Dr. Rishi Chakravarty

Krishna Kanta Handiqui State Open University (KKHSOU), Guwahati.

Assam down town University

(A NAAC Accredidated University)

Prime Responsibility

Teaching and Research

Subjects currently teaching

P.G. Level (2)

MBA-104 Marketing Management

MBA 201-Economic Environment of Business

MBA-402 Entrepreneurship and New Venture Creation

U.G. Level (5)

BBA-102 Principles of Management

BBA-402 Research Methodology

BBA-505 Entrepreneurship Management

BBA-603 Consumer Behaviour

Additional Responsibilities

1. Programme Coordinator (MBA, MHM and BBA programmes)

2. Supervisor to students in Summer Internship and Masters Thesis work

3. Preparing semester exam question papers, evaluating semester exam answer sheets, tabulator, scrutinizer,

4.Preparing/drafting new syllabus,

5. accompanying students to industrial visits, content writer and

6. Syllabus design of Skill Academy dtCT

Administrative Responsibilities:

 1. Faculty Coordinator, NBA Committee of the University

2. Internal Auditor, NAAC Core Committee

3. Member, Library Re-constitution Committee of the University

4. Member, Swacchata Committee of the University

5. Member, NAAC Grading committee of the University

6. SPOC, My Perfectice

7. Officer-in-charge Online exam FCM

8. Member Secretary, Departmental Advisory Committee

9. Member, Board of Studies, Department of Management

10. Member, Faculty Placement Committee

11. Departmental Coordinator, NAAC/UGC/AIU

12. Departmental Coordinator for Events/Activities

Asian Institute of Management and Technology

Institute of Strategic Business Management

Alphia Institute of Business Management

ICFAI National College

Sl. No.

Title of Invention

Journal

Application Number

Date of Publication

Page No.

1

A new management approach to Knowledge creating Strategic Decision Making in Organizations

Official Journal of the Patent Office (Journal No. 33/2022)

202241044181 A

19/08/2022

51966

2

A system for evaluating the role of HR practices in employee engagement and retention

Official Journal of the Patent Office (Journal No. 40/2022)

202221054875 A

07/10/2022

63790

Sl. No.

Year

Title of the Paper

Name of Journal / Book Chapter

Vol. / Issue / page No.

1

Do common advertising variables predict the attitude of buyers towards the advertisement of durable products? A study on their individual contribution. 

AIMS Journal of Management

(UGC Care I)

Accepted for Publication

2

2021

Empirical evidence on extent of influence of non-advertising sources on the purchase of durable goods

IIMS Journal of Management Science

 (IIM Shillong)

Vol.12, No.2, pp. 75-87

https://doi.org/10.5958/0976-173X.2021.00005.1

3

2021

Evolutionary framework of hierarchy of effects models- exploring relevance in the shifting of customer path

Vilakshan-XIMB Journal of Management (UGC Care)

Vol.19, No.1, pp. 59-68

doi.org/10.1108/XJM-09-2020-0151

4

2021

Does Affective Appeal in Television advertisements of durable goods influence millennials?

IUP Journal of Marketing Management (UGC Care)

Vol.20, Issue 1,

pp. 59-73

5

2021

Influence of S-Commerce on Consumer Buying Behaviour-Findings from Literature Review

International Journal of Global Exclusive Research

Vol. 6, Issue 2, pp.1-6

6

2019

Emerging trends of tourism in Assam: A study with reference to Dark Tourism

Advances in Economics and Business Management

(Peer Reviewed)

Vol.6, Issue 5, pp. 364-366

7

2018

Hierarchy of effects and Consumer buying: findings from literature review

Journal of Open learning and research communication

(Peer Reviewed)

Vol. 4, pp.36-56

8

2017

FDI reforms and its impact on the Indian economy

International Journal of Research in Commerce, Economics and Management (Peer Reviewed)

7(4), pp.70-77

9

2017

Role of Trade in promoting Entrepreneurship development between North-East India and South-East Asia

International Journal of Scientific and Research Management

(Peer Reviewed)

5(8), pp.76-85

10

2017

ODL in North East India: a developmental perspective

Journal of Open learning and Research Communication (Peer Reviewed)

Vol. 3, pp.101-113

Sl. No.

Year

Title of the Chapter

Book Details

Page No.

