Our Approach Programme Details Scholarships Campus Life

Our Approach

Global Education, Global Acceptance

Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills, 6+ months of industry integration via immersive internship and projects, 4+ diverse career tracks for holistic success, 50+ Masterclasses by industry experts/ celebrities.
Trained academicians with relevant industry experience will deliver and train industry-integrated programs in non-conventional classrooms.
In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
60:30:10 Learner engagement ratio of practice, instructions, and experiential learning.
Incorporation of ICT tools (such as Padlet and Mentimeter) for constructive learner engagement.

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Programme Details

2 Years
Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility
Minimum 50% in

Best
Faculties

Programme Overview

The MBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to meet the business needs of an organization that is more volatile, uncertain, complex, and ambiguous (VUCA) in nature. This programme is segregated into three categories of learning: 40% on Domain Knowledge, 30% on Enabling Skills, and 30% on Life Skills in order to inculcate the five attributes - Deep Thinking, Self Knowledge, Holistic Learning, Communication, and Problem-Solving in an aspirant.

Programme Educational Outcomes

To develop the professional competence for interdisciplinary and larger ideas through which jobs and businesses navigate.
To be known for their team player qualities to handle diversity and the leadership skills to make sound decisions while working with peers in an interdisciplinary environment with people of cross-cultural attributes.
To be adaptable to new technology, innovations, and changes in the world economy along with effectively communicating with peers and having interpersonal skills.

Programme Outcomes

Understand various levels of domain concepts in management sciences.
Analyze and demonstrate the application of domain concepts across managerial problems.
Conduct management research and evaluation to make informed decisions.
Employ management sciences to solve complex corporate and management problems.
Generate ideas, insights, and new work processes using management techniques.

Programme Specific Outcomes

Foster young minds to grow into adept professional managers.
Empower students to demonstrate the ability to innovate, the ability to execute the most daunting of challenges in the most trying of circumstances.
Help to create synergies amongst the most diverse set of variables and the ability to continuously learn, improvise, adapt, energize, excel and grow.
Provide a strong analytical foundation in key functional areas and others, enabling a high degree of academic flexibility, and thereby allowing students to customize their MBA experience.

Odd Semester

This is the programme's first semester.

Courses for this semester

MINI RESEARCH (REVIEW OF LITERATURE- R1)

Course Overview

The course literature review is the start of the students' research preparation. Independently whether the student has already decided on their research topic for their final report.

Course Outcomes

Will learn to review and assess scientific literature critically.
Will write and present an overview of the relevant literature for a specific research topic.
Identify the most relevant textbooks.

FUNDAMENTALS AND NEW AGE MARKETING

Course Overview

This course intends to cover the fundamentals and new-age management for providing insight to the student of various practical and applicable aspects of marketing management that includes understanding STP, marketing mix, branding, pricing, and consumer behavior. The course concludes with sessions on integrated marketing communication and digital marketing which are extremely relevant in the era of the fourth industrial revolution.

Course Outcomes

Define functional areas of marketing management and their application.
Identify, analyze and resolve problems faced in marketing management.
Apply marketing management concepts to business decisions.

BUSINESS ECONOMICS FOR MANAGERS

Course Overview

This course provides an overview of economic tools and analytic approaches available to the manager for business decision-making. It includes topics such as pricing, forecasting, demand analysis, production and cost analysis, and macroeconomic policy as it affects the business environment.

Course Outcomes

Summarize new-age business theories and conduct a cost-benefit analysis.
Explain and apply concepts of managerial economics.
Apply the basic techniques of economic analysis in making business decisions.

QUANTITATIVE TECHNIQUES AND ANALYSIS

Course Overview

This course introduces students to quantitative techniques in business mainly centered on statistical aspects. It also provides them with experience in designing questionnaires and report writing. In order to effectively carry out statistical analysis, the students are required to have experience in computing.

Course Outcomes

Summarize and apply business theories, variables, and hypotheses to create a quantitative model.
Create business models and evaluate the business data with respect to real-life scenarios on MS Excel.
Analyze the data set and relationship between variables by existing quantitative methods and data visualization.

