Master of Business Administration (Industry Integrated)

2 Years Master Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills, 6+ months of industry integration via immersive internship and projects, 4+ diverse career tracks for holistic success, 50+ Masterclasses by industry experts/ celebrities.
  • Trained academicians with relevant industry experience will deliver and train industry-integrated programs in non-conventional classrooms.
  • In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
  • 60:30:10 Learner engagement ratio of practice, instructions, and experiential learning.
  • Incorporation of ICT tools (such as Padlet and Mentimeter) for constructive learner engagement.

Industry-Academia Collaboration

Programme Details

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2 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
Minimum 50% in

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The MBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to meet the business needs of an organization that is more volatile, uncertain, complex, and ambiguous (VUCA) in nature. This programme is segregated into three categories of learning: 40% on Domain Knowledge, 30% on Enabling Skills, and 30% on Life Skills in order to inculcate the five attributes - Deep Thinking, Self Knowledge, Holistic Learning, Communication, and Problem-Solving in an aspirant.

  • To develop the professional competence for interdisciplinary and larger ideas through which jobs and businesses navigate.
  • To be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with peers in an interdisciplinary environment with people of cross-cultural attributes.
  • To be adaptable to new technology, innovations, and changes in the world economy along with effectively communicating with peers and having interpersonal skills.

  • Understand various levels of domain concepts in management sciences.
  • Analyze and demonstrate the application of domain concepts across managerial problems.
  • Conduct management research and evaluation to make informed decisions.
  • Employ management sciences to solve complex corporate and management problems.
  • Generate ideas, insights, and new work processes using management techniques.

  • Foster young minds to grow into adept professional managers.
  • Empower students to demonstrate the ability to innovate, the ability to execute the most daunting of challenges in the most trying of circumstances.
  • Help to create synergies amongst the most diverse set of variables and the ability to continuously learn, improvise, adapt, energize, excel and grow.
  • Provide a strong analytical foundation in key functional areas and others, enabling a high degree of academic flexibility, and thereby allowing students to customize their MBA experience.

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

1. To understand the basic fundamentals of Accounting. 2. To comprehend the different systems and users of Accounting Information. 3. To analyze the various International Accounting Standards, Accounting Ethics and Window dressing. 4. To develop the ability to apply the rules of accounting in the real-world. 5. To develop the ability to prepare special purpose books like Purchase Book, Sales Book, Purchase Return book and Sales Return Book. 6. To understand and interpret the financial statements.

Course Outcomes

  • Understand and explain the fundamental concepts and principles of accounting at a foundational level.
  • Apply accounting principles to accurately record and classify business transactions using appropriate journal entries.
  • Apply knowledge, analyze financial discrepancies, and evaluate accounting records to solve real-world financial scenarios accurately and efficiently.
  • Evaluate long-term asset management strategies, including depreciation methods and impairment assessments, to optimize asset utilization and financial performance.
  • Interpret and analyze financial statements to assess the financial performance, position, and liquidity of an organization, and make informed business decisions.

Course Overview

1. To understand the importance of various components of human resource management. 2. To define various components of employees 3. To understand the global HR trends and policies 4. To identify necessary skill sets for application of various HR concepts. 5. To evaluate the employees concern which can help to strategize the employee satisfaction.

Course Outcomes

  • Analyze the strategic role of HRM in organizations and evaluate its impact on organizational performance.
  • Evaluate the current trends in HRM and their implications for managing human resources effectively in a dynamic business environment.
  • Apply HRM principles and practices in the areas of recruitment, selection, and talent acquisition to attract and retain high-quality employees.
  • Assess the importance of employee development, engagement, and performance management in enhancing individual and organizational effectiveness.
  • Examine the processes and strategies involved in employee development, engagement, and performance management.

