The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & ex
Year wise Course Details
Courses for this semester
This course is designed to develop an understanding of the basic principles and concepts of accounting and their application in business.
This course is designed to help understand the basic concepts and principles of quantitative techniques and tools using statistics.
This course is designed to structure a concise elevator pitch in professional settings by using appropriate vocabulary for business communication
This course is designed to understand the basics of artificial intelligence, machine learning, and deep learning and how they can be applied in business contexts.
This course is designed to develop a holistic perspective based on self-exploration about themselves (human being), family, society and nature/existence
This course is designed to give knowledge on extra activities that the students need to participate to improve their leadership and management skills on certain events.
This course is designed to imbibe the students with the spirit of leadership, management skills and a platform to exhibit their exceptional skills
Courses for this semester
This course Illustrates the significance and concept of human resource management, recognize the different stages of the human resource lifecycle and describes the role and concept of employee performance management and compensation in HR.
This course aims to understand the concept of marketing and marketing research. To identify the 7Ps of marketing and branding strategies, along with the product and pricing strategies. It will enable a student to apply marketing metrics and tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
This course aims to provide an understanding of the basic principles of global economics and international trade. Develop an understanding of the impact of globalization on the global economy. Provide an understanding of the international monetary system and its role in the global economy.
To familiarize the importance of data visualization in modern business and acquire proficiency in using Excel for data visualization. This course aims in developing skills in using PivotTables to analyze large sets of data and present the results in an easily understandable manner.
This course focuses on types of communication and stakeholders. It aims to teach the students how to build their image and personal brand.
This course aims to develop strategies for co-creation and open innovation, and understand the importance of leadership and collaboration in New Age Business Models. Understand different New Age Business Models, including platform business models, circular economy, social entrepreneurship, disruptive innovation, and crowdfunding.
This course aims to reflect on the learning experiences gained throughout the capstone project and identify future opportunities for engagement in sustainability initiatives. Understand the fundamental concepts and principles of sustainable development and their relevance in various industries.
Enable the students to understand the fundamental concepts and principles of social media marketing. To develop a comprehensive social media marketing plan for a small business.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
This course aims for overall development of a student in outside the classroom. A student will be able to develop his/her confidence, stage presence as well as emotional development.
Courses for this semester
1. Understand the basics of Stock Markets 2. Describe Investment Management 3. Understand Portfolio Analysis 4. Describe the concept of Risk and Return 5. Illustrate Portfolio Theory 6. Understand CAPM 7. Recognize the evaluation of Equity and Bonds 8. Understand the Portfolio Management
Business Analytics is a 40-hour course that aims at introducing students to the tools and techniques of data visualization. This is an exercise-based course that covers a deep understanding of Power BI, Excel, Tableau, and Powerpoint presentations. Through this course, students will learn how to interpret, visualize and present data through graphs, pivot tables, reports, and dashboards. It will also incorporate the concept of data organization and publishing of information.
Human Resource Management is a 40-hour course designed for BBA majors to acquaint them with the basic concepts and frameworks that govern the functioning of a productive human resource department. Each Unit/ Module will be assessed based on class participation, initiative during situational case studies, class assignments, and final examination. This course highlights the integration of talent acquisition and headhunting in the changing roles of HR. It also looks at training, team development, and compensating performance. Through situational case studies, the course also highlights the role of HRM in tackling ethical and legal matters. This subject of HRM further takes a look at the emerging trends in the field and the future of this position with changing profiles and the impact of COVID-19.
E-Commerce (Theory) is a 20-hour theory-based program, which aims at introducing students to the foundational concepts and business modes of E-Commerce. The curriculum incorporates an understanding of concepts such as digital marketing and promotional strategies through social media. The course also sheds light on how the advent of Digital Currency and E-Payment Systems has changed the way payments are accepted. With the emergence of cybercrimes and legal obligations that a company is subjected to, the course covers the need and mechanisms to keep private information secure and the ethical and legal considerations that should be incorporated while participating in commercial activities on the internet.
Use a variety of business analytics techniques, skills and knowledge to support new or improved innovative business processes. Develop and document business processes and business models according to established business analytics practices, timelines and project goals. Develop strategies to bridge gaps between requirements and existing systems using appropriate business analytics techniques and documentation to support change to a business system. Assess solutions to business improvements using established benchmarks and evidence-based decision-making techniques. Use a project management approach to communicate technical and business information to a variety of stakeholders.
