BBA(Industry Integrated)

3 Years Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills.
  • Trained academicians with relevant industry experience deliver industry-integrated programs in non-conventional classrooms.
  • In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
  • Follow the Backward Design approach to design and develop the curriculum and the application of Bloom’s taxonomy to design various learning outcomes.
  • 6+ months of industry exposure via immersive internship and projects / 4+ diverse career tracks for holistic success / 50+ Masterclasses by industry experts/ celebrities.

Industry-Academia Collaboration

Programme Details

icons Images
3 Years Programme

icons Images
Upto 100% Scholarship

icons Images
100% Placement Assistance

icons Images
Eligibility
10+2 Any stream

The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & expression, and 25% on Social Inquiry that essentially emphasizes learning how to learn and adapt to a changing world.

  • To equip the students with the knowledge and skills to become an entrepreneur and start their own business
  • To develop an appreciation and understanding of the role of management in planning, decision-making, organizing, directing, controlling and coordinating.
  • To give the students exposure to industry activities in addition to an internship.

  • Employ management sciences to solve usual corporate and management problems.
  • Communicate efficiently and impactfully with business stakeholders.
  • Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders to develop viable alternatives.
  • Analyze and demonstrate the application of domain concepts across daily business functions.
  • Identify and analyze relevant global factors that influence decision-making and develop viable alternatives.

  • Demonstrate an understanding of the working environment of Business.
  • Attain practical learning through summer internships, field visits, and experiential interventions.
  • Demonstrate conceptual and analytical abilities through core elective areas of specialization in Finance, Human Recourse, and Marketing to solve business issues.
  • Analyze the various aspects of business research and new dimensions of knowledge through capstone projects.
  • Apply knowledge of the practical aspects of Organizational setting and techniques of management.

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

This course is designed to develop an understanding of the basic principles and concepts of accounting and their application in business.

Course Outcomes

  • Analyse and evaluate financial statements to assess the financial health of a business
  • Demonstrate proficiency in recording and posting accounting transactions using double-entry accounting and the use of accounting software.
  • Apply accounting concepts and techniques to solve real-world accounting problems and decision-making scenarios.
  • Understand the importance of ethical behaviour and professional standards in the accounting profession and apply them in accounting practice.
  • Demonstrate effective communication and teamwork skills through collaborative projects and presentations related to accounting topics

Course Overview

This course is designed to help understand the basic concepts and principles of quantitative techniques and tools using statistics.

Course Outcomes

  • Develop proficiency in the use of Excel for data analysis, including data visualization, regression analysis, and forecasting
  • Understand basic statistical concepts, including measures of central tendency, variability, and correlation, and apply them to real-world business problems.
  • Apply quantitative analysis techniques to make informed business decisions, such as pricing strategies, cost optimization, and inventory management
  • Interpret and communicate results of quantitative analysis to stakeholders using clear and concise language and visualizations..
  • Analyze data to identify trends, patterns, and outliers, and use this information to make data-driven recommendations for improving business operations

Course Overview

This course is designed to structure a concise elevator pitch in professional settings by using appropriate vocabulary for business communication

Course Outcomes

  • Use impactful and grammatically sound language for professional communication
  • Apply reading strategies for enhancing communication skills
  • Write professional emails for common workplace situations
  • Organize and present information in a structured manner
  • Demonstrate creativity and confidence by articulating thoughts and ideas

Course Overview

This course is designed to understand the basics of artificial intelligence, machine learning, and deep learning and how they can be applied in business contexts.

Course Outcomes

  • Explain the fundamentals of AI and its various applications in the business world
  • Evaluate the benefits and limitations of AI in business decision-making and its impact on organizational performance
  • Analyze different AI techniques and algorithms used in business operations and decision-making, and identify their strengths and weaknesses.
  • Develop and implement AI-driven solutions to real-world business problems using appropriate tools and techniques.
  • Critically evaluate the ethical and social implications of AI in business, and understand the legal and regulatory frameworks governing AI.

Course Overview

This course is designed to develop a holistic perspective based on self-exploration about themselves (human being), family, society and nature/existence

Course Outcomes

  • Understand the significance of value inputs in a classroom and start applying them in their life and profession.
  • Distinguish between values and skills, happiness and accumulation of physical facilities, the Self and the Body, Intention, and Competence of an individual, etc.
  • Understand the role of a human being in ensuring harmony in society and nature.
  • Distinguish between ethical and unethical practices, and start working out the strategy to actualize a harmonious environment wherever they work.
  • Critically evaluate the ethical and social implications of AI in business, and understand the legal and regulatory frameworks governing AI.