1

2022

Corporate Social Responsibility as a measure of

Sustainability: A Literature review approach

In Kanujiya, P.K. & Sahni, H. (Eds.) Emerging trends and practices in the sphere of Commerce and Management, Vol I, ISBN: 978-93-91267-15-5

26-34

2

2022

Does Cognitive Appeal In Print Advertisements Of Durable Products Influence Buyers In Assam, India? An Exploratory Study

In Chakravarty, R. & Bhakuni, S. (Eds.) Multidimensional Research in Commerce and Management, Vol I, ISBN: 978-93-95456-55-5

44-51

3

2019

Tourism development interface: Inferences from case studies

In N.N. Sarma (Ed.), Management-The developmental perspectives

ISBN:978-93-87940-44-4

157-178

Sl. No.

Author list  (as published)

Title of the paper

Details of the conference (Name, Date, Year & Place of the conference)

Details of the organizer

Publisher details

Year, Volume, Page number

Nature of the paper (Research/Review)

1

Rishi Chakravarty

Rural entrepreneurship as a catalyst to Inclusive Growth for the North Eastern Region

Name: Prospects & Challenges of Inclusive growth in the North East region with a special focus on Agripreneurship

Date: 21/10/2022

Place:  C-Edge College Nagaland

NABARD sponsored and organized by the Dept. of Economics & Management studies, C-Edge College in collaboration with Dept. of Economics, Unity College

N/A

N/A

Research

2

Rishi Chakravarty

The emergence of the Start-up Ecosystem in Assam: A step towards being self-sufficient

Name: Atmanirbhar Bharat: The Reclamation, Reformation and Resilience

Date: 23-24 September 2022

Place: Mariani College, Mariani

ICSSR sponsored and organized by IQAC, Mariani College, Jorhat

N/A

N/A

Research

3

Rishi Chakravarty

Covid-19: Impact on Health, Education, Economy and Society

Name:  Covid-19: Emergence and Resurgence of Communicable Diseases from Social Science perspectives

Date: 21-22 July 2020

Place: University of Science and Technology, Meghalaya

School of Social Science and Humanities, USTM in collaboration with RC-12 of Indian Sociological Society; Dept. of Humanities & Social Sciences, IIT-Guwahati

N/A

N/A

Research

4

Rishi Chakravarty

Online Learning in the time of a Pandemic

Name:

Teaching-Learning in the time of Pandemic-Role of Online Learning

Date: 21-22 April 2020

Place: Online

Krishna Kanta Handiqui State Open University in collaboration with Commonwealth Educational Media Centre for Asia (CEMCA)

N/A

N/A

Research

5

Rishi Chakravarty

Atma-Nirbhar Bharat and Economic empowerment of rural women-a literature review approach

Name:

Current issues of women in light of Covid-19 pandemic

Date: 10-11 August 2020

Place: Online

Department of Commerce, Assam University

N/A

N/A

Research

6

Rishi Chakravarty

Emerging trends of tourism in Assam-a study with reference to Dark Tourism

Name:

Recent Trends & Practices in Science, Technology, Management and Humanities for Sustainable Rural Development

Date: 06-07 September 2019

Place: USTM

Department of Rural Development, USTM in association with SIRD, Assam, NIRD & Panchayati Raj-NE Region & IIE Guwahati and supported by Krishi Sanskriti, New Delhi

N/A

N/A

Research

7

Rishi Chakravarty

The changing role of people management in the Digital age

Name:

Human Resource Management and Development in the Digital Age

Date: 23-24 June 2017

Place: NEHU, Meghalaya

Department of Management, North Eastern Hill University, Tura campus, Meghalaya

N/A

N/A

Research

8

Rishi Chakravarty

Redressing socio-economic inequalities through open learning and developmental interventions

Name:

Developmental interventions and Open Learning for Empowering and Transforming society

Date: 16-17 December 2017

Place: NEDFi Convention Centre, Guwahati

Krishna Kanta Handiqui State Open University, Guwahati

N/A

N/A

Research

9

Rishi Chakravarty

Impact of demonetization on the Indian economy

Name:

Demonetisation and Indian Economy

Date: 27-28 February 2017

Place: Centre for Management Studies, Dibrugarh University

Centre for Management Studies, Dibrugarh University

N/A

N/A

Research

10

Rishi Chakravarty

Positive contributions of technology towards development of a knowledgeable society

