Master of Business Administration

2 Years Master Degree Programme

Our Apporach

Global Education, Global Acceptance

  • A blend of theoretical concepts and practical exposure for perfect grooming of students for leadership as well as entrepreneurship initiatives.
  • Mandatory six weeks of summer internship at reputed companies and placement assistance.
  • Industrial visits and interaction with industry experts.
  • Well-resourced classrooms and experienced faculty members from the industry.
  • Regular seminars and webinars with experts sharing knowledge and skills.

Industry-Academia Collaboration

Specialization

Programme Specialization

  • Marketing
  • Human Resourse
  • Finance
  • Business analytics
  • Retail
  • Travel and Tourism
  • Digital Marketing Entrepreneurship & Family Business
  • Banking & Insurance

Programme Details

icons Images
2 Years Programme

icons Images
Upto 100% Scholarship

icons Images
100% Placement Assistance

icons Images
Eligibility
Minimum 50% in

Learn More

The MBA programme of Assam down town University has been designed to provide the students with a blend of theoretical concepts and practical exposure. The focus has been kept on grooming students for entrepreneurial initiatives. The course curriculum of the MBA programme is exhaustive in nature and regular interaction between students and industry experts, helps students to remain up-to-date with the latest practices in the industry. As one of the best private universities that offer an MBA in Guwahati, Assam down town University intends to create a niche in the field of management studies.

  • To procreate substantial zest for excellence in the functional areas of business management required for a successful and sustainable career in industry, business, and entrepreneurship.
  • To nurture business graduates with relevant, current, cutting-edge knowledge from the advanced/emerging areas of the business to handle National, International, and Regional with equal ease including passion.
  • To stimulate the passion for entrepreneurship in Management Graduates by promoting creativity, innovation and professional competence through life-long learning.
  • To construct a strong temperament for ethical leaders committed to the welfare of the community and society in a multi-disciplinary environment and, within the societal and environmental context.
  • To enlighten the management graduates enabling them to incorporate diversity and inclusiveness in active engagement with the community and society for a sustainable and eco-friendly approach.

  • Apply knowledge of management theories and practices to solve business problems.
  • Understand, analyze and communicate global, economic, legal, and ethical aspects of the business.
  • Develop Value-based Leadership ability.
  • Foster analytical and critical thinking abilities for data-based decision-making.
  • Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

  • Create awareness of the functioning of the local and global business environment and society, which aids in identifying business operations, identifying potential business opportunities, and exploring entrepreneurial opportunities.
  • Improving skills in analyzing business data, applying relevant analysis, and problem-solving in areas such as marketing, business strategy, finance, and human resources.
  • Recognizing different leadership responsibilities within the organization, leading teams across organizational boundaries, exhibiting leadership traits, and maximizing the use of team members' varied skills in the relevant context.

Curriculum Details

Year wise Course Details

Even Semester

Courses for this semester

Course Overview

To provide the students an insight into the multifaceted economic environment and to sensitize the students on issues and problems of the Indian economy in the global perspective . The course involves the understanding of markets , industrial environment and performance of various sectors of the economy which play an important role in determining the macro environment.

Course Outcomes

  • Understand the economic scenario in doing business and take decisions based on it .
  • Understand the important of government budget and its implications in the influence of inflation, interest rates .
  • Take decision on the basis of prevailing foreign trade policies.

Course Overview

The course considered both academic and applied research in marketing. The course aims to provide students with the necessary knowledge and skills involved in understanding a dissertation and wider market research. The course will engage students in the research process which involves the systematic gathering, recording and analysis of data about problems relating to marketing goods and services.

Course Outcomes

  • Do research and understand the importance of research in managerial decision-making and should be able to take decisions based on research studies
  • Carry out research systematically and by using proper statistical methods
  • Take proper decisions in doing research in the field of marketing

Course Overview

Course will explain the basic financial concepts and practices and includes analysis of company resources, types and sources of financing, forecasting and planning methods, and the roles of the money and capital markets. The approach of financial management is to drive decision making that prioritizes business objectives in the long term. Financial management not only assists in setting company targets but also creates a platform for planning and governing plans to tackle challenges along the way. It also involves laying out steps to drive the business towards its objectives.

