Specialization: |
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Marketing |
Ph.D. | Magadh University | Magadh University | 2012 |
M.B.A. |
L. N. Mishra Institute of Economic Development & Social Change. Patna |
Magadh University |
2004 |
B.A. |
A. N. College, Patna |
Magadh University |
2002 |
I.Sc. |
A. N. College, Patna |
BIEC |
1997 |
S.S.E. |
St. M. G. High School, Patna |
BSEB |
1994 |
Certificate in Computing |
St. Xavior’s School |
IGNOU |
2000 |
Certificate in D.M. |
learndigitalwithgoogle |
OU, London |
2019 |
Certificate in Designing Digital Training Program |
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2018 |
GURU DAKSHTA | UGC-HRDC-MMTTC | Allahabad University | 2023 |
Assam down town University, FCM, Guwahati, Assam |
Associate Professor |
Dec. 2022 |
Till Date |
Teaching, Training, Research, Course Development, Conference, FDP |
Goapl Narayan Singh University, FMS, Sasaram, Bihar |
Associate Professor |
Sept. 2019 |
Dec. 2022 |
Co-ordinator- BBA-RM Course, UBA, NSS, Teaching, Training, Research, FDP, Conference |
Takshshila Education Society, SCITS, Karimnagar, TS |
Associate Professor |
Jan 2017 |
Aug. 2019 |
Teaching, Training, Research, Mentoring |
LNMIEDSC, Patna, Bihar |
Visiting Faculty |
July 2015 |
Jan 2017 |
Teaching, Training, Research, Mentoring |
Navrachana University, Vadodara, Gujrat |
Assistant Professor |
Jan 2014 |
May 2015 |
Teaching, Training, Research, Mentoring |
LNMIEDSC, Patna |
Contract Faculty |
Feb 2007 |
Jan 2014 |
Teaching, Training, Research, Mentoring |
Industry |
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Alkem Labs Ltd. |
Marketing Executive |
Jan 2005 |
Jan 2006 |
Missionary Sales and Promotion |
Publications Total 52 (I=41, N=10 + (Patent + Copyright=1) |
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International-41 Journals- 32 |
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(xxxii) Dr. Pramod Kumar, T.V. Chandrasekhar, Joyir Siram Murtem, T.Vijayakumar, Kiran Kumar Reddy Penubaka, Sekhar M, (Jan.2025), Natural Language Processing Techniques for Sentiment Analysis in Social Media, Communications on Applied Nonlinear Analysis, Vol 32 No. 7s (2025), pg.-504-515, ISSN: 1074-133X (Peer reviewed, Scopus) https://internationalpubls.com/index.php/cana/article/view/3460 |
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(xxxi) Hari Lal Mainali, Pramod Kumar, (Dec. 2024), Exploring Graduates’ Attitudes on the Learning Environment and Institutional Development: A Case Study Based on Mixed Method, Chaturbhujeshwar Academic Journal (CAJ), Vol. 2, issue- 1, pg.- 1-28, ISSN: 3021-9442 (Peer Reviewed, NepJOL ) https://www.nepjol.info/index.php/caj/article/view/72213 |
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(xxx) Sanjay Kumar, Venkateswaran Radhakrishnan, Divya Nimma, K. Tamilaras., Pramod Kumar*, M. Mary Victoria (Sept. 2024). Role of AI and Machine Learning in Enhancing Mental Health Care, South Eastern European Journal of Public Health, Vol.- XXV, Issue- S1, pg.- 765–770. ISSN: 2197-5248 (Peer reviewed, Scopus) https://www.seejph.com/index.php/seejph/article/view/1833 |
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(xxix) P. Ramraj, Poonam, Punit Kumar Dwivedi, Neha Sharma, K. Suresh Kumar, Sanjay Kumar, Pramod Kumar*, Building Brand Loyalty Through Digital Marketing Strategies In Small Enterprises, (Sept. 2024), Nanotechnology Perceptions, Vol 20 No. S12 (2024) pg.- 664-671 ISSN: 1660-6795, (Peer reviewed, Scopus) https://nano-ntp.com/index.php/nano/article/view/2362 https://doi.org/10.62441/nano-ntp.v20iS12.48 |
