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Our Approach

Global Education, Global Acceptance

Focus on 10 life-skills & soft-skills training, Inculcate high-demand Finance, Operations & Business Management skills.
Trained academicians with relevant industry experience deliver industry-integrated programs in non-conventional classrooms.
In-demand advanced certifications in digital marketing, banking, financial services and insurance (BFSI), logistics and supply chain, IT, and Business Analytics.
Follow the Backward Design approach to design and develop the curriculum and the application of Bloom’s taxonomy to design various learning outcomes.
6+ months of industry exposure via immersive internship and projects / 4+ diverse career tracks for holistic success / 50+ Masterclasses by industry experts/ celebrities.

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Programme Details

3 Years
Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility
10+2 Any stream

Best
Faculties

Programme Overview

The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & Expression, and 25% on Social Inquiry that essentially emphasizes learning how to learn and adapt to a changing world.

Programme Educational Outcomes

To equip the students with the knowledge and skills to become an entrepreneur and start their own business
To develop an appreciation and understanding of the role of management in planning, decision-making, organizing, directing, controlling and coordinating.
To give the students exposure to industry activities in addition to an internship.

Programme Outcomes

Employ management sciences to solve usual corporate and management problems.
Communicate efficiently and impactfully with business stakeholders.
Identify and analyze ethical conflicts and social responsibility issues involving different stakeholders to develop viable alternatives.
Analyze and demonstrate the application of domain concepts across daily business functions.
Identify and analyze relevant global factors that influence decision-making and develop viable alternatives.

Programme Specific Outcomes

Demonstrate an understanding of the working environment of Business.
Attain practical learning through summer internships, field visits, and experiential interventions.
Demonstrate conceptual and analytical abilities through core elective areas of specialization in Finance, Human Recourse, and Marketing to solve business issues.
Analyze the various aspects of business research and new dimensions of knowledge through capstone projects.
Apply knowledge of the practical aspects of Organizational setting and techniques of management.

Curriculum Details

Odd Semester

This is the programme's first semester.

Courses for this semester

ORGANIZATIONAL BEHAVIOR

Course Overview

This course is structured to highlight the role of human behavior, group dynamics, and structural changes that affects an organization. It pays attention to the psychological concepts of attitude, motivation, personality, and emotions and how they play out at the workplace. Further, it analyses the organizational structures and changes that impact the workplace. This subject specifically looks at the role of leaders and group dynamics in creating a positive environment. In a nutshell, it provides an in-depth understanding of conduct, which is essential to laying the foundation of a productive company.

Course Outcomes

Recognize the socio-psychological issues and come up with strategies to deal with them organizationally.
Identify the appropriate conduct at the workplace, and implement plans to manage interpersonal conflict.
Understand psychological and behavioral concepts that influence the business-related decisions of an individual.

INTRODUCTION TO MARKETING

Course Overview

This course aims to introduce the students to the principles and applications governing the subject of marketing. Focus is directed toward the segmentation process of markets, market research, and emerging trends for the future. The course highlights the concept of branding and strategy, paying close attention to the STP technique. It further provides information on research that incorporates data collection methods and marketing principles. Finally, this course maps the development in this field as a result of the pandemic and going digital.

Course Outcomes

Develop an understanding of the application of market management.
Identify and understand the emerging trends resulting in the field of marketing.
Identify and analyze data related to marketing.

FUNDAMENTALS OF STATISTICS

Course Overview

Fundamentals of Statistics is a foundation course centered on the enhancement of decision-making in business through statistical techniques. The course covers data collecting, hypothesis testing, and understanding statistical tools and models. This course aids in making objective business decisions, which are backed by data. It directs one’s focus toward easing the data collection process through the knowledge of random and non-random sampling and the further use of hypothesis testing to validate experiments. Finally, the course will cover correlation and causation, used to statistically define the relationship between two variables.

Course Outcomes

Identify and outline the relevant concepts of statistics in a given context.
Calculate and interpret the nature of the distribution in terms of the data's spread, center, and shape
Recognize and analyze relationships in terms of causation or correlation between two variables.