Course Overview

1. Formulate comprehensive marketing strategies by integrating product, price, promotion, and distribution aspects 2. Identify and target specific consumer segments and B2B markets to tailor marketing approaches effectively 3. Apply market research to understand consumer behavior and business trends for informed marketing decisions 4. Create a strong brand identity and leverage diverse marketing channels to increase brand visibility. 5. Utilize digital platforms and technologies to optimize marketing efforts, enhance online presence, and drive measurable outcomes

Course Outcomes

  • Design a comprehensive marketing strategy by integrating product, price, promotion, and distribution components
  • Evaluate and select appropriate marketing approaches for specific B2B markets and consumer segments
  • Apply market research techniques to interpret consumer behavior and business trends for effective marketing decision-making
  • Develop an integrated marketing communications plan that fosters brand recognition using diverse marketing channels
  • Utilize digital platforms and tools to optimize marketing campaigns and measure their impact on the target audience

Course Overview

1. To identify the properties of discrete, continuous, nominal, ordinal, and categorical data, and recognize the sources of collection of data 2. To conduct analysis using measures of dispersion and rules of probability in order to study business scenarios 3. To identify the utilization of data through different techniques and tools 4. To practically apply the quantitative tools to study dynamic market scenarios 5. To help in making corrective decisions based on the output and visualizations of quantitative techniques

Course Outcomes

  • Identify the types, properties, and sources of data, and differentiate between qualitative and quantitative data
  • Apply statistical measures and techniques to analyze data, calculate central tendency and dispersion
  • Analyze probability distributions to generate insights from data
  • Analyze hypothesis tests and interpret regression models for sound decision-making
  • Create the Correct Type of Visualization for a Specific Variable or Dataset

Course Overview

1. Craft a compelling resume and cover letter 2. Record an impactful resume 3. Explain the differences between formal and informal email writing 4. Write professional business reports 5. Differentiate between internal and external stakeholders

Course Outcomes

  • Learn to craft a resume and cover letter for your dream job
  • Script and record a video resume for job applications
  • Write formal emails for different situations
  • Demonstrate Professional Communication with various stakeholders
  • Formulate opinions and write professional reports

Course Overview

1. Understand the fundamentals of AI and its applications in the business context. 2. Explore different AI technologies and tools available for business applications. 3. Analyze real-world case studies to comprehend the impact of AI on various business processes. 4. Evaluate the potential benefits and challenges of implementing AI in business operations. 5. Develop strategies to effectively integrate AI solutions into business strategies and decision-making processes.

Course Outcomes

  • Gain a comprehensive understanding of the meaning and relevance of Artificial Intelligence in business, along with the key differences between AI and other technologies.
  • Explore the implications of AI in business operations, including the role of AI in data management, machine learning, and consumer-focused applications.
  • Analyze real-world case studies and business scenarios to understand the impact of AI in different industries such as retail, finance, manufacturing, and healthcare.
  • Acquire hands-on experience with AI tools and techniques, including generative AI, ChatGPT, and other useful AI tools for content creation, presentations, and image generation.
  • Evaluate the ethical dilemmas and considerations associated with AI, and understand the roles of stakeholders in ensuring ethical AI practices.

Course Overview

1. To understand the fundamentals and principles of economics 2. To understand and evaluate the different stages of production 3. To identify the various types of market structures and their overall impact on the economy 4. To ascertain the role of government in the working of the economy and different types of markets 5. To determine the operational strategies of the modern economy.

Course Outcomes

  • Explain the processes of production and cost functions to evaluate short-run and long-run production decisions and assess economies of scale.
  • Apply elasticity concepts, such as price elasticity, income elasticity, and cross-price elasticity of demand, to assess market responsiveness.
  • Apply forecasting techniques, to predict and analyze demand patterns.
  • Compare and contrast different market structures and evaluate the implications of market power and antitrust policies.
  • Analyze the factors that influence demand, supply, and equilibrium conditions in microeconomics.
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Even Semester

Courses for this semester

Course Overview

This course aims to provide a comprehensive understanding of the basic principles and concepts in corporate finance. Equip with the skills to identify, assess, and manage financial risks in a corporate setting.