Course Overview

This course is designed to give knowledge on extra activities that the students need to participate to improve their leadership and management skills on certain events.

Course Outcomes

  • To equip the students with knowledge of leadership skills
  • To make the students to participate in extra activities outside their academics
  • To help students to understand the tactics of management
  • To enhance the students in extra skills to build up their confidence
  • To give students a platform to exhibit their talents and skills

Course Overview

This course is designed to imbibe the students with the spirit of leadership, management skills and a platform to exhibit their exceptional skills

Course Outcomes

  • To help the students to incorporate their brains into practical activities
  • To develop the ability to work in a team
  • To make the students understand the skills of management
  • To help students to practice and enhance their leadership skills
  • To provide a platform to the students to exhibit their talents and skills
Show More

Even Semester

Courses for this semester

Course Overview

This course Illustrates the significance and concept of human resource management, recognize the different stages of the human resource lifecycle and describes the role and concept of employee performance management and compensation in HR.

Course Outcomes

  • Recognize the basics of human resource management
  • Identify and understand the different stages of human resource life cycle
  • Describe the concept of performance management and compensation for employees

Course Overview

This course aims to understand the concept of marketing and marketing research. To identify the 7Ps of marketing and branding strategies, along with the product and pricing strategies. It will enable a student to apply marketing metrics and tools to measure the effectiveness of marketing campaigns and make data-driven decisions.

Course Outcomes

  • Understand the fundamental concepts of marketing and its significance in business.
  • Analyze and apply the 7Ps of marketing (Product, Price, Place, Promotion, People, Process, Physical Evidence) in developing effective marketing strategies.
  • Evaluate the importance of branding in creating customer loyalty and differentiating products and services in the market.

Course Overview

This course aims to provide an understanding of the basic principles of global economics and international trade. Develop an understanding of the impact of globalization on the global economy. Provide an understanding of the international monetary system and its role in the global economy.

Course Outcomes

  • Analyze the fundamental concepts of economics using critical thinking skills
  • Evaluate and compare different cost concepts and market structures using higher-order thinking skills
  • Apply knowledge of macroeconomic indicators and measurement to analyze and interpret economic data.

Course Overview

To familiarize the importance of data visualization in modern business and acquire proficiency in using Excel for data visualization. This course aims in developing skills in using PivotTables to analyze large sets of data and present the results in an easily understandable manner.

Course Outcomes

  • Create effective data visualizations using Excel and demonstrate proficiency in using various tools and techniques for visualizing data.
  • Use Excel to analyze and interpret data, and present insights in a clear and concise manner to support decision-making
  • Apply principles of visual design to create effective charts, graphs, and dashboards that communicate insights and trends in data

Course Overview

This course focuses on types of communication and stakeholders. It aims to teach the students how to build their image and personal brand.

Course Outcomes

  • Demonstrate effective communication with various stakeholders in a corporate setting
  • Learn to craft an impactful resume to get your dream job
  • Use LinkedIn and other online tools to build your brand and image

Course Overview

This course aims to develop strategies for co-creation and open innovation, and understand the importance of leadership and collaboration in New Age Business Models. Understand different New Age Business Models, including platform business models, circular economy, social entrepreneurship, disruptive innovation, and crowdfunding.

Course Outcomes

  • Understand the importance and purpose of business models in guiding organizational strategies.
  • Analyze key components of business models for a comprehensive understanding.
  • Differentiate between traditional and new-age business models for growth and innovation

Course Overview

This course aims to reflect on the learning experiences gained throughout the capstone project and identify future opportunities for engagement in sustainability initiatives. Understand the fundamental concepts and principles of sustainable development and their relevance in various industries.

Course Outcomes

  • Demonstrate a comprehensive understanding of sustainable development principles and their importance in business practices.
  • Apply quantitative tools and analytical techniques to assess sustainability challenges across various sectors.
  • Develop innovative and sustainable solutions for addressing environmental, social, and economic issues.

Course Overview

Enable the students to understand the fundamental concepts and principles of social media marketing. To develop a comprehensive social media marketing plan for a small business.

Course Outcomes

  • Develop a comprehensive understanding of social media marketing principles and strategies.
  • Apply market research techniques to identify target audiences and analyze competition.
  • Design a social media marketing plan for a small business.

Course Overview

This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.

Course Outcomes

  • To help the students develop their ability in managing events
  • To foster the spirit of leadership within the students
  • To help students to understand the tactics of management

Course Overview

This course aims for overall development of a student in outside the classroom. A student will be able to develop his/her confidence, stage presence as well as emotional development.

