of Banking and Insurance Law in development of the economy of the Nation.

Course Outcomes

• Understand the legal framework of Banking Operations
• Understand the aspects of functioning and regulatory framework of Banking and Insurance Companies
• Understand the law relating to securities , supervision , ethics and corporate governance.
• Understand the legal aspects of insurance operations.
• Obtain an overview of the liquidity ratio governing the banking system

Course Overview

This course will help the students to work effectively, demonstrate employability skills and a commitment towards professionalism. It will also help the students to analyze and synthesize information related to business environment and to facilitate evaluation of strategic alternatives. This course is inter-disciplinary and based on utilization of business resources employing traditional means of approach, conducive for individual and societal growth & development.

Course Outcomes

• Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses
• Develop analytical and research ability as management professional who can be more efficient and innovative in practice.
• Gather knowledge about various development concepts and the theories of development.
• Encourage the students towards Non-traditional thinking.
• Effectively communicate scientific and technical knowledge in a professional manner.

Course Overview

The literature review and research gap analysis course equip students with essential skills to conduct comprehensive literature reviews and identify research gaps. They will learn to critically assess and synthesize research from various sources. By the end of the course, students will be precisely able to understand the research process.

Course Outcomes

• 1) Students will be able to describe research processes.
• 2) Students will be able to accomplish a literature review.
• 3) Students will be able to accomplish a literature review.
• 4) Students will be able to formulate citations, references, and bibliography

Course Overview

The course will cover general concerns in research ethics as well as research ethics issues that may be specific to the candidate's own research. The general topics covered in the form of lectures are: Academic integrity including plagiarism, self-plagiarism. Research data and result bias, manipulation, and fabrication.

Course Outcomes

• To be able to describe and apply ethics in social science research.
• To acquire an overview of important issues in research ethics, like responsibility for research, ethical vetting, and scientific misconduct.
• To acquire skills of presenting arguments and results of ethical inquiries.
• To acquire knowledge on publication ethics and misconduct.

Course Overview

• To provide information pertaining to business, corporate and global reforms taking place globally and familiarizing the students to new formats of the market. • To acquaint the students with knowledge of disaster management to handle critical situations through practical application of strategies of control and prevention. • To outline and illustrate how the market for corporate strategy and control is related to corporate governance and help students relate their knowledge of India context to emerging trends of the global world. • To develop learning and analytical skill of the students to solve business cases and provide Strategic Solutions

Course Outcomes

• Understand the importance of strategy making in business and should be able to set business goals
• Understand factors and components of business environment and take business decisions based on environmental factors
• Use proper technique in analysis the business environment
• Analyze the competition and its underlying factors in an industry
• Identify the need of the business and should be able to take the proper strategy for the benefit of the business.

Course Overview

1. To understand the foundation concepts of operation research 2. To know about the concept of transportation and Transshipment Problems 3. To learn about assignment Model as a Particular Case of Transportation Model

Course Outcomes

• The students will be understand the foundation concepts of operation research
• The students will be able to understand the concept of transportation problems.
• The students will be able to use assignment model as a particular case of transportation problem
• The students will be able to understand the game theory
• The students will be able to use the concept of program evaluation.

Course Overview

To introduce students to the basic functions of the Sales Force and Distribution Channels management with the goal of capitalisation of the efficiency and effectiveness of the organization’s revenue-generating limb. The purpose of the course is to develop an understanding of concepts, which are helpful in designing sound programs for organizing and managing the sales force. And distribution channels.

Course Outcomes

• Understand the concept, role, importance, and various aspects related to sales management, personal selling, and distribution system.
• Take decisions regarding issues related to organizing, selecting, and developing of the sales force.
• Utilize his/her creativity and should be able to develop and design various techniques for controlling and evaluating sales efforts.
• Able to design the Distribution channel.
• Able to evaluate and manage Channel Conflicts.

