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Our Approach

Global Education, Global Acceptance

A blend of theoretical concepts and practical exposure for perfect grooming of students for leadership as well as entrepreneurship initiatives.
Mandatory six weeks of summer internship at reputed companies and placement assistance.
Industrial visits and interaction with industry experts.
Well-resourced classrooms and experienced faculty members from the industry.
Regular seminars and webinars with experts sharing knowledge and skills.

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Programme Details

2 Years
Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility
Minimum 50% in

Best
Faculties

Programme Overview

The MBA programme of Assam down town University has been designed to provide the students with a blend of theoretical concepts and practical exposure. The focus has been kept on grooming students for entrepreneurial initiatives. The course curriculum of the MBA programme is exhaustive in nature and regular interaction between students and industry experts helps students to remain up-to-date with the latest practices in the industry. As one of the best private universities that offer an MBA in Guwahati, Assam down town University intends to create a niche in the field of management studies.

Programme Educational Outcomes

To procreate substantial zest for excellence in the functional areas of business management required for a successful and sustainable career in industry, business, and entrepreneurship.
To nurture business graduates with relevant, current, cutting-edge knowledge from the advanced/emerging areas of the business to handle National, International, and Regional with equal ease including passion.
To stimulate the passion for entrepreneurship in Management Graduates by promoting creativity, innovation and professional competence through life-long learning.
To construct a strong temperament for ethical leaders committed to the welfare of the community and society in a multi-disciplinary environment and, within the societal and environmental context.
To enlighten the management graduates enabling them to incorporate diversity and inclusiveness in active engagement with the community and society for a sustainable and eco-friendly approach.

Programme Outcomes

Apply knowledge of management theories and practices to solve business problems.
Understand, analyze and communicate global, economic, legal, and ethical aspects of the business.
Develop Value-based Leadership ability.
Foster analytical and critical thinking abilities for data-based decision-making.
Lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Programme Specific Outcomes

Create awareness of the functioning of the local and global business environment and society, which aids in identifying business operations, identifying potential business opportunities, and exploring entrepreneurial opportunities.
Improving skills in analyzing business data, applying relevant analysis, and problem-solving in areas such as marketing, business strategy, finance, and human resources.
Recognizing different leadership responsibilities within the organization, leading teams across organizational boundaries, exhibiting leadership traits, and maximizing the use of team members' varied skills in the relevant context.

Odd Semester

This is the programme's first semester.

Courses for this semester

FINANCIAL ACCOUNTING AND REPORTING

Course Overview

This is an introductory course in financial accounting. Financial accounting focuses on the rules by which firms (and individuals) report the results of their operations to outsiders such as stockholders, potential investors, creditors, suppliers and regulatory agencies.

Course Outcomes

Understand the basic accounting terms, concepts and principles.
Prepare and evaluate the accuracy of the various books of accounts and the financial statements.
Use the accounting concepts to prepare and understand the financial statements.

MARKETING MANAGEMENT

Course Overview

This course will help students experience both the theoretical and practical concepts in the domains of marketing, sales, product management, and more. This course is to facilitate an understanding of the conceptual framework of marketing and its applications in decision-making under various environmental constraints.

Course Outcomes

Formulate a marketing plan that will meet the needs or goals of a business or organization
Formulate strategies for developing new and/or modified products, concepts, goods and services that respond to evolving market needs
Develop strategies for the efficient and effective placement/ distribution of products, concepts, goods, and services that respond to evolving markets.

PRINCIPLES OF MANAGEMENT AND BUSINESS ORGANIZATION

Course Overview

In this course, the students will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate employee as it is for the manager. This course is designed to teach them the fundamentals of management as they are practiced today.

Course Outcomes

Understand the concepts related to Business.
Demonstrate the roles, skills and functions of management
Analyze effective application of managerial knowledge to diagnose and solve organizational problems and develop optimal managerial decisions.