Course Outcomes

  • Understand the fundamental concepts and principles of corporate finance and their application in real-world scenarios.
  • Analyze and evaluate financial risks faced by corporations, and develop strategies to mitigate and manage those risks effectively.
  • Calculate and interpret the weighted average cost of capital (WACC) as a crucial metric for investment decision-making.

Course Overview

This course aims to identify the role of HRMS in streamlining HR processes and data management, explore the KPIs in Talent Acquisition and create reports and dynamic dashboards.

Course Outcomes

  • Identify the technology aspect in HR and HMS
  • Recognize KPIs in TA and create reports and dashboards
  • Analyze the reports and dashboards in HR operations for aligning activities

Course Overview

This course aims to identify and recognize the basics of personal selling, selling formats, and handling objections. To recognize the significance of sales planning, career opportunities in sales, and roles of sales managers.

Course Outcomes

  • Identify the key sales concept, personal selling, and selling format
  • Interpret career opportunities in sales, and grasp the roles of sales managers
  • Analyze sales forecasting methods, implement strategies for handling objections

Course Overview

This course aims to familiarize with the fundamental a student with the concepts and techniques involved in optimizing production systems and managing operations efficiently as well as to describe an overview of operations management principles, functions, and strategies used to effectively manage business operations.

Course Outcomes

  • Explain the basic elements of operations management
  • Apply forecasting techniques and capacity planning strategies to meet demand
  • Identify the significance of scheduling and maintaining project efficacy

Course Overview

This course aims to to teach students how to use Excel and Power BI to analyze and interpret data. To help students understand the importance of effective data visualization in decision-making.

Course Outcomes

  • Analyze and interpret data using Excel and Power BI
  • Design and create effective data visualizations
  • Evaluate data visualization techniques

Course Overview

This course aims the students to understand business models, their components, and importance in the business world. Identify and assess different revenue models for suitability in specific businesses.

Course Outcomes

  • Identify and analyze fundamentals of business models, revenue streams, and revenue models for diverse businesses
  • Recognize various revenue models and how they aid the new age businesses
  • Explore the role of technology in modern business models, including advantages, disadvantages, and strategies for effective integration

Course Overview

This course focuses on building personal brand and networking. It aims to cover different frameworks to use while answering interview questions and teaches the students hwo to take notes effectively.

Course Outcomes

  • Use LinkedIn and other online tools to build your brand and get more opportunities
  • Prepare for interviews by framing and practicing answers to common interview questions
  • Employ the skill of note-taking to enhance productivity in the workplace

Course Overview

This course aims to recap mathematical concepts such as ratio and proportion, solve advanced number series as well as applying logical reasoning to draw analogies.

Course Outcomes

  • Practice mathematical skills by solving questions based on number series, ratios, percentages and data interpretation
  • Use logical reasoning skills to solve problems efficiently
  • Gain conceptual knowledge about the number system and apply them to complete number series

Course Overview

Demonstrate knowledge of fundamental business concepts and theories related to entrepreneurship, including market research, financial analysis, operational planning, and implementation strategies. Apply business concepts and theories to real-world scenarios by developing a comprehensive business plan for a startup idea, incorporating various functional areas such as marketing, finance, operations, and HR.

Course Outcomes

  • Develop a comprehensive business plan for a startup idea, integrating various functional areas of business.
  • Apply market research and financial analysis to evaluate the viability of a startup idea.
  • Synthesize information from diverse sources to create a strategic business plan aligned with a startup idea.

Course Overview

This course aims a student to apply and integrate knowledge from the fields of corporate finance, HR technology and analytics, sales and distribution management, operations management, and data visualization to conduct a comprehensive strategic business analysis of an innovative company.

