BBA(Bachelor of Business Administration)

3 Years Degree Programme

Our Apporach

Global Education, Global Acceptance

  • The curriculum is designed to get a deep understanding of important managerial skills.
  • Rigorous Personality Development Training to mould the students.
  • Mandatory six weeks of a summer internship at reputed industries and organizations with placement assistance.
  • Well-equipped classrooms and experienced faculty members.
  • Added Certification courses from Global learning like Coursera, MOOCs, etc.

Industry-Academia Collaboration

Specialization

Programme Specialization

  • Marketing
  • Human Resource Management
  • Finance
  • Digital Marketing
  • Retail Management
  • Banking & Insurance

Programme Details

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3 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
50% in 10+2 (An

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The BBA programme of Assam down town University has been designed with a combination of theoretical concepts and practical exposure. It is an undergraduate programme which helps a student to get a deep understanding of important managerial skills. These skills help a student lead confidently, communicate effectively, think critically, and make the right decisions.

  • To provide knowledge to the students regarding the preliminary concepts, principles and functions of management practices.
  • To educate the students on the different managerial domains like human resources, finance, operations and marketing so as to provide a holistic overview of the programme.
  • To prepare the students to deliver effective oral business presentations using a variety of appropriate technologies and achieve excellence in written communications.

  • Acquire a general idea of the business environment and its functioning.
  • Learn specialized skills to deal with area specific issues of concern.
  • Demonstrate a high level of professionalism and collaborative working pattern.
  • Develop ability to apply technological know-how in various aspects of business.
  • Enhanced capability of analyzing, investigating and solving critical business issues.

  • Demonstrate the ability to work in groups
  • Demonstrate the ability to create business plans
  • Develop effective Oral and Written Communication

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

Business Economics is a foundational course that explores the fundamental economic principles and concepts that underlie decision-making in the business world. This course provides students with a comprehensive understanding of how economic theories and tools can be applied to analyze and solve various business-related problems. The course covers the interaction between economic factors and business strategies, emphasizing the practical application of economic principles in real-world scenarios.

Course Outcomes

  • Ability to analyze problems of business economics.
  • Understanding the different problems of costs
  • Ability to study the different types of demands, factors of production.
  • Ability to learn about the types of business cycles.
  • Ability to learn about the different phases of business cycles.

Course Overview

This course comprises of different aspects of management. It includes the emergence of management thought and provides an overview of the core functions of management. This course aims to uplift the students managerial skills which is of prime importance to any organization in today’s era of globalization through various case studies. The course will further provide an understanding on the various concepts related to management of an organization through effective communication.

Course Outcomes

  • Understand the Evolution of Management as a discipline
  • Apply managerial functions in managing business concerns
  • Understand and apply current management thoughts in business
  • Be able to identify and apply appropriate management techniques for managing contemporary organizations.
  • Understand the changes in theories about how managers should behave to motivate and control employees

Course Overview

This course has the purpose to introduce the Ethics and Morality aspect of Business and Personal Behaviours in Students. Every Business is about Decision Making on a daily basis regarding various aspects and fields of business activity and every decision is impacted by the learned behavior over time which differs from person to person. This course is to realize the situations and about looking at the choice in an ethical manner and its pro and cons. Ethical Decision making and principles of morality based on the Indian and International Value systems will be building blocks for the course.

Course Outcomes

  • Students will be able to describe core knowledge about the subject of business ethics.
  • Students will be able to distinguish between what is good and what is bad.
  • Students will be able to choose the right values over options.
  • Students will be able to face ethical and business dilemmas.
  • They can describe and design social responsibility programs.

Course Overview

This course allows students to get themselves introduced to the banking and insurance sectors and enhances their managerial and entrepreneurial skills. The course will help students to deal with banking and insurance related activities and understand the important concepts in this field. Students who wish to pursue his/her career in the banking and insurance sectors will be benefited from this course.

Course Outcomes

  • Take banking and insurance related decisions efficiently.
  • Take responsibilities in banking and insurance sector to pursue a career in these sectors.
  • Understand the basic functions of banks and their applicability
  • Understand the various types of life and general insurance
  • Understand and apply the main principles of banking and insurance in taking decisions.

Course Overview

Extracurricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

  • Engage students in their hobbies and interests.
  • Allow the students to learn and display their hobbies.
  • Enhance higher self-esteem and positive outcome.
  • Improve social skills of the students

Course Overview

This course aims at enriching the understanding of students on the various forms of organization and management in general and relating to tourism and travel business in particular. It deals with the various concepts and methods relevant to the study of management and organization in particular to the tourism industry.

