Assistant Professor
Faculty of Commerce and Management
Sl. No. | Qualification | Year (From) | Year (To) | Institution/Department | University/Board | Whether University/Board is recognized |
1 | Ph.D. (Full time) | 2017 | 2022 | Maniram Dewan School of Management |
Krishna Kanta Handiqui State Open University (KKHSOU), Guwahati. |
Yes. Government of Assam open University and recognized by UGC |
2 | MA (Economics) | 2015 | 2017 | IDOL | Gauhati University | Yes. Government of Assam and recognized by UGC and DEC |
3 | MBA | 2004 | 2006 | Department of Business Administration | Gauhati University | Yes. Government of Assam and recognized by UGC and AICTE |
4 | B.Sc. | 1999 | 2002 | Cotton College | Gauhati University | Yes. Government of Assam and UGC recognized |
5 | H.S. (10+2) | 1997 | 1999 | Cotton College | AHSEC | Yes. Government of Assam |
6 | H.S.L.C. | 1984 | 1997 | Don Bosco School Guwahati | SEBA | Yes. Government of Assam |
Marketing
Sl. No. | Organization | Designation | Year (from) | Year (to) | Job Role |
1 |
Assam down town University (A NAAC Accredidated University)
|
Assistant Professor and Assistant Dean | 2018 | till date |
Prime Responsibility Teaching and Research Subjects currently teaching P.G. Level (2) MBA-104 Marketing Management MBA 201-Economic Environment of Business MBA-402 Entrepreneurship and New Venture Creation U.G. Level (5) BBA-102 Principles of Management BBA-402 Research Methodology BBA-505 Entrepreneurship Management BBA-603 Consumer Behaviour
Additional Responsibilities 1. Programme Coordinator (MBA, MHM and BBA programmes) 2. Supervisor to students in Summer Internship and Masters Thesis work 3. Preparing semester exam question papers, evaluating semester exam answer sheets, tabulator, scrutinizer, 4.Preparing/drafting new syllabus, 5. accompanying students to industrial visits, content writer and 6. Syllabus design of Skill Academy dtCT Administrative Responsibilities: 1. Faculty Coordinator, NBA Committee of the University 2. Internal Auditor, NAAC Core Committee 3. Member, Library Re-constitution Committee of the University 4. Member, Swacchata Committee of the University 5. Member, NAAC Grading committee of the University 6. SPOC, My Perfectice 7. Officer-in-charge Online exam FCM 8. Member Secretary, Departmental Advisory Committee 9. Member, Board of Studies, Department of Management 10. Member, Faculty Placement Committee 11. Departmental Coordinator, NAAC/UGC/AIU 12. Departmental Coordinator for Events/Activities |
2 |
Asian Institute of Management and Technology (Affiliated to Gauhati University) |
Assistant Professor | 2017 | 2018 | Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, evaluating semester exam answer sheets. |
3 | GEA National College | Lecturer | 2013 | 2017 | Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, Placement Coordinator |
4 |
Institute of Strategic Business Management (Affiliated to Dibrugarh University and Gauhati University) |
Lecturer | 2010 | 2012 | Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, evaluating semester exam answer sheets. |
5 |
Alphia Institute of Business Management (a constituent body of ICFAI, Hyderabad) |
Executive-Administration | 2009 | 2010 | Overall general administration, Maintaining official files and employee leave records, Facilities Management and Maintaining Accounts |
6 | HDFC Life Insurance | Sales Development Manager | 2008 | 2009 | Recruiting financial advisors, motivating them and generating business, field visits and meeting monthly targets. |
7 |
ICFAI National College (a constituent body of ICFAI, Hyderabad and affiliated to ICFAI University, Uttarakhand) |
Business Development Manager | 2007 | 2008 | Generating business |
Books - 2
Title: Buyer Attitude and Advertising Media
Publisher: Elivia Press SRL, Republic of Moldova (Europe)
ISBN: 978-999-49-8-681-1
Publication: 02/03/2023
Amazon USA- https://www.amazon.com/dp/9994986813
Amazon Germany- https://www.amazon.de/dp/9994986813
Amazon France - https://www.amazon.fr/dp/9994986813
Title: Multidimensional Research in Commerce and Management, Vol. 1
Publisher: RedShine Publication, Lunawada (India)
ISBN: 978-93-95456-55-5
Publication: November, 2022
Patents – 2
Sl. No. |
Title of Invention |
Journal |
Application Number |
Date of Publication |
Page No. |
1 |
A new management approach to Knowledge creating Strategic Decision Making in Organizations |
Official Journal of the Patent Office (Journal No. 33/2022) |
202241044181 A |
19/08/2022 |
51966 |
2 |
A system for evaluating the role of HR practices in employee engagement and retention |
Official Journal of the Patent Office (Journal No. 40/2022) |
202221054875 A |
07/10/2022 |
63790 |
Research Publications – 09 (published); 1 (accepted)
Sl. No. |
Year |
Title of the Paper |
Name of Journal / Book Chapter |
Vol. / Issue / page No. |
1 |
|
Do common advertising variables predict the attitude of buyers towards the advertisement of durable products? A study on their individual contribution.
