Overview of the Programme
Professional Certificate Course in Digital Marketing covers in depth learning of Digital Marketing with a practical approach. The ones who take this course will get to work on some of the prominent Digital Marketing platforms like Google Ads, Facebook Ad Manager, LinkedIn Campaign Manager, Google Analytics and many more. The course will be studied with access to live projects.
Programme Outcomes
There are a wide range of digital marketing jobs in the following options.
Video/audio production
Interactive technology (such as AI)
Mobile marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Social media
E-commerce
Email marketing
Marketing automation
Content management and...
Course Structure
Semester 1
Course Name Course Code Credit DIGITAL MARKETING FUNDAMENTALS CDM101 - WEBSITE PLANNING AND CREATION CDM102 - SEARCH ENGINE OPTIMISATION CDM103 - ON PAGE SEO CDM104 - OFF PAGE SEO CDM105 - SEARCH ENGINE MARKETING CDM106 - SOCIAL MEDIA MARKETING CDM107 - ONLINE LEAD GENERATION CDM108 - CONVERSION OPTIMISATION CDM109 - EMAIL MARKETING CDM110 - GOOGLE ANALYTICS CDM111 - GOOGLE ADSENSE CDM112 -
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Campus Address:Assam down town University, Sankar Madhab Path, Gandhi Nagar, Panikhaiti, Guwahati, Assam, India,
PIN - 781026
Phone No. : +91 9365771454, +91 361 7110711
Fax : +91 361 7110711
PIN - 781026
Corporate Office Address:down town Charity Trust, 3rd Building, 7th Floor, down town Hospital Complex, Dispur, Guwahati, Assam
PIN - 781006
Phone No. : +91 9864137777, +91 361 2330008
PIN - 781006
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