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Bachelor of Business Administration (BBA) is a 3 years full time programme offered by The Department of Management, Assam down town University. The programme has six semesters. Each semester has a number of courses.Each course has got two components, theory 50 marks and internal assessment 50 marks. A student is required to pass each of these components separately to pass a course. The minimum percentage of marks for passing is 50%. A student is required to carry out a project work (summer project) as part of the course curriculum. For evaluation of Summer Project, concerned guides are allotted for Viva and Presentation. The student has to pass separately in each of these components. The Viva & Presentation will be assessed by a group of teachers appointed for the purpose. If a student fails in a Semester Examination, he/she will be declared failed and he/she has to reappear in the subsequent Compartmental Examinations or in the same Semester Examination next year.
Year wise Course Details
Courses for this semester
Business economics course compiles subjects related to finance and economy , including business analysis , microeconomics etc . Business economics students are taught the application of economic theory as well as analysing the decision – making of businesses
Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do their own accounting or hire professionals for it, they can benefit a lot by familiarizing themselves with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation
Human Resource Management oversees many more responsibilities than only traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.
Extracurricular activities are programs that are not part of the regular school curriculum; and, are structured around an activity, goal, or purpose. Also known as extra-academic activities, extracurricular activities include sports, student government, community service, employment, arts, hobbies, and educational clubs. Extracurricular activities complement an academic curriculum.
This course comprises of different aspects of management. It includes the emergence of management thought and provides an overview of the core functions of management. This course aims to uplift the students managerial skills which is of prime importance to any organization in today’s era of globalization through various case studies. The course will further provide an understanding on the various concepts related to management of an organization through effective communication.
MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.
MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.
MOOCS CE I is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.
Courses for this semester
This course is structured to highlight the role of human behavior, group dynamics, and structural changes that affects an organization. It pays attention to the psychological concepts of attitude, motivation, personality, and emotions and how they play out at the workplace. Further, it analyses the organizational structures and changes that impact the workplace. This subject specifically looks at the role of leaders and group dynamics in creating a positive environment. In a nutshell, it provides an in-depth understanding of conduct, which is essential to laying the foundation of a productive company.
This course provides a comprehensive examination of the various factors that shape the business environment. Students will explore the interplay between economic, social, political, legal, and technological influences on organizations. Emphasis will be placed on understanding how these elements impact decision-making, strategy, and overall business operations.
Upon completion of this course, students will be acquainted with various tools and techniques used in financial management, gain knowledge of financial statements components, and develop the skills to analyze and interpret financial information for managerial decision-making. They will also be familiar with techniques in cash, inventory, and receivables management, understand sources and uses of finance, and be able to evaluate capital expenditure decisions. The course will prepare students to address contemporary issues in financial management and apply their knowledge in real-world scenarios.
This course is meant to understand basics of Marketing Management, about product, Brands and its Promotion Mix, distribution of products from manufacturers and the marketing environment.
It is an essential part of holistic education, designed to complement academic learning and foster personal, social, and professional growth. These activities encompass a wide range of programs that develop skills, creativity, leadership, teamwork, and social responsibility, preparing individuals for real-world challenges beyond the classroom.
Courses for this semester
Human Resource Management oversees many more responsibilities than only traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.
Quantitative Techniques is a foundational course that equips students with the essential mathematical tools and statistical methods required for analyzing and interpreting quantitative data. This course is designed to provide students with a strong understanding of various quantitative techniques used in business, economics, finance, and other fields.
The course focuses on the accounting, financial and management aspects that are required in businesses worldwide. This particular paper focuses on a wide range of subject areas such as financial analysis, management strategies, cost accounting and many more. In particular, it provides a working knowledge of cost and management accounting and tries to introduce the students to the recent trends in the field of cost and management accounting by preparing and interpreting budgets and knowing the operations results through variance analysis.
The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.
The course begins with an introduction to various banking sectors like retail, corporate, rural, and international banking. Students will also explore non-banking financial intermediaries and the different types of advances and deposits offered by banks. We'll then delve into new banking products and dimensions, including credit, debit, and smart cards, along with various deposit products and the exciting world of e banking.
