Dr. Bishal Bhuyan

Dr. Bishal Bhuyan

About

Specialization:
MARKETING AND HUMAN RESOURCE MANAGEMENT

Qualification

Qualification

Board/University

Year

HSSLC

CBSE

2012

BBA (Bachelors of Business Administration)

Sikkim Central University

2015

MBA (Master of Business Administration (MBA)

Sikkim Central University

2017

PhD

Sikkim Central University

2023

 

Personal Interest

Traveling, cooking, playing cricket, football and badminton

Working Experience

Position/Responsibilities

Duration

Organisation

Guest Faculty at the Department of Management

6 Months

Sikkim University.

Assistant Professor, Faculty of Commerce and Management,

2022 to Ongoing

Assam down town University

Programme Coordinator, Faculty of Commerce and Management,

2023 to Ongoing

Assam down town University

 

 

Research

Research Papers

  • Bishal Bhuyan, Shailendra Kumar, Sanghamitra Choudhury, and Kinnari Kashyap. “Impact of Demographic Factors on the Ethical Conduct of Physicians in India”. Indian Journal of Public Health Research & Development 11(02): 2019. (SCOPUS indexed and an open access journal).

 

  • Bishal Bhuyan. “Ethical Dimensions of Artificial Intelligence”. Cengage Publication (A book chapter).

 

  • Bishal Bhuyan. “Ethics of Net Neutrality”. Cengage Publication (A book chapter)

 

  • Bishal Bhuyan and Dr. Shailendra Kumar. “How Ethical are the Physicians of Assam? An Empirical Assessment Exploring the Factors Affecting the Ethical Behavior at Workplace”. Emerging concept in the field of Human Resource and Marketing Management (A book chapter).

 

  • Bishal Bhuyan and Kinnari Kashyap. "A Refelection of Marketing from the Perspective of Silver Hair Citizens: Recognizing the Hidden Need of Healthcare Products and Services". International Journal of Management Studies. (A Web of Science Journal)

 

  • Bishal Bhuyan and Kinnari Kashyap. "SURVIVING THE STORM: EXPLORING LIVES THROUGH PERSONAL STORIES OF CHILDHOOD TRAUMA". INDIAN JOURNAL OF PSYCHOLOGICAL MEDICINE. (Sage, Scopus and Web of Sciences)  

 

  • BISHAL BHUYAN. "UNVEILING THE NEXUS: ELEVATING MARKETING STRATEGIES FOR ENHANCING SATISFACTION AND LOYALTY IN ELDERLY HEALTH CARE SERVICES". ASIA PACIFIC JOURNAL OF HEALTH MANAGEMENT. (ABDC, SCOPUS AND WEB OF SCIENCES)

CONFERENCE/ SEMINARS/ WEBINARS                                                                                        

 

2016                      Participated in a one-day seminar on “Made in China vs Made in India- A Multidisciplinary Conspectus” organised by ICFAI University, Sikkim

 

2017                      Participated in the National Academy of Psychology (NAOP), organised by the Department of Humanities & Social Sciences, Indian Institute of Technology, (IIT) Kharagpur.

 

2019                       Presented a paper on “Factors Affecting the Ethical Behaviour of Physicians at Workplace in India-An Empirical study on the select Hospitals of Assam” at the 7th PAN IIM World Management Conference organised by Indian Institute of Management, (IIM) Rohtak.

 

2020                      Presented a paper on “An Evaluation of Artificial Intelligence based on Ethical Standards-A case study of Facebook Chatbots” in a national conference on Computing, Communication, Control, Informatics, and Pharmaceutical Sciences organised by Kanpur Institute of Technology (KIT) (NC’IPS-2020).

 

2020                       Participated in Online National conference on Scope and Need of Digital Learning in Pandemic Situation- COVID-19 organised by Department of Computer Science and Application, Shri Krishna University, Madhya Pradesh.

 

2020                       Participated in two days webinar on the Impact of Covid-19 on MSME: Problems and Remedies organised by the Department of Economics, D S Degree College, Aligarh.

