Assam down town University conducted an outreach activity on the Swachh Bharat Mission Abhiyan, jointly organized by the Ministry of Tourism, Government of India, and the Faculty of Commerce and Management as part of the Incredible India Special Campaign 5.0. 

The initiative aimed to raise awareness about cleanliness, hygiene, and environmental responsibility across tourism destinations and community spaces. Students, faculty members, and five representatives from the Ministry of Tourism actively participated in a cleanliness drive carried out within and around the university premises as well as nearby public areas. The event also featured interactive sessions that emphasized the pivotal role of youth in promoting sustainable tourism through cleanliness and responsible behavior.

This initiative reinforced the values of the Swachh Bharat Mission, and also motivated participants to carry forward similar efforts within their own communities. It successfully fostered a sense of civic duty, ownership, and pride, echoing the vision of a cleaner, greener, and more welcoming India.