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The BBA programme of Assam down town University has been designed with a combination of theoretical concepts and practical exposure. It is an undergraduate programme which helps a student to get a deep understanding of important managerial skills. These skills help a student lead confidently, communicate effectively, think critically, and make the right decisions.
Year wise Course Details
Courses for this semester
Business economics course compiles subjects related to finance and economy, including business analysis, microeconomics, etc. Business economics students are taught the application of economic theory as well as analyzing the decision–making of businesses.
Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do its accounting or hires professionals for it, it can benefit a lot by familiarizing itself with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation.
This course is meant to understand the basics of Marketing Management, products, Brands and their Promotion Mix, distribution of products from manufacturers, and the marketing environment.
This is an introductory course designed to help you develop an understanding and awareness of the essentials of managing and of the way organizations behave. By exploring the four pillars of management: planning, organizing, leading, and controlling, we will discover how organizations leverage their scarce resources to achieve their goals. The objective of this course is to provide students with an overview of the field of management, and insights into the concept of organizational structure.
E-learning is the acquisition of knowledge that takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.
Courses for this semester
The course focuses on the accounting, financial, and management aspects that are required in businesses worldwide. This particular paper focuses on a wide range of subject areas such as financial analysis, management strategies, cost, accounting, and many more. In particular, it provides a working knowledge of cost and management accounting and tries to introduce the students to the recent trends in the field of cost and management accounting by preparing and interpreting budgets and knowing the operating results through variance analysis.
E-learning is the acquisition of knowledge that takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.
The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.
Production and operations management will introduce students to the various operations subjects and difficulties leading firms to encounter in service and manufacturing. This course's purpose is to assist students to understand what operations management entails, how it links to other functional areas in an organization, the sorts of challenges that operations managers confront, and typical decision-making processes. This course further studies production and operations management as practiced in the manufacturing industry. Decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, materials need planning (MRP), project management, and quality control are all covered in the course.
This Personality Development course will help the students learn in-depth information about personalities. They will gain a better understanding of those around them and also more about who they are and how they got to be that way.
This course is intended to provide practical in-hand experience in corporate interviews.
Human Resource Management oversees many more responsibilities than these traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.
The Environmental Studies course prepares students for careers as leaders in understanding and addressing complex environmental issues from a problem-oriented, interdisciplinary perspective.
Courses for this semester
The sales Management course has been designed to give the students the knowledge of the core concepts in managing the sales function of an organization. The course will cover the important aspects of executing sales calls and activities related to planning, directing, controlling, and motivating the sales force of an organization.
This course will help introduce the students to the systematic methodology of conducting research with a special focus on research in the field of marketing.
Financial Management paper is designed to expose the students to the financial issues of determining the monetary resources needed by a business, the mix of these resources, the sources and uses of funds, and the benefits, risks, and costs associated with different types of resources and financing. The prime motive is to make the students familiar with the factors of capital structure relevant to dividend decisions and to make students understand and analyze the financial statements for managerial decision-making.
The course is mainly designed to learn about Marketing of services, 8P’S in the field of services marketing along with provide information about various financial, tourism and travel industries.
The course is designed to learn about various topics of Business law which includes the Contract act of 1872, Partners act, Mercantile law, Consumer protection act, Sales of goods act, Negotiable Instruments, etc.
This course will develop students’ awareness of job functions in the industries, their attitudes to adapting to an industrial environment, proper practical and relevant knowledge, skills, etc.
Courses for this semester
The banking and Insurance course deals with core concepts of banking and insurance and their applicability. The course covers important banking functions, services, terminologies, and principles. This course covers the important concepts of both life and general insurance, their types, and principles of the insurance contracts.
E-learning is the acquisition of knowledge that takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.
This course is intended to provide practical in-hand experience in corporate interviews.
The course covers the important concepts of International marketing. This course highlights the need of international marketing, selection of international market, searching international buyers, organizing international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalization of trade and India’s export scenario.
The Taxation Law provides students with a comprehensive understanding of the legal framework governing taxation and to explore the intricacies of taxation law in this course, both at the national and international levels. The course covers fundamental principles, concepts, and regulations related to taxation, enabling students to grasp the complexities of tax systems, policies, and their implications on individuals, businesses, and society as a whole.
This course allows students to get themselves introduced to the banking and insurance sectors and enhances their managerial and entrepreneurial skills. The course will help students to deal with banking and insurance related activities and understand the important concepts in this field. Students who wish to pursue his/her career in the banking and insurance sectors will be benefited from this course.