Course Outcomes

  • This paper shall introduce learners to the tourism phenomenon.
  • The paper highlights to the learners the role of tourism as an economic intervention and its significance in the economy
  • The students will understand the global nature of tourism and government support for it.
  • Students will appreciate the socio-economic, and ecological impacts of tourism.

Course Overview

The Fundamentals of Retailing course is designed for first-year BBA students to provide a comprehensive understanding of the retail industry. This course will explore the key principles, strategies, and practices essential for successful retail management. Students will gain insights into the dynamic world of retail, examining topics such as consumer behaviour, merchandising, store management, and e-commerce. By the end of this course, students will have the knowledge and skills necessary to excel in various retailing roles.

Course Outcomes

  • Explain the fundamental concepts and theories of retailing, including the retail mix, retail formats, and the role of retail in the economy.
  • Analyze consumer behavior and its influence on retail strategies, including purchasing decisions, shopping patterns, and the impact of technology.
  • Develop effective merchandising strategies, including product assortment, pricing, and visual merchandising techniques.
  • Demonstrate knowledge of store operations, including inventory management, staffing, and customer service, to ensure efficient and profitable retailing.
  • Evaluate the challenges and opportunities of e-commerce and omni-channel retailing, and design strategies to succeed in the digital marketplace.

Course Overview

This course provides a comprehensive understanding of the fundamentals of healthcare management, focusing on various aspects of the healthcare system in India. It is divided into five modules, each addressing critical components of healthcare management and administration

Course Outcomes

  • Evaluate and analyze the components of the National Health Planning process in India.
  • Differentiate between primary, secondary, and tertiary healthcare services and their respective roles.
  • Assess the importance of preventive healthcare measures and their role in disease control and health promotion.
  • Understand the significance of disease surveillance and its contribution to public health monitoring.
  • Explain the importance and utility of vital statistics in healthcare management and policy formulation.

Course Overview

This is an intermediate level course designed for students with little to no skills official management. Through this, we introduce the Through this course, selected short readings, and self-paced activities, students gain both conceptual and practical knowledge of core concepts of financial planning to, Define the scope of personal financial planning and understand its impact, Make progress towards financial goals and avoid common mistakes, Account for rates of return and opportunity cost, Determine the present value of single and multiple cash flows, Review taxation basics including filing, deductions, exemptions, credits, Understand options to defer or avoid taxes legally and responsibly, Get ahead in a low interest rate environment, Deepen the understanding of how money impacts your personal satisfaction.

Course Outcomes

  • 1. Develop a cash management strategy and a plan to facilitate the home or automobile buying process.
  • 2. Design a diversified investment portfolio that addresses several different investment objectives.
  • 3. Differentiate between open- and closed-end mutual funds, exchange-traded funds, and direct or indirect real estate investments.
  • 4. Create a financial plan that covers your income needs in retirement and helps protect you and your estate.
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Even Semester

Courses for this semester

Course Overview

This course combines theoretical knowledge with practical applications, providing students with the skills needed to navigate the complex landscape of financial management and cost analysis in today's dynamic business environment. Through case studies, simulations, and real-world examples, students will develop the expertise required for effective financial decision-making and resource management.

Course Outcomes

  • Describe the concepts of organization as well as Organizational Behavior
  • Understand the approaches and models of the organizational behavior
  • Understand various theories of personality and evaluate the influence of personality traits on individual behavior
  • Determine the effectiveness and limitations of transactional analysis
  • Explain the concept of perception and motivation and its influence on individual and group behavior

Course Overview

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Course Outcomes

Course Overview

Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do their own accounting or hire professionals for it, they can benefit a lot by familiarizing themselves with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation.

Course Outcomes

  • To equipped with the knowledge and skills to understand the fundamental principles of bookkeeping.
  • To understand the principles of debit and credit, apply appropriate account formats, and adhere to the rules of debit and credit for accurate recording of financial transactions.
  • To record financial transactions through the preparation of journals, maintaining organized ledgers, and compiling accurate trial balances, ensuring effective bookkeeping practices.
  • To equipped with the skills to prepare comprehensive financial statements
  • To proficiently manage cash transactions through the preparation of cash book.

Course Overview

This course is meant to understand basics of Marketing Management, about product, Brands and its Promotion Mix, distribution of products from manufacturers and the marketing environment.