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(xxviii) D. Naveen Rajkumar, P. Ramraj, Punit Kumar Dwivedi, K. Suresh Kumar, Sachin Sharma, Sanjay Kumar, Pramod Kumar*, The Role Of Customer Relationship Management (Crm) Systems In Small Business Marketing, (Sept. 2024), Nanotechnology Perceptions, vol 20 No. S12 (2024) pg.- 655-663 ISSN: 1660-6795, (Peer reviewed, Scopus) https://nano-ntp.com/index.php/nano/article/view/2361 https://doi.org/10.62441/nano-ntp.v20iS12.47 |
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(xxvii) K. Iyappan, Sanjay Kumar, Pramod Kumar*, Ravi Parkash, Vijay Kumar Dwivedi, Manoj Kumar Mishra “Mathematical Models for Predicting Consumer Behavior in Dynamic Market Environments”, Journal of Computational Analysis And Applications (JoCAAA), Sept. 2024, Vol.33, No.8 pg.- 132-137, ISSN: 1572-9206 (Peer reviewed. Scopus) https://www.eudoxuspress.com/index.php/pub/article/view/1248 |
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(xxvi) M. Muthumanikandan, Kavitha. K, Pramod Kumar3*, Pushpraj Singh, Ekta Rana, Punit Pathak; “Influence of English Language on Metadata Standardization in Global Library Networks”, July 2024, Library Progress International, Vol.44, No.3, pg.2391-2395, ISSN: 2320-317X (peer reviewed, Scopus (Listed)) https://bpasjournals.com/library-science/index.php/journal/article/view/772 |
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(xxv) R. Srinivasan, Lekshmy P.L, D Anilkumar, Barunjyoti Choudhury, Coral Barboza, Pramod Kumar, “An Extensive Analysis of the Arbitrage Efficiency and Risk Return Dynamics of Investment Strategies in the Indian Equity Derivative Market”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 14044-51, ISSN: 2148-2403 (Peer reviewed, Scopus), https://kuey.net/index.php/kuey/article/view/6230 |
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(xxiv) M Julias Ceasar, Ashish Kumar Tamrakar, Arushi Mehta, Bhabajyoti Saikia, Pramod Kumar, “An Analysis Of Return Predictability And Technical Trading Strategies In The Indian Capital Market”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 13496-504, ISSN: 2148-2403 (Peer reviewed, Scopus), https://kuey.net/index.php/kuey/article/view/5817 |
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(xxiii) Pramod Kumar, K K Dhande, N Ashokkumar, U Priya, Geera Anupama, Bhagirathi Tripathi, “Assessing Educational Excellence: A Holistic Examination Of Outcome-Based Education, Accreditation Practices, And Institutional Rankings”, May 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-5, pg.- 14034-43, ISSN: 2148-2403 (Peer reviewed, Scopus) https://kuey.net/index.php/kuey/article/view/6231 |
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(xxii) Pramod Kumar, Karishma Desai, Shweta Loonkar, Mukesh Kumar, Chandra Singh, “Ethical Scrutiny of Marketing and Promotional Practices in the Indian Pharmaceutical Industry: A Comprehensive Analysis of Norms and Perspectives”, June 2024, African Journal of Biological Sciences, Vol. 6, Issue-5, Pg-6135-6149, ISSN: 2663-2187 (Peer reviewed, Scopus) b198f39a2acbba2c4657b3ff22f685a7.pdf (afjbs.com) |
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(xxi) Pramod Kumar, Dileep Kumar M., Amena Sibghatullah, Karishma Desai, Shweta Loonkar, Shweta Soman, “Explore The Use Of Blockchain Technology To Create Secure And Transparent Frameworks For Sharing Sensitive Data Across Various Industries, Such As Healthcare And Finance”, April 2024, Educational Administration: Theory and Practice, Vol. 30, Issue-4, pg.- 7020-7029, ISSN: 2148-2403 (Peer reviewed, Scopus) https://doi.org/10.53555/kuey.v30i4.2211 , https://kuey.net/index.php/kuey/article/view/2211 |
