Mr. Rishi Chakravarty

Assistant Professor

Faculty of Commerce and Management

Sl. No. Qualification Year (From) Year (To) Institution/Department University/Board Whether University/Board is recognized
1 Ph.D.      (Full time) 2017 Thesis Submitted Maniram Dewan School of Management

Krishna Kanta Handique State Open University (KKHSOU), Guwahati.

Yes. Government of Assam open University and recognized by UGC
2 MA (Economics) 2015 2017 IDOL Gauhati University Yes. Government of Assam and recognized by UGC and DEC
3 MBA 2004 2006 Department of Business Administration Gauhati University Yes. Government of Assam and recognized by UGC and AICTE
4 B.Sc.  1999 2002 Cotton College Gauhati University Yes. Government of Assam and UGC recognized
5 H.S. (10+2) 1997 1999 Cotton College AHSEC Yes. Government of Assam
6 H.S.L.C. 1984 1997 Don Bosco School Guwahati SEBA Yes. Government of Assam


Sl. No. Organization Designation Year (from) Year (to) Job Role

Assam down town University

(A NAAC Accredidated University)


Assistant Professor 2018 till date

Prime Responsibility

Teaching and Research

Subjects currently teaching

P.G. Level (2)

MBA-104 Marketing Management

MBA-402 Entrepreneurship and New Venture Creation

U.G. Level (5)

BBA-102 Principles of Management

BBA-103 Business and Society

BBA-402 Research Methodology

BBA-505 Entrepreneurship Management

BBA-603 Consumer Behaviour


Additional Responsibilities

1. Programme Coordinator of BBA 1st Semester, BBA 3rd Semester, BBA 5th Semester, MBA (FT)1st Semester, MHM 1st Semester, MBA (FT) 3rd Semester, MHM 3rd Semester)

2. Guiding students in Summer Internship and Masters Thesis work

3. Preparing semester exam question papers, evaluating semester exam answer sheets, tabulator, scrutinizer,

4.Preparing/drafting new syllabus,

5. accompanying students to industrial visits, content writer and

6. Syllabus design of Skill Academy dtCT

Administrative Responsibilities:

 1. Joint Secretary, NBA Committee of the University

2. Member, Library Re-constitution Committee of the University

3. Member, Swacchata Committee of the University

4. Member, NAAC Grading committee of the University

5. SPOC, My Perfectice

6. Officer-in-charge Online exam FCM

7. Member Secretary, Departmental Advisory Committee

8. Member, Board of Studies, Department of Management

9. Member, Faculty Placement Committee

10. Departmental Coordinator, NAAC/UGC/AIU

11. Departmental Coordinator for Events/Activities


Asian Institute of Management and Technology

(Affiliated to Gauhati University)
Assistant Professor 2017 2018 Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, evaluating semester exam answer sheets.
3 GEA National College Lecturer 2013 2017 Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, Placement Coordinator

Institute of Strategic Business Management

(Affiliated to Dibrugarh University and Gauhati University)
Lecturer 2010 2012 Class Lectures, Assist students in project work, accompanying students to industrial visits, Invigilator in University semester exam, evaluating semester exam answer sheets.

Alphia Institute of Business Management

(a constituent body of ICFAI, Hyderabad)
Executive-Administration 2009 2010 Overall general administration, Maintaining official files and employee leave records, Facilities Management and Maintaining Accounts
6 HDFC Life Insurance Sales Development Manager 2008 2009 Recruiting financial advisors, motivating them and generating business, field visits and meeting monthly targets.

