Bachelor of Business Administration (Industry Integrated)

3 Years Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills.
  • Trained academicians with relevant industry experience deliver industry-integrated programs in non-conventional classrooms.
  • In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
  • Follow the Backward Design approach to design and develop the curriculum and the application of Bloom’s taxonomy to design various learning outcomes.
  • 6+ months of industry exposure via immersive internship and projects / 4+ diverse career tracks for holistic success / 50+ Masterclasses by industry experts/ celebrities.

Industry-Academia Collaboration

Programme Details

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3 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
10+2 Any stream

The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & expression, and 25% on Social Inquiry that essentially emphasizes learning how to learn and adapt to a changing world.

  • To equip the students with the knowledge and skills to become an entrepreneur and start their own business
  • To develop an appreciation and understanding of the role of management in planning, decision-making, organizing, directing, controlling and coordinating.
  • To give the students exposure to industry activities in addition to an internship.

  • Employ management sciences to solve usual corporate and management problems.
  • Communicate efficiently and impactfully with business stakeholders.
  • Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders to develop viable alternatives.
  • Analyze and demonstrate the application of domain concepts across daily business functions.
  • Identify and analyze relevant global factors that influence decision-making and develop viable alternatives.

  • Demonstrate an understanding of the working environment of Business.
  • Attain practical learning through summer internships, field visits, and experiential interventions.
  • Demonstrate conceptual and analytical abilities through core elective areas of specialization in Finance, Human Recourse, and Marketing to solve business issues.
  • Analyze the various aspects of business research and new dimensions of knowledge through capstone projects.
  • Apply knowledge of the practical aspects of Organizational setting and techniques of management.

Curriculum Details

Year wise Course Details

Common Scholarship Test

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Job Creation
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Support Start Ups
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Govt and MSME Collaboration
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International Tie-ups

Our Recruiters

What our Students say

Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

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