The Entrepreneurship Management course is designed to provide students with a comprehensive understanding of the principles, strategies, and practices involved in successfully launching, growing, and managing entrepreneurial ventures. This course combines theoretical frameworks with practical insights to equip aspiring entrepreneurs with the skills and knowledge necessary to navigate the challenges and opportunities in the dynamic world of entrepreneurship
This course is designed to impart knowledge on tax and types of tax along with the ways by which tax can be reduced lawfully. It will start from the income tax introduction to tax planning. To make proper compliance with various provisions of the tax laws, students will understand the influence of tax on business ethics. This course will also emphasize students learn the procedures to adhere to tax matters.
This course will develop an ability to understand entrepreneurship – introduction, concept, principles, practices, roles, and responsibilities. Also, to study the different types of entrepreneurs and how to promote women entrepreneurs and to acquire knowledge of various Entrepreneurship Development Programmes (EDP). Furthermore, it develops an ability to learn about small-scale enterprises and e- entrepreneurship.
The course covers the important concepts of international marketing. This course highlights the need for international marketing, selection of international markets, searching for international buyers, organizing international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalization of trade, and India’s export scenario.
Courses for this semester
This course will help introduce the idea of how individual behavior affects organizational behavior and vice versa; to help the students understand the crucial role of people in any business and to explore different aspects of building this vital capability.
This course will provide the ability to understand the different phases of Strategic Management, acquire knowledge of the external and internal environments, and learn about methods and techniques of organizational appraisal. Understand corporate-level strategies, understand the different roles of strategic management, develop an awareness of different strategies for SWOT, PESTEL, and BCG Matrix, Analyze, understand organizational appraisal, and learn about corporate-level strategies in the context of healthcare management.
This course is intended to make the students understand the complex behavioral pattern of consumers and their buying behavior along with the various factors that influence their decision-making ability in the marketplace.
This course provides an introduction to information systems for business and management. It is designed to familiarize students with organizational and managerial foundations of systems, the technical foundation for understanding information systems.
Both retailing and rural marketing have great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing, and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing, and cooperative societies.
To make students understand theories and concepts that make them understand human behavior at their work places. To help students develop good interpersonal behavior.
This course provides students with a comprehensive understanding of strategic management principles and practices in the context of contemporary business environments. Students will explore the strategic decision-making process, the formulation and execution of business strategies, and the impact of strategic choices on organizational performance. Emphasis is placed on developing analytical skills, critical thinking, and the ability to apply strategic management concepts to realworld business scenarios
The Course will include the concept of consumer behavior. Its importance in today’s marketing ecosystem, the factors which affects consumer thought process. The different traditional and contemporary models of consumer behavior and their applicability. The course will give insight on the role of personality and attitude in consumer market. Also, it will provide knowledge on influence of culture on consumer decision making process.
This course explores the integration of Information Technology (IT) in effective management strategies and the dynamic landscape of E-Commerce. Students will gain insights into leveraging IT tools for efficient decision-making, resource allocation, and organizational communication within management contexts. The course delves into the intricacies of E-Commerce, covering topics such as online business models, digital marketing, and the role of technology in transforming global business transactions. Through practical applications and case studies, students will develop a comprehensive understanding of how IT drives innovation and operational excellence in the realms of management and E-Commerce. This course equips participants with essential skills to navigate and thrive in the digital age of business.
Both retailing and rural marketing has great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing and cooperative societies.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.
CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.
Explore more scholarships that can help you reach out your goal with financial aid.
This scholarship is valid on the basis of the board/university examination
| 95% & above | 100% Scholarship on all semester |
| 90%-94.9% | 50% Scholarship on all semester |
| 80%-89.9% | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level & NCC Certificate Holder | 25% Scholarship on all semester |
Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.
The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.
SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME
TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.
dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.
Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.
"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...
"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...
Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...
Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...
AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...
The Assam downtown University has been a great learning experience. The university has provided me w...
My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...
As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...
My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...
I share immense pleasure to share my post graduate program experience in Assam down town University....
AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...
I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...
Our university is one of the best place for developing ourselves in the field of research and acedem...
ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...
It is one of best private colleges in North East India, it also provides a good environment for ed...
ADTU is a good University which provides the students with best quality lectures and ensures comfort...
The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...
The university has all the necessary facilities and amenities for students . The classrooms and the ...
Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...