BUSINESSES ACROSS CULTURES

Course Overview

Business across cultures is a discussion-based class, that talks about the role culture plays in influencing business-related communication, negotiations, leadership, and decisions. This course has been designed to expose students to the cultural and cross-cultural dilemmas that are related to the idea of doing business in an unfamiliar, foreign environment. Further, it pays attention to building on techniques that aid in the management of these dilemmas. Additionally, the curriculum of this subject touches upon the appropriate global business etiquette that an employee should conform to.

Course Outcomes

Understand variations between cultures and how they influence business management toward cultural and cross-cultural dilemmas.
Understand and recognize global business etiquette, social norms, value systems, and business preferences across cultures.
Apply cultural understanding to business-related communication, relationship building, and working in foreign environments.

BUSINESS HISTORY

Course Overview

Business History has been designed to emphasize the development of Indian business through the course of history. This course touches upon the general need to introduce history while studying business. Further, it has categorized History in India into two parts: Pre-independence and post-independence. While the former Unit/ Module highlights the business-related movement that took place before independence. The latter sheds light upon license raj, liberalization, and policy changes and their impacts.

Course Outcomes

Understand and state the importance of studying the history of business in India.
Appreciate the rise and sustenance of business organizations (companies as legal persons) through history.
Recognize and understand the historical changes in business in India.

PRINCIPLES OF ECONOMICS

Course Overview

This course Appraises the students about the concept and fundamentals of Economics. Categorize the different types of market structures. Develop a general understanding of some key concepts like national income and inflation. Identify and apply the economic strategies and techniques for taking appropriate business decisions.

Course Outcomes

Understand the basic concepts of Economics.
Learn how to articulate pragmatic, principles-based policies to enhance economic well-being and promote social justice.
Recognize the importance of understanding basic concepts in business and managerial decisions.

WRITING AND COMMUNICATION 1

Course Overview

This is a foundational business communication course focusing on the articulation of ideas and the betterment of communication through writing skills. The course aims to prepare students for business reports and internship applications. This subject covers report writing, research papers, and argumentative essays, which prepares the students for business-related research and incorporates email writing, cover letters, and CV design to aid in developing an appropriate application.

Course Outcomes

Understand and recognize the need for good communication skills.
Design and develop a plan for reading and writing business reports.
Design and professionalize emails, CVs, and cover letters.

THOUGHT | CLARITY, CHOICE AND CONVICTION

Course Overview

Enhances the ability to think independently and confidently about the future and develop practices to make decisions effectively with levels of conviction.

Course Outcomes

Practice methods of thinking clearly and practically.
Enhance decision-making skills.
Exclusive and independent decision-making practices.

GROWTH MINDSET

Course Overview

Growth Mindset is an activity and discussion-based course, which aims at cultivating a mindset of acknowledging and embracing problems to learn from them. The course incorporates the importance of the rate of learning, positive intelligence, lifelong cycle, mindfulness, and the inculcation of these practices in real life. The growth mindset focuses on the two mindsets (Growth V/s Fixed) and the consequences of fostering them. The course tries to understand Kolb's cycle and how the mind can be trained. Further, it highlights the roadblocks that could be stopping one’s path to a growth mindset and the kind of mindfulness practices that should be cultivated to keep such a mindset working. Finally, the course attempts to challenge these students to apply the concepts to real-life situations.

Course Outcomes

Recognize the types of mindsets and analyze why a growth mindset is important to tackle uncertainty.
Train the mind with a Growth Mindset and evaluate baseline/goals.
Identify internal and external roadblocks to a Growth mindset.

Even Semester

This is the programme's second semester.

Courses for this semester

INTRODUCTION TO ACCOUNTING

Course Overview

This course focuses on introducing students to the basic concepts and terminologies of accounting. This course incorporates the method of reading and interpreting financial statements. It consists of the rules and regulations, limitations, and balance and cash flow statements. Further, it also covers the standards and principles of accounting in the Indian context and the process of preparing journal entries in subsidiary books and ledger accounts. Students will also learn depreciation and the factors that influence it.

Course Outcomes

FINANCIAL MANAGEMENT

Course Overview

Financial Management is a core course, which aims at introducing students to the concepts and operations that aid in the management of finances. Further, the course also deals with budgeting and structuring of capital, along with the relationship between capital budgeting, structuring, working capital, and dividends for financial analysis. Additionally, the course also covers the management of personal finances, financial institutions and wealth creation.