This course provides a comprehensive exploration of retail and merchandising operations. Students will delve into the strategic and operational aspects of managing retail businesses, understanding consumer behavior, and implementing effective merchandising strategies. The course combines theoretical foundations with practical insights to prepare students for the dynamic world of retail management.
This course offers a comprehensive understanding of hospital and healthcare services in the Indian context. It covers the significance of patient care, the role of administration, the effects of globalization, and an overview of public and private healthcare infrastructure. Students will explore clinical and support services in hospitals and how they influence the overall patient experience and hospital efficiency.
This course aims at enriching the understanding of students on the various forms of organization and management in general and relating to tourism and travel business in particular.
Extracurricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.
This is an intermediate level course designed for students with little to no skills official management. Through this, we introduce the Through this course, selected short readings, and self-paced activities, students gain both conceptual and practical knowledge of core concepts of financial planning to, Define the scope of personal financial planning and understand its impact, Make progress towards financial goals and avoid common mistakes, Account for rates of return and opportunity cost, Determine the present value of single and multiple cash flows, Review taxation basics including filing, deductions, exemptions, credits, Understand options to defer or avoid taxes legally and responsibly, Get ahead in a low interest rate environment, Deepen the understanding of how money impacts your personal satisfaction.
Courses for this semester
Upon completion of this course, students will be acquainted with various tools and techniques used in financial management, gain knowledge of financial statements components, and develop the skills to analyze and interpret financial information for managerial decision-making. They will also be familiar with techniques in cash, inventory, and receivables management, understand sources and uses of finance, and be able to evaluate capital expenditure decisions. The course will prepare students to address contemporary issues in financial management and apply their knowledge in real-world scenarios.
This course is designed to equip students with the essential knowledge and skills needed to conduct rigorous and effective research in the field of marketing. Through theoretical learning and practical applications, students will develop a solid understanding of research methodologies and their relevance to marketing decision-making.
Sales and Distribution Management course has been designed to give the students the knowledge of the core concepts in managing the sales function of an organisation. The course will cover the important aspects in executing sales calls and activities related to planning, directing, controlling and motivating the sales force of an organisation.
This course is to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.
This course provides an in-depth understanding of various insurance products, including life, health, property, and liability insurance. It explores their features, benefits, regulatory frameworks, and the role of insurance in risk management, helping students analyze and compare policies to meet diverse customer needs effectively.
Focused on the art and science of presenting products in a visually appealing manner, this course delves into store layout design, display techniques, color psychology, and lighting strategies. It equips students with skills to enhance customer engagement and drive sales through effective merchandising practices.
This course introduces the principles of epidemiology and its application in understanding health patterns and disease management. It integrates concepts of health economics, focusing on cost-effective healthcare delivery, resource allocation, and policy-making to improve public health outcomes.
This course explores the transformative impact of technology in banking and insurance sectors, covering digital banking, fintech innovations, AI-driven risk assessments, blockchain, and cybersecurity. Students learn how technology enhances operational efficiency, customer experience, and decision-making in financial services.
This course examines the role of Enterprise Resource Planning (ERP) systems in streamlining retail operations. It covers inventory management, supply chain integration, customer relationship management (CRM), and data analytics, providing students with practical insights into enhancing retail efficiency and profitability.
This course focuses on the principles and practices of managing hospital operations, including patient care, resource allocation, quality assurance, and compliance with healthcare regulations. Students gain skills in optimizing hospital workflows, improving patient satisfaction, and ensuring operational efficiency in healthcare facilities.
Co-curricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.
Courses for this semester
This course is designed to provide students with a comprehensive understanding of the entrepreneurial process, from idea generation to venture growth. Students will explore the fundamental concepts, theories, and practical skills necessary to launch and manage successful entrepreneurial ventures.