MANAGERIAL ECONOMICS

Course Overview

The purpose of this course is to apply micro economic concepts and techniques in evaluating business decisions taken by firms. The emphasis is on explaining how tools of standard price theory can be employed to formulate a decision problem, evaluate alternative courses of action and finally choose among alternatives.

Course Outcomes

Understand the concept of managerial economics and should be able to use the mentioned economic concepts in taking business decisions
Understand production function and the related concepts as mentioned in the syllabus in taking decisions in the appropriate field
Differentiate various types of costs and should be able to do their analysis and take decisions based on it

ETHICS, LAW & BUSINESS

Course Overview

Society increasingly demands ethical and social responsibility. This course provides an ethical dimension to the conduct of contemporary commerce. Although ethics exist independently of the law, legislative and common law developments are increasingly imposing higher standards of commercial morality. This course examines the conceptual basis of ethical behaviour and the increasing attempts by the law to prescribe ethical behaviour. The course uses a case studies approach.

Course Outcomes

Implement and follow various law in workplace
Generate awareness and mobilize the human resource to abide law as applicable in the business scenario as well as in work place
Preparing various documents for contract and agreement as per the law applicable.

COMPUTER APPLICATIONS AND MANAGEMENT

Course Overview

The main focus of this course is on business applications of software, including word processing, spreadsheets, databases, presentation graphics, and business-oriented utilization of the Internet. Laboratory experience includes word processing, spreadsheets, presentation software and databases.

Course Outcomes

Understand the basic of computers including hardware and software.
Prepare and use various windows software.
Use the computers in various sectors and simplify work in hospitals and other sectors.

EFFECTIVE ENGLISH

Course Overview

The purpose of this course is to develop analytical skill among the students and enhance their proficiency in English language use. It introduces the students to various types of sentences used in different situations. Students will learn to ask questions, make connections among multiple texts and improve their comprehensive skills.

Course Outcomes

This course will enable students to analysis and identify the different types of sentences
Learners will be able to integrate the skills of reading and speaking in professional communication
Dress code Etiquette sessions will boosts their confidence and morals.

MOOCS CE1

Course Overview

MOOCS CE I is provided through Coursera Platform, which is an online course where students are allowed to take course/ courses per semester on the basis of the hours with relevance to the credit. The courses are provided from the international universities across the world. During the courses, students have to submit assignments, quizzes.

Course Outcomes

Gain information or knowledge from global level top universities
Gain insights from different perspectives
Exposure to different ways of learning platform

Mini research (Review of Literature- RI)

Course Overview

With this course, students will become familiar with and learn to identify the most relevant textbooks, reviews, papers and journals for their research topics. During the course students will also learn how to critically read and assess research papers and reviews.

Course Outcomes

Students will learn to review and assess scientific literature critically.
Students will be able to write and present an overview of the relevant literature for a specific research topic.
Students will be able to summarize and reflect the knowledge required for publication

Even Semester

This is the programme's second semester.

Courses for this semester

ECONOMIC ENVIRONMENT OF BUSINESS

Course Overview

To provide the students an insight into the multifaceted economic environment and to sensitize the students on issues and problems of the Indian economy in the global perspective . The course involves the understanding of markets , industrial environment and performance of various sectors of the economy which play an important role in determining the macro environment.

Course Outcomes

Understand the economic scenario in doing business and take decisions based on it .
Understand the important of government budget and its implications in the influence of inflation, interest rates .
Take decision on the basis of prevailing foreign trade policies.

MARKET RESEARCH AND STATISTICS

Course Overview

The course considered both academic and applied research in marketing. The course aims to provide students with the necessary knowledge and skills involved in understanding a dissertation and wider market research. The course will engage students in the research process which involves the systematic gathering, recording and analysis of data about problems relating to marketing goods and services.