Course Outcomes

  • Building confidence and stage presence.
  • 360 degree growth of a student.
  • Enhancing the dossier of a student in any field.
Show More

Odd Semester

Courses for this semester

Course Overview

1. Understand the basics of Stock Markets 2. Describe Investment Management 3. Understand Portfolio Analysis 4. Describe the concept of Risk and Return 5. Illustrate Portfolio Theory 6. Understand CAPM 7. Recognize the evaluation of Equity and Bonds 8. Understand the Portfolio Management

Course Outcomes

  • Be familiar with securities and portfolio’s
  • How to analyse a portfolio using different techniques
  • How to make a perfect portfolio
  • Analyse how to manage a portfolio
  • Understanding the various methods used to manage and maintain a portfolio

Course Overview

Business Analytics is a 40-hour course that aims at introducing students to the tools and techniques of data visualization. This is an exercise-based course that covers a deep understanding of Power BI, Excel, Tableau, and Powerpoint presentations. Through this course, students will learn how to interpret, visualize and present data through graphs, pivot tables, reports, and dashboards. It will also incorporate the concept of data organization and publishing of information.

Course Outcomes

  • Understand basic practices and principles of business analytics.
  • Interpret data and create graphs through excel, Power BI, and Tableau.
  • Design interactive PPT slides.
  • Comprehend and present graphs and data through presentations.
  • Apply concepts of excel to create pivot tables.

Course Overview

Human Resource Management is a 40-hour course designed for BBA majors to acquaint them with the basic concepts and frameworks that govern the functioning of a productive human resource department. Each Unit/ Module will be assessed based on class participation, initiative during situational case studies, class assignments, and final examination. This course highlights the integration of talent acquisition and headhunting in the changing roles of HR. It also looks at training, team development, and compensating performance. Through situational case studies, the course also highlights the role of HRM in tackling ethical and legal matters. This subject of HRM further takes a look at the emerging trends in the field and the future of this position with changing profiles and the impact of COVID-19.

Course Outcomes

  • Conceptualize the foundational theories and objectives of HRM.
  • Develop an understanding towards implementing frameworks of HRM.
  • Identify and apply concepts of HRM in case studies.
  • Integrate and state ethical guidelines while tackling workplace issues.
  • Research emerging data on HRM and develop strategies to incorporate the change.

Course Overview

E-Commerce (Theory) is a 20-hour theory-based program, which aims at introducing students to the foundational concepts and business modes of E-Commerce. The curriculum incorporates an understanding of concepts such as digital marketing and promotional strategies through social media. The course also sheds light on how the advent of Digital Currency and E-Payment Systems has changed the way payments are accepted. With the emergence of cybercrimes and legal obligations that a company is subjected to, the course covers the need and mechanisms to keep private information secure and the ethical and legal considerations that should be incorporated while participating in commercial activities on the internet.

Course Outcomes

  • Understand and identify the basic concepts of E-Commerce.
  • Demonstrate an understanding of various business models of E-Commerce.
  • Propose plans and strategies to keep private information secure.
  • Comprehend digital marketing concepts and learn its application of promotional strategies.
  • Distinguish between different sources of revenue.

Course Overview

Use a variety of business analytics techniques, skills and knowledge to support new or improved innovative business processes. Develop and document business processes and business models according to established business analytics practices, timelines and project goals. Develop strategies to bridge gaps between requirements and existing systems using appropriate business analytics techniques and documentation to support change to a business system. Assess solutions to business improvements using established benchmarks and evidence-based decision-making techniques. Use a project management approach to communicate technical and business information to a variety of stakeholders.

Course Outcomes

  • Understand the concept of Stakeholders and their association in Business.
  • Identify and Formulate Business Model.
  • Evaluate different tools used in Business Analytics.
  • Identify the different processes involved in Business Analytics
  • Derive different techniques used in Business Analytics.

Course Overview

E-Commerce (Practice) is a 20-hour practice-based program, which aims at introducing students to the understanding, designing, and maintenance of selling products through an online service. A set of Refs are put aside to emphasize a web presence through the normal website mechanism, google sites, and Instagram. The curriculum also incorporates an understanding of concepts through Indian and international case studies.

Course Outcomes

  • Demonstrate an understanding of the concepts of consumer-oriented e-commerce.
  • Recognize and evaluate case studies of e-commerce businesses.
  • Examine, create and navigate a small business through the application of Instagram and other platforms.
  • Apply the understanding of building a website to create one.
  • Design and create a basic website template through Google Sites.