Name:

Technology, Youth and Career: A paradigm shift

Date: 24-25 March 2017

Place: Assam down town University, Panikhaiti, Guwahati

Assam down town University, Panikhaiti, Guwahati

N/A

N/A

Research

11

Rishi Chakravarty

ODL in North East India-a catalyst for development

Name:

Vision 2025:Connecting North East through Open and Distance Learning

Date: 08-09 July 2017

Place: CSIR-NEIST, Jorhat

Indira Gandhi National Open University, Regional Centre in collaboration with CSIR-NEIST & KKHSOU

N/A

N/A

Research

12

Rishi Chakravarty

Role of advertising minds in running election campaigns

Name:

Management strategies in New India with special reference to North East India

Date: 17 November 2017

Place: Gauhati Commerce College

Centre for Management studies, Gauhati Commerce College

N/A

N/A

Research

13

Rishi Chakravarty

Role of institutional credit in the development of North East India

Name:

Economic Development for North East India-Challenges and Opportunities

Date: 27-28 October 2016

Place: Paschim Guwahati Mahavidyalaya, Guwahati

Department of Economics, Paschim Guwahati Mahavidyalaya in collaboration with NIRD & Panchayati Raj, (NE Region)

N/A

N/A

Research

Sl. No.

Year

Topic

Organizer

Duration      

1

2022

NAAC Accreditation Process of Health Science and General Universities

IQAC Cell of Geetanjali University in association with CliMed Research Solutions, India

5 Days

2

2022

Sustainability Strategies-Perspectives from India

Ramanujan College, University of Delhi

2 Weeks

3

2021

Academic Administration

Ramanujan College, University of Delhi

1 Week

4

2020

Advanced concepts for developing MOOCs

(under PMMMNMTT, MHRD)

Ramanujan College, University of Delhi

2 Weeks

5

2020

Research Methodology

Assam University, Silchar

 1 Week

6

2020

How to switch from regular classroom teaching to online teaching more effectively

FCMHSS, Assam down town University

 1 Week

7

2020

Contemporary Issues in Business

Department of Commerce, Dibrugarh University

 1 Week

8

2020

Essentials of Good Research

Faculty of Engineering, Assam down town University

 1 Week

9

2020

Open source tools for research

(under PMMMNMTT, MHRD)

Ramanujan College, Delhi University

 1 Week

10

2020

Challenges and Opportunities in post Covid-19 Pandemic focusing teaching, research and innovation

Faculty of Pharmaceutical Sciences, Assam down town University

 1 Week

11

2020

Entrepreneurship, Innovation and Incubation

(under PMMMNMTT, MHRD)

Ramanujan College, Delhi University

 1 Week

12

2020

Drupal (under MHRD)

Manipur University

 1 Week

Sl. No.

Theme

From

1

Siksha Ratna Samman Award 2022

UIJIR Research Foundation

2

Global Educator Excellence Award 2022

UIJIR Academic Research Foundation

3

Editor

Academic Social Research (ASR) Journal: (P), (E) ISSN: 2456-2645, Impact Factor: 5.128

4

Member

• Guwahati Management Association
• North East India Commerce and Management Association

5

Resource Person

Webinar at C-Edge College (affiliated to Nagaland Central University)

6

Completed 6 Massive Open Online Courses (MOOCs) of Coursera

1. University of Illinois

2. University of Virginia (two numbers)

3. University of California

4. Bocconi University, Milan, Italy

5. University of Colorado

7

Empanelled Resource Person & Content writer for MBA & BBA syllabus

KKHSOU

8

Empanelled resource Person of Center for Open and Distance Learning (CODL)

Tezpur University

9

Question Paper Setter and Answer scripts Evaluator of MBA Semester Examination

Dibrugarh University, Gauhati University

10

6 months Course in Diploma Computer Application (DCA)

11

Certificate: Retail Management

IIE, Guwahati

12

Certificate: Entrepreneurship Awareness Programme

Cotton College

13

Certificate

Business Head, HDFC Life

14

Certificate

Cotton College Centenary Science Celebration

15

Certificate

Microsoft Certified System Engineer (MCSE)