Master of Business Administration (Industry Integrated)

2 Years Master Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills, 6+ months of industry integration via immersive internship and projects, 4+ diverse career tracks for holistic success, 50+ Masterclasses by industry experts/ celebrities.
  • Trained academicians with relevant industry experience will deliver and train industry-integrated programs in non-conventional classrooms.
  • In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
  • 60:30:10 Learner engagement ratio of practice, instructions, and experiential learning.
  • Incorporation of ICT tools (such as Padlet and Mentimeter) for constructive learner engagement.

Industry-Academia Collaboration

Programme Details

icons Images
2 Years Programme

icons Images
Upto 100% Scholarship

icons Images
100% Placement Assistance

icons Images
Eligibility
50% in Any Stre

Read More

The MBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to meet the business needs of an organization that is more volatile, uncertain, complex, and ambiguous (VUCA) in nature. This programme is segregated into three categories of learning: 40% on Domain Knowledge, 30% on Enabling Skills, and 30% on Life Skills in order to inculcate the five attributes - Deep Thinking, Self Knowledge, Holistic Learning, Communication, and Problem-Solving in an aspirant.

  • To develop the professional competence for interdisciplinary and larger ideas through which jobs and businesses navigate.
  • To be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with peers in an interdisciplinary environment with people of cross-cultural attributes.
  • To be adaptable to new technology, innovations, and changes in the world economy along with effectively communicating with peers and having interpersonal skills.

  • Understand various levels of domain concepts in management sciences.
  • Analyze and demonstrate the application of domain concepts across managerial problems.
  • Conduct management research and evaluation to make informed decisions.
  • Employ management sciences to solve complex corporate and management problems.
  • Generate ideas, insights, and new work processes using management techniques.

  • Foster young minds to grow into adept professional managers.
  • Empower students to demonstrate the ability to innovate, the ability to execute the most daunting of challenges in the most trying of circumstances.
  • Help to create synergies amongst the most diverse set of variables and the ability to continuously learn, improvise, adapt, energize, excel and grow.
  • Provide a strong analytical foundation in key functional areas and others, enabling a high degree of academic flexibility, and thereby allowing students to customize their MBA experience.

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

This course aims to cover the basic concepts and functions of Excel to navigate the software effectively as well as to develop skills in applying advanced formatting techniques for professional-looking spreadsheets.

Course Outcomes

  • Recognize basic Excel interface components and navigation techniques
  • Apply advanced formatting techniques to enhance the visual appeal and readability of spreadsheets
  • Develop interactive dashboards with drill-down capabilities for detailed analysis

Course Overview

This course aims to recognize the basics of organizational behavior and key personality traits for workplace behavior as well as to identify and ifferentiate between various leadership theories and understand their practical applications.

Course Outcomes

  • Identify the significance of Organizational Behavior in organizational contexts
  • Explore various types of groups and the stages of group development
  • Recognize the strategic role of HRM in organizations and evaluate its impact on organizational performance.

Course Overview

This course aims to to provide students with a solid understanding of the basic concepts, history, and types of AI, and how these elements can potentially transform business practices.

Course Outcomes

  • Understand the basics and history of AI and its impact on business.
  • Analyze AI-driven business models and assess their effects on key business functions.
  • Apply generative AI tools for productivity and content creation.
  • Develop and implement AI strategies in marketing, sales, operations, HR, and entrepreneurship
  • Evaluate ethical issues in AI and devise strategies for ethical AI use in business.

Course Overview

This course aims to establish foundational knowledge in accounting principles and terminology as well as to understand the significance of taxation in accounting and its various types.

Course Outcomes

  • Understand and explain the fundamental concepts and principles of accounting at a foundational level.
  • Apply accounting principles to record and classify business transactions accurately using appropriate journal entries.
  • Utilize accounting principles for efficient analysis and resolution of financial discrepancies and optimizing long-term asset management strategies to enhance financial performance.

Course Overview

This course aims to to make the students understand the fundamentals and principles of economics as well as to to ascertain the role of government in the working of the economy and different types of markets.

Course Outcomes

  • Explain the processes of production and cost functions to evaluate short-run and long-run production decisions and assess economies of scale.
  • Apply elasticity concepts, such as price elasticity, income elasticity, and cross-price elasticity of demand, to assess market responsiveness.
  • Apply forecasting techniques, to predict and analyze demand patterns.

Course Overview

This course aims to formulate comprehensive marketing strategies by integrating product, price, promotion, and distribution. It will enable students to identify and target specific consumer segments and B2B markets to tailor marketing approaches effectively.