Course Outcomes

  • Analyze and evaluate the financial performance, HR practices, sales and distribution strategies, operations management practices, and data visualization techniques of an innovative company.
  • Synthesize knowledge from corporate finance, HR technology and analytics, sales and distribution management, operations management, and data visualization to conduct a comprehensive strategic business analysis of a fictional company.
  • Apply relevant tools and frameworks from different disciplines to assess the internal strengths and weaknesses, as well as external opportunities and threats, of a chosen company through a SWOT analysis

Course Overview

This course is to develop social and soft skills and to promote the holistic development of learners. They will be engaged in different activities headed under different clubs namely dance, music, photography, drama, literacy, etc. The students will participate in the regular club., and be trained to represent AdtU in various inter-university, state, and national-level competitions. The students will be given a platform to earn from invited experts in their respective fields.

Course Outcomes

  • Explore interests and create broader perspectives.
  • Provide exposure to 360-degree learning methodology considering the overall growth along with the academics.
  • Develop an improved academic performance.
  • Develop higher self-esteem.
  • Advanced with social opportunities.
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Odd Semester

Courses for this semester

Course Overview

This course covers the financial planning process, client interactions, time value of money applications, personal financial statements, cash flow and debt management, asset acquisition, and education planning The course would further focus on dynamics of the Wealth Management Industry especially in the context of global space, investment planning and retirement planning, special circumstances, plan integration, ethics, and business aspects of Financial Planning

Course Outcomes

  • Explain the concepts of Financial Planning and Wealth creation
  • Identify the integral components of Wealth Management Plans
  • Create a personal wealth management plan
  • Extract relevant information and ascertain Client Risk using Profiling Tests
  • Analyze the influence of economic and social factor on personal investments

Course Overview

This foundational course is designed to develop analytical thinking in decision making. This will enable students to learn some of the basic (Optimization) programming techniques/ models commonly used in business decision-making

Course Outcomes

  • Apply linear programming
  • Apply programming techniques and models commonly used in business Decision-making.
  • Formulate problem statements
  • Derive solutions and interpretation important features of solutions
  • Use softwares - TORA, LINDO, MS Project, and Advanced Excel.

Course Overview

This foundational course will make students understand the execution of the operations to plan and achieve the desired objectives. They will learn tools and technologies which can be used to achieve operational excellence along with the importance of Priority, Tasks and Expectations to achieve excellence in operations.

Course Outcomes

  • Evaluate theory of constraint
  • Explain the different meanings of the quality concept and its influence.
  • Describe, distinguish and use the several techniques and waste management tools
  • Identify constraints in process chain and suggest ways to improve the productivity
  • Delegate responsibilities and collaborate with the team

Course Overview

To introduce the concept and best practices of business research. To explain the use and industries of Market Research. To explain when and how to use primary market research by creating and analysing surveys and secondary market research methodologies and various commonly used tools.

Course Outcomes

  • Explain the significance of Market Research in the field of marketing
  • Identify a Marketing Research problem from the current business environment and devise certain hypotheses for the research.
  • Design a marketing research program independently
  • Conduct research using various data collection techniques
  • Analyze primary data to prepare a report-outlining the findings of the research.

Course Overview

To provide orientation to handling data and Business Analytics’ tools that can be used for fact-based decision-making. To make students understand the role of business analyst, data science and statistics in business. To make the students learn the basics of query language and acquire programming skills and spreadsheet applications required for data science and application of data analysis and data science life cycle.

Course Outcomes

  • Explain the role of business analytics within an organization.
  • Apply business analysis in different domain
  • Analyse data using statistical and data mining techniques and evaluate relationships between the underlying business processes of an organization.
  • Use decision-making tools/Operations Research techniques
  • Manage business processes using analytical and management tools.

Course Overview

To offer a gamut of applied statistical operations in solving complex every-day modelling/ prediction problems viz., python coding, data analysis, visualizations, model building, interpreting models, etc. To inculcate the capacity to ask the right questions and make data-backed decisions for any and every business problem. To set the tone for students to explore far and wide to the best of their abilities within the domain of data analytics.