Course Overview

1. Illustrate the significance and concept of human resource management 2. Recognize the different stages of human resource lifecycle 3. Describe the role and concept of employee performance management and compensation in HR 4. Identify the tools and techniques used in HRM 5. Understand the concerns of employees and how they are addressed

Course Outcomes

  • Recognize the basics of human resource management
  • Identify and understand the different stages of human resource life cycle
  • Describe the concept of performance management and compensation for employees
  • Identify and analyze the different tools in Human Resource Management
  • Recognize and understand the various concerns of employees

Course Overview

This course helps students understand the importance of academic English, and instructional practices that will enhance learning for English Learners .The qualities and attributes required for employability have been identified and incorporated in this course.

Course Outcomes

  • To enable students to learn, understand and practice transformation of sentences, uses of correct preposition.
  • To understand the use of correct direct and indirect speech.
  • To augment the writing skills in different areas including CV and cover letter writing.
  • To boost productivity and performance at work and self, which assists in the achievement of professional and personal goals.
  • Define the elements of communication and the impact of body language.

Course Overview

Problem-solving skills help determine the source of a problem and find an effective solution. Students will understand the need for these processes by going through a series of case studies and discussions. The 15 lectures cover the basic, process, strategies of problem solving and also help identify the barriers to effective problem solving. Each lecture outlines segments for learning through explanations of various problem solving related concepts and application of the same. The course entirely aims at making students mentally aware of the implications of problem solving in business related aspects as well as life related aspects. The blend of the two shall help students to begin their journey towards becoming effective problem solvers.

Course Outcomes

  • Discuss the importance of problem solving in life and career.
  • Explore various thinking styles to approach problem solving.
  • Understand the different causes and barriers to effective problem solving.
  • Apply effective steps, tools and techniques for business related problem solving.
  • Articulate personal problem solving experiences effectively.

Course Overview

Course Overview

Course Outcomes

  • Course Outcome 1
  • Course Outcome 1
  • Course Outcome 1
  • Course Outcome 1
  • Course Outcome 1

Course Overview

The course covers the need and mechanisms to keep private information secure and the ethical and legal considerations that should be incorporated while participating in commercial activities on the internet.

Course Outcomes

  • Understand and identify the basic concepts of E-Commerce
  • Demonstrate an understanding of various business models of E-Commerce
  • Propose plans and strategies to keep private information secure
  • Comprehend digital marketing concepts and learn its application of promotional strategies
  • Distinguish between different sources of revenue

Course Overview

To introduce students to the understanding, designing, and maintenance of selling products through an online service. A set of Refs are put aside to emphasize a web presence through the normal website mechanism, google sites, and Instagram. The curriculum also incorporates an understanding of concepts through Indian and international case studies.

Course Outcomes

  • Demonstrate an understanding of the concepts of consumer-oriented e-commerce
  • Recognize and evaluate case studies of e-commerce businesses
  • Examine, create and navigate a small business through the application of Instagram and other platforms
  • Apply the understanding of building a website to create one
  • Design and create a basic website template through Google Sites

Course Overview

The course entirely aims at making students mentally aware of the implications of problem solving in business related aspects as well as life related aspects.

Course Outcomes

  • Discuss the importance of problem solving in life and career.
  • Explore various thinking styles to approach problem solving
  • Understand the different causes and barriers to effective problem solving.
  • Apply effective steps, tools and techniques for business related problem solving.
  • Articulate personal problem solving experiences effectively.

Course Overview

This course helps students understand the importance of academic English, and instructional practices that will enhance learning for English Learners.

Course Outcomes

  • To enable students to learn, understand and practice transformation of sentences, uses of correct preposition
  • To understand the use of correct direct and indirect speech.
  • To augment the writing skills in different areas including CV and cover letter writing.
  • Define the elements of communication and the impact of body language.
  • To evaluate the required attributes in a candidate.

Course Overview

1. Give a brief understanding about IMC 2. Identify the tools of IMC 3. Understand the basics of marketing and communication 4. Identify various issues involved

Course Outcomes

  • Recognize how brands are perpetuated, enhanced and damaged in Media
  • Analyze the success of a campaign and apply the learnings to future Campaigns
  • Distinguish between marketing rules, conventions, etiquette, ethics, and best practices
  • Coordinate multi-disciplinary teams to agree on marketing objectives and strategies
  • Plan an integrated marketing campaign to achieve measurable Objectives
  • Describe the objectives and concepts of IMC
  • Discuss and describe marketing, marketing models and communication strategies
  • Outline the importance, advantages, and disadvantages of advertising, selling, direct and online marketing
  • Analyze consumer behavior and apply positioning and segmentation techniques
  • Analyze different models of IMC and resolve budgeting and other issues

Course Overview

This course is helpful in concepts of organizing and managing sales force and marketing channels.