|
AIMS Journal of Management (UGC Care I) |
Accepted for Publication |
2 |
2021 |
Empirical evidence on extent of influence of non-advertising sources on the purchase of durable goods |
IIMS Journal of Management Science (IIM Shillong) |
Vol.12, No.2, pp. 75-87 |
3 |
2021 |
Evolutionary framework of hierarchy of effects models- exploring relevance in the shifting of customer path |
Vilakshan-XIMB Journal of Management (UGC Care) |
Vol.19, No.1, pp. 59-68 |
4 |
2021 |
Does Affective Appeal in Television advertisements of durable goods influence millennials? |
IUP Journal of Marketing Management (UGC Care) |
Vol.20, Issue 1, pp. 59-73 |
5 |
2021 |
Influence of S-Commerce on Consumer Buying Behaviour-Findings from Literature Review |
International Journal of Global Exclusive Research |
Vol. 6, Issue 2, pp.1-6 |
6 |
2019 |
Emerging trends of tourism in Assam: A study with reference to Dark Tourism |
Advances in Economics and Business Management (Peer Reviewed) |
Vol.6, Issue 5, pp. 364-366 |
7 |
2018 |
Hierarchy of effects and Consumer buying: findings from literature review |
Journal of Open learning and research communication (Peer Reviewed) |
Vol. 4, pp.36-56 |
8 |
2017 |
FDI reforms and its impact on the Indian economy |
International Journal of Research in Commerce, Economics and Management (Peer Reviewed) |
7(4), pp.70-77 |
9 |
2017 |
Role of Trade in promoting Entrepreneurship development between North-East India and South-East Asia |
International Journal of Scientific and Research Management (Peer Reviewed) |
5(8), pp.76-85 |
10 |
2017 |
ODL in North East India: a developmental perspective |
Journal of Open learning and Research Communication (Peer Reviewed) |
Vol. 3, pp.101-113 |
Chapters in Books
Sl. No. |
Year |
Title of the Chapter |
Book Details |
Page No. |
1 |
2022 |
Corporate Social Responsibility as a measure of Sustainability: A Literature review approach |
In Kanujiya, P.K. & Sahni, H. (Eds.) Emerging trends and practices in the sphere of Commerce and Management, Vol I, ISBN: 978-93-91267-15-5 |
26-34 |
2 |
2022 |
Does Cognitive Appeal In Print Advertisements Of Durable Products Influence Buyers In Assam, India? An Exploratory Study |
In Chakravarty, R. & Bhakuni, S. (Eds.) Multidimensional Research in Commerce and Management, Vol I, ISBN: 978-93-95456-55-5 |
44-51 |
3 |
2019 |
Tourism development interface: Inferences from case studies |
In N.N. Sarma (Ed.), Management-The developmental perspectives ISBN:978-93-87940-44-4 |
157-178 |
Paper presentation in Seminars / Conferences – 13
Sl. No. |
Author list (as published) |
Title of the paper |
Details of the conference (Name, Date, Year & Place of the conference) |
Details of the organizer |
Publisher details |
Year, Volume, Page number |
Nature of the paper (Research/Review) |
1 |
Rishi Chakravarty |
Rural entrepreneurship as a catalyst to Inclusive Growth for the North Eastern Region |
Name: Prospects & Challenges of Inclusive growth in the North East region with a special focus on Agripreneurship Date: 21/10/2022 Place: C-Edge College Nagaland |
NABARD sponsored and organized by the Dept. of Economics & Management studies, C-Edge College in collaboration with Dept. of Economics, Unity College |
N/A |
N/A |
Research |
2 |
Rishi Chakravarty |
The emergence of the Start-up Ecosystem in Assam: A step towards being self-sufficient |