Course Outcomes

  • Apply basic coding principles
  • Create a robust data model.
  • Interpret outcomes and make conclusions using concepts of statistics
  • Apply the language, theory and models of the field of business analytics.
  • Critically analyse, synthesise and solve complex unstructured business problems.

Course Overview

Analyze the relationship between government policies and the economic environment. Evaluate the impact of changes in government policies on businesses and the overall economy. Explore the effectiveness of organizational structures in achieving business objectives. Identify the ethical and social responsibilities of businesses in their relationship with the government. Evaluate the compliance of business practices with relevant laws and regulations

Course Outcomes

  • Identify the role and perspective of Government in Business
  • Explore the relationship between government policies and economic indicators
  • Discuss the various stages involved in formation of a company, issues in corporate laws, and business schemes run by government
  • Analyze the influence of business and government on each other
  • Explore the business laws in India

Course Overview

1. To recognize the concept, process, and importance of business analysis 2. To analyze the advanced features of MS Excel as an analytical tool 3. To explore advanced functions in Excel for effective data analysis 4. To create and set up interactive dashboards using pivot charts, and tables 5. To understand the differences between Google Sheets and Excel

Course Outcomes

  • Examine the application of Business Analysis in various domains and assess their unique challenges and benefits.
  • Apply advanced Excel techniques such as Goal Seek, Scenario Manager, and Forecast Sheet to solve complex business problems.
  • Create dynamic Pivot Tables, Pivot Charts, and Dashboards, incorporating interactive elements and data synchronization techniques.
  • Apply statistical techniques to analyze big data, identifying patterns, correlations, and anomalies in various business contexts.
  • Evaluate the effectiveness of Google Sheets in data collaboration and integration with other Google Workspace applications.

Course Overview

1. Define the design thinking process 2. Demonstrate the usage of design thinking principles to solve real-life problems 3. Identify the suitable ideation technique to brainstorm ideas in the design thinking process 4. Use a suitable problem-defining framework to define problems 5. Craft a resume and cover letter

Course Outcomes

  • Compare design thinking practice with conventional approaches of problem-solving
  • Conduct empathy interviews and analyze user observations using thematic analysis
  • Apply ideation techniques and problem-solving frameworks to solve the defined problem
  • Learn to craft a cover letter and write professional emails
  • Conduct tests on prototypes to identify areas of improvement

Course Overview

The course will enable students to have a practical approach towards understanding of Brand image and it’s Value. They will be able to comprehend different types of brand, apply and decipher Practical aspects of BCG matrix and model buying behaviour.

Course Outcomes

  • Describe Brand equity and brand management process
  • Explain important terms- brand loyalty, co- branding & brand positioning
  • Identify factors that create brand identity
  • Apply and decipher practical aspect of BCG matrix
  • Apply the Model Buying behaviour

Course Overview

This course will explore the range and diversity of existing perspectives about business models and the tools of analysis essential to their understanding.

Course Outcomes

  • Explain various business models used in the digital environment
  • Differentiate between the seemingly same e-commerce websites
  • Explain consumer interaction on e-commerce platforms
  • Assess marketing strategies adopted by various businesses
  • Analyze divergent business strategies incorporated by various businesses using case studies

Course Overview

To develop and familiarize the students with the syntax and semantics of the English language. The course gives an opportunity to strengthen the writing skill of the students. Through this course the learners will be able to participate in critical conversations and prepare, organize, and deliver their work to the public.

Course Outcomes

  • Comprehend and explore the role of negotiation in life
  • Identify and tackle assumptions affecting successful negotiation
  • Recognize and state the various types and styles of negotiation
  • Understand and prepare BATNAs
  • Incorporate persuasion tactics for better negotiations

Course Overview

This marketing analytics course is designed to make students get an in-depth understanding of how to formulate a robust social media strategy It will provide several tools and frameworks to enable students to manage social media for businesses and focus on the following social media platforms - Facebook, LinkedIn, Twitter, Pinterest and Youtube.