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(xx) Suman, A. Karuppannan, M. Maheshwari, Chikati, Srinu, Ahana, Pramod Kumar, “Role of IOT and Blockchain Technology in the growth of digital HRM transformations as a function of Management”, April 2024, Journal of Informatics and Research, Vol. 4, Issue-2, pg.- 396-404, ISSN:1526-4726 (Peer reviewed, ABDC) https://jier.org/index.php/journal/article/view/780 https://doi.org/10.52783/jier.v4i2.780 |
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(xix) Gurmeet Singh Sikh, Sandeep Nandram Dive, Inchara P, Pramod Kumar, Mdhuri Prakash Kamble, Asha Ksrbhsr Shinde, “Digital Marketing Strategies to Improve Customer Experience and Engagement”, April 2024, Journal of Informatics and Research, Vol. 4, Issue-2, pg.- 405-414, ISSN:1526-4726 (Peer reviewed, ABDC) https://jier.org/index.php/journal/article/view/781 https://doi.org/10.52783/jier.v4i2.781 |
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(xviii) Sanjay Kumar, Pramod Kumar*, Sayed Sayeed Ahmad, P. Jayasaradadevi, Sivaram Rajeyyagari, Geetha Manoharan, Venkateswaran Radhakrishnan, “A Novel Approach for IoT-Based Cloud Computing Technology and its Impact on Business Entrepreneurship”, January 2024, International Journal of Intellectual Systems and Applications in Engineering, ISSN: 2147-6799, Vol 12, Issue- 10s, pg.- 624-628, (Peer reviewed, Scopus (Listed)) https://ijisae.org/index.php/IJISAE/article/view/4427 |
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(xvii) Kumara Swami Samanthula, Pramod Kumar*, Manjunath A, Uppalwar S V, Choudhary R K, Vippamakula S, “Exploring Psoriasis in the Modern Context: Pathogenic Insights, Clinical Profiles, and Herbal Dietary Solutions” December 2023, International Journal of Zoological Investigations, ISSN: 2454-3055, Vol. 9, Issue. 10, pg.- 1327-1337, (Peer reviewed, WOS) http://ijzi.net/Issue/6000146556IssueMS149.pdf https://doi.org/10.33745/ijzi.2023.v09i02.149 |
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(xvi) Pramod Kumar, Nawab Akram, Bhagwan Chandra Sinha, Krishna Gadasandula, Shalini Gupta, j. Anthony Gruze Thangaraj, B. Madhusudhan Reddy, “A Study on Recent Trends of Developments in Business and Financial Marketing”. November 2023, MIGRATION LETTERS, ISSN: 1741-8992, vol. 20, Issue- S8, pg- 1363-1369 (Peer reviewed, Scopus) https://migrationletters.com/index.php/ml/article/view/5468 https://doi.org/10.59670/ml.v20iS8.5468 |
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(xv) Vivek Sharma, Pramod Kumar*, “Marketing Strategies and Challenges for Microfinance Institutions in India: An Empirical Study in the Competitive Financial Environment”, November 2023, in KOREA REVIEW OF INTERNATIONAL STUDIES, ISSN: 1226-4741, Vol. 16, Issue- S09, pg.-161-172 (Peer reviewed, ABDC-‘C’, EBSCO, EconLit) https://kristudies.org/vol-16-issue-09-sp/#lzizwrlujbcalzpzfoxqyyuioibwtrxfosgi |
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(xiv) Atta Kishor Kumar, Manisha Aeri, Akhilesh Sharma, Juhie Agarwal, Pramod Kumar, Tanna Raghu (Feb. 2023) “Secured Supply Chain Management System for Fisheries through IOT”, in Measurement: Sensors, Vol. 25, ISSN: 2665-9174, (Peer reviewed, Scopus (Listed)) https://www.sciencedirect.com/science/article/pii/S2665917422002665?via%3Dihub |
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(xiii) S. K. UmaMaheswaran, Pramod Kumar*, Bindoo Malviya, Parulkumari Bhati, Archana Saxena, R Gopinathan (May 2022). “A Conceptual Distributed Framework to Support the Role of Machine Learning in Marketing Management”, in Manager – The British Journal of Administrative Management, pg.-73-84, Vol:58, Issue (S2) ISSN: 1746-1278 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest…) https://tbjam.org/vol58-special-issue-02/ |