Course Outcomes

  • Interpret and rationalize financial instruments and analysis in terms of corporate financing.
  • Analyze and deduce the dynamics of organization functions related to finance
  • Analyze the impact of time value of money on investments and capital decisions, and know the basics of calculating and managing risks

Course Overview

Cost and Management Accounting course enables candidates to acquire employability skills to become future-ready and cope with global challenges. As a cost management accountant, one can provide professional services in investment planning, profit management, and overall managerial decision-making process. The Course will also help to plan budget and monitor performance, and execute cost-saving opportunities. It is an indispensable discipline for corporate management, as the information collected and presented to management based on cost and management accounting techniques helps management to solve not only specific problems but also guides them in decision making.

Course Outcomes

  • Use various cost accounting tools and techniques for decision making and cost control.
  • Apply the techniques for planning and decision making in practical situations.
  • Understand cost sheet and marginal costing analysis for practical application.

Course Overview

The course of Human Resource Management mainly focuses on administrative services, staff administration, and performance management, and most importantly, on the hiring process. The course helps the students to study and get the knowledge and principles that are required to handle the human resources of the company.

Course Outcomes

  • To develop the understanding of the concept HRM and to understand it's relevance in organisations.
  • Develop skills set for application of various HR issues.
  • Analyze the strategic issues and strategies required to select and develop man power resources.

Course Overview

To provide a basic understanding of the value and use of quantitative methods in administrative and operational problem-solving and decision – making. To develop an understanding of a variety of statistical and quantitative techniques applicable to a wide range of business situations. To understand about various theorems and will be able to use statistics for analyzing data with graphs. It will also deal with the concept of vectors and matrices.

Course Outcomes

  • Understand the use of theoretical foundation concepts of mathematics.
  • Understand the concept of vectors and matrices.
  • Apply statistics for analyzing data with graphs and diagrams .

Course Overview

? Ability to understand about Production Management – introduction, concept, principles, functions and practices. ? Ability to study the different phases of Operations Management. ? Ability to acquire knowledge of productivity, quality management and forecasting. ? Ability to learn about production planning & design, layout and inventory management.

Course Outcomes

  • Understand the core features of the operations and production management function at the operational and strategic levels, specifically the relationships between people, process, technology, productivity and quality and how it contributes to the competitiveness of firms.
  • Understanding the different roles of production and operations management.
  • Understand the different strategies for improving productivity, able to analyze and understand product design.

Course Overview

This course will develop student’s awareness on job functions in the industries, attitude to adapt industrial environment, proper practical and relevant knowledge, skills, etc.

Course Outcomes

  • Develop awareness about general workplace behavior and build interpersonal and team skills.
  • Apply advanced tools and techniques encountered during industrial training and visit
  • Acquire and apply fundamental principles of medical science and physiotherapy

Course Overview

E-learning is the acquisition of knowledge which takes place through electronic technologies and media. With the help of this course, students can access their learning materials online at any place and time.

Course Outcomes

  • Gain job ready skills and knowledge.
  • Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
  • Get a better exposure along with the traditional classroom setting.
Show More

Odd Semester

Courses for this semester

Course Overview

Strategy is important to all operational businesses since it is a primary predictor of their performance. All functional disciplines are blended together in the company policy and strategy course in an attempt to look at and grasp the whole business picture. While running a business in a competitive environment, senior managers are expected to have conceptual and abstract skills to understand business issues and challenges outside of their respective areas of expertise. As a result, this course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is meant for the students to get through a full strategic analysis process and it will show them how to apply theories to real-world business issues.

Course Outcomes

  • Understand the importance of strategy making in business and should be able to set business goals
  • Assess various factors and components of business environment and take business decisions based on environmental factors.
  • Use proper technique while analyzing the business environment

Course Overview

Operation research is the application of similar ideas to larger , more complex decisions that concern the operations of systems ,such as businesses and networks of machines. The overview of this paper is basically to learn about assignment model as a particular case of transportation model . To understand about the game theory.

Course Outcomes

  • Understand the foundation concepts of operation research
  • Learn the concept of transportation problems .
  • Analyze the assignment model as a particular case of transportation problem .

Course Overview

An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process, and internal and external influences on consumer behaviour.

