Bachelor of Arts in Tourism Management

3 Years Degree Programme

Our Approach

Global Education, Global Acceptance

  • Experiential Learning Opportunities
  • Industry-Relevant Curriculum
  • Global Perspective
  • Interdisciplinary Approach
  • Technology Integration

Industry-Academia Collaboration

Programme Details

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3 Years Programme

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Upto 100% Scholarship

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100% Placement Assistance

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Eligibility
10+2 (Any strea

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BA in Tourism Management is a 3 year fulltime Degree programme preparing students to be competent and adequately skilled enough to work in the Hospitality, Travel & Tourism sector. Tourism management refers to the activities associated with travel planning and similar travel related activities such as ticket booking, creating product packages to name a few.

  • To prepare graduates with a strong foundation in tourism management principles and practices to meet the evolving needs of the industry.
  • To foster critical thinking, creativity, and problem-solving skills necessary for leadership roles in diverse sectors of the tourism industry.
  • To cultivate ethical values, social responsibility, and environmental stewardship among graduates, promoting sustainable tourism development.

  • Understand the fundamental principles and theories of tourism management, including its economic, social, cultural, and environmental dimensions.
  • Apply analytical and critical thinking skills to identify opportunities and challenges within the tourism industry.
  • Demonstrate proficiency in strategic planning, marketing strategies, and financial management relevant to tourism enterprises.
  • Exhibit effective communication and interpersonal skills to engage with diverse stakeholders in the tourism sector.
  • Employ ethical and sustainable practices in tourism management to promote responsible tourism and minimize negative impacts on host communities and environments.
  • Utilize technology and innovation to enhance tourism experiences, operations, and marketing efforts.
  • Collaborate effectively in multidisciplinary teams to address complex issues facing the tourism industry.
  • Adapt to changes and trends in the global tourism market and demonstrate flexibility and resilience in professional settings.

  • Ability to analyze market trends, consumer behavior, and competitive landscapes to develop effective tourism marketing strategies.
  • Proficiency in managing tourism enterprises, including accommodation, transportation, attractions, and tour operations, to deliver high-quality visitor experiences.
  • Understanding of destination management principles, including destination marketing, planning, infrastructure development, and stakeholder engagement.
  • Skills to design and implement sustainable tourism initiatives that balance economic growth with environmental conservation and social inclusivity.
  • Knowledge of cultural heritage management principles and practices to preserve and promote cultural assets while respecting local traditions and identities.

Curriculum Details

Year wise Course Details

Even Semester

Courses for this semester

Course Overview

This course will develop the knowledge, skills, and concepts needed to resolve actual human resource management problems or issues. It includes employment relationship, which is a shared responsibility between employers, management, human resources specialists, and employees.

Course Outcomes

  • Learn the role of Human Resource Function in an Organization
  • Enumerate the emerging trends and practices in HRM.
  • Illustrate the different methods of HR Acquisition and retention
  • Understand the use of different appraisal and training methods in an Organization.

Course Overview

This course will familiarize the students about different methods and steps of tourism planning.

Course Outcomes

  • Familiarize the students about methods and steps of tourism planning
  • Acquaint the students about the role of various stakeholders in tourism development.
  • Manage the impacts of tourism activities on destination resources.
  • Frame the destination development plan as per Government Policies.
  • Learn about different tourism Policies in India.

Course Overview

This course will create a broad understanding of environmental issues and their impact upon the tourism industry.

Course Outcomes

  • Understand the environmental issues and their impact upon the tourism industry.
  • Create and operate the environment friendly tour plann.
  • Take steps to protect destination from pollution, waste management and biodiversity will be a primary focus

Course Overview

Apply financial concepts to the management of tourism businesses. Financial accounting aspects of finance, importance of financial management in tourism industry including different costs involved in tourism industry, cost control techniques involved. Management accounting aspects of finance include forecasting and budgeting; analysis of profit; and profitability; and working capital management. Application of capital budgeting techniques, time value of money, and business valuation are emphasized.