Course Outcomes

  • Define marketing and understand the concept of marketing mix
  • apply the three steps of target marketing: market segmentation, target marketing,
  • analyze the various stages in the product life cycle
  • recommend a suitable pricing strategy and related terms
  • Understand marketing channels & distribution process and understand advertising & other elements of promotion.

Course Overview

MOOCS is provided through Coursera Platform which is an online course where students are allowed to take course/ courses per semester on the basis of the hours with relevance to the credit. The courses are provided from the international universities across the world. During the courses, students have to submit assignments, quiz.

Course Outcomes

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Odd Semester

Courses for this semester

Course Overview

1

Course Outcomes

Course Overview

Environmental Science Courses deal with the study of environmental issues and environmental quality. The major area of focus in Environmental Science Courses are Pollution, Mitigation, Natural Resources and Energy Systems.

Course Outcomes

  • The students will be able to appreciate the ethical, cross-cultural, and historical context of environmental issues and the links between human and natural systems.
  • Students will learn about natural resource, its importance and environmental impacts of Human activities on natural resource
  • Gain knowledge about environment and ecosystem
  • Students will be able to understand the concept of biodiversity and respect them.
  • Gain knowledge about the conservation of biodiversity and its importance. Aware students about problems of environmental pollution, its impact on human and ecosystem and control measures.

Course Overview

This course will help the students to work effectively, demonstrate employability skills and a commitment towards professionalism. It will also help the students to analyze and synthesize information related to business environment and to facilitate evaluation of strategic alternatives. This course is inter-disciplinary and based on utilization of business resources employing traditional means of approach, conducive for individual and societal growth & development.

Course Outcomes

  • Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses.
  • Develop analytical and research ability as management professional who can be more efficient and innovative in practice.
  • Gather knowledge about various development concepts and the theories of development.
  • Encourage the students towards Non-traditional thinking.
  • Effectively communicate scientific and technical knowledge in a professional manner.

Course Overview

Human Resource Management oversees many more responsibilities than only traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce

Course Outcomes

  • The students will be able to define, explain and describe basic functions of Human Resource Management.
  • The students will be able to define, explain and describe the various theories of Human Resource Planning & their implications.
  • The students will be able to define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management and Performance Appraisal.
  • The students will be able to define, explain and describe various concepts of career management and performance evaluation.

Course Overview

The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.

Course Outcomes

  • Understand the concept of advertising and its use in its different forms.
  • Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
  • Utilize his/her creativity and should be able to develop and design various elements of an advertisement
  • Understand the importance of sales management in an organization and should be able to take decisions related to sales management.
  • Understand types and qualities of sales people and should be able to utilize it for becoming a good salesperson and should be able to take decisions in the related field.

Course Overview

The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.

Course Outcomes

  • Understand the concept of advertising and its use in its different forms.
  • Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
  • Utilize his/her creativity and should be able to develop and design various elements of an advertisement
  • Understand the importance of sales management in an organization and should be able to take decisions related to sales management.
  • Understand types and qualities of sales people and should be able to utilize it for becoming a good salesperson and should be able to take decisions in the related field.

Course Overview

This is an intermediate level course designed for students with little to no skills official management. Through this, we introduce the Through this course, selected short readings, and self-paced activities, students gain both conceptual and practical knowledge of core concepts of financial planning to, Define the scope of personal financial planning and understand its impact, Make progress towards financial goals and avoid common mistakes, Account for rates of return and opportunity cost, Determine the present value of single and multiple cash flows, Review taxation basics including filing, deductions, exemptions, credits, Understand options to defer or avoid taxes legally and responsibly, Get ahead in a low interest rate environment, Deepen the understanding of how money impacts your personal satisfaction.

Course Outcomes

  • 1. Develop a cash management strategy and a plan to facilitate the home or automobile buying process.
  • 2. Design a diversified investment portfolio that addresses several different investment objectives.
  • 3. Differentiate between open- and closed-end mutual funds, exchange-traded funds, and direct or indirect real estate investments.
  • 4. Create a financial plan that covers your income needs in retirement and helps protect you and your estate.

Course Overview

The course focuses on the accounting, financial and management aspects that are required in businesses worldwide. This particular paper focuses on a wide range of subject areas such as financial analysis, management strategies, cost accounting and many more. In particular, it provides a working knowledge of cost and management accounting and tries to introduce the students to the recent trends in the field of cost and management accounting by preparing and interpreting budgets and knowing the operations results through variance analysis.