FINANCIAL MANAGEMENT

Course Overview

This introductory course in financial management gives students an overview of the accounting cycle and the preparation of financial statements. Topics include accounting for merchandising activities, accounting for cash, temporary investments and accounts receivable, inventories and cost of goods sold, capital assets, current and long-term liabilities, and accounting for corporations, as well as the financial statement analysis through ratio analysis and statement of cash flow— information that is essential for further study in financial accounting. The course concludes with sessions on the basics of corporate finance which is extremely relevant to understand business scenarios.

Course Outcomes

Summarize and evaluate the business implications of financial statements.
Explain and analyze the financial statements of an organization.
Compile and assess the financial statements in accordance with appropriate standards.

TECHNOLOGY MANAGEMENT FOR MANAGER

Course Overview

This introductory course in technology management gives students an overview of the fundamental concepts of Google Drive, Calendar, Gmail, Microsoft Word, and PowerPoint and their applications in business. In order to establish the relevance of these theories, examples of real-world business decision processes will be explained through the problem-based learning approach.

Course Outcomes

Outline the basics of computer technology and set up email, drives, and calendars on Google.
Remember and use the services offered by different software in the MS office package.
Use MS Word to create high-quality written business communication.

ORGANISATIONAL BEHAVIOR

Course Overview

This course attempts to improve self, work on blind spots, develop emotional intelligence, become an effective team player, efficient at working in diverse teams.

Course Outcomes

Explore the scope of organizational behavior and its relevance.
Analyze the impact of organizational behavior on the development of self.
Evaluate the impact of organizational behavior on group dynamics.

BUSINESS AWARENESS AND CULTURE

Course Overview

This course attempts to deliver an overview of the key concepts and applicability of Business Awareness in real-world scenarios. The teaching method would include a mix of Faculty-Led Discussion, In Class participation through activities, case studies, and assessments. The learning approach will focus on delivering a basic understanding of Business Awareness in relevance to the industry.

Course Outcomes

Assess and summarize the impact of globalization on business.
Analyze the strategies and solutions applied by different companies in times of critical circumstances.
Recall and apply the knowledge of management theories to resolve problems by participating in group discussions and debates.

STATISTICS FOR MANAGERS

Course Overview

This subject helps understand the importance of various components of statistics and the real-time problem statement for the identification of information for decision-making. It also helps analyze the importance of sampling and the role of sampling error in real-life experiences. It also talks about descriptive statistics and standard deviation by using excel.

Course Outcomes

Outline the needs of statistics in business.
List down the types of data and tools for data collection.
Describe the kind of analysis that can be done on data.

VERBAL AND WRITTEN COMMUNICATION 1

Course Overview

This is a foundation business communication course focusing on the articulation of ideas and the betterment of communication through writing skills. The course aims to prepare students for business reports and internship applications. This subject covers report writing, research papers, and argumentative essays, which prepares the students for business-related research and incorporates email writing, cover letters, and CV design to aid in developing an appropriate application.

Course Outcomes

To recognize and summarize the need for good communication skills.
To design and develop a plan for reading and writing business reports.
To plan and design professional emails, CVs, and cover letters.

THOUGHT LEADERSHIP 1- CRITICAL AND LOGICAL THINKING

Course Overview

This course will make the students enhance their ability to think independently and confidently about the future. It will help them develop practices to make decisions effectively and enhance their levels of conviction.

Course Outcomes

Practice methods of thinking clearly and practically.
Enhance decision-making skills.
Exclusive and independent decision-making practices.

HOLISTIC LEARNING: GROWTH, RESILIENCE AND CHANGE

Course Overview

This course is designed to acquaint students with the basic concepts and frameworks that govern the functioning of a productive performance appraisal. Each Unit/ Unit/Module will be assessed based on class participation, initiative during situational case studies, class assignments, and final examination. Through situational case studies, the course also highlights the common appraisal methods and qualities of a good appraisal.

Course Outcomes

Define what a performance appraisal is.
Summarize potential benefits and problems of performance appraisals.
Discuss common appraisal methods.

Even Semester

This is the programme's second semester.