Course Outcomes

Do research and understand the importance of research in managerial decision-making and should be able to take decisions based on research studies
Carry out research systematically and by using proper statistical methods
Take proper decisions in doing research in the field of marketing

FINANCIAL MANAGEMENT

Course Overview

Course will explain the basic financial concepts and practices and includes analysis of company resources, types and sources of financing, forecasting and planning methods, and the roles of the money and capital markets. The approach of financial management is to drive decision making that prioritizes business objectives in the long term. Financial management not only assists in setting company targets but also creates a platform for planning and governing plans to tackle challenges along the way. It also involves laying out steps to drive the business towards its objectives.

Course Outcomes

Interpret and rationalize financial instruments and analysis in terms of corporate financing.
Analyze and deduce the dynamics of organization functions related to financial
Analyze the impact of time value of money on investments and capital decisions, and know the basics of calculating and managing risks

COST AND MANAGEMENT ACCOUNTING

Course Overview

Cost and Management Accounting course enables candidates to acquire employability skills to become future-ready and cope with global challenges. As a cost management accountant, one can provide professional services in investment planning, profit management, and overall managerial decision-making process. The Course will also help to plan budget and monitor performance, and execute cost-saving opportunities. It is an indispensable discipline for corporate management, as the information collected and presented to management based on cost and management accounting techniques helps management to solve not only specific problems but also guides them in decision making.

Course Outcomes

Use various cost accounting tools and techniques for decision making and cost control.
Apply the techniques for planning and decision making in practical situations.
Understand cost sheet and marginal costing analysis for practical application.

HUMAN RESOURCE MANAGEMENT

Course Overview

The course of Human Resource Management mainly focuses on administrative services, staff administration, and performance management, and most importantly, on the hiring process. The course helps the students to study and get the knowledge and principles that are required to handle the human resources of the company.

Course Outcomes

To develop the understanding of the concept HRM and to understand it's relevance in organisations.
To develop necessary skills set for application of various HR issues.
To analyze the strategic issues and strategies required to select and develop man power resources.

QUANTITATIVE TECHNIQUES FOR DECISION MAKING

Course Overview

To provide a basic understanding of the value and use of quantitative methods in administrative and operational problem-solving and decision – making. To develop an understanding of a variety of statistical and quantitative techniques applicable to a wide range of business situations. To understand about various theorems and will be able to use statistics for analyzing data with graphs .To know about the concept of vectors and matrices.

Course Outcomes

The students will be able to use the theoretical foundation concepts of mathematics.
The students will be able to understand the concept of vectors and matrices.
The students will be able to use statistics for analyzing data with graphs and diagrams .

PRODUCTION AND OPERATION MANAGEMENT

Course Overview

? Ability to understand about Production Management – introduction, concept, principles, functions and practices. ? Ability to study the different phases of Operations Management. ? Ability to acquire knowledge of productivity, quality management and forecasting. ? Ability to learn about production planning & design, layout and inventory management.

Course Outcomes

Understand the core features of the operations and production management function at the operational and strategic levels, specifically the relationships between people, process, technology, productivity and quality and how it contributes to the competitiveness of firms.
Understanding the different roles of production and operations management.
Understand the different strategies for improving productivity, able to analyze and understand product design.

INDUSTRY ORIENTED VIVA

Course Overview

This course will develop student’s awareness on job functions in the industries, attitude to adapt industrial environment, proper practical and relevant knowledge, skills, etc.

Course Outcomes

To develop awareness about general workplace behavior and build interpersonal and team skills.
To develop use of advanced tools and techniques encountered during industrial training and visit
To ability to acquire and apply fundamental principles of medical science and physiotherapy

E-LEARNING

Course Overview

E-learning is the acquisition of knowledge which takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.

Course Outcomes

Gain job ready skill and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
Get a better exposure along with the traditional classroom setting.

Odd Semester

This is the programme's third semester.

Courses for this semester

CORPORATE STRATEGY AND BUSINESS POLICY

Course Overview

Strategy is important to all operational businesses since it is a primary predictor of their performance. All functional disciplines are blended together in the company policy and strategy course in an attempt to look at and grasp the whole business picture. While running a business in a competitive environment, senior managers are expected to have conceptual and abstract skills to understand business issues and challenges outside of their respective areas of expertise. As a result, this course will cover the most important terminologies, theories, concepts, and frameworks on strategy. The course is meant for the students to get through a full strategic analysis process and it will show them how to apply theories to real-world business issues.