Course Outcomes

  • Explain the concept of market sizing
  • Explain sizing of the market and its practical applications
  • Define terms associated to market sizing and calculate the market size
  • Identify factors that affect market sizing and explore their interconnectedness
  • Apply Market sizing approaches

Course Overview

To develop the knowledge, skills and concepts needed to resolve actual human resource management problems or issues and manage the employment relationship, which is a shared responsibility between employers, management, human resources specialists, and employees

Course Outcomes

  • Describe the role of Human Resource Function in an Organization
  • Enumerate the emerging trends and practices in HRM.
  • Illustrate the different methods of HR Acquisition and retention
  • Demonstrate the use of different appraisal and training methods in an Organization.
  • Analyse competencies required for present and potential future job roles at various levels and across variety of organizations

Course Overview

To make students understand the concept and new trends of Recruitment and Selection. To explore the concept of Orientation and Induction

Course Outcomes

  • Explain various models of competency development
  • Develop a customized competency model in accordance with the corporate requirements
  • Define the key terms related to performance management and competency development
  • Develop Job Specifications and Job descriptions in a variety of context.
  • Interpret the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.

Course Overview

The course will cover general concerns in research ethics as well as research ethics issues that may be specific to the candidate's own research. The general topics covered in the form of lectures are: Academic integrity including plagiarism, self-plagiarism. Research data and result bias, manipulation, and fabrication.

Course Outcomes

  • To be able to describe and apply theories and methods in ethics and research ethics
  • To acquire an overview of important issues in research ethics, like responsibility for research, ethical vetting, and scientific misconduct.
  • To acquire skills of presenting arguments and results of ethical inquiries.
  • To be able to Identify the concepts and procedures of sampling, data collection, analysis and reporting

Course Overview

To make students articulate different HR expertise areas throughout the employee lifecycle. To make the students understand the different stages from Hire to Exit and recognize the roles and responsibilities of HR in the employee lifecycle

Course Outcomes

  • Create and process recruitment and exit documentation for employees.
  • Conduct business negotiations and handle organizational conflict.
  • Outline career progression path for employees.
  • Successfully manage employee grievances.
  • Plan and execute employee retention strategies.

Course Overview

This course will provide an understanding of the functions, and operations of the financial markets and institutions operating in India. The course will explain the role of the financial system, regulatory bodies, mechanism of commercial banking, operations of insurance companies and mutual funds are discussed elaborately. This course will also give an overview of the working of Money, Debt, Equity Market and various investment instruments.

Course Outcomes

  • Identify and explain the functions of financial markets
  • Examine financial services available in Indian markets and analyze their role in the financial system.
  • Explain money market instruments and examine the role of regulatory bodies in Indian money markets.
  • Summarize the features of debt and equity markets in the Indian context.
  • Understand the regulation of financial institutions and analyze the role of regulatory authorities.

Course Overview

The objective of the course is to introduce students to the three broad areas of finance- Investment, Financing and dividend decisions. Basic financial concepts like time value of money, work capital financing, financial analysis and risk management are covered in this course.

Course Outcomes

  • Explain the nature of corporate finance
  • Identify and assess risks associated with asset management
  • Perform time-value calculations by using financial mathematics
  • Develop an asset management strategy in accordance with international standards
  • Calculate life cycle costing and recommend ways to reduce it
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Even Semester

Courses for this semester

Course Overview

This course is designed to improve the grammar skills of the students and emphasis has been given to the art of speaking and presentation style and skills. They will be taught the ways of effective Resumewriting, public speaking, body language and Interview to help them prepare confidently for their professional world.