Course Outcomes

  • Learn and understand the basic concepts of cost accounting, its relevance, use of the concepts of cost in costing and pricing of products and activities and analysis of costs for decision-making.
  • Understand and prepare Cost Sheet.
  • Learn to apply inventory management tools and techniques for effective inventory control and review of financial analysis of inventory management and control and aspects of Budgetary control.
  • Use the various cost control and cost reduction techniques. Learn and understand the need for labour cost control, various components of labour costs, labour turnover ratio etc.
  • Learn the scope, objectives, nature of Management Accounting and its relationship with cost and financial accounting.

Course Overview

Co- curricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

  • Engage students in their hobbies and interests.
  • Allow the students to learn and display their hobbies
  • Enhance higher self-esteem and positive outcome.
  • . Improve social skills of the students

Course Overview

Extra curricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

  • Engage students in their hobbies and interests.
  • Allow the students to learn and display their hobbies.
  • Enhance higher self-esteem and positive outcome.
  • Improve social skills of the students
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Even Semester

Courses for this semester

Course Overview

This course is to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.

Course Outcomes

  • Understand about various Laws Relating to business.
  • Understand about duties and rights of partners.
  • To understand the Government Regulations on business in India.
  • To study the different types of Act in Indian Law like Indian Partnership Act, Consumer Protection Act, Indian Contract Act.

Course Overview

To introduce basic knowledge of financial management, To be familiar with the factors of capital structure relevant for dividend decisions, To impart knowledge on the various factors to be considered in designing the capital structure of an entity. To make the students understand and analyse the financial statements for managerial decision making

Course Outcomes

  • Understand the basic accounting terms, concepts and principles.
  • Prepare and evaluate the accuracy of the various books of accounts and the financial statements.
  • Analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances.
  • Use the accounting concepts to prepare and understand the financial statements
  • To comprehend the capital structure and dividend policy of an organization

Course Overview

This course is going to give understanding about financial planning and Literacy. Through this course students will learn essential strategies to manage finances effectively, including budgeting, saving, investing, and debt management. Develop skills to achieve financial goals and secure a stable future. This course will provide practical guidance for individuals seeking financial independence and long-term prosperity

Course Outcomes

  • Understand the relevant concept of money, borrowing, lending, taxes and their application to financial planning.
  • Assess the personal financial planning process, the life cycle of financial plans and methods of goal achievement.
  • Formulate a budget, record-keeping system and tax planning strategy based on current financial goal.
  • Gain insights into tax planning for different financial scenarios, such as individual taxpayers,businesses, and investments.

Course Overview

Sales Management course has been designed to give the students the knowledge of the core concepts in managing the sales function of an organisation. The course will cover the important aspects in executing sales calls and activities related to planning, directing, controlling and motivating the sales force of an organisation.

Course Outcomes

  • Plan and co-ordinate sales activities of an organization
  • Execute effective sales calls
  • Plan and execute sales contests
  • Carry out functions of recruiting, selecting, training and leading sales people.
  • Take up activities for motivating the sales force.

Course Overview

This course is designed to equip students with the essential knowledge and skills needed to conduct rigorous and effective research in the field of marketing. Through theoretical learning and practical applications, students will develop a solid understanding of research methodologies and their relevance to marketing decision-making.

Course Outcomes

  • A comprehensive understanding of the fundamental principles and theories that underpin marketing research methodologies.
  • Develop the ability to design effective and appropriate research methodologies tailored to specific marketing inquiries, considering variables, sampling methods, and data collection techniques.
  • Develop the ability to select and justify the use of specific sampling methods based on the research question, population characteristics, and the goals of the study.
  • Develop questionnaire design with specific research objectives, ensuring that the questions are tailored to gather relevant and meaningful data.
  • Organize and structure research reports effectively, ensuring clarity in the presentation of ideas, methodologies, and findings.

Course Overview

Extracurricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

Course Overview

The students will be engaged in different activities headed under different clubs namely dance, music, photography, drama, literacy, etc. The students will participate in regular club activities like workshops, competitions as per their interest and hobbies. The students will be trained to represent ADTU in various inter university, state and national level competitions. The students will be given a platform to earn from invited experts in their respective fields. The students will get an exposure of 360 degree learning methodology considering the overall growth along with the academics.