Course Outcomes

  • Recognise the basics of sales management
  • Understand the concepts of sales and marketing
  • Describe the concept of logistics and supply chain management
  • Analyse distribution channel and technology involved in the process
  • Recognise and understand the process involved in sales force
  • Recognize and demonstrate the significant responsibilities of sales person as key individual
  • Understand and deep dive into channel and channel management
  • Understand the basic concepts and techniques of selling and their applications to managerial decision makings in the field
  • Describe and formulate strategies to effectively manage company’s sales Operations
  • Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating, managing and leading sales team

Course Overview

This course provides both introductory theory and a working knowledge of financial derivatives

Course Outcomes

  • Discuss the basics of derivatives, forwards, and futures with respect to investment and the risks involved
  • Analyze and Apply hedging methods to conduct risk management for different kinds of futures contracts
  • Discuss the basics of options, and various options pricing models
  • Analyze various types of options, their applications and hedging strategies with options
  • Analyze different types of derivatives, and risk management techniques for non-financial corporations and complex financial institutions
  • Explain the definitions and uses of a variety of derivatives, e.g., futures, options, swaps, and some exotic options.
  • Value derivative instruments using discrete time and continuous time valuation principles.
  • Use financial derivative instruments for managing and hedging portfolio risk..
  • Construct written work in relation to applications of financial derivatives which is logically and professionally presented.
  • Communicate financial derivatives pricing and risk management ideas in a clear and succinct manner

Course Overview

1. Understand the basics of Stock Markets 2. Describe Investment Management 3. Understand Portfolio Analysis 4. Describe the concept of Risk and Return 5. Illustrate Portfolio Theory 6. Understand CAPM 7. Recognize the evaluation of Equity and Bonds 8. Understand the Portfolio Management

Course Outcomes

  • Be familiar with securities and portfolio’s
  • How to analyse a portfolio using different techniques
  • How to make a perfect portfolio
  • Analyse how to manage a portfolio
  • Understanding the various methods used to manage and maintain a portfolio

Course Overview

Specialization 1 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.

Course Overview

This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.

Course Outcomes

  • To help the students develop their ability in managing events
  • To foster the spirit of leadership within the students
  • To make them able to grasp skills outside their academics
  • To help them understand team work
  • To give them a platform to exhibit their unique skills and talents

Course Overview

Specialization 2 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.

Course Overview

This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.

Course Outcomes

  • To help the students develop their ability in managing events
  • To foster the spirit of leadership within the students
  • To make them able to grasp skills outside their academics
  • To help them understand team work
  • To give them a platform to exhibit their unique skills and talents
Show More

Even Semester

Courses for this semester

Course Overview

This course will enable a student to interpret and apply business ethics and morality in performing business activities. It will develop and apply moral philosophies as a manager in an organization’s decision-making.

Course Outcomes

  • Interpret and apply business ethics and morality in performing business activities.
  • Demonstrate and apply values, norms, ethical codes, and various ethical activities in a business.
  • Develop and apply moral philosophies as a manager in an organization’s decision-making.

Course Overview

Explain the increasing influence that environmental concepts have on businesses in India, analyze how relationship environment and business share impact with each other’s growth.

Course Outcomes

  • Identify and state the importance of environmental sustainability in business
  • Demonstrate an understanding of the basic environmental concepts that influence business
  • Recognize and distinguish between the shareholders and stakeholders in a business

Course Overview

This course aims to develop a solid understanding of key statistical concepts and methods to analyze and interpret data effectively. Acquire practical skills in applying statistical techniques to real-world problems and decision-making scenarios.

Course Outcomes

  • Demonstrate a comprehensive understanding of statistical concepts, from the basics of data types and measurement scales
  • Acquire a comprehensive knowledge of data and the significance of both primary and secondary data through real-life examples and case studies
  • Apply proficiency in descriptive statistics and central tendency through practical applications and the interpretation of statistical tools.

Course Overview

This course will develop skills in planning, organizing, and managing a small business, including setting clear goals, developing a strategic plan, and establishing efficient processes to achieve success.

Course Outcomes

  • The dynamic role of small business involves adapting to changes in the market and industry to remain competitive and relevant.
  • Planning and organizing a business involves setting clear goals, developing a strategic plan, and establishing efficient processes to achieve success
  • Market goods and services involve identifying customer needs and preferences to reach target audiences

Course Overview

This course aims to enhance English language skills by exploring tools for effective communication, draft and create professional memos, proposals, and press releases.

Course Outcomes

  • Determine how to use English language tools effectively
  • Structure opinions and draft letters, proposals, and memos professionally
  • Apply the rules for proofreading, editing, and fact-checking

Course Overview

This course will develop a conceptual framework integrating various models to enhance situational awareness and understanding. This will enable a student to analyze a business case to identify opportunities where situational awareness positively influences decision-making.