Course Outcomes

  • It will prepare the learners to speak with greater control and charisma in front of others.
  • It will have a positive impact in their thought process and problem-solving skills.
  • It will enable students to prepare a professional resume and present themselves in an effective manners.

Course Overview

To gain an appreciation for the opportunities and challenges presented by organizations’ use of IT and of the strategies, tactics, processes and decisions involved in deployment of IT. To ensure that students have an appreciation of management issues and the role played by IT in the overall strategy of the business.

Course Outcomes

  • Identify problems surrounding the management of IT development projects and provide solutions using IT infrastructure to an organization.
  • Distinguish between various cost theories.
  • Discuss MIS’s contribution to the strategic management of an organisation.

Course Overview

This course aims to familiarize the international marketing trends & strategies. It also involves introducing right negotiation skills while dealing with international marketing.

Course Outcomes

  • Evaluate management concepts focused on international marketing
  • Develop international marketing strategies for consumer products, industrial products and services firms.
  • Evaluate appropriate ways of entering a foreign market.

Course Overview

This 30-hour elective course is designed to offer students the intensive instruction and training needed to successfully compete in rapidly developing global financial markets. Modelling through Excel will build enough confidence in the participants so that they are able to create their own financial model. This course will make them aware of costing and budgeting techniques to maintain efficiency and profitability.

Course Outcomes

  • Analyze balance sheets, income and Cash Flow Statements.
  • Create valuation report on any company by analyzing their financial statements.
  • Evaluate projects using financial analysis strategies.

Course Overview

This course covers a range of analytics tools that are useful for capacity management in services, and it will provide you with insights into the economics of a range of services businesses. During the course, we’ll cover the following topics:High‐level planning models that account for multiple dimensions of service capacity; Low‐level models of system congestion that capture the relationship between;capacity choices, quality of service and, in some cases, system revenue; Statistical estimation and forecasting models to characterize key measures of future supply and demand.

Course Outcomes

  • Define key terms related to Service Operations Management.
  • Create futuristic management practices.
  • Apply analytical tools in managing issues associated with the service operations system.

Course Overview

This course aimms to make students understand different Compensation and benefits in an organization, and implement the pay structure. To make the students learn the types of individual incentive and benefits plans. To make the students recognize different labour laws and their implementation in an organization setup.

Course Outcomes

  • Outline the compensation strategies of an organization.
  • Create and develop proper salary slips and various invoices.
  • Design a leave management system and attendance trackers.

Course Overview

Introduce students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyse their respective successes and failures.

Course Outcomes

  • Describe the underlying principles of entrepreneurship.
  • Identify and implement appropriate strategies and techniques to be a successful entrepreneur.
  • Draw an apt business plan to start a new venture.

Course Overview

This course is to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.

Course Outcomes

  • Familiarizing with various legal aspects of business.
  • Understanding ever changing procedures & practices in the field of Law in a comprehensive way.
  • Providing a rich fund of contemporary knowledge, time tested principles, basic concepts, emerging ideas, evolving theories, latest technique.

Course Overview

Workplace dynamics and ethics is a 20-hour program, which aims at introducing the students to the workings of corporate governance and the role that ethics plays in all of this. This course consists of various national and international case studies, which emphasise on various ethical issues such as sexual harassment, lobbying, investment fruad and corruption.

Course Outcomes

  • Demonstrate an understanding of the models and concepts related to ethics and corporate governance.
  • Understand and apply the knowledge of Corporate Social Responsibilities to create CSR related policies.
  • Identify and state key concepts of ethics and corporate governance in case studies.

Course Overview

To provide an in-depth understanding of conduct, which is essential to laying the foundation of a productive company.

Course Outcomes

  • Apply decision-making decision-making model organizational used in organizational decision making.
  • Explore, think, and state of strategies like a manager.
  • Recognize and articulate good and bad decision-making practices.
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Scholarship

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

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Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Start Ups
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Govt and MSME Collaboration
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International Tie-ups

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What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

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