Courses for this semester

MARKET ANALYSIS

Course Overview

This course is to develop an understanding of the many aspects of consumer behavior and its applications in marketing. To understand consumer behavior in an informed and systematic way. To analyze personal, socio-cultural, and environmental dimensions that influence consumer decisions making. To enable students in designing and evaluating marketing strategies based on fundamentals of consumer buying behavior. To give the students a perspective to understand the application of market research in framing effective marketing strategies.

Course Outcomes

Demonstrate how knowledge of consumer behavior can be applied to marketing.
Identify and explain factors that influence consumer behavior.
Relate internal dynamics such as personality, perception, learning motivation, and attitude to the choices consumers make.

SALES AND DISTRIBUTION MANAGEMENT

Course Overview

The course aims to develop practical sales skills and concepts. Understand sales as a process and develop the ethics for perseverance in the developed process. Develop practical and contemporary skill sets for real-time work and be result oriented with an aim to derive continuous results from a process rather than a windfall gain.

Course Outcomes

Understand foundations in components of sales and channel management.
To understand various types of sales & facts of the job of a sales manager.
Know the importance of sales & channel management in the global economy.

INTRODUCTION TO FINANCIAL PRODUCTS

Course Overview

The Corporate Finance course aims to provide students with exposure to the basic principles of finance. To enable them to understand the business scenario concept and applicability of Pay Back Period. This will equip students with the standard tools of capital budgeting, and an understanding of return on investment.

Course Outcomes

Aiming to enable the students to get the Know-how of corporate finance in its wide aspects.
To create an interest in investment habits keeping its wide scope.
To introduce the concept of Capital Budgeting.

HUMAN RESOURCE MANAGEMENT

Course Overview

Apprises the students about the concept, nature, and fundamentals of Human Resource Management. Provide an overview of the roles and responsibilities of management, and recognize the management principles and their application in real-world scenarios. To help analyze the fundamentals of organizational and Individual behavior.

Course Outcomes

Understand the concept of HRM in relation to the Industry.
Analyzing the roles and responsibilities of HR from a general and recruitment perspective.
Recognize the driving forces for HRM.

OPERATIONS MANAGEMENT

Course Overview

The area of operations management explains how inputs are converted into outputs with the help of processing. It gives universality of applications of issues, concepts and tools, and techniques in manufacturing as well as service environments. Today, every organization is facing fierce competition due to narrowing down the global distances and the reason being one has to work as per global standards for competing in the market. Talking relevant to- cost, quality, and speed along with other social and environmental issues is most relevant for the overall effectiveness of operations in every organization.

Course Outcomes

Identify the elements of operations management and various transformation processes to enhance productivity and competitiveness.
Analyze and evaluate various facility alternatives and their capacity decisions, develop a balanced line of production & scheduling and sequencing techniques in operation environments.
Classify the relationship between Operations and other business functions, such as Marketing, Finance, Accounting, and Human Resources.

NEW AGE BUSINESS MODELS

Course Overview

This course is designed to study the behavior of employees in an organization with a view to understanding why and how they behave. To equip students with basic theoretical as well as practical input about important aspects of Human Resource Management. It includes HR planning & Processes in the best effective manner.

Course Outcomes

To develop an understanding of the concept of human resource management and to understand its relevance in organizations.
To develop the necessary skill set for the application of various HR issues.
To analyze the strategic issues and strategies required to select and develop manpower resources.

ANALYTICAL TOOLS FOR MANAGERS I

Course Overview

This course aims to provide students with exposure to the advanced features of MS Excel. To equip students with knowledge of basic software for business communication with in-hands training. To provide an understanding of how to analyze quantitative data using Microsoft excel. To gain proficiency in creating solutions for Data Management and Reporting.

Course Outcomes

Get familiar with basic to intermediate skills for using Excel in the classroom vis-à-vis Business Applications.
Create a workbook, enter data in a worksheet, format a worksheet, Format numbers in a worksheet, create an Excel table, and Filter data by using an AutoFilter, Sort data by using an AutoFilter.
Apply conditional formatting, and print a worksheet, Using Print Preview & Other Utilities.

