Assam down town University organised the Brand Relaunch Competition as part of LUMOS 2026 under the Techno Management Fest 2026, organised by the Faculty of Commerce and Management, the competition witnessed the participation of 21 students and provided them with a platform to showcase their creativity, strategic thinking and marketing skills through innovative brand relaunch strategies.

The competition encouraged participants to rethink the identity and market positioning of existing brands such as Maggi, Lava, Micromax, Nokia and Kodak. Students analysed brand identities, identified market challenges and presented strategies to enhance consumer engagement and market appeal. Their presentations explored various aspects of branding, including product innovation, logo and packaging redesign, promotional campaigns, digital marketing strategies, target audience identification and competitive positioning.

The proposed strategies were evaluated by a panel of judges based on creativity, innovation, strategic relevance, presentation skills and the overall effectiveness of the brand relaunch concepts.

The Brand Relaunch Competition successfully bridged classroom learning with real-world marketing applications, allowing students to approach business challenges with fresh perspectives and innovative ideas.