3 Years Degree Programme

Bachelor of Business Administration (Industry Integrated)

Our Approach

Global Education, Global Acceptance

  • Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills.
  • Trained academicians with relevant industry experience deliver industry-integrated programs in non-conventional classrooms.
  • In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
  • Follow the Backward Design approach to design and develop the curriculum and the application of Bloom’s taxonomy to design various learning outcomes.
  • 6+ months of industry exposure via immersive internship and projects / 4+ diverse career tracks for holistic success / 50+ Masterclasses by industry experts/ celebrities.
  • AMAZON AWS Educate 
  • Get AWS Educate certifications to stay ahead of the rest. 
  • Coursera
  • Get Global Professional Certifications for an in-demand career.

Programme Details

3 Years

Upto 100% Scholarship

100% Placement Assistance

10+2 Any stream


Programme Overview
The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & Expression, and 25% on Social Inquiry that essentially emphasizes learning how to learn and adapt to a changing world.
Programme Educational Outcomes
  • To equip the students with the knowledge and skills to become an entrepreneur and start their own business
  • To develop an appreciation and understanding of the role of management in planning, decision-making, organizing, directing, controlling and coordinating.
  • To give the students exposure to industry activities in addition to an internship.
Programme Outcomes
  • Employ management sciences to solve usual corporate and management problems.
  • Communicate efficiently and impactfully with business stakeholders.
  • Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders to develop viable alternatives.
  • Analyze and demonstrate the application of domain concepts across daily business functions.
  • Identify and analyze relevant global factors that influence decision-making and develop viable alternatives.
Programme Specific Outcomes
  • Demonstrate an understanding of the working environment of Business.
  • Attain practical learning through summer internships, field visits, and experiential interventions.
  • Demonstrate conceptual and analytical abilities through core elective areas of specialization in Finance, Human Recourse, and Marketing to solve business issues.
  • Analyze the various aspects of business research and new dimensions of knowledge through capstone projects.
  • Apply knowledge of the practical aspects of Organizational setting and techniques of management.

Curriculum Details

Odd Semester

Even Semester

Odd Semester

Even Semester

Odd Semester

Even Semester


Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.

Apply Scholarship through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination
95% & above 100% Scholarship on all semester
90%-94.9% 50% Scholarship on all semester
80%-89.9% 25% Scholarship on all semester
This scholarship is valid on the basis of the board/university exam
National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level 25% Scholarship on all semester
This scholarship is valid on the basis of the board/university exam
National & International Level 100% Scholarship on all semester
State Level 50% Scholarship on all semester
District Level & NCC Certificate Holder 25% Scholarship on all semester
A 50% scholarship on total semester fees is provided to all specially abled students.
A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University
A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

A few glimpse from AdtU's Campus


A-CONNECT is an inhouse social media and a “know your university better” kind of platform. This app provides you all the data regarding your course handout, lesson plans, question banks, e- journals, recorded videos of classes with the YouTube links and necessary external links. This platform is a user-friendly application where one can access the details of admission and examination procedures, results, deadlines and in fact one’s own graph with the reference of E-grade sheet.

A-connect also allows you to a better exploration, find friends, join clubs and communities. Be popular by your own post and articles and also to amazing memories by sharing photographs. 

AdtU's State of the Art Infrastructures

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Our Commitment to Quality and Overall Student Grooming with best possible exposure.

50 Acres

50 Acres friendly campus just 6 km away from Narengi, Guwahati

85 %

Best Placement assisted University in North-east India

Amazon Educate

Get international Certifications from Amazon Educate


A Centralized
Library with a wide range of books and international journals

State of the Art

State of the art infrastructure with modern amenities for better education


We offer high quality and job ready education with lowest possible fee structure

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