ICFAI National College

(a constituent body of ICFAI, Hyderabad and affiliated to ICFAI University, Uttarakhand)
Business Development Manager 2007 2008 Generating business


Seminars / Conferences

Sl. No. Year Seminar/Conference(whether National/International) Name of Paper Organized by
1 2020 International Covid-19: Impact on Health, Education, Economy and Society USTM in collaboration with IIT Guwahati
2 2020 International Online Learning in the time of a Pandemic KKHSOU in collaboration with Commonwealth Educational Media Center for Asia
3 2020 National Atma Nirbhar Abhiyan and Economic Empowerment of Rural women-a literature review approach Department of Commerce, Assam University
4 2019 International Emerging trends of tourism in Assam-a study with reference to Dark Tourism USTM
5 2017 International The changing role of people management in the Digital age NEHU
6 2017 International Redressing socio-economic inequalities through open learning and developmental interventions KKHSOU
7 2017 National Impact of demonetization on the Indian economy Dibrugarh University
8 2017 National  Positive contributions of technology towards development of a knowledgable society Assam down town University
9 2017 National ODL in North East India-a catalyst for development CSIR-NEIST and KKHSOU
10 2017 National Role of advertising minds in running election campaigns Gauhati Commerce College


Sl. No. Year Paper Name of Journal / Book Chapter Vol. / Issue / page No.
1 2021

Does affective appeal in television advertisement of durable goods influence millennials?

IUP Journal of Marketing Management (UGC Care)


Vol. XX, No.1
2. 2021

Evolutionary framework of hierarchy of effects models- exploring relevance in the shifting of customer path

Vilakshan-XIMB Journal (UGC Care)


3 2021

Empirical evidence on extent of influence of non advertising sources on purchase of durable goods

IIM Shillong Journal of Management Science  


Vol. 12, No. 2, May-August, 2021, pp.75-87

4 2021 Attitude of youth towards new age advertising media- a cross country approach International Management Review (UGC Care) Submitted
5 2021

Does cognitive appeal in print advertisement of durable goods influence millennials?

Ramanujan International Journal of Business and Research (UGC Care) Submitted
6 2021 Influence of S-Commerce on Consumer Buying Behaviour-Findings from Literature Review In S. Shruthi (Ed.) Perspectives on Business Mangement, vol. 1 ISBN:978-81-950384-8-0 96-102
7 2019 Tourism development interface: Inferences from case studies In N.N. Sarma (Ed.), Management-The developmental perspectives 157-178
8 2018 Hierarchy of effects and Consumer buying: findings from literature review Journal of Open learning and research communication Vol. 4, pp.36-56
9 2017 FDI reforms and its impact on the Indian economy International Journal of Research in Commerce, Economics and Management 7(4), pp.70-77
10 2017 Role of Trade in promoting Entrepreneurship development between North-East India and South-East Asia International Journal of Scientific and Research Management 5(8), pp.76-85
11 2017 ODL in North East India: a developmental perspective Journal of Open learning and Research Communication, Vol. 3, pp.101-113

Faculty Development Programme / Workshops

Sl. No. Year Topic Organizer Duration  
1 2021 Academic Administration (under PMMMNMTT, MHRD) Ramanujan College, University of Delhi 1 Week
1 2020 Advanced concepts for developing MOOCs (under PMMMNMTT, MHRD) Ramanujan College, University of Delhi 2 Weeks
2 2020 Research Methodology Assam University, Silchar  1 Week
3 2020 How to switch from regular clasroom teaching to online teaching more effectively FCMHSS, Assam down town University  1 Week
4 2020 Contemporary Issues in Business Department of Commerce, Dibrugarh University  1 Week
5 2020 Essentials of Good Research Faculty of Engineering, Assam down town University  1 Week
6 2020 Open source tools for research (under MHRD) Ramanujan College, Delhi University  1 Week
7 2020 Challenges and Opportunities in post Covid-19 Pandemic focusing teaching, research and innovation Facuty of Pharmaceutical Sciences, Assam down town University  1 Week
`8 2020 Entrepreneurship, Innovation and Incubation (under MHRD) Ramanujan College, Delhi University  1 Week
9 2020 Drupal (under MHRD) Manipur University  1 Week
10 2020 Research Methodology:Resillience for good research Faculty of Science, Assam down town University 1 Week