Course Outcomes

  • Construct a conceptual framework by integrating various models to enhance comprehension of situational awareness across diverse contexts.
  • Apply active listening and employ visual scanning techniques to refine observational skills within dynamic environments, fostering effective situational awareness.
  • Devise and implement strategies that address cognitive biases, optimizing decision-making processes in real-time and dynamic situations.

Course Overview

This course covers identification of different types of genres, analyse and discuss a novella, building a story using dialogues and elements of a story as well as to apply visual storytelling techniques.

Course Outcomes

  • Identify different types of genres and use them for world-building
  • Analyze a novella using reading strategies and discussions
  • Discuss elements of a story and apply them to build a story

Course Overview

This course will make a student understand the evolution and role of banking in India, and types of banks and their functions. Gain knowledge on the functions and significance of the Reserve Bank of India, and commercial banks in the Indian banking system.

Course Outcomes

  • Explain and apply the basic concepts and principles of banking in India
  • Analyze, evaluate, and create solutions for banking operations and risk management.
  • Evaluate different banking products and services available in the market

Course Overview

This course aims to make a student understand and analyzing the roles of different types of financial markets, interpret the role of various financial instruments, services and institutions.

Course Outcomes

  • Understand and explain the foundational role of financial markets and institutions in the economy.
  • Apply banking and money market principles to solve real-world financial challenges.
  • Optimize risk and return by creating and defending investment portfolios.

Course Overview

This course aims to make a student understand the principles and practices of events, PR, and corporate communications, learn how to develop effective communication strategies for internal and external stakeholders.

Course Outcomes

  • Understand the importance of Events, PR, and Corporate Communications in marketing
  • Analyze and evaluate different types of events and choose the most appropriate event for a specific target audience and purpose
  • Evaluate the impact of PR efforts on the organization's reputation, brand image, and bottom line

Course Overview

This course involves identifing the key concepts and terminologies in advertising, analyze target audience demographics and psychographics.

Course Outcomes

  • Evaluate the impact of advertising on society and culture.
  • Explore the psychology of consumer behavior and understand the importance of market research in advertising
  • Examine the creative process in advertising.

Course Overview

This course is designed to give knowledge on extra activities that the students need to participate to improve their leadership and management skills on certain events.

Course Outcomes

  • To equip the students with knowledge of leadership skills
  • To make the students to participate in extra activities outside their academics
  • To help students to understand the tactics of management

Course Overview

This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.

Course Outcomes

  • To help the students develop their ability in managing events
  • To foster the spirit of leadership within the students
  • To foster the spirit of leadership within the students

Course Overview

Corporate Governance and Ethics is a 40-hour program, which aims at introducing the students to the workings of corporate governance and the role that ethics plays in all of this. The module incorporates Indian and international frameworks of governance and their respective failures. It also highlights the development of whistle blowing in a country like India and social responsibilities that corporations must inculcate in their policy work. This course consists of various national and international case studies, which emphasize on various ethical issues such as sexual harassment, lobbying, investment fraud and corruption.

Course Outcomes

  • Demonstrate an understanding of the models and concepts related to ethics and corporate governance.
  • Understand and apply the knowledge of Corporate Social Responsibilities to create CSR related policies.
  • Identify and state key concepts of ethics and corporate governance in case studies.
  • Recognize and propose solutions for ethical issues in a corporate setting.
  • Study and comprehend the various international perspectives on corporate governance.

Course Overview

Statistics 2 is a 40 hour course aimed at introducing students to clear data thinking in business. It uses examples that are relevant to their day to day work to teach students statistical processes such as regression, ANOVA and correlation to analyze data effectively and further infer conclusions from them.

Course Outcomes

  • Demonstrate an understanding of statistical concepts and practices.
  • Recognize and analyze relationships in terms of causation or correlation between two variables.
  • Apply statistical processes to make data-driven decisions.
  • Study and use regression, ANOVA, and Correlation to determine the influencing factors of business decisions.
  • Infer conclusions based on statistically processed data.

Course Overview

The motivation of the course is to recognize the increasing influence that environmental concepts have started having on businesses in India. Environment and Business is a 20-hour course, which aims at helping students understand the relationship environment and business share with each other and how they both impact each other's growth. Through the use of case studies, the curriculum also incorporates the role that law plays in an international and Indian context to integrate environmental frameworks in business.

Course Outcomes

  • Identify and state the importance of environmental sustainability in business.
  • Demonstrate an understanding of the basic environmental concepts that influence business.
  • Recognize and distinguish between the shareholders and stakeholders in a business.
  • Comprehend and state the impact of international legal framework and CSR policies in the business.
  • Integrate cultural and legal frameworks while thinking about business.