 

2020                       Presented a paper on “Corporate Social Responsibility and Philanthropy by Indian Conglomerates during COVID-19 Pandemic” in a national conference on Changing Dynamics around the Globe organised by Sunbeam Women’s College Varuna, Varanasi, Uttar Pradesh.

 

2020                       Presented a paper on “Individual Social Responsibility during COVID-19 Pandemic-A study on the Role of Silver-Screen Celebrities” in a national webinar on Implication of COVID-19 Lockdown on Trade and Commerce, jointly organised by Mizoram University and Sikkim University.

 

2021                       Presented a paper on “Marketing of Healthcare Products – An Empirical Investigation of Needs, Knowledge, and Satisfaction with special reference to the Elderlies of Assam” organised by Chitkara University Doctoral Consortium.

 

2022                       Presented a paper on “Unveiling Dissuasion: Exploring Young Customers' Perspectives on Green Marketing” ICSSR sponsored conference organised by Department of Management, NEHU, Shillong 

 

2023                       Presented a paper on Unveiling the Brain and Investigating the Neurobiological Impact: Surrogate Marketing and Adolescent Drinkingin Asian Association for Substance Abuse Research 9th Annual Meeting 2023 Conference on Substance Abuse and Addiction, Macau, China. 

 

2023                        One-day workshop on Bibliometric Analysis organised by Faculty of Commerce and Management, Assam down town University 

INTERNSHIPS

 

2014                        Internship for 72 days in Birla Sun life Insurance, Nagaon Branch under Branch Head.

 

2016                        Summer intern for 45 days in the Department of Labour & Department of Skill Development and Entrepreneurship and Capacity Building under Dr. K. Jayakumar, IAS, Principal Secretary, Tadong, East Sikkim.

 

DISSERTATION

2017:                      The relationship of celebrity advertisement to consumer attitudes: A study on purchase intention on students of Sikkim University”. (Thesis for Masters)

2023 :                     “Marketing Strategies of Healthcare Services for The Elderlies in Select District of Assam” 

WORKSHOPS AND TRAINING PROGRAMS

2015                       Participated in an 80 hours training program in “English Communication and Basic Corporate Etiquette under Affirmative Action conducted by Tata Consultancy Services (TCS)” in association with Sikkim University, Gangtok.

 

2015                       Participated in 3 days workshop on “Advanced Microsoft Excel” organised by the Department of Management, Sikkim University.

 

2019                       Two days’ workshop on “Structural Equation Modelling using AMOS”, conducted by Department of Commerce, Sikkim University.

 

2019                       Participated in 7-day online Faculty Development Program (FDP) on “Anatomy of Research and Mendeley Software for Management in Research” organised by New Delhi Institute of Management, New Delhi.

 

2019                       Participated in 10 days ICSSR, New Delhi sponsored National Workshop on “Research Methodology in Social Sciences” organised by Department of Education, Sikkim University.

 

2019                       Participated in pre-conference workshop in 7th PAN IIM World Management Conference organised by Indian Institute of Management, Rohtak.

 

2020                       Participated in 10 days ICSSR, New Delhi sponsored online National Workshop on “Research Methodology in Social Sciences” organised by Department of Management, Sikkim University.

 

2023                       Conducted awareness programs as a Resource person for State Jal Jivan Mission, Arunachal Pradesh 

Awards & Achievements

2020                     Participated in one-day international e-business quiz organised by Management Professional Development Society, Hyderabad.

2020                     Participated in National Level e-quiz on Innovation Management organised by Stanley College of Engineering and Technology for Women, Hyderabad.

2020                     Participated in National Level e-quiz on Business and Economy organised by Sikkim Manipal University, Department of Humanities and Social Sciences, Sikkim.

2020                     Participated in National Level e-quiz on Marketing Management organised by School of Management Studies, Lakireddy Bali Reddy College of Engineering.

2018                    Served as the Secretary for Academic Affairs of Sikkim University Student’s Association (SUSA), Sikkim University from 2018-2019.