1. To understand the basic fundamentals of Accounting. 2. To comprehend the different systems and users of Accounting Information. 3. To analyze the various International Accounting Standards, Accounting Ethics and Window dressing. 4. To develop the ability to apply the rules of accounting in the real-world. 5. To develop the ability to prepare special purpose books like Purchase Book, Sales Book, Purchase Return book and Sales Return Book. 6. To understand and interpret the financial statements.
1. To understand the importance of various components of human resource management. 2. To define various components of employees 3. To understand the global HR trends and policies 4. To identify necessary skill sets for application of various HR concepts. 5. To evaluate the employees concern which can help to strategize the employee satisfaction.
1. Formulate comprehensive marketing strategies by integrating product, price, promotion, and distribution aspects 2. Identify and target specific consumer segments and B2B markets to tailor marketing approaches effectively 3. Apply market research to understand consumer behavior and business trends for informed marketing decisions 4. Create a strong brand identity and leverage diverse marketing channels to increase brand visibility. 5. Utilize digital platforms and technologies to optimize marketing efforts, enhance online presence, and drive measurable outcomes
1. Craft a compelling resume and cover letter 2. Record an impactful resume 3. Explain the differences between formal and informal email writing 4. Write professional business reports 5. Differentiate between internal and external stakeholders
1. To understand the fundamentals and principles of economics 2. To understand and evaluate the different stages of production 3. To identify the various types of market structures and their overall impact on the economy 4. To ascertain the role of government in the working of the economy and different types of markets 5. To determine the operational strategies of the modern economy.
This course on literature review is the start of the students' research preparation. It will develop the students' understanding and decision making which will help them to decide on their research topic for their final report.
This course intends to cover the fundamentals and new-age management for providing insight to the student of various practical and applicable aspects of marketing management that includes understanding STP, marketing mix, branding, pricing, and consumer behavior. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution.
This course provides an overview of economic tools and analytic approaches available to the manager for business decision-making. It includes topics such as pricing, forecasting, demand analysis, production and cost analysis, and macroeconomic policy as it affects the business environment.
This course introduces students to quantitative techniques in business mainly centered on statistical aspects. It also provides them with experience in designing questionnaires and report writing. In order to effectively carry out statistical analysis, the students are required to have experience in computing.
This introductory course in financial management gives students an overview of the accounting cycle and the preparation of financial statements. Topics include accounting for merchandising activities, accounting for cash, temporary investments and accounts receivable, inventories and cost of goods sold, capital assets, current and long-term liabilities, and accounting for corporations, as well as the financial statement analysis through ratio analysis and statement of cash flow— information that is essential for further study in financial accounting. The course concludes with sessions on the basics of corporate finance which is extremely relevant to understand business scenarios.
This introductory course in technology management gives students an overview of the fundamental concepts of Google Drive, Calendar, Gmail, Microsoft Word, and PowerPoint and their applications in business. In order to establish the relevance of these theories, examples of real-world business decision processes will be explained through the problem-based learning approach.
This course attempts to improve self, work on blind spots, develop emotional intelligence, become an effective team player, efficient at working in diverse teams.
This course attempts to deliver an overview of the key concepts and applicability of Business Awareness in real-world scenarios. The teaching method would include a mix of Faculty-Led Discussion, In Class participation through activities, case studies, and assessments. The learning approach will focus on delivering a basic understanding of Business Awareness in relevance to the industry.
This subject helps understand the importance of various components of statistics and the real-time problem statement for the identification of information for decision-making. It also helps analyze the importance of sampling and the role of sampling error in real-life experiences. It also talks about descriptive statistics and standard deviation by using excel.
This is a foundation business communication course focusing on the articulation of ideas and the betterment of communication through writing skills. The course aims to prepare students for business reports and internship applications. This subject covers report writing, research papers, and argumentative essays, which prepares the students for business-related research and incorporates email writing, cover letters, and CV design to aid in developing an appropriate application.
This course will make the students enhance their ability to think independently and confidently about the future. It will help them develop practices to make decisions effectively and enhance their levels of conviction.
This course is designed to acquaint students with the basic concepts and frameworks that govern the functioning of a productive performance appraisal. Each Unit/ Unit/Module will be assessed based on class participation, initiative during situational case studies, class assignments, and final examination. Through situational case studies, the course also highlights the common appraisal methods and qualities of a good appraisal.
This course is to develop an understanding of the many aspects of consumer behavior and its applications in marketing. To understand consumer behavior in an informed and systematic way. To analyze personal, socio-cultural, and environmental dimensions that influence consumer decisions making. To enable students in designing and evaluating marketing strategies based on fundamentals of consumer buying behavior. To give the students a perspective to understand the application of market research in framing effective marketing strategies.
The course aims to develop practical sales skills and concepts, understand sales as a process and develop the ethics for perseverance in the developed process and develop practical and contemporary skill sets for real-time work and be result oriented with an aim to derive continuous results from a process rather than a windfall gain.
The Corporate Finance course aims to provide students with exposure to the basic principles of finance. To enable them to understand the business scenario concept and applicability of Pay Back Period. This will equip students with the standard tools of capital budgeting, and an understanding of return on investment.
Apprises the students about the concept, nature, and fundamentals of Human Resource Management. Provide an overview of the roles and responsibilities of management, and recognize the management principles and their application in real-world scenarios. To help analyze the fundamentals of organizational and Individual behavior.
The area of operations management explains how inputs are converted into outputs with the help of processing. It gives universality of applications of issues, concepts and tools, and techniques in manufacturing as well as service environments. Today, every organization is facing fierce competition due to narrowing down the global distances and the reason being one has to work as per global standards for competing in the market. Talking relevant to- cost, quality, and speed along with other social and environmental issues is most relevant for the overall effectiveness of operations in every organization.