Sl. No. Year Topic  Organizer
1 2020 Manifestation of Confinement in Literature: A Deliberation Guwahati College
2 2020 E-Commerce  Guru nanak Khalsa College, Amritsar
3 2020 Use of Technoloigy in Imparting Lessons, Designing Curriculum & Assessment Gauhati Commerce College
4 2020 Entrepreneurship as a tool for sustainable employment Institute of Co-operartive Management
5 2020 Motivating and keeping students engaged during Online training K.R.B. College
6 2020 Strategies for searching IEEE Xplore Tezpur University
7 2020 Bartender Bartending Academy
8 2020 India-Latin America Partnership: A paradigm for the 21st century S.B. Deorah College
9 2020 A Humanitarian perspective of the Pandemic Department of Humanities and Social Sciences, Assam down town University
10 2020 Challenges in Higher Education due to Covid-19 Late DKB ScienceCollege
11 2020 Challenges and Opportunities for Educator & Online Teaching World Wide, Post Covid 19 Rungta College of Science and Technology
12 2020 Online Teaching-Learnig Tools Assam College Librarian's Association
13 2020 Impact of Oral Health Education and Training Harvard Medical School
14 2020 Circular economy and the economic dimension of sustainability in the Covid era S.B. Deorah College
15 2020 The Covid-19 crisis and Business resilience Gauhati Commerce College
16 2020 Applications of Artificial Intelligence in Business Royal Global University
17 2020 Rebuilding Management education post Covid Pandemic Royal Global University
18 2020 Hospitality Industry: Post Covid-19 & Job opportunities Department of Hospitality and Tourism management, Assam down town University
19 2020 Guideline for Research Grant & research proposal writing Faculty of Pharmaceutical Sciences Assam down town University
20 2020 Science Communication” and “Analysis of Scientific Publication” Mizoram University under UGC STRIDE
21 2020 Cyber security in Online education Department of Computer Science & Engineering” Swami Vivekanand Subharti University
22 2020 Principles of Cell Signalling Mizoram University under UGC STRIDE
23 2020 How shall the Pandemic end? S.B. Deorah College
24 2020 Emotional regulation during Covid-19 S.B. Deorah College
25 2020 Research Methodology Loyola College (Autonomous) Chennai
26 2020 State of Education during Covid-19 Pandemic in Morocco Karmashree Hiteswar Saikia College
27 2020 Guidelines for Research grant and research proposal writing Faculty of Pharmaceutical Sciences of Assam down town University


Sl. No. Year Coordinator
1 2018 Regional Seminar
2 2018 Regional Workshop

General Articles

Sl. No. Year Topic Published
1 2015 Commercial banks and rural uplift The Assam tribune
2 2014 The habit of reading The Assam Tribune
3 2014 Look fair to be dark The Assam Tribune
4 2014 Advertising...creativity and beyond The Assam Tribune
5 2014 Entrepreneurship prospects in N-E India The Assam Tribune
6 2014 The Growing services sector The Assam Tribune
7 2013 Economics of Consumer Behaviour The Assam Tribune
8 2013 Services and its growing importance The Assam Tribune
9 2013 Affluent consumer and buying behaviour The Assam Tribune


Watching short movies, drama

Sl. No. Theme From
1 Completed 6 Massive Open Online Courses (MOOCs) of Coursera

1. University of Illionois

2. University of Virginia (two numbers)

3. University of California

4. Bocconni University, Milan, Italy

5. University of Colorado

2 Quaterly Franlin Membership London Journal press
3 Empanelled Resource Person & Content writer for MBA & BBA syllabus KKHSOU
4 Empanelled resource Person of Center for Open and Distance Learning (CODL) Tezpur University
5 Question Paper Setter and Answer scripts Evaluator of MBA Semester Examination Dibrugarh University
6 Anwerscripts Evaluator of BBA Semester Examination Gauhati University
7 6 months Course in Diploma Computer Application (DCA)  
8 Certificate: Retail Management IIE, Guwahati
9 Certificate: Entrepreneurship Awareness Programme Cotton College
10 Certificate Business Head, HDFC Life
11 Certificate Cotton College Centenary Science Celebration


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