Course Outcomes

Understand the importance of strategy making in business and should be able to set business goals
Assess various factors and components of business environment and take business decisions based on environmental factors.
Use proper technique while analyzing the business environment

OPERATION RESEARCH

Course Overview

Operation research is the application of similar ideas to larger , more complex decisions that concern the operations of systems ,such as businesses and networks of machines. The overview of this paper is basically to learn about assignment model as a particular case of transportation model . To understand about the game theory. To understand the foundation concepts of operation research .

Course Outcomes

The students will be understand the foundation concepts of operation research
The students will be able to understand the concept of transportation problems .
The students will be able to use assignment model as a particular case of transportation problem .

MKT-I- CONSUMER BEHAVIOR & PRODUCT AND BRAND MANAGEMENT

Course Overview

An understanding of the needs and behaviours of consumers is an intrinsic component of the development and implementation of successful marketing actions. Specific topics address the consumer decision process, and internal and external influences on consumer behaviour.

Course Outcomes

Identify the major influences in consumer behaviour
Distinguish between different consumer behaviour influences and their relationships
Establish the relevance of consumer behaviour theories and concepts to marketing decisions

MKT-II-ADVERTISING AND SALES MANAGEMENT

Course Overview

Advertising and Sales Management is a branch of Marketing Management. This course will cover the core concepts in creating and managing advertising. The course has been designed to equip students with the ability of using their creativity to design advertisements. The course has two units which deals with core concepts of sales and distribution management.

Course Outcomes

Understand the concept of advertising and its use in its different forms.
Take decisions regarding construction of proper media message plan an advertising campaign using proper media vehicles and budget.
Utilize his/her creativity and should be able to develop and design various elements of an advertisement

HRD-I- HRD-TRAINING AND DEVELOPMENT

Course Overview

People performance within organisations is a source of long term competitive business strength. Human Resource Development examines the activities and processes that impact on organisational and individual learning. The focus is on interventions which change, or improve the ability to change organisational behaviour. Interventions can range from the strategic to the functional areas of training and development. Topics include the strategic role of human resource development, organisational and individual analysis, adult learning styles, technology and learning, management education, vocational education and training. Communication and group management techniques are emphasised as important attributes for the HRD professional. All students engage in trainer competencies through developing and implementing experiential sessions for small groups

Course Outcomes

Understand the meaning, importance and types of training
Appreciate the role of training objectives in planning, designing and evaluation
Comprehend the appropriate training models and methods based on objectives

HRD-II- MANPOWER PLANNING AND PERFORMANCE MANAGEMENT

Course Overview

The main objective of Human Resource Management is to help the students to acquire and develop skill to design rationale decisions in the discipline of human resource management. An efficient HR manager must guide the work force, influence their behavior and motivate them to conduct maximum towards the achievement of organizational goals. This course focuses on issues and strategies required to select and develop manpower resources. It will stand the students in good stead if all students report to, and actively participate in all deliberations. Additionally to draw the maximum mileage from the case studies the students would be enquired to come ready with their case analysis along with identification of the problem and the recommendations to resolve the same. For the purpose of case discussion, the class will be divided into smaller groups. For each case the group is supposed to submit case analysis as directed.

Course Outcomes

To develop the understanding of the concept of human resource management and to understand its relevance in organizations
To develop necessary skill set for application of various HR issues
To analyse the strategic issues and strategies required to select and develop manpower resources

FIN-II- SECURITY ANALYSIS

Course Overview

This course is designed to teach the fundamentals of investments along with the analysis and strategies to become a successful investor. It will start from the investment introduction to the derivatives market. To understand deeper how market works, students will be taught the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also provides insights on valuation of shares and bonds and help in getting familiarize with SEBI and its working procedure. This course will also emphasize students to learn forces that affect security market.