Course Outcomes

OPERATIONS AND PRODUCTION MANAGEMENT

Course Overview

This course is structured to analyze the practices and functional areas of Operations and Production Management. It focuses on the tools and techniques that help with decision-making, logistics, operational strategies, scheduling, and quality control. The course also outlines the management of inventories and the role of forecasting to anticipate expenses. Lastly, the course covers the use of various techniques that aid in quality control.

Course Outcomes

CONSUMER BEHAVIOR

Course Overview

The motivation of the course is to recognize the increasing influence that politics and social systems have on businesses in India. This course outlines the role of politics and society in businesses. It has been designed to expose business students to aspects of Western and Indian politics. It also emphasizes social theory and the context a close relationship between state, law, and society creates. This subject encourages discussions on religion, caste, community, social development, and socio-political movements and the role they play in impacting business.

Course Outcomes

TECHNOLOGY IN MANAGEMENT

Course Overview

This course is structured to highlight the role of the market, consumer attitudes, and environmental factors in influencing consumer behavior. It focuses on the division of the market through the process of segmentation. Additionally, it covers psychological concepts such as motivation, learning, perception and attitude changes, and their influence on consumer decision making. Further, it analyzes the influence that socio-cultural factors such as decision-making, reference groups, and ethics have on a consumer. In a nutshell, this course is designed for students to think about the consumer they are catering to and how external and internal environmental factors affect their choices.

Course Outcomes

IMPLICATIVE ENGLISH

Course Overview

The course will enable the students to communicate effectively in English and employability. It aims to enhance vocabulary and fluency in English through various reading and speaking exercises.

Course Outcomes

EVERYDAYNESS | BANKS, RTOS, AND COURTS

Course Overview

The course will enable the students to communicate effectively in English and employability. It aims to enhance vocabulary and fluency in English through various reading and speaking exercises.

Course Outcomes

CRITICAL THINKING AND LOGIC

Course Overview

Critical thinking is a logic-based course designed to help students articulate their thoughts into arguments and make critical statements. The course focuses on cultivating critical thinking skills by introducing the students to factors such as bias, flawed arguments, validity, causation and persuasion that help them differentiate and identify clarity and linearity in their ideas.

Course Outcomes

POLITICS AND SOCIETY

Course Overview

Course Outcomes

Odd Semester

This is the programme's third semester.

Courses for this semester

CORPORATE FINANCE & ASSET MANAGEMENT

Course Overview

This course covers the concepts and best practices of corporate finance and asset management. Students will learn what asset management is and how it can contribute to an organization's corporate strategy. The course also covers the ISO 55000 standard on asset management, as well as the application of "Good Asset Management Practice," from foundations to best practices that can deliver maximum business benefits. In addition, the course provides an introduction to the basics of money.

Course Outcomes

BUSINESS ANALYTICS

Course Overview

Business Analytics is a 40-hour course that aims at introducing students to the tools and techniques of data visualization. This is an exercise-based course that covers a deep understanding of Power BI, Excel, Tableau, and Powerpoint presentations. Through this course, students will learn how to interpret, visualize and present data through graphs, pivot tables, reports, and dashboards. It will also incorporate the concept of data organization and publishing of information.

Course Outcomes

HUMAN RESOURCE MANAGEMENT

Course Overview

Human Resource Management is a 40-hour course designed for BBA majors to acquaint them with the basic concepts and frameworks that govern the functioning of a productive human resource department. Each Unit/ Module will be assessed based on class participation, initiative during situational case studies, class assignments, and final examination. This course highlights the integration of talent acquisition and headhunting in the changing roles of HR. It also looks at training, team development, and compensating performance. Through situational case studies, the course also highlights the role of HRM in tackling ethical and legal matters. This subject of HRM further takes a look at the emerging trends in the field and the future of this position with changing profiles and the impact of COVID-19.

Course Outcomes

E-COMMERCE (THEORY)

Course Overview

E-Commerce (Theory) is a 20-hour theory-based program, which aims at introducing students to the foundational concepts and business modes of E-Commerce. The curriculum incorporates an understanding of concepts such as digital marketing and promotional strategies through social media. The course also sheds light on how the advent of Digital Currency and E-Payment Systems has changed the way payments are accepted. With the emergence of cybercrimes and legal obligations that a company is subjected to, the course covers the need and mechanisms to keep private information secure and the ethical and legal considerations that should be incorporated while participating in commercial activities on the internet.