This course will help the students to work effectively, demonstrate employability skills and a commitment towards professionalism. It will also help the students to analyze and synthesize information related to business environment and to facilitate evaluation of strategic alternatives. This course is inter-disciplinary and based on utilization of business resources employing traditional means of approach, conducive for individual and societal growth & development
This course is aimed to develop the social and soft skills and promote a holistic development of the learners, Keeping in mind the 360 degree learning methodology the students are engaged in different ac-tivities headed under different clubs viz. Dance, music, photography, drama, literary etc., The students are encouraged to participate in regular club activities, workshops, competitions as per their interest and hobbies, The student members of the club are trained represent AdtU in various inter University student and national level competitions, Renewed personalities are invited to conduct workshops that benefit the members and students by giving them the plat-form to learn from experts in the respective fields.
MOOCS is provided through the Coursera Platform, which is an online course where students are allowed to take courses/ courses per semester based on the hours with relevance to the credit. The courses are provided by international universities across the world. During the courses, students have to submit assignments and quizzes.
MOOCS CE I is provided through Coursera Platform, which is an online course where students are allowed to take course/courses per semester on the basis of the hours with relevance to the credit and the courses are provided from the international universities across the world. During the courses, students have to submit assignments, quizzes.
The Taxation Law provides students with a comprehensive understanding of the legal framework governing taxation and to explore the intricacies of taxation law in this course, both at the national and international levels. The course covers fundamental principles, concepts, and regulations related to taxation, enabling students to grasp the complexities of tax systems, policies, and their implications on individuals, businesses, and society as a whole
The course covers the important concepts of International marketing. This course highlights the need of international marketing, selection of international market, searching international buyers, organizing international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalization of trade and India’s export scenario.
Make the student understand about banking, practices and principles about life insurance practices and principles general insurance practices and principles
Courses for this semester
This course is structured to highlight the role of human behavior, group dynamics, and structural changes that affects an organization. It pays attention to the psychological concepts of attitude, motivation, personality, and emotions and how they play out at the workplace. Further, it analyses the organizational structures and changes that impact the workplace. This subject specifically looks at the role of leaders and group dynamics in creating a positive environment. In a nutshell, it provides an in-depth understanding of conduct, which is essential to laying the foundation of a productive company.
The subject strives to provide information pertaining to business, corporate, and global reforms taking place globally and familiarizing the students to new formats of the market. In order to acquaint the students with knowledge of disaster management to handle critical situations through practical application of strategies of control and prevention. The subject tries to outline and illustrate how the market for corporate strategy and control is related to corporate governance and help students relate their knowledge of India context to emerging trends of the global world. Further, the subject enhances the learning and analytical skills of the students to solve business cases and provide strategic solutions.
The primary objective of a consumer behaviour syllabus is to provide students with a comprehensive understanding of the psychological, social and cultural factors that influence consumer-decision making processes. It develops an understanding of various influences on consumers from friends and family, reference groups and society in general.
his course explores the integration of Information Technology (IT) in effective management strategies and the dynamic landscape of E-Commerce. Students will gain insights into leveraging IT tools for efficient decision-making, resource allocation, and organizational communication within management contexts. The course delves into the intricacies of E-Commerce, covering topics such as online business models, digital marketing, and the role of technology in transforming global business transactions. Through practical applications and case studies, students will develop a comprehensive understanding of how IT drives innovation and operational excellence in the realms of management and E-Commerce. This course equips participants with essential skills to navigate and thrive in the digital age of business.
Both retailing and rural marketing have great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing, and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing, and cooperative societies.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.
CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.
Explore more scholarships that can help you reach out your goal with financial aid.
This scholarship is valid on the basis of the board/university examination
| 95% & above | 100% Scholarship on all semester |
| 90%-94.9% | 50% Scholarship on all semester |
| 80%-89.9% | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level & NCC Certificate Holder | 25% Scholarship on all semester |
Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.
The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.
SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME
TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.
dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.
Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.
"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...
"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...
Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...
Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...
AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...
The Assam downtown University has been a great learning experience. The university has provided me w...
My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...
As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...
My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...
I share immense pleasure to share my post graduate program experience in Assam down town University....
AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...
I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...
Our university is one of the best place for developing ourselves in the field of research and acedem...
ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...
It is one of best private colleges in North East India, it also provides a good environment for ed...
ADTU is a good University which provides the students with best quality lectures and ensures comfort...
The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...
The university has all the necessary facilities and amenities for students . The classrooms and the ...
Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...