Course Outcomes

To introduce the students to the various avenues of investment for optimal utilization of funds.
To impart knowledge on risk and return tradeoff for managing investments for achieving optimal return.
To familiarize with SEBI and its working procedure.

INDUSTRY ORIENTED VIVA(MBA)

Course Overview

This course is intended to provide practical in-hand experience in corporate interviews

Course Outcomes

To understand the basic of corporate interviews
To learn the skills required in appearing corporate interviews
To understand the type of interrogation in corporate interviews

E-LEARNING

Course Overview

Course Outcomes

Gain job ready skill and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
Get a better exposure along with the traditional classroom setting.

Even Semester

This is the programme's fourth semester.

Courses for this semester

ORGANIZATIONAL BEHAVIOR AND LEADERSHIP SKILLS

Course Overview

Human aspects are critical in each functional aspects of management and equally so for the effective utilization of resources. In view of this, organizational behavior has assumed great importance. This course is designed primarily for students who are being exposed to Organizational Behavior for the first time. This course covers the explanations about the human behavior in the organizational context. It details the impact of individual, group and organizational factors on human behavior. The course also focuses on understanding the behavior of the employees working in the organization. It highlights the significance of Challenges and Opportunities of OB, perception, attribution, learning, organizational change, organizational culture, motivation, leadership and conflict management. Classroom activities involving lectures, discussions and case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video cases and debates.

Course Outcomes

Demonstrate the applicability of the concept of organizational behavior to understand the behavior of people in the organization.
Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.
Analyze the complexities associated with management of the group behavior in the organization.

ENTREPRENEURSHIP AND NEW VENTURE CREATION

Course Overview

In view of the current market scenario, there is an urgent need to uplift the per capita income of households by minimizing the levels of unemployment and maintaining the minimum standards of living. This can be ensured through inclusive growth and providing an atmosphere for sustainability where the people become self-sufficient in meeting their needs as well as preserving for the future generation to meet their needs. Thus entrepreneurship and new venture as a course will help a long way in uplifting society and creating an atmosphere of inclusive growth. This course is expected to provide new avenues for societal development in general and contribute towards meeting a few of the Sustainable Development Goals laid down by the United Nations in particular

Course Outcomes

Understand Entrepreneurship and its perspective
Analyze opportunities for new venture creation
Understand Strategic planning process for new venture

THESIS

Course Overview

This course is designed to enhance the ability to undertake research, critical thinking, and excellent communication.

Course Outcomes

Understand the difference between high-quality and low-quality journal
Learn how to define a research question (and motivate it both in practical and theoretical relevance)
Data analysis has to be more rigorous, e.g., has to take a particular approach to analyzing the data justification for the analysis

MKT-III- MARKETING IN INTERNATIONAL AND RURAL MARKET

Course Overview

The course will cover need of international marketing, its importance for the business houses in modern business environment. The course will give knowledge of international marketing operations and the entry strategies. Course will give students the concepts of rural marketing and will cover the important guiding factors of rural marketing.

Course Outcomes

Understand the concept of International Marketing, its importance and its need.
Take decisions in the entry level decision of international marketing
Take strategies in the entry and organizing stage of international marketing.

MKT-IV-MARKETING OF SERVICES AND SUPPLY CHAIN MANAGEMENT

Course Overview

The course brings out the emerging service environment in India. It emphasises the distinctive aspects of service marketing. It aims of equipping students with concepts and techniques that help in taking decisions relating to various service marketing situations.

Course Outcomes

Identify the major influences in consumer behaviour
Distinguish between different consumer behaviour influences and their relationships
Establish the relevance of consumer behaviour theories and concepts to marketing decisions

HRD-III-NEW AND EVOLVING HR PRACTICES

Course Overview

The course is designed to understand the knowledge management system and the role of Human Resource Management in the 21 st Century and also integrating Hr. strategy with Business Strategy.

Course Outcomes

Understand the human resource management in the 21st century
Understand knowledge management and role of HR.
Understand cross-culture aspects of IHRM.