Course Outcomes

  • Identify the major influences in consumer behaviour
  • Distinguish between different consumer behaviour influences and their relationships
  • Establish the relevance of consumer behaviour theories and concepts to marketing decisions

Course Overview

Advertising and Sales Management is a branch of Marketing Management. This course will cover the core concepts in creating and managing advertising. The course has been designed to equip students with the ability of using their creativity to design advertisements. The course has two units which deals with core concepts of sales and distribution management.

Course Outcomes

  • Understand the concept of advertising and its use in its different forms.
  • Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
  • Utilize his/her creativity and should be able to develop and design various elements of an advertisement

Course Overview

The performance of people within organisations is a source of long term competitive business strength. Human Resource Development examines the activities and processes that impact on organisational and individual learning. The focus is on interventions which change, or improve the ability to change organisational behaviour. Interventions can range from the strategic to the functional areas of training and development. Topics include the strategic role of human resource development, organisational and individual analysis, adult learning styles, technology and learning, management education, vocational education and training. Communication and group management techniques are emphasised as important attributes for the HRD professional. All students engage in trainer competencies through developing and implementing experiential sessions in smaller groups

Course Outcomes

  • Understand the meaning, importance and types of training
  • Appreciate the role of training objectives in planning, designing and evaluation
  • Comprehend the appropriate training models and methods based on objectives

Course Overview

The main objective of Human Resource Management is to help the students to acquire and develop skill to design rationale decisions in the discipline of human resource management. An efficient HR manager must guide the work force, influence their behavior and motivate them to conduct maximum towards the achievement of organizational goals. This course focuses on issues and strategies required to select and develop manpower resources. It will stand the students in good stead if all students report to, and actively participate in all deliberations. Additionally to draw the maximum mileage from the case studies the students would be enquired to come ready with their case analysis along with identification of the problem and the recommendations to resolve the same. For the purpose of case discussion, the class will be divided into smaller groups. For each case the group is supposed to submit case analysis as directed.

Course Outcomes

  • Understand the concept of human resource management and its relevance in organizations
  • Develop necessary skill set for application of various HR issues
  • Analyze the strategic issues and strategies required to select and develop manpower resources

Course Overview

This course is designed to teach the fundamentals of investments along with the analysis and strategies to become a successful investor. It will start from the investment introduction to the derivatives market. To understand deeper how market works, students will be taught the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also provides insights on valuation of shares and bonds and help in getting familiarize with SEBI and its working procedure. This course will also emphasize students to learn forces that affect security market.

Course Outcomes

  • Understand the various avenues of investment for optimal utilization of funds.
  • Analyze risk and return tradeoff for managing investments for achieving optimal return.
  • DEscribe SEBI and its working procedure.

Course Overview

This course is intended to provide practical in-hand experience in corporate interviews

Course Outcomes

  • Understand the basic of corporate interviews
  • Learn the skills required in appearing corporate interviews
  • Understand the type of interrogation in corporate interviews

Course Overview

E-learning is the acquisition of knowledge which takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.

Course Outcomes

  • Gain job ready skill and knowledge.
  • Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
  • Get a better exposure along with the traditional classroom setting.
Show More

Even Semester

Courses for this semester

Course Overview

Human aspects are critical in each functional aspects of management and equally so for the effective utilization of resources. In view of this, organizational behavior has assumed great importance. This course is designed primarily for students who are being exposed to Organizational Behavior for the first time. This course covers the explanations about the human behavior in the organizational context. It details the impact of individual, group and organizational factors on human behavior. The course also focuses on understanding the behavior of the employees working in the organization. It highlights the significance of Challenges and Opportunities of OB, perception, attribution, learning, organizational change, organizational culture, motivation, leadership and conflict management. Classroom activities involving lectures, discussions and case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video cases and debates.

Course Outcomes

  • Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
  • Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.
  • Analyze the complexities associated with management of the group behavior in the organization.