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(xii) Savitha Nair, Dileep Kumar M., Pramod Kumar, Priya Sachdeva, Manisha Semwal (May 2022); “Women personal care products and rural market penetration: Rural marketing implications”, in International Journal of Health Sciences, Vol:6, Issue (S3), ISSN: 2550-696X, pg.- 4794–4811 (Peer Reviewed, Scopus-Q3) https://doi.org/10.53730/ijhs.v6nS3.6957 |
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(xi) Dileep Kumar M, Manisha Semwal, Karisma Desai, Priya Sachdeva, Pramod Kumar, Normala S Govindarajo (Feb 2022). “Determinants of organisational commitment in SMEs: Practical implications”, in Manager – The British Journal of Administrative Management, I Vol:58; Issue 147 ISSN: 1746-1278, pg.- 193-209 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest) https://tbjam.org/vol58-issue-147/ |
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(x) A. L. Chakraborty, Pramod Kumar* (2022). “Management Re-demarcated – Investigation and Ethical Restitution”, Empirical Economics Letters, Volume 21, Special Issue on Reflections on Showing Processual Research on Management and Economics, Special Issue 3, pg.-81-92, February 2022, ISSN: 1681-8997 (Peer Reviewed, ABDC-‘C’, AEA, EconLit, Cabell’s Directory) http://www.eel.my100megs.com/volume-21-number-february-3-special-issue.htm |
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(ix) Adnan, S.A., Pramod Kumar (2021). “Role of Microfinance in Economic Development”, Adhyayan: A Journal of Management Sciences, Volume- 11 Issue-2, pg- 22-30. DOI: 10.21567/adhyayan.v11i2.4, Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) https://smsjournals.com/index.php/Adhyayan/article/view/2465 |
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(viii) Govindarajo, N. S., Kumar M, D., Shaikh, E., Kumar, M., & Kumar, P. (August 2021). Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance. Etikonomi, 20(2), 239 – 258. https://doi.org/10.15408/etk.v20i2.20143 E-ISSN- 2461-0771 (Peer Reviewed Journal, ESCI- WOS (Listed), ABDC-C, EBSCO, OAJI, DRJI)) Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance | Govindarajo | ETIKONOMI (uinjkt.ac.id) |
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(vii) A. Sharma, B. Rohidas*, Pramod. Kumar (October 2021). “Crowdfunding and Entrepreneurship Development for Inclusive Growth” in “Vidyabharati International Interdisciplinary Research Journal”, 2021, Special Issue on Emerging Techniques in Interdisciplinary Sciences, Part-9, Pg.-1883-1889, ISSN- 2319-4979, (Peer Reviewed Journal, WOS, ISI, ASI Germany) http://www.viirj.org/specialissues/2021/SP2110/Part%209.pdf |
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(vi) Pramod Kumar*, Ashu Jain (2020). “Factors Influencing College Choice in LTZ College: Case Study” in Qualitative and Quantitative Research Review, Malaysia; Vol 5, Issue 3, ISSN- 2462-2117, (Peer Reviewed International Journal) https://nfct.co.uk/wp-content/uploads/journal/published_paper/volume-5/issue-3/sSNeMnad.pdf |
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(v) Pramod Kumar* (2020). “Strategic Distribution of Pharmaceutical Products in India - Overview of Ethical Guidelines of OPPI” in Adhyayan: A Journal of Management Science; Vol (10) Issue-1, Pg.- 23-30; Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) http://smsjournals.com/index.php/Adhyayan/article/view/1989 |
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(iv) Pramod Kumar*; “Case of Pharmaceutical Marketing in India: Ethical Frameworks of Decision Making”, in Review of Research Journal; Vol.8, Issue.8, ISSN: 2249894X, UGCLN: 48514, 2019 |