Course Overview

A massive open online course (MOOC) is a free web-based distance learning program that is designed for large numbers of geographically dispersed students. A MOOC may be patterned on a college or university course or be less structured.

Course Outcomes

• More effective peer-to-peer learning and online mentoring.
• Technology components that go into a MOOC and platforms.
• Decide assesment strategy and level of assesment

Course Overview

Massive Open Online Courses (MOOCs) are free online courses available for anyone to enroll. MOOCs provide an affordable and flexible way to learn new skills, advance your career and deliver quality educational experiences at scale.

Course Outcomes

• Costs and resource management of a MOOC
• Technology components that go into a MOOC and platforms
• A variety of methods for grading, assessment and certification

Course Overview

This course is designed to enhance the ability to undertake research, critical thinking, and excellent communication.

Course Outcomes

• Understand the difference between high-quality and low-quality journal
• Learn how to define a research question (and motivate it both in practical and theoretical relevance)
• Analyze data, e.g., has to take a particular approach to analyzing the data justification for the analysis
• Working with the literature (combining two streams of research), engage with the basic components of a theory
• Learn how to collect data, how to conduct interviews, how to analyse data.

Course Overview

Practical insights into managing financial distress and restructuring in corporate scenarios and implement ERM strategies, fostering skills to identify, assess, and manage risks for informed decision-making in organizational contexts

Course Outcomes

• • To assess a firm's environment, governance, and strategy, covering aspects like the business environment, operational structure, and financial structure.
• • To provide students with practical insights into managing financial distress and restructuring in corporate scenarios
• • To implement ERM strategies, fostering skills to identify, assess, and manage risks for informed decision-making in organizational contexts
• • To understand the reasons, benefits, and costs associated with these financial restructuring strategies, enabling them to navigate corporate expansion effectively
• • To understand leasing, including its types and evaluation from lessor and lessee viewpoints

Course Overview

This course provides a comprehensive examination of risk management principles within the banking and insurance industry. Students will explore various types of risks, regulatory frameworks, tools, and strategies used by banking and insurance professionals to identify, assess, and mitigate risks. This course provides a detailed examination of risk management practices within the and advanced risk management tools used by banks to navigate the dynamic financial landscape. The course will cover a range of topics, including insurance product design, underwriting, claims management, and regulatory considerations

Course Outcomes

• 1. Analyze underwriting risks, pricing risks, operational risks, reputational risks, investment risks in insurance. Examine credit risk, market risk, operational risk, liquidity risk, reputational risk, regulatory, and compliance risk in banking
• 2. Understand the principles governing insurance product design and be able to evaluate the impact of product design on risk exposure. Analyze the role of risk evaluation in the process of insurance product formation and identify future trends in the domain of insurance product design and development.
• 3. Describe the claims handling processes in insurance and be able to evaluate loss mitigation strategies. Assess the role of technology in claims management.
• 4. Analyze the role of regulatory bodies in the banking sector. Evaluate the impact of Basel III on banking risk management.
• 5. Identify and assess operational risks in banking. Evaluate internal controls and risk mitigation strategies

Course Overview

This particular paper provides the basic concepts, definitions and terms related to income Tax, Corporate Tax along with the determination of the residential status of an individual and scope of Total income. Basic knowledge of direct and indirect taxation including GST and CENVAT along with deductions and exemptions applicable are included in order to acquaint the students with the basic concept of income tax and computation of corporate tax liability

Course Outcomes

• Understanding of Basic Income Tax Concepts:
• Proficiency in Corporate Taxation:
• Knowledge of Tax Planning Strategies
• Expertise in Central Excise and Cenvat
• Comprehensive Understanding of Goods and Services Tax (GST):

Course Overview

The course aims at exposing the students to the global business activities, marketing in international business and global forces transforming the international business today. The course would develop a general perspective about managing international business both in operational as well as strategic context.