Course Outcomes

  • Design a comprehensive marketing strategy by integrating product, price, promotion, and distribution components
  • Evaluate and select appropriate marketing approaches for specific B2B markets and consumer segments
  • Apply market research techniques to interpret consumer behavior and business trends for effective marketing decision-making.

Course Overview

This course will enable the students to analyze different interview formats (one-on-one, panel, phone) and develop strategies for successful participation in each as well as to craft a compelling resume/CV tailored to specific job applications, highlighting relevant skills and achievements.

Course Outcomes

  • Demonstrate an understanding of the key aspects of corporate readiness
  • Effectively participate in various interview formats by applying strategies for one-on-one and panel interviews
  • Contribute meaningfully to group discussions by understanding the elements of a successful GD

Course Overview

This course aims is to encaptulate the different courses studied in the semester so that students can bring up with the application part of the learning with allocated projects.

Course Outcomes

  • Application of the learned concepts.
  • Identify areas of improvement and propose recommendations in various domains.
  • Determine optimal pricing strategies based on market demand and cost considerations.

Course Overview

This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.

Course Outcomes

  • It will enable the students to apply the time managment skills.
  • It will bring forth the leadership quality.
  • Problem solving as well as team work
Show More

Even Semester

Courses for this semester

Course Overview

This course explores innovative and transformative business models shaping the modern economy in an era defined by technology, globalization, and sustainability. Students will delve into cutting-edge concepts such as platform-based businesses, the gig economy, subscription services, and circular economy models.

Course Outcomes

  • Identify and analyze fundamentals of business models, revenue streams, and revenue models for diverse businesses
  • Recognize various revenue models and how they aid the new age businesses
  • Explore the role of technology in modern business models, including advantages, disadvantages, and strategies for effective integration
  • Identify customer segments, analyze segment profiling techniques, and evaluate their importance in business strategies
  • Analyze the strengths and weaknesses of business model
Show More

Odd Semester

Courses for this semester

Course Overview

Develop a comprehensive understanding of key HR metrics and their practical application in measuring and evaluating HR performance across various functions. Gain knowledge of the latest HR technologies and software tools utilized in HR operations and analytics, enabling efficient and data-driven decision-making. Acquire skills in applying statistical techniques to analyze HR data, uncover patterns, and derive actionable insights into employee behavior and performance.

Course Outcomes

  • Understand the fundamental concepts of Advanced HR Ops & Analytics, including HR outsourcing, HR analytics, and data quality management
  • Analyze the importance of HR analytics and outsourcing, and evaluate the benefits and challenges of outsourcing HR functions
  • Apply MS Excel functions for HR analytics, including PivotTables and Pivot Charts, to interpret and analyze HR data
  • Evaluate and interpret HR metrics and KPIs for employee turnover, recruitment, training and development, and performance management, and assess their impact on organizational performance
  • Design effective HR analytics reports, dashboards, and presentations, and utilize storytelling techniques to communicate HR analytics
Show More

Even Semester

Courses for this semester

Course Overview

This course provides a hands-on introduction to essential business management tools and applications that enhance organizational efficiency and streamline operations. It focuses on developing proficiency in using digital tools for collaboration, data management, and decision-making, enabling participants to optimize productivity and improve business processes. Key components include mastering G-Suite applications for seamless communication and collaboration, leveraging advanced Excel functions and shortcuts for data analysis, and efficiently managing documents and PDFs. The course also introduces SQL fundamentals and Power BI for effective data retrieval, analysis, and visualization, equipping learners with the skills needed for modern business intelligence. By the end of the course, participants will have the technical knowledge and practical expertise to utilize these tools effectively, empowering them to drive organizational productivity and support informed decision-making.

Course Outcomes

  • Understand the significance and benefits of utilizing business management tools in organizations.
  • Develop proficiency in using G-Suite applications, including Google Drive, Calendar, Gmail, Google Docs, Google Slides, and Google Spreadsheets.
  • Apply document and PDF management techniques, including merging, compressing, and editing PDF files.
  • Enhance productivity through the use of Excel shortcuts for common business management tasks and advanced functions for data analysis.
  • Gain foundational knowledge in SQL fundamentals and Power BI for data retrieval, manipulation, and visualization in business intelligence.
Show More

Common Scholarship Test

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

Icons Images
Job Creation
Icons Images
Support Start Ups
Icons Images
Govt and MSME Collaboration
Icons Images
International Tie-ups

Our Recruiters

What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

Alumni of the Month

Get Free Counselling Now