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(iii) Pramod Kumar*, Asma Banu; “Study on Restaurants in Vadodara - Strategic and Comparative SWOT Analysis between Fine-Dine and Fast-Food Restaurants” in Research Journey, pg-126-133, Special Issue-178, ISSN- 2348-7143, Impact Factor(SJIF)- 6.261, UGCLN: 40705, April 2019, DOI: 10.13140/RG.2.2.21172.91526 http://www.researchjourney.net/admin/uploads/special_issue/20190508064308.pdf |
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(ii) Pramod Kumar*; “CSR and CG in International Business: Study on Public and Private Sector Organisations in India” in International Journal of Technology and Business Management, pg.-19-28, Vol-7, Issue-1, January-March 2018, ISSN: 2319-6815, UGCLN: 63859 https://www.researchgate.net/publication/325895433_CSR_and_CG_in_International_Business_Study_on_Public_and_Private_Sector_Organisations_in_India |
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(i) Abhijeet Kumar*, Pramod Kumar; “Study of Promotion Mix tools in Changing Dimensions of Rural Markets” in Interdisciplinary Journal of Contemporary Research, An International Refereed Research Journal, Vol.- 1, pg.- 157-162, October-November, 2014, ISSN: 2393-8358, UGCLN: 48416 https://www.researchgate.net/publication/325895401_Study_of_Promotion-Mix_Tools_in_Changing_Dimensions_of_Rural_Markets |
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Accepted in Journal/Edited Book/ Proceedings |
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1. Title: "Revolutionizing Consumer Engagement through Cutting-Edge Marketing Strategies", Journal: Int. J. of Electronic Customer Relationship Management; (Indexing- Scopus, INSPEC(WOS), ABDC-B) |
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2. Title: “AI-Enhanced Consumer Behaviour Analysis in Digital Marketing” in 2025 International Conference on Communication, Computer Sciences and Engineering (IC3SE) ©2025 IEEE (Indexing- Scopus, INSPEC(WOS)) |
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3. “Exploring the Socio-Economic Impacts of Performing Arts in Regenerative Tourism: A Case Study of Darrang District, Assam” in Journal: Annals of Multidisciplinary Research, Innovation nd Technology (AMRIT) ISSN: 2583-4657 |
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Full Books- 3 |
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(iii) Pramod Kumar*; Pharmaceutical Marketing In India- Ethical Perspective, LAP LAMBERT Academic Publishing, Mauritius, 2018, ISBN: 978-613-9-90000-8 https://www.morebooks.de/store/gb/book/pharmaceutical-marketing-in-india/isbn/978-613-9-90000-8 |
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(ii) R Mathan, Mukesh Kumar, Pramod Kumar, Nawab Akram, Principles of Management, Scientific International Publishing House (SIPH), India, 2022, ISBN: 978-93-5625-271-4 https://dl.flipkart.com/s/brTOkaNNNN |
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(i) Mukesh Kumar, Pramod Kumar, RKV Reddy, G Saravana Kumar; Marketing Management, BOOK RIVERS, India, 2022, ISBN: 978-93-5515-515-3 https://dl.flipkart.com/s/sHwL8XuuuN |
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Chapter in Edited Book- 6 |
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(vii) Kanhaiya Lal Ambashtha, Pramod Kumar*. (Feb. 2025). “Work Flow of Data Analytics and AI for Influencer Marketing.” in “Customer Insight into Innovation Strategies for Distributed Market Needs” edited by Robertas Damasevicius et.al., published by Cambridge Scholors Publishing, UK, ISBN: 978-1-0364-1852-6, ISBN (E-Book): 978-1-0364-1853-3 https://www.cambridgescholars.com/product/978-1-0364-1852-6 |
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(vi) Adnan, S.A., Kumar, P*. (Sept. 2024). “Financial Crimes and Fintech in India.” In: Gupta, C.M., Kaur, G, . (eds) E-banking, Fintech, & Financial Crimes. Springer, Cham. https://doi.org/10.1007/978-3-031-67853-0_8 |