Course Overview

SME Management is a 20- hour course aimed at introducing students to the functioning of small and medium sized businesses. The course sheds light upon how through their support, laws and policy frameworks, institutions influence the operation of these businesses.

Course Outcomes

  • Demonstrate an understanding of the basic concepts and factors that influence the management of small businesses.
  • Identify and state SME concepts in case studies.
  • Integrate Indian policies and government schemes while devising plans for small and mid-size enterprises.
  • Analyze the entrepreneurial process through which business ideas are evaluated.
  • Identify and describe strategies for supporting entrepreneurship.

Course Overview

This course is designed to help students identify the knowledge and skills required for obtaining and keeping employment. Various Training sessions on Employability related communication will uplift the students’ performance during their group discussions and Personal Interviews.

Course Outcomes

  • To understand the essential characteristics of a good presentation.
  • Understand and overcome the fear of public speaking.
  • To analyze the preparation, submission and screening of Resume.
  • To define the various leadership styles.
  • To recognize the importance of dress code in an interview/organization.

Course Overview

A 20-hour course designed for BBA majors to learn how to deal with common complex, difficult and unpleasant workplace situations. Over 13 classes, students will learn how to use tools to navigate situations such as asking for a promotion, handling disagreements and competition, giving others feedback, and dealing with sexual and other forms of harassment. They will improve their communication skills by learning to use empathy and nonverbal cues during difficult conversations. They will practice framing messages such as an elevator pitch for introductions, a script for asking for a raise or promotion, and models for communicating constructive feedback. This course will help students familiarize themselves with industry-standard practices as well as relevant legal frameworks so they can work collaboratively when managing workplace conflict and advocating for themselves.

Course Outcomes

  • Gather and interpret information about a situation to anticipate how it will develop and change.
  • Identify negative emotions and express them calmly, following professional codes of conduct.
  • Manage conflict and work collaboratively towards achieving common goals.
  • Articulate your points clearly and confidently.
  • Develop and use empathy during interactions.

Course Overview

A 20-hour course designed for BBA majors to think more critically about art and literature and be appreciative of aesthetic beauty. This Unit/ Module incorporates the formulation of opinions on art and literature. This Unit/ Module will be assessed based on class participation, group discussions, debate rebuttals, and self-reflection. Through this course, the students will be pushed to think about their likes and dislikes and how it is different or the same in terms of the preferences of the larger community. This course will also assess the student’s ability to articulate and summarize thoughts, and their ability to sell a product. It will incorporate a Unit/ Module that educates them about the practice of art and literature.

Course Outcomes

  • Recognize and explore their own sensitivity towards art, aesthetics, and literature.
  • Think and critically analyze art pieces.
  • Annotate, articulate and present art in a meaningful manner.
  • Develop an experiential understanding of the components that go into the making of art and literature-based performances.
  • Learn and apply the components integral to communication and summarization.

Course Overview

Specialization 1 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.

Course Overview

Specialization 2 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.
Show More

Odd Semester

Courses for this semester

Course Overview

This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.

Course Outcomes

  • Create and conduct hypothesis tastings.
  • Collect and interpret data.
  • Identify and apply the various measures of statistical analysis.
  • Design & Sharing questionnaires on Google forms or Kobo.
  • Understand and explain the components of a compelling business paper.

Course Overview

Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.

Course Outcomes

  • Identify and illustrate stakeholders on a map.
  • Develop an understanding of concepts related to design thinking.
  • Comprehend and explain the importance of a consumer-centric approach.
  • Use the 5 stages of design thinking to create a product.
  • Incorporate feedback from testing to upgrade the prototype.

Course Overview

Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.

Course Outcomes

  • Demonstrate an understanding of the basic concepts of language R.
  • Perform data analysis using R.
  • Apply concepts of using R in a simulation.
  • Use cleaning and mining to improve data.
  • Analyze, plot, and present data through graphs and charts.

Course Overview

Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.

Course Outcomes

  • Understand and explain the implications of policy documents in business.
  • Identify and state the nexus between public policy and businesses.
  • Distinguish and apply different theoretical frameworks in public policy.
  • Create public policies after understanding various business-related concepts.
  • Demonstrate an understanding of the linkages between bureaucracy and public policy.

Course Overview

A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.

Course Outcomes

  • Communicate effectively by summarizing an idea.
  • Determine and express the key idea through infographics and written summaries.
  • Demonstrate an understanding of strategic narrative building.
  • Articulate a complex idea in a meaningful manner that evokes a sense of purpose and creates relatability for the audience.
  • Apply humor to narrative to make it more engaging.

Course Overview

The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.