Course Outcomes

Course Overview

This course provides a comprehensive understanding of the principles and strategies involved in managing services across various industries. It explores the unique challenges and opportunities in service management, focusing on delivering exceptional customer experiences, optimizing service processes, and enhancing overall service quality.

Course Outcomes

  • Understand about various financial, tourism and travel industries
  • Understand to fill the gap between service provider & service receiver
  • Understand the marketing strategy of services.
  • To study the different services being offered by service industry.
  • Understand the Gap model in services and role of 8P’s in services Marketing.

Course Overview

MOOCS is provided through Coursera Platform which is an online course where students are allowed to take course/ courses per semester on the basis of the hours with relevance to the credit. The courses are provided from the international universities across the world. During the courses, students have to submit assignments, quiz.

Course Outcomes

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Odd Semester

Courses for this semester

Course Overview

This course will help the students to work effectively, demonstrate employability skills and a commitment towards professionalism. It will also help the students to analyze and synthesize information related to business environment and to facilitate evaluation of strategic alternatives. This course is inter-disciplinary and based on utilization of business resources employing traditional means of approach, conducive for individual and societal growth & development.

Course Outcomes

  • Develop highly skilled and knowledgeable management professional who can deal with various areas and aspects of businesses.
  • Develop analytical and research ability as management professional who can be more efficient and innovative in practice.
  • Develop professional skill and talent of students to face and overcome any challenges in the business organization.

Course Overview

Extra-curricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

  • Engage students in their hobbies and interests.
  • Allow the students to learn and display their hobbies.
  • Enhance higher self-esteem and positive outcome
  • Improve social skills of the students

Course Overview

Co- curricular activities will help the students to enhance and engage in their selected hobbies and interests. It also allows them to explore their hidden talents and develop a positive outlook towards life.

Course Outcomes

  • Engage students in their hobbies and interests.
  • Allow the students to learn and display their hobbies.
  • Enhance higher self-esteem and positive outcome.
  • Improve social skills of the students

Course Overview

The Taxation Law provides students with a comprehensive understanding of the legal framework governing taxation and to explore the intricacies of taxation law in this course, both at the national and international levels. The course covers fundamental principles, concepts, and regulations related to taxation, enabling students to grasp the complexities of tax systems, policies, and their implications on individuals, businesses, and society as a whole.

Course Outcomes

  • Develop a deep understanding of taxation principles, regulations, and their applications.
  • Acquire the ability to analyse complex tax statutes, cases, and scenarios to resolve intricate tax issues.
  • Explain the sources and structure of tax law.
  • Apply tax concepts to diverse business entities.
  • Recognise ethical considerations in tax planning and compliance, considering broader societal impacts.

Course Overview

The course covers the important concepts of International marketing. This course highlights the need of international marketing, selection of international market, searching international buyers, organising international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalisation of trade and India’s export scenario

Course Outcomes

  • Understand the concepts of marketing in International Marketing and should be able to take decisions in the related field.
  • Find international market for doing business and should be able to process and export order.
  • Acquire the orientation towards developing entrepreneurship in international marketing and should be able to do the related documentation.
  • Understand the benefit and use of information technology in doing international marketing.
  • Understand the role of WTO and other organisations in promoting international business and should be able to see the challenges and opportunities for Indian businesspeople doing international business.

Course Overview

This course allows students to get themselves introduced to the banking and insurance sectors and enhances their managerial and entrepreneurial skills. The course will help students to deal with banking and insurance related activities and understand the important concepts in this field. Students who wish to pursue his/her career in the banking and insurance sectors will be benefited from this course.

Course Outcomes

  • Take banking and insurance related decisions efficiently.
  • Take responsibilities in banking and insurance sector to pursue a career in these sectors.
  • Understand the basic functions of banks and their applicability
  • Understand the various types of life and general insurance
  • Understand and apply the main principles of banking and insurance in taking decisions.
  • Take banking and insurance related decisions efficiently.
  • Take responsibilities in banking and insurance sector to pursue a career in these sectors.
  • Understand the basic functions of banks and their applicability
  • Understand the various types of life and general insurance
  • Understand and apply the main principles of banking and insurance in taking decisions.

Course Overview

The Entrepreneurship Management course is designed to provide students with a comprehensive understanding of the principles, strategies, and practices involved in successfully launching, growing, and managing entrepreneurial ventures. This course combines theoretical frameworks with practical insights to equip aspiring entrepreneurs with the skills and knowledge necessary to navigate the challenges and opportunities in the dynamic world of entrepreneurship

Course Outcomes

  • Ability to analyze problems faced by entrepreneurs
  • Understanding the concept of project planning, methods and its formulation
  • Awareness of different symptoms of industrial sickness
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Even Semester

Courses for this semester

Course Overview

To make students understand theories and concepts that make them understand human behavior at their work places. To help students develop good interpersonal behavior.