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(v) Pramod Kumar*, Nitu Maurya, Keerthiraj, Somanchi Hari Krishna, Geetha Manoharan, Anupama Bharti (May 2024); “Evaluating the Impact of Healthcare 4.0 on the Performance of Hospitals”, in “Human Cancer Diagnosis and Detection Using Exascale Computing”, published by Wiley-Scrivener, (Scopus (Listed) https://onlinelibrary.wiley.com/doi/10.1002/9781394197705.ch1 , |
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(iv) P. Kumar*, P. K. Tomar, S. Bharti, S. Naredla, R. K. Ibrahim and M. Bader Alazzam, "Maximizing the Potential of Artificial Intelligence in Digital Marketing," 2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering (ICACITE), Greater Noida, India, May 2023, pp. 2736-2741, Chapter No.- 552, E-ISBN:979-8-3503-9926-4, PoD-ISBN:979-8-3503-9927-1, INSPEC Accession Number: 23485129 (Peer Reviewed, WOS (Listed), Scopus (Listed)) DOI:10.1109/ICACITE57410.2023.10183113 Maximizing the Potential of Artificial Intelligence in Digital Marketing | IEEE Conference Publication | IEEE Xplore |
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(iii) Ambashtha, K.L., Kumar, P. (2023). “Online Fraud”. In: Gupta, C.M. (eds) Financial Crimes. Springer, Cham. ISBN 978-3-031-29089-3, ISBN 978-3-031-29090-9 (eBook) https://doi.org/10.1007/978-3-031-29090-9_7 Online Fraud | SpringerLink, |
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(ii) Pramod Kumar* (2011), “Machhi Chips” pg.- 87-90., as a case study in “Case Studies in Marketing”, published by Dorling Kindersley (India) Pvt. Ltd. in Pearson Casebook Series, ISBN13: 978-81-317-5633-1, DOI: 10.13140/RG.2.2.25215.00164 https://www.researchgate.net/publication/275901641_Macchi_Chips_-_A_Case_on_New_Product_D evelopment , https://www.amazon.in/Studies-Marketing-Kanwal-Nayan-Kapil/dp/8131756335 |
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(i) Chandra Singh, Pramod Kumar*, S D Singh; “Women Entrepreneurs: Problems & Prospects in India” pg.- 94-101, in “Women Entrepreneurship Development: Issues and Perspectives”, published by McMillan Publishers India Ltd., 2010, ISBN: 978-0230-33150-5 DOI: 10.13140/RG.2.2.12160.23047 https://www.researchgate.net/publication/275909553_Women_Entrepreneurshi_Problems_and_Prospects_in_India |
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National- 11 Journals- 5 |
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(v) Debjani Mukheerjee, Pramod Kumar, “Reproductive Health Services: Moving from policy to real application in India”, in Annals of Multidisciplinary Research, Innovation and Technology (AMRIT), Vol. 3, Issue- 2, Dec. 2024, pg.- 112-116 ISSN: 2583-4657 https://adtu.in/files/current_issue/vol3_issue2/vol3-issue2-article013.pdf |
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(iv) Pramod Kumar*, Sudhir Sharan; “Marketing Mix of Pharmaceutical Industry in India: An Exploration” in KBSCMR’s Journal of Management Research, pg.- 50-71, Vol. 1, May 2013, ISSN:0975-1513 https://www.researchgate.net/publication/272376646_Marketing_Mix_of_Pharmaceutical_Industry_in_India_An_Exploration |
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(iii) Pramod Kumar*, Chandra Singh; “Ethical Frameworks of Decision Making: A Case Study on Marketing of Pharmaceutical Products” in gyanpratha, ACCMAN Journal of Management, pg.- 25-32, Vol.2, Issue No.2, June 2010, ISSN:0975-0584 |
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(ii) Pramod Kumar; “Supply Chain of Pharmaceutical Products” in Masterstrokes, pg.- 26-32, Vol.7 No.4, Oct-Dec, 2010, ISSN:0972-9895 |