PROFESSIONAL COMMUNICATION

Course Overview

The course aims to develop an understanding of the writing process, identify and explain conflict & types of conflicts, enhance learning and group outcomes, including effectiveness in performance in an organization.

Course Outcomes

To be able to utilize their skills to define, analyze, and understand the key practical and theoretical concepts of written communication.
Learn the best way to use writing skills in the workplace & nurture their positive attitude & level-headedness.
Develops empathy for others, which builds trust, a prerequisite for cooperation in the organizations.

Odd Semester

This is the programme's third semester.

Courses for this semester

BRAND MANAGEMENT

Course Overview

The course is to make students understand the brand image and its values. Covers the fundamental aspects of brand management segmentation, targeting, positioning, differentiating, pricing and branding strategies. Includes the concept of creating a brand, design effective marketing and branding strategies for the organization.

Course Outcomes

Able to have practical approach towards understanding of Brand image and its Value.
Concept clarity for creating a Brand.
Will be able to comprehend different types of Brand.

CREATING NEW BUSINESSES IN EMERGING MARKET

Course Overview

This course explains the classification of the prevalent digital business models into various groups and to outline their benefits and limitations through exposure to real case scenarios. It also includes the understanding of marketing strategy in digital world as well as how to gain and attract customer online.

Course Outcomes

The student will be able to understand the various business models used in the digital environment.
It will help the student differentiate between the seemingly same e-commerce websites.
Gain and attract consumers.

MARKETING ANALYTICS

Course Overview

This course intends to provide an experienced-based approach in sizing the market and its practical applications. To learn basics of market sizing & different terms associated to market sizing, and its approaches. It also includes the concept of calculating the market size through an applications oriented perspective.

Course Outcomes

Ability to comprehend sizing of the market and its practical applications.
Clarity of market sizing concept.
Knowledge about different terms associated to market sizing.

INTRODUCTION TO FINANCIAL MARKETS & INSTITUTIONS

Course Overview

This course is to impart understanding and analyze the roles of different types of financial markets. Interpret the role of various financial instruments, services, and institutions. Learn about the various stages and concepts of venture capital investing and explains the working of pension, commodity, and foreign exchange markets.

Course Outcomes

Understand the importance of financial markets and their types.
Understand the working of pension, commodity, and foreign exchange markets.
Analyze the role of venture capital investment in Indian business set-up.

CORPORATE FINANCE & ASSET MANAGEMENT

Course Overview

This course is designed to understand the significance of asset management in corporate finance. Explains the concept of the time value of money and the process of capital budgeting decisions. It aims to understand the importance of Capital Structure decisions and Calculating the cost of Capital, understand the risks associated with asset management and identify ways to increase returns, and understand agency problems related to Debt and Equity.

Course Outcomes

Explain the nature of corporate finance.
Perform time-value calculations by using financial mathematics.
Asses the uses of different types of cost of capital and outline their significance.

FINANCIAL PLANNING & WEALTH MANAGEMENT

Course Overview

This course is designed to identify various risk factors and channel them to optimize returns. Provide insight on how to align wealth management with personal and business planning, investment planning, tax and estate planning, and retirement planning. Familiarize the students with the regulatory guidelines to manage the investment as per the governing rules and legal requirements.

Course Outcomes

Explain the concepts of Financial Planning and Wealth creation.
Identify the integral components of Wealth Management Plans.
Compare and select appropriate financial products and tools for investment.

ADVANCED OPERATIONS MANAGEMENT

Course Overview

This course is designed to understand the concepts of Project Management for the planning and execution of projects. Understand the feasibility analysis in Project Management and network analysis tools for cost and time estimation. Comprehend the fundamentals of Contract Administration, Costing, and Budgeting.

Course Outcomes

Understand the skills and techniques required to manage a project in a business environment.
Analyze the importance of communication at various stages of a project and apply it accordingly.
Analyze the risk factors involved in every project stage and apply quality, time, and cost-effective strategies for better execution of projects.

OPERATIONS RESEARCH

Course Overview

This course is designed to develop analytical thinking in decision-making by learning some of the basic (optimization) programming techniques/ models commonly used in business decision-making. It aims to formulate the problem, obtain a solution and interpret important features of this solution.