Course Overview

In view of the current market scenario, there is an urgent need to uplift the per capita income of households by minimizing the levels of unemployment and maintaining the minimum standards of living. This can be ensured through inclusive growth and providing an atmosphere for sustainability where the people become self-sufficient in meeting their needs as well as preserving for the future generation to meet their needs. Thus entrepreneurship and new venture as a course will help a long way in uplifting society and creating an atmosphere of inclusive growth. This course is expected to provide new avenues for societal development in general and contribute towards meeting a few of the Sustainable Development Goals laid down by the United Nations in particular

Course Outcomes

  • Understand Entrepreneurship and its perspective
  • Analyze opportunities for new venture creation
  • Understand Strategic planning process for new venture

Course Overview

This course is designed to enhance the ability to undertake research, critical thinking, and excellent communication.

Course Outcomes

  • Understand the difference between high-quality and low-quality journal
  • Learn how to define a research question (and motivate it both in practical and theoretical relevance)
  • Analyze data, e.g., has to take a particular approach to analyzing the data justification for the analysis

Course Overview

The course will cover the need for understanding the concept of international marketing, its importance for the business houses in modern business environment. The course will give knowledge of international marketing operations and the entry strategies. It will give students the concepts of rural marketing and will cover the important guiding factors of rural marketing.

Course Outcomes

  • Understand the concept of International Marketing, its importance and its need.
  • Understand the entry level decision of international marketing
  • Formulate strategies in the entry and organizing stage of international marketing.

Course Overview

The course brings out the emerging service environment in India and emphasises on the distinctive aspects of service marketing. It will equip students with concepts and techniques that help in taking decisions relating to various service marketing situations.

Course Outcomes

  • Identify the major influences in consumer behaviour
  • Distinguish between different consumer behaviour influences and their relationships
  • Establish the relevance of consumer behaviour theories and concepts to marketing decisions

Course Overview

The course is designed to understand the knowledge management system and the role of Human Resource Management in the 21 st Century and also integrating Hr. strategy with Business Strategy.

Course Outcomes

  • Understand the human resource management in the 21st century
  • Understand knowledge management and role of HR.
  • Understand cross-culture aspects of IHRM.

Course Overview

This course introduces the importance of pay decisions and its impact on the organization to achieve a competitive advantage. It enables one to analyze, integrate, and apply the knowledge to solve compensation related problems in organizations.

Course Outcomes

  • Recognize how pay decisions help the organization achieve a competitive advantage
  • Analyze, integrate, and apply the knowledge to solve compensation related problems in organizations
  • Demonstrate comprehension by constructing a compensation system encompassing internal consistency

Course Overview

This course will explain the financial implications, aspects of various business strategies, the strategic management of finance, strategic approaches to cost management, sales and revenue management, fund-raising and fund-development and cost-benefit analysis for every prime decision of expansion, diversification, downsizing and renovation. It will help to understand the limitations of traditional accounting models in an increasingly dynamic and fast changing world.

Course Outcomes

  • Understand the strategic management process, introduction, concept, principles, functions and practices, and taking into account the strategic perspective.
  • Promote the profitability, growth, and presence of the firm over the long term and strives to maximize the shareholders’ wealth.
  • Understand it as a continuously evolving process, adapting and revising strategies to achieve the organization’s goals.

Course Overview

This paper provides the basic concepts, definitions and terms related to Income Tax along with the determination of the residential status of an individual and scope of Total income. Moreover, computation of Income under various heads namely- income from Salaries ,House Property, Business/Profession, Capital gains and income from other sources forms is included in order to make students well verse with the taxation laws. Basic knowledge of direct and indirect taxation and deductions applicable are included in order to acquaint the students with the basic concept of income tax and computation of tax liability.

Course Outcomes

  • Make decision to contribute to long term wealth.
  • Understand the basic concepts related to The Income Tax Act, 1961.
  • Understand the basics of GST, understand the procedure of registration, payment and refund of GST.

Course Overview

E-learning is the acquisition of knowledge which takes place through electronic technologies and media. With the help of this course, students can access their learning materials online at any place and time.

Course Outcomes

  • Gain job ready skill and knowledge.
  • Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
  • Get a better exposure along with the traditional classroom setting.
Show More

Scholarship

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

Icons Images

Job Created
Icons Images

Start Ups
Icons Images

Govt and MSME Collaboration
Icons Images

International Tie-ups

Our Recruiters

What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

Alumni of the Month

Get Free Counselling Now