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(i) Pramod Kumar; “Maulana Majaharul Huq: Ek Parichaye”, in souvenir of Annual Day of MMHAPU, 2016. |
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Chapter in Edited Book- 5 |
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(v) Ashu Jain*, Pramod Kumar, “Post Pandemic Business and Industry Operation: A Win-Win Situation for Employees”, pg.- 149-156, in “Reskilling and Upskilling for Future Industry and Business”, Published by Shree Vinayak Publication, Agra, ISBN: 978-9391267-01-8, 2022 |
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(iv) Pramod Kumar*, Mukesh Kumar; “Impact of Corona Crisis on Education Sector: A Case of Gopal Narayan Singh University, in “Emerging Concepts in Management”. Published by ABS Books, Delhi, Kyrgyz (Kyrgyzstan), Kunming (China)., ISBN: 978-81-951369-3-3, 2021 |
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(iii) Asma Banu*, Pramod Kumar; “A Study of Financial Performance Analysis of Honda Showroom, Karimnagar”, pg.- 136-140, in PARADIGM SHIFTS IN MANAGEMENT PRACTICES”, published by Paramount Publishing House, Hyderabad, ISBN : 978-81-939248-9-1, 2019 |
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(ii) Pramod Kumar*; “Business Ethics and Corporate Social Responsibility: An Innovative Tool for Sustainable Development” pg.- 287-300, in “Creating Values through Innovations”, published by Shree Publishers & Distributors, New Delhi, 2011, ISBN: 978-81-8329398-3, DOI: 10.13140/RG.2.2.27731.58409 |
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(i) Chandra Singh, S D Singh, Pramod Kumar*; “Elimination and Rehabilitation of Child Labour: The Government of Bihar Initiatives” pg.- 111-123, in “Rights of Children and their Development, published by Tirupati Urmilla Pallavi Prakashan, Patna, 2011, ISBN:81-88648-10-8, DOI: 10.13140/RG.2.2.36067.76326 |
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Patent |
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Granted/ Awarded/ Published/ International/ National Total-3 |
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(iii) Copyright Granted- Title of the Work- Human Centric Approach of Development In Dynamic And Technology Driven Environment: A Sustainable Business model For Industry 5.0, Diary Number- 12576/2023-CO/L, Class of Work- Literay/Dramatic, Communication Address- AdtU, 2023 |
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(ii) Design Patent Filed/Published in Journal- Smart bandage filled with silver nanoparticles to heal the wounds faster, Application Number: 371138-001, Cbr Number: 206250, Cbr Date: 21/09/2022 12:59:23 |
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(i) Filed/Published in Journal – Title-A systematic approach to analyse the Impact of E-business to create a Sustainable Business Environment; Field of Invention- Computer Science, Application Number- 202241047507, DOF- 21/08/2022, Publication Date (U/S 11A)- 02/09/2022 |
at AdtU
1. Produced 01 PhD Scholar to Award, 2. Designed Course File Format in line with NAAC for AdtU University, 3. Designed SOP for Departmental Library, 4. Designed Course Curriculum for Subjects- Advertising and Sales Management, International Marketing, Business Ethics and Corporate Governance, Sales and Distribution Management, Marketing Management, Mini Research (All 4 Semesters for MBA), Co-curricular Activities, Extra-curricular Activities, Technical and Professional Skills (3 Semesters for MBA), 5. Heading Faculty Level NAAC Criteria-2, 6. External Examiner of PhD Thesis and Viva-voce Examinations 7. Mentorship of BBA 6th Students, 8. Looking for NAAC Criteria II, 9. Member Faculty Research Committee (PhD), 10. Guiding Six PhD Scholars, 11. Granted One Copyright