Course Outcomes

Formulate and solve linear programming problems for decision-making.
Understand the concept of decision-making under certainty and risk.
Find out critical paths while creating a project network and review decisions.

QUALITY MANAGEMENT STANDARDS AND SIX SIGMA

Course Overview

This course is designed to provide an understanding of the execution of the operations to plan and achieve the desired objectives. It covers effective management of resources and understanding the importance of priority, tasks, and expectations to achieve excellence in operations by learning tools and technologies which can be used to achieve operational excellence.

Course Outcomes

Will be able to execute plans to achieve the desired objective.
Explain the different meanings of the quality concept and its influence.
Describe, distinguish and use several techniques and waste management tools.

HUMAN RESOURCE MANAGEMENT

Course Overview

This course will develop the knowledge, skills, and concepts needed to resolve actual human resource management problems or issues. Manage the employment relationship, which is a shared responsibility between employers, management, human resources specialists, and employees. It will enable the identification of the human resources needs of an organization or department. Discuss workplace health and safety programs and the roles of the employer and the employee in enforcing health and safety policies and procedures.

Course Outcomes

Describe the role of Human Resource Function in an Organization.
Enumerate the emerging trends and practices in HRM.
Illustrate the different methods of HR Acquisition and retention.

RECRUITMENT

Course Overview

This course will enable students to understand the concept of recruitment and selection by exploring various methods. It includes new trends in recruitment and selection as well concepts of orientation and induction. This provides a platform for students to be able to screen a CV.

Course Outcomes

Explain various models of competency development.
Develop a customized competency model in accordance with the corporate requirements.
Define the key terms related to performance management and competency development.

EMPLOYEE LIFE CYCLE & ORGANISATIONAL DEVELOPMENT

Course Overview

This course articulates different HR expertise areas throughout the employee lifecycle. It will enable the students to understand the different stages from Hire to Exit. Recognizing the roles and responsibilities of HR in the employee lifecycle as well as imbibing the skillset required to handle change management within the organization and strategies growth path for employees.

Course Outcomes

Able to process Recruitment and employment correspondence letters.
Develop logical thinking, communication skills, and another prerequisite for successful business negotiations and handling organizational conflict. Map a career progression path for employees.
Successfully manage employee grievances.

EFFECTIVE COMMUNICATION

Course Overview

The course will provide training in Communication Skills over two integral areas – Written and Spoken communication. This course exclusively caters to Effective Communication Skills in Spoken English and is an Advanced Level Training Course. The course will thus empower to become a highly positive and professional communicator. Through this course, students will be able to apply advanced communication techniques and also role-model this ability to mentor others in their team by virtue of their own example.

Course Outcomes

Understanding of the essential components of effective communication.
Real-time feedback on their language structure, tone, and non-verbal nuances.
Capability to practice recommended methods for effective communication and make personal improvements.

ANALYTICAL TOOL II- ADVANCED EXCEL FOR MANAGERSÂ

Course Overview

The course is designed to provide orientation to handling data and Business Analytics tools that can be used for fact-based decision-making.

Course Outcomes

At the end of the course, the participants will be able to understand the role of business analytics within an organization.
Understand the application of business analysis in different domains.
Analyze data using statistical and data mining techniques and understand relationships between the underlying business processes of an organization.

SUMMER INTERNSHIP

Course Overview

Internship work is the best way to practice what you have learnt. The purpose is to provide an opportunity to visualize, think practically and summarize learning in a systematic manner. It will enable conceptual knowledge in practical situation and to learn the art of presenting experiences in a coherent report.

Course Outcomes

During the training, the student is expected to learn about the organization and analyze and suggest solutions to a live problem.
During the course of training, the organization (where the student is undergoing training) will work on real time scenario.
Will have the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions.

Even Semester

This is the programme's fourth semester.

Courses for this semester

COMPENSATION AND BENEFITS

Course Overview

The course is designed to make students understand different Compensation and benefits in an organization, and implement the pay structure. The students will learn the types of individual incentive and benefits plans and recognize different labour laws and their implementation in an organization setup.