HRD-IV-COMPENSATION MANAGEMENT

Course Overview

Recognize how pay decisions help the organization achieve a competitive advantage. Analyze, integrate, and apply the knowledge to solve compensation related problems in organizations.

Course Outcomes

Recognize how pay decisions help the organization achieve a competitive advantage
Analyze, integrate, and apply the knowledge to solve compensation related problems in organizations
Demonstrate comprehension by constructing a compensation system encompassing internal consistency

FIN-III-STRATEGIC FINANCIAL MANAGEMENT

Course Overview

Course will explain the financial implications, aspects of various business strategies, the strategic management of finance, strategic approaches to cost management, sales and revenue management, fund-raising and fund-development and cost-benefit analysis for every prime decision of expansion, diversification, downsizing and renovation. Understand the limitations of traditional accounting models in an increasingly dynamic and fast changing world.

Course Outcomes

Understand the strategic management process, introduction, concept, principles, functions and practices, and taking into account the strategic perspective.
Promote the profitability, growth, and presence of the firm over the long term and strives to maximize the shareholders’ wealth.
Understand it as a continuously evolving process, adapting and revising strategies to achieve the organization’s goals.

FIN-IV-BUSINESS TAXATION

Course Overview

This particular paper provides the basic concepts, definitions and terms related to Income Tax along with the determination of the residential status of an individual and scope of Total income. Moreover, computation of Income under various heads namely- income from Salaries ,House Property, Business/Profession, Capital gains and income from other sources forms is included in order to make students well verse with the taxation laws. Basic knowledge of direct and indirect taxation and deductions applicable are included in order to acquaint the students with the basic concept of income tax and computation of tax liability.

Course Outcomes

Make decision to contribute to long term wealth.
Understand the basic concepts related to The Income Tax Act, 1961.
To know the basics of GST, understand the procedure of registration, payment and refund of GST.

E-LEARNING

Course Overview

Course Outcomes

Gain job ready skill and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
Get a better exposure along with the traditional classroom setting.

Scholarships

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.

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District Level & NCC Certificate Holder	25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

A few glimpse from AdtU's Campus

TheApp

A-CONNECT is an inhouse social media and a “know your university better” kind of platform. This app provides you all the data regarding your course handout, lesson plans, question banks, e- journals, recorded videos of classes with the YouTube links and necessary external links. This platform is a user-friendly application where one can access the details of admission and examination procedures, results, deadlines and in fact one’s own graph with the reference of E-grade sheet.

A-connect also allows you to a better exploration, find friends, join clubs and communities. Be popular by your own post and articles and also to amazing memories by sharing photographs.

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What our Students say

My experience on Assam down town University was daunting at first but later as the days past it became so amazing. University is the perfect ...

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Clinical Psychology is a very interesting program. It has great subjects with interesting topics. I'm so eager to learn and some of the module keeps ...

Larihun Syiemlieh

My experience in relation to my expectations has been very good. ADTU is a university with high standards and great academic institution at profession...

Mayuri Tamuli

My experience in relation to my expectations has been much higher .ADTU is a university with higher standards and great academic institution for profe...

Jutismita Barman

ASSAM DOWNTOWN UNIVERSITY is popularly known as ADTU. The best thing about this university is that is located in secluded hilly area far from the bus...

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Our Approach

Global Education, Global Acceptance

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Business Analysis Workshop

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Programme Details

2 Years Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility Minimum 50% in

Best Faculties

Curriculum Details

Odd Semester

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Odd Semester

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Even Semester

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Campus Address:
Assam down town University,
Sankar Madhab Path, Gandhi Nagar, Panikhaiti, Guwahati, Assam, India,
PIN - 781026

Phone No. : +91 9365771454, +91 361 7110711
Fax : +91 361 7110711

Corporate Office Address:
down town Charity Trust,
3rd Building, 7th Floor,
down town Hospital Complex,
Dispur, Guwahati, Assam
PIN - 781006

Phone No. : +91 9864137777, +91 361 2330008