Bachelor of Business Administration on Business Analytics

3 Years Degree Programme

Our Apporach

Global Education, Global Acceptance

  • Industry-aligned curriculum from day one.
  • Blended learning with active participation from IBM.
  • Credit-based structure for a comprehensive educational experience.
  • Mentorship by seasoned industry professionals.
  • Integration of industry business use cases and solution building.

Industry-Academia Collaboration

Specialization

Programme Specialization

  • Marketing
  • Finance
  • Human Resource Management
  • Banking and Insurance
  • Retail Management
  • Digital Marketing

Programme Details

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3 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
60% in 10+2 (An

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Embark on a transformative journey with our cutting-edge BBA program, specializing in Business Analytics, crafted in collaboration with the industry powerhouse IBM. From the outset of graduation, students are immersed in a dynamic blend of academic rigor and real-world insights. This integrated program is meticulously designed to not only meet but exceed industry standards, ensuring a seamless transition from academia to the professional landscape. It provides exposure to real-time business case studies, tools for critical problem-solving, predictive analytics, data visualization, and data science for business. With a curriculum curated in partnership with IBM, students benefit not only from theoretical expertise but also from the practical wisdom of industry leaders.

  • Technological Adoption and Industry-Academia Bridge
  • Industry Intervention and Software Proficiency
  • Encouragement of Business Solution Building and High-level Thinking, Managerial Level Skill Building, Team Leadership, and Self-Independence
  • Long-Term Educational Institute Distinction

  • Designed to find data-driven solutions for specific industry needs and sectors
  • Hands-on exposure for tackling real-world challenges.
  • Mastery of industry-standard software and terminology.
  • A focus on developing a competitive edge in the job market.
  • Increased tech-savviness among upcoming managers.

  • Creation of Specific Skill Set for Futuristic Jobs
  • Adaptation to Fast-Paced Industry Growth
  • Develop effective Oral and Written Communication

Curriculum Details

Year wise Course Details

Odd Semester

Courses for this semester

Course Overview

This course offers a comprehensive exploration of data analytics tailored for managerial roles, utilizing IBM Cognos Analytics. Students delve into the application of Cognos in finance sectors, mastering report authoring, visualization techniques, and data aggregation principles. Advanced topics include multi-fact queries, dashboard creation, and leveraging IBM Planning Analytics. Additionally, students gain expertise in Excel for data analysis and visualization, culminating in industry-specific case studies, where they tackle real challenges and extract actionable insights using Cognos and Excel tools.

Course Outcomes

  • Proficiency in IBM Cognos Analytics for finance, encompassing navigation, template authoring, and report execution.
  • Advanced report authoring skills with personal and dimensional data sources.
  • Application of data aggregation principles for insightful visualizations and multi-fact queries.
  • Mastery of IBM Planning Analytics and Excel for diverse analytical needs.
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Even Semester

Courses for this semester

Course Overview

This course offers a comprehensive exploration of Business Analytics, blending theoretical foundations with practical applications. Students dive into IBM Cognos Analytics, mastering report authoring, data exploration, and advanced visualization techniques. Key topics include data aggregation, multi-fact queries, and predictive analytics for finance. The curriculum covers active report charts, IBM Planning Analytics, and Excel for data analysis. Through lectures, case studies, and hands-on exercises, students develop the skills needed for strategic decision-making in diverse industries. By course end, they're equipped to design, analyze, and leverage data effectively for informed business decisions and problem-solving.

Course Outcomes

  • Gain historical analytics insights for decision-making with IBM Cognos.
  • Apply predictive analytics for consumer behavior in finance.
  • Understand analytics across diverse industries for data aggregation.
  • Develop dynamic reports with advanced query relationships.
  • Build SQL query models for tailored data analysis.
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Odd Semester

Courses for this semester

Course Overview

Data science has emerged as a critical discipline for businesses seeking to leverage the power of data to drive strategic decision-making and gain a competitive edge in today's data-driven world. This course provides a comprehensive introduction to the principles and practical applications of data science within a business context. Through a combination of lectures, hands-on exercises, and real-world case studies, students will learn essential data science concepts, techniques, and tools and gain practical experience applying them to solve business problems. The course covers the entire data science workflow, from data collection and pre-processing to modelling, evaluation, and interpretation of results..

Course Outcomes

  • Students will demonstrate a solid understanding of fundamental data science concepts
  • Be able to identify key business metrics, formulate data-driven hypotheses
  • Students will acquire skills in cleaning, pre-processing, and exploring datasets.
  • Apply statistical methods to analyse data and derive actionable insights.
  • Be able to create clear and informative data visualizations.
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Even Semester

Courses for this semester

Course Overview

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Course Outcomes

  • Understand and critically apply the concepts and methods of Predictive analytics.
  • Understand and apply IBM SPSS Modeler in Data Mining, what kinds of data can be mined, what kinds of patterns can be mined.
  • Applying and analysing how to use functions, deal with missing values, use advanced field operations, handle sequence data and improve efficiency.
  • To evaluate the Model on the basis of different Predictive Methods.
  • Understanding of IBM Watson Studio.
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Odd Semester

Courses for this semester

Course Overview

This course imparts essential financial analytics skills, including graph types, market distinctions, and applications in banking. Covering quantitative methods, managerial economics, and financial modeling, it equips students to analyze statements, make strategic decisions, and address business challenges through analytics.

Course Outcomes

  • Acquire foundational knowledge of financial analytics concepts and methods.
  • Demonstrate proficiency in using different types of graphs for financial analysis
  • Apply financial analytics across retail banking, investment banking, credit ratings, targeted marketing, and fraud detection
  • Construct financial portfolios and address strategic investment, acquisition, and merger questions.
  • Understand the significance of quantitative methods in finance, managerial economics, corporate strategy, financial management, and financial modeling
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Common Scholarship Test

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Library
  • Swimming Pool
  • Play Ground
  • Amphitheatre
  • Basketball Court
  • Cinema Hall
  • Cafeteria
  • Canteen
  • Indoor stadium
  • Yoga Studio
  • Gym
  • ATM

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Job Creation
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Support Start Ups
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Govt and MSME Collaboration
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International Tie-ups

Our Recruiters

What our Students say

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Student

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Student

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Student

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Student

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Student

AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...

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Student

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As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...

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Student

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Student

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Student

I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...

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Student

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Student

ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

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Student

It is one of best private colleges in North East India, it also provides a good environment for ed...

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Student

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Student

The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...

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Student

The university has all the necessary facilities and amenities for students . The classrooms and the ...

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Student

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