Course Outcomes

  • Students will develop a broad understanding of financial management.
  • Students will be able to apply Costing and Pricing tools of Tourism services.
  • Use the different financial tools to manage the financial aspects of the organisation .
  • How to manage working capital in tourism industry.
  • Students will be able to understand the Role and significance of information system in Financial management.
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Odd Semester

Courses for this semester

Course Overview

Foreign language (French) study is necessary for tourism and hospitality industry. It will help to understand hospitality industry terminology.

Course Outcomes

  • Able to converses ion in French language with tourist
  • Understand the French terminology utilized in tourism Industry.
  • Easy to deal with foreign customer
  • Know about the basic terminologies in French

Course Overview

This course is to acquire knowledge about different contracts, documentations and laws followed in the tourism industry.

Course Outcomes

  • To understand legalities in tourism industries.
  • Able to prepared travel documents such as passport, visa etc.
  • to handle the forex and other formalites

Course Overview

This course will help develop students’ awareness of job functions in the industries, attitude to adapt to an industrial environment, proper practical and relevant knowledge, and skills. Etc.

Course Outcomes

  • Develop awareness about general workplace behavior and build interpersonal and team skills.
  • Learn to make professional work reports and presentations.
  • Learn the use of advanced tools and techniques encountered during industrial training and visit.
  • Acquire and apply fundamental principles of science and engineering.
  • Learn to conduct research.

Course Overview

This course is to acquaint the students with the principles of marketing. it will help to promote and management the travel business

Course Outcomes

  • Able to understand concept of tourism marketing
  • Able to managing the organizational sales
  • Able to develop promotional plan for tourism services
  • Understand about pricing policies and practices
  • Understand about distribution channels in travel and tourism
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Even Semester

Courses for this semester

Course Overview

The main objective of this course is to acquire knowledge about the scope of entrepreneurship in tourism industry.

Course Outcomes

  • Acquire knowledge about the scope of entrepreneurship in tourism.
  • Understand and develop Entrepreneurial behavior
  • Plan and execute business initiatives
  • Develop the spirit of Entrepreneurship
  • Learn Market Feasibility studies.

Course Overview

Develops the foreign language skill and students will able to handle the guests.

Course Outcomes

  • Develop the foreign language skill.
  • Understand the basic knowledge of French language such as Alphabet, conjugations of verb, Grammar and basic conversation skills in personal as well as professional life.
  • Learn to translate from English to French and French to English
  • Develop basic French speaking and reading skills
  • Acquire correct pronunciation of French terminology used in Hotel industry

Course Overview

This course covers topics on how to develop travel agency business. It will help the students to become familiar with the modern techniques and approaches of tourism trade.

Course Outcomes

  • Handle the travel agency and tour operator business.
  • Develop new tour packages and tourism services .
  • Ability to manage ground services arrangements, liaising & negotiation with vendors.
  • Manage the tour operation effectively.

Course Overview

Field trip report will be prepared on the basis of Study tour. Students will able to learn tour operation.

Course Outcomes

  • Demonstrate the ability to apply theoretical concepts learned in the classroom to real-world situations observed during the field visit.
  • Develop and enhance observational skills to systematically gather information during the field visit.
  • Demonstrate analytical skills in interpreting and making sense of the observed data.
  • Gain experience in conducting field research and collecting relevant data.
  • Demonstrate competence in selecting appropriate research methods for the field visit.
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Common Scholarship Test

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 269 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 35 cr.

CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship Through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University.

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

Our Facilities

World Class Facilities

Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.

Some of our Facilities
  • Gym
  • ATM
  • Sports
  • Hostels
  • Transport
  • Healthcare
  • Yoga Center
  • Media Centre
  • Swimming Pool
  • Central Library
  • Canteen & Cafeterias
  • ICT Enabled Classrooms
  • Well Equipped Laboratories
  • Auditorium & Seminar Halls

Start-Up &
Incubation Centre

The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.

Rural Empowerment with SFURTI scheme

SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME

TIDE 2.0 scheme for ICT-based startups

TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.

dtVL Ideation interest-free loans up to Rs. 2 lakhs.

dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.

Innovation with Sprout UP program

Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.

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Job Creation
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Support Start Ups
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Govt and MSME Collaboration
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International Tie-ups

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ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...

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