Name: Atmanirbhar Bharat: The Reclamation, Reformation and Resilience Date: 23-24 September 2022 Place: Mariani College, Mariani |
ICSSR sponsored and organized by IQAC, Mariani College, Jorhat |
N/A |
N/A |
Research |
3 |
Rishi Chakravarty |
Covid-19: Impact on Health, Education, Economy and Society |
Name: Covid-19: Emergence and Resurgence of Communicable Diseases from Social Science perspectives Date: 21-22 July 2020 Place: University of Science and Technology, Meghalaya |
School of Social Science and Humanities, USTM in collaboration with RC-12 of Indian Sociological Society; Dept. of Humanities & Social Sciences, IIT-Guwahati |
N/A |
N/A |
Research |
4 |
Rishi Chakravarty |
Online Learning in the time of a Pandemic |
Name: Teaching-Learning in the time of Pandemic-Role of Online Learning Date: 21-22 April 2020 Place: Online |
Krishna Kanta Handiqui State Open University in collaboration with Commonwealth Educational Media Centre for Asia (CEMCA) |
N/A |
N/A |
Research |
5 |
Rishi Chakravarty |
Atma-Nirbhar Bharat and Economic empowerment of rural women-a literature review approach |
Name: Current issues of women in light of Covid-19 pandemic Date: 10-11 August 2020 Place: Online |
Department of Commerce, Assam University |
N/A |
N/A |
Research |
6 |
Rishi Chakravarty |
Emerging trends of tourism in Assam-a study with reference to Dark Tourism |
Name: Recent Trends & Practices in Science, Technology, Management and Humanities for Sustainable Rural Development Date: 06-07 September 2019 Place: USTM |
Department of Rural Development, USTM in association with SIRD, Assam, NIRD & Panchayati Raj-NE Region & IIE Guwahati and supported by Krishi Sanskriti, New Delhi |
N/A |
N/A |
Research |
7 |
Rishi Chakravarty |
The changing role of people management in the Digital age |
Name: Human Resource Management and Development in the Digital Age Date: 23-24 June 2017 Place: NEHU, Meghalaya |
Department of Management, North Eastern Hill University, Tura campus, Meghalaya |
N/A |
N/A |
Research |
8 |
Rishi Chakravarty |
Redressing socio-economic inequalities through open learning and developmental interventions |
Name: Developmental interventions and Open Learning for Empowering and Transforming society Date: 16-17 December 2017 Place: NEDFi Convention Centre, Guwahati |
Krishna Kanta Handiqui State Open University, Guwahati |
N/A |
N/A |
Research |
9 |
Rishi Chakravarty |
Impact of demonetization on the Indian economy |
Name: Demonetisation and Indian Economy Date: 27-28 February 2017 Place: Centre for Management Studies, Dibrugarh University |
Centre for Management Studies, Dibrugarh University |
N/A |
N/A |
Research |
10 |
Rishi Chakravarty |
Positive contributions of technology towards development of a knowledgeable society |
Name: Technology, Youth and Career: A paradigm shift Date: 24-25 March 2017 Place: Assam down town University, Panikhaiti, Guwahati |
Assam down town University, Panikhaiti, Guwahati |
N/A |
N/A |
Research |
11 |
Rishi Chakravarty |
ODL in North East India-a catalyst for development |
Name: Vision 2025:Connecting North East through Open and Distance Learning Date: 08-09 July 2017 Place: CSIR-NEIST, Jorhat |
Indira Gandhi National Open University, Regional Centre in collaboration with CSIR-NEIST & KKHSOU |
N/A |
N/A |
Research |
12 |
Rishi Chakravarty |
Role of advertising minds in running election campaigns |
