The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & ex
Year wise Course Details
Courses for this semester
This course aims to make the students understand the basic concepts and functions of Excel to navigate the software effectively.
This course aims to provide students with a solid understanding of the basic concepts, history, and types of AI, and how these elements can potentially transform business practices.
This course aims to make the students understand the basic fundamentals of Accounting as well as to comprehend the different systems and users of Accounting Information.
This course aims to introduce to Value Education as well as Harmony in the Family and Society and Harmony in the Nature.
This course aims to provide basic professional communication skills, reading comprehension skills as well as to structure a concise elevator pitch in professional settings.
This course has been designed to challenge students to think critically, solve complex problems, and demonstrate their readiness for work in their field.
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
Courses for this semester
This set of courses covers the entire spectrum of data visualization and presentation. Starting with the Basics of Data Visualization with Excel , you will learn to create simple charts and dashboards. Progressing to Advanced Data Visualization with Excel , you'll explore dynamic dashboards, pivot charts, and interactive visualizations. The Data Visualization course provides a broad understanding of design principles and storytelling for impactful visuals across various tools. With LookML , you’ll dive into Looker’s modeling language to build scalable and efficient data models. Finally, the Development and Presentation of Data course guides you through the end-toend process of analyzing, visualizing, and presenting data effectively for informed decision-making.
The Financial Management course provides students with a comprehensive understanding of financial principles, tools, and strategies essential for effective decision-making in organizations. This course focuses on key areas such as financial planning, capital budgeting, working capital management, risk analysis, and financial performance evaluation. Students will explore the fundamentals of corporate finance, including investment decision-making, capital structure optimization, and dividend policy formulation. The course emphasizes the application of theoretical concepts to real-world scenarios through case studies, simulations, and problem-solving exercises.
This course will cover the concept of marketing and marketing research, identify the 7Ps of marketing and branding strategies. Along with this the students will apply marketing metrics and tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
This course will make the students to draft professional emails that adhere to formal writing standards, including proper structure, tone, and clarity. It will also equip students with the ability to prepare and deliver effective presentations using appropriate verbal and non-verbal communication techniques.
Capstone is the culminating experience for BBA Semester 2 students, designed to bridge the gap between academic theory and real-world business practice. This project will guide students through every step of designing and implementing solutions by combining fnancial, HR analytics, and sales, while presenting their findings using data visualization tools.
This course provides a foundational understanding of human resource management (HRM) and its strategic importance in achieving organizational goals. It covers essential HR functions, including workforce planning, recruitment and selection, training and development, performance management, compensation, and employee relations.
Courses for this semester
This course aims to Recognize the basics of with the Power BI interface, navigation menu, and its limitations. Identify the advanced Power BI tools and techniques for effective data analysis.
This course aims to Identify and differentiate between various types of financial products, including money market instruments, bonds, stocks, derivatives, mutual funds, insurance products, and banking products.
This course Applies different storytelling techniques to deliver an impactful advertisement. Practice communicating confidently using the Rule of Three.
Develop a foundational understanding of cost classifications and their application in managerial decision-making.
Understand the fundamental concepts and evolution of digital marketing. Gain proficiency in social media marketing tactics, including content creation and advertising
Understand the theoretical foundations and practical applications of strategic management in modern organizations
Demonstrate knowledge of fundamental business concepts and theories related to entrepreneurship, including market research, financial analysis, operational
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
Courses for this semester
Understand the fundamental concepts and principles of new age technologies andtheir impact on business and society. Explore the applications of various new age technologies such as artificial intelligence, blockchain, IoT, and virtual reality in different industries and functional areas. Develop critical thinking and analytical skills to assess the potential benefits, challenges, and ethical considerations associated with the implementation of new age technologies. Gain practical knowledge and hands-on experience in utilizing new age technologies to solve realworld business problems and enhance operational efficiency.
This course will introduce students to the fundamental principles of market research, including research design, sampling, and data collection. This course will also equip students with the skills to critically assess research ndings and apply them to business decision-making processes.