Course Outcomes

Outline the compensation strategies of an organization
Create and develop proper salary slips and various invoices
Design a leave management system and attendance trackers

BUSINESS ETHICS AND BUSINESS LAW

Course Overview

This course is to make a student of business management understand the principles and concepts of law relevant to efficient functioning of business. This includes formation of contracts; rights and obligations arising from contracts; special forms of contracts; law dealing with formation and functioning of companies; law relating to partnership; law relating to intellectual property rights; competition law; consumer protection law.

Course Outcomes

Familiarizing with various legal aspects of business.
Understanding ever changing procedures & practices in the field of Law in a comprehensive way.
Providing a rich fund of contemporary knowledge, time tested principles, basic concepts, emerging ideas, evolving theories, latest technique

INTERNATIONAL MARKETING

Course Overview

The course is designed to introduce students to the marketing practices of companies seeking market opportunities outside their home country, and to raise their awareness about the importance of viewing marketing management strategies from a global perspective. You will learn to plan effectively for the marketing of consumer and business needs and wants on an international level. Special emphasis will be placed on cultural and environmental aspects of international trade, and integration of culture and marketing functions.

Course Outcomes

Evaluate management concepts focused on international marketing
Develop international marketing strategies for consumer products, industrial products and services firms
Evaluate appropriate ways of entering a foreign market

FINANCIAL ANALYSIS

Course Overview

The course is designed to offer students the intensive instruction and training needed to successfully compete in rapidly developing global financial markets. Modelling through Excel will build enough confidence in the participants so that they are able to create their own financial model. This course will make them aware of costing and budgeting techniques to maintain efficiency and profitability.

Course Outcomes

Analyze balance sheets, income and Cash Flow Statements
Create valuation report on any company by analyzing their financial statements
Create simple financial statements

OPERATIONS ANALYTICS /SERVICES MANAGEMENT IN KEY SECTORS

Course Overview

This course covers a range of analytics tools that are useful for capacity management in services, and it will provide you with insights into the economics of a range of services businesses. During the course, we’ll cover the following topics:High?level planning models that account for multiple dimensions of service capacity;Low?level models of system congestion that capture the relationship between;capacity choices, quality of service and, in some cases, system revenue; Statistical estimation and forecasting models to characterize key measures of future supply and demand.

Course Outcomes

Define key terms related to Service Operations Management
Create futuristic management practices
Formulate a roadmap to elevate business

TRANSFORMATIONAL COMMUNICATION

Course Overview

Improve mathematical, logical and verbal ability skills. Practice standing out in group discussions and personal interviews. Discuss organizational structures and apply teamwork and leadership skills. Maintain work-life balance using tools to manage time, stress and emotions.

Course Outcomes

Apply basic mathematical skills to interpret data and draw conclusions.
Apply verbal and reasoning skills to solve problems efficiently.
Maintain confident body language in interviews and group discussions.

INTERNSHIP

Course Overview

Internship work is the best way to practice what you have learnt. The purpose of including Interns hip project report in the Program is to provide you an opportunity to summarize your learning in a systematic manner. It will enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report. As managers, you are constantly seeking information to base your decision. The objective is to equip the students with the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions.

Course Outcomes

During the training, the student is expected to learn about the organization and analyze and suggest solutions to a live problem.
During the course of training, the organization (where the student is undergoing training) will work on real time scenario
Will have the knowledge of actual functioning of an organization and problems faced by them for exploring feasible solutions.

Scholarships

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.

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Campus Life

A few glimpse from AdtU's Campus

TheApp

A-CONNECT is an inhouse social media and a “know your university better” kind of platform. This app provides you all the data regarding your course handout, lesson plans, question banks, e- journals, recorded videos of classes with the YouTube links and necessary external links. This platform is a user-friendly application where one can access the details of admission and examination procedures, results, deadlines and in fact one’s own graph with the reference of E-grade sheet.

A-connect also allows you to a better exploration, find friends, join clubs and communities. Be popular by your own post and articles and also to amazing memories by sharing photographs.