E-Commerce (Practice) is a 20-hour practice-based program, which aims at introducing students to the understanding, designing, and maintenance of selling products through an online service. A set of Refs are put aside to emphasize a web presence through the normal website mechanism, google sites, and Instagram. The curriculum also incorporates an understanding of concepts through Indian and international case studies.
1. Illustrate the significance and concept of human resource management 2. Recognize the different stages of human resource lifecycle 3. Describe the role and concept of employee performance management and compensation in HR 4. Identify the tools and techniques used in HRM 5. Understand the concerns of employees and how they are addressed
This course helps students understand the importance of academic English, and instructional practices that will enhance learning for English Learners .The qualities and attributes required for employability have been identified and incorporated in this course.
Problem-solving skills help determine the source of a problem and find an effective solution. Students will understand the need for these processes by going through a series of case studies and discussions. The 15 lectures cover the basic, process, strategies of problem solving and also help identify the barriers to effective problem solving. Each lecture outlines segments for learning through explanations of various problem solving related concepts and application of the same. The course entirely aims at making students mentally aware of the implications of problem solving in business related aspects as well as life related aspects. The blend of the two shall help students to begin their journey towards becoming effective problem solvers.
Course Overview
The course covers the need and mechanisms to keep private information secure and the ethical and legal considerations that should be incorporated while participating in commercial activities on the internet.
To introduce students to the understanding, designing, and maintenance of selling products through an online service. A set of Refs are put aside to emphasize a web presence through the normal website mechanism, google sites, and Instagram. The curriculum also incorporates an understanding of concepts through Indian and international case studies.
The course entirely aims at making students mentally aware of the implications of problem solving in business related aspects as well as life related aspects.
This course helps students understand the importance of academic English, and instructional practices that will enhance learning for English Learners.
1. Give a brief understanding about IMC 2. Identify the tools of IMC 3. Understand the basics of marketing and communication 4. Identify various issues involved
This course is helpful in concepts of organizing and managing sales force and marketing channels.
This course provides both introductory theory and a working knowledge of financial derivatives
1. Understand the basics of Stock Markets 2. Describe Investment Management 3. Understand Portfolio Analysis 4. Describe the concept of Risk and Return 5. Illustrate Portfolio Theory 6. Understand CAPM 7. Recognize the evaluation of Equity and Bonds 8. Understand the Portfolio Management
Specialization 1 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
Specialization 2 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
Courses for this semester
This course will enable a student to interpret and apply business ethics and morality in performing business activities. It will develop and apply moral philosophies as a manager in an organization’s decision-making.
Explain the increasing influence that environmental concepts have on businesses in India, analyze how relationship environment and business share impact with each other’s growth.
This course aims to develop a solid understanding of key statistical concepts and methods to analyze and interpret data effectively. Acquire practical skills in applying statistical techniques to real-world problems and decision-making scenarios.
This course will develop skills in planning, organizing, and managing a small business, including setting clear goals, developing a strategic plan, and establishing efficient processes to achieve success.
This course aims to enhance English language skills by exploring tools for effective communication, draft and create professional memos, proposals, and press releases.
This course will develop a conceptual framework integrating various models to enhance situational awareness and understanding. This will enable a student to analyze a business case to identify opportunities where situational awareness positively influences decision-making.
This course covers identification of different types of genres, analyse and discuss a novella, building a story using dialogues and elements of a story as well as to apply visual storytelling techniques.
This course will make a student understand the evolution and role of banking in India, and types of banks and their functions. Gain knowledge on the functions and significance of the Reserve Bank of India, and commercial banks in the Indian banking system.
This course aims to make a student understand and analyzing the roles of different types of financial markets, interpret the role of various financial instruments, services and institutions.
This course aims to make a student understand the principles and practices of events, PR, and corporate communications, learn how to develop effective communication strategies for internal and external stakeholders.
This course involves identifing the key concepts and terminologies in advertising, analyze target audience demographics and psychographics.
This course is designed to give knowledge on extra activities that the students need to participate to improve their leadership and management skills on certain events.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
Corporate Governance and Ethics is a 40-hour program, which aims at introducing the students to the workings of corporate governance and the role that ethics plays in all of this. The module incorporates Indian and international frameworks of governance and their respective failures. It also highlights the development of whistle blowing in a country like India and social responsibilities that corporations must inculcate in their policy work. This course consists of various national and international case studies, which emphasize on various ethical issues such as sexual harassment, lobbying, investment fraud and corruption.