This course offers a comprehensive introduction to JavaScript, covering both front-end and back-end development. Students will learn the fundamentals, including syntax, data types, functions, objects, arrays, and the Document Object Model (DOM), before progressing to advanced topics like regular expressions and client-side scripting techniques. The course also explores server-side JavaScript with Node.js, focusing on modules, filesystem I/O, networking, and npm for package management. Additionally, students will work with client-side frameworks, jQuery, Ajax, JSON, and modern technologies such as WebAssembly and WebGL. By the end, students will have the skills to develop dynamic, full-stack web applications.
This course aims to make the students understand the structure, components, and purpose of nancial statements for various stakeholders. The studentw will gain an understanding of complex accounting principles, such as leases, deferred taxes, goodwill, and nancial instruments. It will also enable the students to prepare and present financial statements in accordance with established accounting standards.
This course is focussed to simulate a business consulting scenario where students where a student will identify a market problem or opportunity through rigorous research, Evaluate nancial feasibility to ensure protability and sustainability, design supply chain and logistics strategies that optimize resources. At the end of this course the students will successfully use MySQL to create a database and visualize business insights.
This course provides a comprehensive understanding of logistics, plant planning and layout, various methods of inventory control analysis,etc.
Courses for this semester
This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.
Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.
A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.
Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.
Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.
The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.
This course aims to Understand and analyzing the roles of different types of financial markets as well as to Interpret the role of various financial instruments, services and institutions.
The course emphasizes portfolio management as a dynamic process in which the concepts from security analysis are factored into the dynamics of strategic and tactical investment decision-making criteria. This course is designed to teach the fundamentals of investments along with the analysis and strategies to become successful investor. It will start from the investment introduction to the performance Evaluation of securities and portfolio. To understand deeper how market works, students will be taught the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also persist how investment in securities market is evaluated based on Fundamental and Technical analysis
The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.
This course is helpful in concepts of organizing and managing sales force and marketing.
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
Courses for this semester
Entrepreneurship is a 40 hour course aimed at introducing students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyze their respective successes and failures.
This workshop provides the meaning, application, and benefits of achieving work-life balance through training in managing the 6 components (self, time, stress, change, technology, leisure management) of work-life balance.
Digital Marketing is a comprehensive course designed to introduce students to the dynamic world of online marketing. It explores the strategies, tools, and techniques used to promote products, services, and brands through digital channels. The course covers key areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and web analytics. Students will learn how to develop effective digital marketing campaigns, analyze performance metrics, and adapt strategies to meet changing market trends. Emphasis is placed on understanding consumer behavior in the digital space and leveraging technology to create engaging and measurable marketing initiatives.
This course equips students with the skills to build, nurture, and leverage professional networks and partnerships for personal and organizational growth. Through interactive sessions, participants will learn effective communication techniques, relationship-building strategies, and methods to identify and engage with key stakeholders. The course emphasizes creating authentic connections, fostering mutual benefits, and sustaining long-term collaborations.
This course explores the dynamic and evolving landscape of businesses in small towns and rural India, emphasizing the unique opportunities, challenges, and strategies for success in these regions. Students will examine key sectors such as agriculture, manufacturing, retail, and services, while also exploring the role of local culture, infrastructure, and government policies.
Enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 269 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 30 cr.
CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.
Explore more scholarships that can help you reach out your goal with financial aid.
This scholarship is valid on the basis of the board/university examination
| 95% & above | 100% Scholarship on all semester |
| 90%-94.9% | 50% Scholarship on all semester |
| 80%-89.9% | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level & NCC Certificate Holder | 25% Scholarship on all semester |
Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.
The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.
SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME
TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.
dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.
Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.
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"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...
"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...
Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...
Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...
AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...
The Assam downtown University has been a great learning experience. The university has provided me w...
My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...
As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...
My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...
I share immense pleasure to share my post graduate program experience in Assam down town University....
AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...
I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...
Our university is one of the best place for developing ourselves in the field of research and acedem...
ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...
It is one of best private colleges in North East India, it also provides a good environment for ed...
ADTU is a good University which provides the students with best quality lectures and ensures comfort...
The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...
The university has all the necessary facilities and amenities for students . The classrooms and the ...
Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...