Course Outcomes

  • Show the ability to work with people by demonstrating good interpersonal behavior
  • Show the ability to analyze organizational problems related to human behavior and find solutions to such problems.

Course Overview

This course provides students with a comprehensive understanding of strategic management principles and practices in the context of contemporary business environments. Students will explore the strategic decision-making process, the formulation and execution of business strategies, and the impact of strategic choices on organizational performance. Emphasis is placed on developing analytical skills, critical thinking, and the ability to apply strategic management concepts to realworld business scenarios

Course Outcomes

  • Understand the value and importance of strategic management in enhancing organizational performance, and develop a well-rounded understanding of strategic management concepts, tools, and processes, enabling them to contribute strategically to organizational success.
  • Develop the ability to conduct a comprehensive environmental appraisal, providing valuable insights for formulating effective and adaptive strategic plans in the competitive business landscape
  • Cultivate a holistic approach to strategy formulation by considering both internal capabilities and external environmental dynamics, enabling the creation of robust and adaptive strategic plans
  • Develop diverse methods and techniques for organizational appraisal, enabling them to conduct thorough analyses and contribute to strategic decision-making processes.
  • Acquire the knowledge and skills necessary to navigate the complexities of formulating and executing strategies that enhance organizational performance and competitiveness.

Course Overview

The Course will include the concept of consumer behavior. Its importance in today’s marketing ecosystem, the factors which affects consumer thought process. The different traditional and contemporary models of consumer behavior and their applicability. The course will give insight on the role of personality and attitude in consumer market. Also, it will provide knowledge on influence of culture on consumer decision making process.

Course Outcomes

  • Understanding the consumers’ purchase behavior
  • Understanding the market segmentation, criteria for selecting a market segment.

Course Overview

This course explores the integration of Information Technology (IT) in effective management strategies and the dynamic landscape of E-Commerce. Students will gain insights into leveraging IT tools for efficient decision-making, resource allocation, and organizational communication within management contexts. The course delves into the intricacies of E-Commerce, covering topics such as online business models, digital marketing, and the role of technology in transforming global business transactions. Through practical applications and case studies, students will develop a comprehensive understanding of how IT drives innovation and operational excellence in the realms of management and E-Commerce. This course equips participants with essential skills to navigate and thrive in the digital age of business.

Course Outcomes

  • Understanding the different roles of information technology.
  • Understanding of the relation between e-businesses and ICT enabled services.
  • Utilize information technology in a variety of fields, such as banking, railroads, financial system, healthcare, and education.
  • Recognize information technology security concerns and appropriate responses.
  • Identify the key security threats in the E-commerce environment.

Course Overview

Both retailing and rural marketing has great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing and cooperative societies.

Course Outcomes

  • Students will be able to understand the concept and importance of retailing and take decisions based on it.
  • Take decisions regarding retail formats, store locations and relationship retailing
  • Take decisions regarding choosing a location for a retail store and the sales & promotion of a retail outlet
  • See the opportunities and challenges in Global retailing scenario and the career prospects associated with it.
  • Understand rural marketing, factors associate with it and should be able to take decisions in the field of rural marketing.
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Scholarship

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Kailash Timsina
Student

"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...

Juliush Mushahary
Student

"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...

Reshi Prasad Pokhrel
Student

Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...

Debapriya Paul
Student

Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...

Priti Jain
Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

Madhurya Bujar Barua
Student

The Assam downtown University has been a great learning experience. The university has provided me w...

Naeem Hussain
Student

My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...

Dr Dipanjali Hazarika
Student

As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

Sakhyajit Roy
Student

My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...

Runi Bharadwaj
Student

I share immense pleasure to share my post graduate program experience in Assam down town University....

Jenifer Dhar
Student

AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...

Salehah Hussain Uthman
Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

Nisha Nirola
Student

Our university is one of the best place for developing ourselves in the field of research and acedem...

Liangsi Hallam
Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

Anushmita Kashyap
Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

Dasanibha Mawphlang
Student

ADTU is a good University which provides the students with best quality lectures and ensures comfort...

Farhin zakia
Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

Anamika Das
Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

Susmita Sinha
Student

Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...

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