Statistics 2 is a 40 hour course aimed at introducing students to clear data thinking in business. It uses examples that are relevant to their day to day work to teach students statistical processes such as regression, ANOVA and correlation to analyze data effectively and further infer conclusions from them.
The motivation of the course is to recognize the increasing influence that environmental concepts have started having on businesses in India. Environment and Business is a 20-hour course, which aims at helping students understand the relationship environment and business share with each other and how they both impact each other's growth. Through the use of case studies, the curriculum also incorporates the role that law plays in an international and Indian context to integrate environmental frameworks in business.
SME Management is a 20- hour course aimed at introducing students to the functioning of small and medium sized businesses. The course sheds light upon how through their support, laws and policy frameworks, institutions influence the operation of these businesses.
This course is designed to help students identify the knowledge and skills required for obtaining and keeping employment. Various Training sessions on Employability related communication will uplift the students’ performance during their group discussions and Personal Interviews.
A 20-hour course designed for BBA majors to learn how to deal with common complex, difficult and unpleasant workplace situations. Over 13 classes, students will learn how to use tools to navigate situations such as asking for a promotion, handling disagreements and competition, giving others feedback, and dealing with sexual and other forms of harassment. They will improve their communication skills by learning to use empathy and nonverbal cues during difficult conversations. They will practice framing messages such as an elevator pitch for introductions, a script for asking for a raise or promotion, and models for communicating constructive feedback. This course will help students familiarize themselves with industry-standard practices as well as relevant legal frameworks so they can work collaboratively when managing workplace conflict and advocating for themselves.
A 20-hour course designed for BBA majors to think more critically about art and literature and be appreciative of aesthetic beauty. This Unit/ Module incorporates the formulation of opinions on art and literature. This Unit/ Module will be assessed based on class participation, group discussions, debate rebuttals, and self-reflection. Through this course, the students will be pushed to think about their likes and dislikes and how it is different or the same in terms of the preferences of the larger community. This course will also assess the student’s ability to articulate and summarize thoughts, and their ability to sell a product. It will incorporate a Unit/ Module that educates them about the practice of art and literature.
Specialization 1 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Courses for this semester
This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.
Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.
Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.
Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.
A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.
The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.
Visual thinking is a key element to a series of skills such as problem solving, creative thinking, big picture thinking and flows into a number of the faculties of the brain. One of the goals is to encourage students to observe independently and to back up their comments with evidence. With the help of mapping, such as concept maps, students will be able to see the big picture. Concept maps help piece information together based on meaningful connections. The course concludes with students being able to communicate creatively using visual media, which also aids in effective story-telling.
Specialization 1 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Courses for this semester
Entrepreneurship is a 40 hour course aimed at introducing students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyze their respective successes and failures.
The course intends to cover the basics of Digital marketing and provide insight to the student of various practical and applicable aspects. The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.
This workshop provides a background on the functioning of businesses in rural India. It uses Prahalad’s bottom of the pyramid approach to help students understand the importance of integrating the tier 4 in businesses. Furthermore, the workshop also teaches students how to devise policies through which employability can be increased in the rural sector.
This workshop provides the meaning, application, and benefits of achieving work-life balance through training in managing the 6 components (self, time, stress, change, technology, leisure management) of work-life balance.
This workshop is designed to make students more self aware of their social conduct in a professional and personal setting in an offline and online environments. The course aims to assist students in identifying their networking barriers and if there is a space for improvement then help them get better. Furthermore, it also introduces students to self-branding and ways they can evaluate their interactions.
Enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report.
Specialization 1 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.
CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.
Explore more scholarships that can help you reach out your goal with financial aid.
This scholarship is valid on the basis of the board/university examination
| 95% & above | 100% Scholarship on all semester |
| 90%-94.9% | 50% Scholarship on all semester |
| 80%-89.9% | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level & NCC Certificate Holder | 25% Scholarship on all semester |
Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.
The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.
SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME
TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.
dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.
Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.
.png "Novotel")
"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...
"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...
Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...
Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...
AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...
The Assam downtown University has been a great learning experience. The university has provided me w...
My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...
As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...
My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...
I share immense pleasure to share my post graduate program experience in Assam down town University....
AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...
I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...
Our university is one of the best place for developing ourselves in the field of research and acedem...
ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...
It is one of best private colleges in North East India, it also provides a good environment for ed...
ADTU is a good University which provides the students with best quality lectures and ensures comfort...
The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...
The university has all the necessary facilities and amenities for students . The classrooms and the ...
Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...