Course Outcomes

• Define international marketing and its differences from domestic marketing.
• Understand the global marketing landscape by analysing PESTEL, SWOT, balance of payments, and trade barriers.
• Apply strategic thinking to justify market entry decisions in international contexts, considering size, language, competition, and stability.
• Evaluate how distribution channels, logistics, and order processing impact international marketing effectiveness.
• Integrate knowledge for an international marketing plan with clear goals, combining sales promotions, public relations, and advertising.

Course Overview

Learn about personality, morale and motivation and leadership and its importance in an organization

Course Outcomes

• Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
• Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization
• Analyse the complexities associated with the management of the group behavior in the organization.
• Demonstrate how the organizational behavior can integrate into understanding the motivation (why) behind the behavior of people in the organization.
• To teach them to learn and accept and embrace working with different people from different cultural and diverse backgrounds in the workplace

Course Overview

A comprehensive understanding of the differences between goods and services marketing, enabling students to distinguish key characteristics and strategies unique to each domain.

Course Outcomes

• Recognizing distinctions between goods and services marketing.
• Comprehending the process through which value is generated in service enterprises.
• Acquiring knowledge and mapping consumer responses in service purchasing scenarios.
• Grasping the concept of quality, as well as the processes for measurement and implementation in services.
• Recognizing variations in marketing concerns such as demand management and advertising.

Course Overview

The course explores the creation and management of start-up businesses. It concentrates on initial strategy, location, financing, staffing, daily activities controls and taxes. Students develop a business plan for a start-up business. This course evaluates the necessary qualities and characteristics of the successful entrepreneurial profile. It helps students recognize and determine the steps necessary to design and develop a startup for-profit business and to open and operate a small business enterprise. It describes the basic forms of small business ownership and identifies the necessary skills and competencies needed by an entrepreneur .

Course Outcomes

• • Understand Entrepreneurship and its perspective
• • Analyze opportunities for new venture creation
• • Understand Strategic planning process for new venture
• • Understand the global opportunities for entrepreneurs
• • Developing the Entrepreneurial Plan

Course Overview

This specialization course delves into the intricate realm of Compensation Management, exploring its conceptual framework, theories, policies, and practical applications within

Course Outcomes

• Understand the various theories and policies related to wages and compensation
• Develop an understanding of the concepts of job descriptions, pay grades, performance based payments, evaluation methods, and pay systems
• compensation packages
• Understand the bonus structures and implement innovative wage incentives
• objectives.

Course Overview

(IT) in the banking and insurance industry, focusing on its impact on operations, customer service, risk management, and strategic decision-making. The course will cover emerging technologies, digital transformation, and the challenges and opportunities faced by banks and insurance companies in the digital age.

Course Outcomes

• 1. Articulate a comprehensive understanding of the historical and current role of IT in the banking and insurance industry. Assess the integration of IT in core insurance systems and its impact on operational efficiency
• 2. Analyze the impact of digital transformation in the banking and insurance sector
• 3. Address cybersecurity concerns and ensure compliance with privacy regulations in the banking and insurance sector. Understand the applications of blockchain technology in insurance, particularly in claims processing
• 4. Formulate IT strategies that enhance customer engagement, retention, and overall satisfaction.
• 5. Anticipate and assess the impact of emerging technologies on the future of the banking and insurance industry.

Course Overview

The Course will include the concept of industrial relations and its importance. The scenario of IR in India. The different concepts related to industrial relations such as collective bargaining and dispute. The origin of Trade union in India and its various elements. The course will also provide knowledge on different laws on labour and social security in India.

Course Outcomes

• To learn about the conceptual framework of Industrial Relations
• To learn the concept of grievances and its implication on the organization
• To learn about Trade Union and its evolution etc
• To learn different Labour Laws.
• To learn about the social securities law governing the Indian Organization

Course Overview

Massive Open Online Courses (MOOCs) are free online courses available for anyone to enroll. MOOCs provide an affordable and flexible way to learn new skills, advance your career and deliver quality educational experiences at scale.

Course Outcomes