Course Outcomes

  • Students will be able to describe major theories, background work, concepts and research output in the field of strategic management.
  • Explore, think, and state of strategies like a manager.
  • Recognize and articulate good and bad decision making practices.
  • Use risk management tools to effectively .
  • Identifying risks using risk management tools.

Course Overview

Visual thinking is a key element to a series of skills such as problem solving, creative thinking, big picture thinking and flows into a number of the faculties of the brain. One of the goals is to encourage students to observe independently and to back up their comments with evidence. With the help of mapping, such as concept maps, students will be able to see the big picture. Concept maps help piece information together based on meaningful connections. The course concludes with students being able to communicate creatively using visual media, which also aids in effective story-telling.

Course Outcomes

  • Distinguish and demonstrate an understanding of visual and critical thinking.
  • Understand and explain maps.
  • Visualize maps on VTS.
  • Interpret and analyze images in a creative and critical manner.
  • Formulate and state links in between images and stories and metaphors.

Course Overview

Specialization 1 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.

Course Overview

Specialization 2 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.
Show More

Even Semester

Courses for this semester

Course Overview

Entrepreneurship is a 40 hour course aimed at introducing students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyze their respective successes and failures.

Course Outcomes

  • Describe the underlying principles of entrepreneurship.
  • Identify and implement appropriate strategies and techniques to be a successful entrepreneur.
  • Draw an apt business plan to start a new venture.
  • Identify and learn the scope of entrepreneurship in India.
  • Demonstrate an ability to engage in critical thinking.

Course Overview

The course intends to cover the basics of Digital marketing and provide insight to the student of various practical and applicable aspects. The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.

Course Outcomes

  • Understand what digital marketing is and why it’s important.
  • Discuss the key elements of a digital marketing strategy.
  • Illustrate how the effectiveness of a digital marketing campaign can be measured.
  • Demonstrate advanced practical skills in common digital marketing tools such as SEO, SEM, Social media and Content marketing.
  • Apply the digital marketing concepts in the real world scenarios.

Course Overview

This workshop provides a background on the functioning of businesses in rural India. It uses Prahalad’s bottom of the pyramid approach to help students understand the importance of integrating the tier 4 in businesses. Furthermore, the workshop also teaches students how to devise policies through which employability can be increased in the rural sector.

Course Outcomes

  • Comprehend and state the importance of investing in the rural population.
  • Identify and state concepts of the Prahalad's bottom of the pyramid in case studies.
  • Review and critique the ways MNCs have used to integrate tier 4 population.
  • Devise policies through which hypothetical MNCs can increase employability in the rural sector.
  • Demonstrate an ability to engage with MNC and rural sector.

Course Overview

This workshop provides the meaning, application, and benefits of achieving work-life balance through training in managing the 6 components (self, time, stress, change, technology, leisure management) of work-life balance.

Course Outcomes

  • Recognize and articulate the signs of an unbalanced life and impact on individual productivity levels.
  • Use planning and goal setting to enhance productivity.
  • Explore and apply effective techniques to manage stress.
  • Develop work-life balance strategies to promote self-growth.
  • Integrate methods to manage and track work-life balance through mobile applications.

Course Overview

This workshop is designed to make students more self aware of their social conduct in a professional and personal setting in an offline and online environments. The course aims to assist students in identifying their networking barriers and if there is a space for improvement then help them get better. Furthermore, it also introduces students to self-branding and ways they can evaluate their interactions.

Course Outcomes

  • Demonstrate an understanding towards networking in a professional, personal, online and offline setting.
  • Identify, state and tackle the obstacles to networking.
  • Use social skills at a professional event.
  • Conduct and show oneself in a professional setting.
  • Create an online presence by documenting a week on social media.

Course Overview

Enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report.

Course Outcomes

  • During the training, the student is expected to learn about the organization and analyze and suggest solutions to a live problem.
  • During the course of training, the organization (where the student is undergoing training) will work on a real time scenario.
  • Will have the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions.
  • Learn how to conduct a research in real problem.
  • Learn how to write a professional report and present it.

Course Overview

Specialization 1 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.

Course Overview

Specialization 2 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

  • The students will be able to understand the practical aspects of the course.
  • To identify & rectify the problems in a real-life scenario.
  • Demonstrate optimal solutions through thorough practice.
  • Illustrate the effectiveness of specific operations of an organization.
  • Integrate & analyze various domains of a problem.
Show More

Scholarship

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

Icons Images

Job Created
Icons Images

Start Ups
Icons Images

Govt and MSME Collaboration
Icons Images

International Tie-ups

Our Recruiters

What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

Alumni of the Month

Get Free Counselling Now