Course Outcomes

E-COMMERCE (PRACTICE)

Course Overview

E-Commerce (Practice) is a 20-hour practice-based program, which aims at introducing students to the understanding, designing, and maintenance of selling products through an online service. A set of Refs are put aside to emphasize a web presence through the normal website mechanism, google sites, and Instagram. The curriculum also incorporates an understanding of concepts through Indian and international case studies.

Course Outcomes

ENGLISH LANGUAGE FOR EXCELLENCE

Course Overview

This course helps students understand the importance of academic English, and instructional practices that will enhance learning for English Learners .The qualities and attributes required for employability have been identified and incorporated in this course.

Course Outcomes

PROBLEM SOLVING

Course Overview

Problem-solving skills help determine the source of a problem and find an effective solution. Students will understand the need for these processes by going through a series of case studies and discussions. The 15 lectures cover the basic, process, strategies of problem solving and also help identify the barriers to effective problem solving. Each lecture outlines segments for learning through explanations of various problem solving related concepts and application of the same. The course entirely aims at making students mentally aware of the implications of problem solving in business related aspects as well as life related aspects. The blend of the two shall help students to begin their journey towards becoming effective problem solvers.

Course Outcomes

SPECIALIZATION 1

Course Overview

Specialization 1 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

SPECIALIZATION 2

Course Overview

Specialization 2 is the 1st course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

Even Semester

This is the programme's fourth semester.

Courses for this semester

CORPORATE GOVERNANCE AND ETHICS

Course Overview

Corporate Governance and Ethics is a 40-hour program, which aims at introducing the students to the workings of corporate governance and the role that ethics plays in all of this. The module incorporates Indian and international frameworks of governance and their respective failures. It also highlights the development of whistle blowing in a country like India and social responsibilities that corporations must inculcate in their policy work. This course consists of various national and international case studies, which emphasize on various ethical issues such as sexual harassment, lobbying, investment fraud and corruption.

Course Outcomes

STATISTICS II

Course Overview

Statistics 2 is a 40 hour course aimed at introducing students to clear data thinking in business. It uses examples that are relevant to their day to day work to teach students statistical processes such as regression, ANOVA and correlation to analyze data effectively and further infer conclusions from them.

Course Outcomes

ENVIRONMENT AND BUSINESSES

Course Overview

The motivation of the course is to recognize the increasing influence that environmental concepts have started having on businesses in India. Environment and Business is a 20-hour course, which aims at helping students understand the relationship environment and business share with each other and how they both impact each other's growth. Through the use of case studies, the curriculum also incorporates the role that law plays in an international and Indian context to integrate environmental frameworks in business.

Course Outcomes

STARTUP AND SME MANAGEMENT

Course Overview

SME Management is a 20- hour course aimed at introducing students to the functioning of small and medium sized businesses. The course sheds light upon how through their support, laws and policy frameworks, institutions influence the operation of these businesses.

Course Outcomes

ENGLISH FOR EMPLOYABILITY

Course Overview

This course is designed to help students identify the knowledge and skills required for obtaining and keeping employment. Various Training sessions on Employability related communication will uplift the students’ performance during their group discussions and Personal Interviews.

Course Outcomes

SITUATIONAL AWARENESS

Course Overview

A 20-hour course designed for BBA majors to learn how to deal with common complex, difficult and unpleasant workplace situations. Over 13 classes, students will learn how to use tools to navigate situations such as asking for a promotion, handling disagreements and competition, giving others feedback, and dealing with sexual and other forms of harassment. They will improve their communication skills by learning to use empathy and nonverbal cues during difficult conversations. They will practice framing messages such as an elevator pitch for introductions, a script for asking for a raise or promotion, and models for communicating constructive feedback. This course will help students familiarize themselves with industry-standard practices as well as relevant legal frameworks so they can work collaboratively when managing workplace conflict and advocating for themselves.