This course is designed to study the behavior of employees in an organization with a view to understanding why and how they behave. To equip students with basic theoretical as well as practical input about important aspects of Human Resource Management. It includes HR planning & Processes in the best effective manner.
This course aims to provide students with exposure to the advanced features of MS Excel. To equip students with knowledge of basic software for business communication with in-hands training. To provide an understanding of how to analyze quantitative data using Microsoft excel. To gain proficiency in creating solutions for Data Management and Reporting.
The course aims to develop an understanding of the writing process, identify and explain conflict & types of conflicts, enhance learning and group outcomes, including effectiveness in performance in an organization.
The course is to make students understand the brand image and its values. Covers the fundamental aspects of brand management segmentation, targeting, positioning, differentiating, pricing and branding strategies. It Includes the concept of creating a brand, design effective marketing and branding strategies for the organization.
This course explains the classification of the prevalent digital business models into various groups and to outline their benefits and limitations through exposure to real case scenarios. It also includes the understanding of marketing strategy in digital world as well as how to gain and attract customer online.
This course intends to provide an experienced-based approach in sizing the market and its practical applications. To learn basics of market sizing & different terms associated to market sizing, and its approaches. It also includes the concept of calculating the market size through an applications oriented perspective.
This course is to impart understanding and analyze the roles of different types of financial markets. Interpret the role of various financial instruments, services, and institutions. Learn about the various stages and concepts of venture capital investing and explains the working of pension, commodity, and foreign exchange markets.
This course is designed to understand the significance of asset management in corporate finance. It explains the concept of the time value of money and the process of capital budgeting decisions. It aims to understand the importance of Capital Structure decisions and Calculating the cost of Capital, understand the risks associated with asset management and identify ways to increase returns, and understand agency problems related to Debt and Equity.
This course is designed to identify various risk factors and channel them to optimize returns. Provide insight on how to align wealth management with personal and business planning, investment planning, tax and estate planning, and retirement planning. Familiarize the students with the regulatory guidelines to manage the investment as per the governing rules and legal requirements.
This course is designed to understand the concepts of Project Management for the planning and execution of projects. Understand the feasibility analysis in Project Management and network analysis tools for cost and time estimation. Comprehend the fundamentals of Contract Administration, Costing, and Budgeting.
This course is designed to develop analytical thinking in decision-making by learning some of the basic (optimization) programming techniques/ models commonly used in business decision-making. It aims to formulate the problem, obtain a solution and interpret important features of this solution.
This course is designed to provide an understanding of the execution of the operations to plan and achieve the desired objectives. It covers effective management of resources and understanding the importance of priority, tasks, and expectations to achieve excellence in operations by learning tools and technologies which can be used to achieve operational excellence.
This course will develop the knowledge, skills, and concepts needed to resolve actual human resource management problems or issues. Manage the employment relationship, which is a shared responsibility between employers, management, human resources specialists, and employees. It will enable the identification of the human resources needs of an organization or department. Discuss workplace health and safety programs and the roles of the employer and the employee in enforcing health and safety policies and procedures.
This course will enable students to understand the concept of recruitment and selection by exploring various methods. It includes new trends in recruitment and selection as well concepts of orientation and induction. This provides a platform for students to be able to screen a CV.
This course articulates different HR expertise areas throughout the employee lifecycle. It will enable the students to understand the different stages from Hire to Exit. Recognizing the roles and responsibilities of HR in the employee lifecycle as well as imbibing the skillset required to handle change management within the organization and strategies growth path for employees.
The course will provide training in Communication Skills over two integral areas – Written and Spoken communication. This course exclusively caters to Effective Communication Skills in Spoken English and is an Advanced Level Training Course. The course will thus empower to become a highly positive and professional communicator. Through this course, students will be able to apply advanced communication techniques and also role-model this ability to mentor others in their team by virtue of their own example.
The course is designed to provide orientation to handling data and Business Analytics tools that can be used for fact-based decision-making.
The purpose of this course is to provide an opportunity to visualize, think practically and summarize learning in a systematic manner. It will enable conceptual knowledge in practical situation and to learn the art of presenting experiences in a coherent report.
The course is designed to make students understand different Compensation and benefits in an organization, and implement the pay structure. The students will learn the types of individual incentive and benefits plans and recognize different labour laws and their implementation in an organization setup.
This course aims to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.
The course is designed to introduce students to the marketing practices of companies seeking market opportunities outside their home country, and to raise their awareness about the importance of viewing marketing management strategies from a global perspective. It teaches one to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions.
The course is designed to offer students the intensive instruction and training needed to successfully compete in rapidly developing global financial markets. Modelling through Excel will build enough confidence in the participants so that they are able to create their own financial model. This course will make them aware of costing and budgeting techniques to maintain efficiency and profitability.
This course covers a range of analytics tools that are useful for capacity management in services, and it will provide you with insights into the economics of a range of services businesses. It will focus on High level planning models that account for multiple dimensions of service capacity; Low level models of system congestion that capture the relationship between; capacity choices, quality of service and, in some cases, system revenue; Statistical estimation and forecasting models to characterize key measures of future supply and demand.
This course aims to improve mathematical, logical and verbal ability skills. Practice standing out in group discussions and personal interviews. Discuss organizational structures and apply teamwork and leadership skills. Maintain work-life balance using tools to manage time, stress and emotions.
Internship work is the best way to practice what you have learnt. The purpose of including Interns hip project report in the Program is to provide you an opportunity to summarize your learning in a systematic manner. It will enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report. As managers, you are constantly seeking information to base your decision. The objective is to equip the students with the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.
CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.
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