Name: Management strategies in New India with special reference to North East India Date: 17 November 2017 Place: Gauhati Commerce College |
Centre for Management studies, Gauhati Commerce College |
N/A |
N/A |
Research |
13 |
Rishi Chakravarty |
Role of institutional credit in the development of North East India |
Name: Economic Development for North East India-Challenges and Opportunities Date: 27-28 October 2016 Place: Paschim Guwahati Mahavidyalaya, Guwahati |
Department of Economics, Paschim Guwahati Mahavidyalaya in collaboration with NIRD & Panchayati Raj, (NE Region) |
N/A |
N/A |
Research |
Faculty Development Programmes attended - 12
Sl. No. |
Year |
Topic |
Organizer |
Duration |
1 |
2022 |
NAAC Accreditation Process of Health Science and General Universities |
IQAC Cell of Geetanjali University in association with CliMed Research Solutions, India |
5 Days |
2 |
2022 |
Sustainability Strategies-Perspectives from India |
Ramanujan College, University of Delhi |
2 Weeks |
3 |
2021 |
Academic Administration |
Ramanujan College, University of Delhi |
1 Week |
4 |
2020 |
Advanced concepts for developing MOOCs (under PMMMNMTT, MHRD) |
Ramanujan College, University of Delhi |
2 Weeks |
5 |
2020 |
Research Methodology |
Assam University, Silchar |
1 Week |
6 |
2020 |
How to switch from regular classroom teaching to online teaching more effectively |
FCMHSS, Assam down town University |
1 Week |
7 |
2020 |
Contemporary Issues in Business |
Department of Commerce, Dibrugarh University |
1 Week |
8 |
2020 |
Essentials of Good Research |
Faculty of Engineering, Assam down town University |
1 Week |
9 |
2020 |
Open source tools for research (under PMMMNMTT, MHRD) |
Ramanujan College, Delhi University |
1 Week |
10 |
2020 |
Challenges and Opportunities in post Covid-19 Pandemic focusing teaching, research and innovation |
Faculty of Pharmaceutical Sciences, Assam down town University |
1 Week |
11 |
2020 |
Entrepreneurship, Innovation and Incubation (under PMMMNMTT, MHRD) |
Ramanujan College, Delhi University |
1 Week |
12 |
2020 |
Drupal (under MHRD) |
Manipur University |
1 Week |
Sl. No. |
Theme |
From |
1 |
Siksha Ratna Samman Award 2022 |
UIJIR Research Foundation |
2 |
Global Educator Excellence Award 2022 |
UIJIR Academic Research Foundation |
3 |
Editor |
Academic Social Research (ASR) Journal: (P), (E) ISSN: 2456-2645, Impact Factor: 5.128 |
4 |
Member |
|
5 |
Resource Person |
Webinar at C-Edge College (affiliated to Nagaland Central University) |
6 |
Completed 6 Massive Open Online Courses (MOOCs) of Coursera |
1. University of Illinois 2. University of Virginia (two numbers) 3. University of California 4. Bocconi University, Milan, Italy 5. University of Colorado |
7 |
Empanelled Resource Person & Content writer for MBA & BBA syllabus |
KKHSOU |
8 |
Empanelled resource Person of Center for Open and Distance Learning (CODL) |
Tezpur University |
9 |
Question Paper Setter and Answer scripts Evaluator of MBA Semester Examination |
Dibrugarh University, Gauhati University |
10 |
6 months Course in Diploma Computer Application (DCA) |
|
11 |
Certificate: Retail Management |
IIE, Guwahati |
12 |
Certificate: Entrepreneurship Awareness Programme |
Cotton College |
13 |
Certificate |
Business Head, HDFC Life |
14 |
Certificate |
Cotton College Centenary Science Celebration |
15 |
Certificate |
Microsoft Certified System Engineer (MCSE) |
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