Course Outcomes

IMAGINATION|DRAWING AND FICTION

Course Overview

A 20-hour course designed for BBA majors to think more critically about art and literature and be appreciative of aesthetic beauty. This Unit/ Module incorporates the formulation of opinions on art and literature. This Unit/ Module will be assessed based on class participation, group discussions, debate rebuttals, and self-reflection. Through this course, the students will be pushed to think about their likes and dislikes and how it is different or the same in terms of the preferences of the larger community. This course will also assess the student’s ability to articulate and summarize thoughts, and their ability to sell a product. It will incorporate a Unit/ Module that educates them about the practice of art and literature.

Course Outcomes

SPECIALIZATION 1

Course Overview

Specialization 1 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

SPECIALIZATION 2

Course Overview

Specialization 2 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

Odd Semester

This is the programme's fifth semester.

Courses for this semester

BUSINESS RESEARCH

Course Overview

This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.

Course Outcomes

DESIGN THINKING

Course Overview

Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.

Course Outcomes

BASICS OF PROGRAMMING

Course Overview

Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.

Course Outcomes

BUSINESS AND PUBLIC POLICY

Course Overview

Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.

Course Outcomes

SUMMARIZING AND NARRATIVE BUILDING

Course Overview

A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.

Course Outcomes

STRATEGY AND DECISION MAKING

Course Overview

The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.

Course Outcomes

CREATIVITY | VISUAL THINKING AND CARTOGRAPHY

Course Overview

Visual thinking is a key element to a series of skills such as problem solving, creative thinking, big picture thinking and flows into a number of the faculties of the brain. One of the goals is to encourage students to observe independently and to back up their comments with evidence. With the help of mapping, such as concept maps, students will be able to see the big picture. Concept maps help piece information together based on meaningful connections. The course concludes with students being able to communicate creatively using visual media, which also aids in effective story-telling.

Course Outcomes

SPECIALIZATION 1

Course Overview

Specialization 1 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

SPECIALIZATION 2

Course Overview

Specialization 2 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

Even Semester

This is the programme's sixth semester.

Courses for this semester

ENTREPRENEURSHIP

Course Overview

Entrepreneurship is a 40 hour course aimed at introducing students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyze their respective successes and failures.

Course Outcomes

DIGITAL MARKETING (WORKSHOPS)

Course Overview

The course intends to cover the basics of Digital marketing and provide insight to the student of various practical and applicable aspects. The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.

Course Outcomes

BUSINESSES IN SMALL TOWNS AND RURAL INDIA (WORKSHOPS)

Course Overview

This workshop provides a background on the functioning of businesses in rural India. It uses Prahalad’s bottom of the pyramid approach to help students understand the importance of integrating the tier 4 in businesses. Furthermore, the workshop also teaches students how to devise policies through which employability can be increased in the rural sector.

Course Outcomes

BALANCE | WORK-LIFE BALANCE (WORKSHOPS)

Course Overview

This workshop provides the meaning, application, and benefits of achieving work-life balance through training in managing the 6 components (self, time, stress, change, technology, leisure management) of work-life balance.

Course Outcomes

NETWORKING AND PARTNERSHIP- DIGITAL/OFFLINE (WORKSHOPS)

Course Overview

This workshop is designed to make students more self aware of their social conduct in a professional and personal setting in an offline and online environments. The course aims to assist students in identifying their networking barriers and if there is a space for improvement then help them get better. Furthermore, it also introduces students to self-branding and ways they can evaluate their interactions.

Course Outcomes

INTERNSHIP

Course Overview

Enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report.

Course Outcomes

SPECIALIZATION 1

Course Overview

Specialization 1 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

SPECIALIZATION 2

Course Overview

Specialization 2 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.

Course Outcomes

Scholarships

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.

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Campus Life

A few glimpse from AdtU's Campus

TheApp

A-CONNECT is an inhouse social media and a “know your university better” kind of platform. This app provides you all the data regarding your course handout, lesson plans, question banks, e- journals, recorded videos of classes with the YouTube links and necessary external links. This platform is a user-friendly application where one can access the details of admission and examination procedures, results, deadlines and in fact one’s own graph with the reference of E-grade sheet.

A-connect also allows you to a better exploration, find friends, join clubs and communities. Be popular by your own post and articles and also to amazing memories by sharing photographs.