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Certificate Course in Digital Marketing

2 Months Certificate Programme

Faculty

Institute of Life Long Learning

Programme Type

Certificate Programme

Duration

2 Months

Eligibility

10th Standard

Overview of the Programme

Professional Certificate Course in Digital Marketing covers in depth learning of Digital Marketing with a practical approach. The ones who take this course will get to work on some of the prominent Digital Marketing platforms like Google Ads, Facebook Ad Manager, LinkedIn Campaign Manager, Google Analytics and many more. The course will be studied with access to live projects.

Programme Outcomes

There are a wide range of digital marketing jobs in the following options.

Video/audio production

Interactive technology (such as AI)

Mobile marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media

E-commerce

Email marketing

Marketing automation

Content management and...

There are a wide range of digital marketing jobs in the following options.

Video/audio production

Interactive technology (such as AI)

Mobile marketing

Search engine optimization (SEO)

Search engine marketing (SEM)

Social media

E-commerce

Email marketing

Marketing automation

Content management and curation

Web development

Web design

Copywriting and editing

Analytics

Business/marketing strategy

Course Structure

Semester 1

Course NameCourse CodeCredit
DIGITAL MARKETING FUNDAMENTALSCDM101-
WEBSITE PLANNING AND CREATIONCDM102-
SEARCH ENGINE OPTIMISATIONCDM103-
ON PAGE SEOCDM104-
OFF PAGE SEOCDM105-
SEARCH ENGINE MARKETINGCDM106-
SOCIAL MEDIA MARKETINGCDM107-
ONLINE LEAD GENERATIONCDM108-
CONVERSION OPTIMISATIONCDM109-
EMAIL MARKETINGCDM110-
GOOGLE ANALYTICSCDM111-
GOOGLE ADSENSECDM112-

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