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Paramjeet Kumar

Paramjeet Kumar

About

Specialization:

Qualification

  • Ph.D. in Tourism and Hotel Management Thesis Submitted North-Eastern Hill University, Shillong, Meghalaya Registration No. 4602 of 26.02.2023
  • Thesis Title: Tourists' Perceptions of Nature-Based Tourism in East Khasi Hills, Meghalaya: A Destination Perspective
  • Master of Travel and Tourism Management (MTTM) from ICFAI University Shillong Meghalaya (Second rank holder Silver Medalist)
  •  Master of Business Administration (Distance) From Suresh Gyan Vihar University Jaipur, Rajasthan
  • Bachelor of Business Administration from Shillong College
  • Hsslc from M.R.D Inter College, Kanta Muzaffarpur, Bihar
  • Sslc from Assam Rifles Public School Shillong, Meghalaya

Working Experience

Teaching Experience – Nagendra Jha College Rampura, Darbhanga | Department of Commerce (Management Papers) | July 2020 – April 2022.

Teaching Experience (as Research Scholar) – North-Eastern Hill University, Shillong, Meghalaya | MBA Programme, Department of Tourism and Hotel Management | August 2023 – July 2026.

Research

Article Publication details:

  1. Dkhar, W., Lyngdoh, B., & Kumar, P. (2025). Forensic Accounting: A strategy for preventing and detecting financial fraud in the digital era. International Journal of Accounting and Economics Studies, 12(2), 282–291. https://doi.org/10.14419/z7g9we35 
  2. KUMAR, P. (n.d.). EMERGING TRENDS IN TOURISM: A SUSTAINABLE DEVELOPMENT AND CONSERVATION OF GEOTOURISM, GEOPARK, AND GEO-HERITAGE IN INDIA. In Journal of Tourism (Issue Issue 39) [Journal-article].
  3. Kumar, P. (2024). COMMUNITY INVOLVEMENT AND SUSTAINABLE DEVELOPMENT IN MEGHALAYA’S NATURE-BASED TOURISM INDUSTRY. ShodhKosh Journal of Visual and Performing Arts, 5(1). https://doi.org/10.29121/shodhkosh.v5.i1.2024.2826
  4. Kumar, P. (2025). Meghalaya’s nature-based tourism and visitors’ environmentally conscious behaviour in response to climate change. Turizam, 29(2), 91–110. https://doi.org/10.5937/turizam29-51262
  5. Kumar, P., 1* & Dr. Sharad Kumar Kulshreshtha. (2025). Green Escapes: Nurturing Positive perceptions for sustainable Nature-Based tourism Marketing. The Journal of Asia Entrepreneurship and Sustainability, 2, 26–32. https://doi.org/10.69980/jaes.v21i2.04
  6. Kumar, P., Boro, S., Dkhar, W., & Kuma, R. (2023). Examining Opportunities For And Global Environmental Challenges In Nature-Based Tourism: Sustainable Tourism In A Changing World. Educational Administration: Theory and Practice, 29, 928–935. https://doi.org/10.53555/kuey.v29i4.6076 
  7. Kumar, P., Kulshreshtha, S. K., & Kumar, R. (2025). The role of social media in shaping tourists’ perceptions of Nature-Based tourism in East Khasi Hills, Meghalaya. International Journal of Environmental Sciences, 11(3s), 1221–1237. https://doi.org/10.64252/qzq12k24
  8. Kumar, P., Kulshreshtha, S. K., & Kumar, R. (2025). Managing tourist expectations in nature-based tourism: Strategies for enhanced perception. Journal of Tourism Management Research, 12(1), 107–114. https://doi.org/10.18488/31.v12i1.4218
  9. Kumar, P., Kulshreshtha, S. K., & Wallamkupar Dkhar. (2025). Eco-Wonders unveiled: Shaping Tourists’ perceptions for sustainable Nature-Based Tourism Marketing Success in Meghalaya. In Journal of Marketing & Social Research (Vol. 02, Issue 05, p. 80). https://jmsr-online.com/
  10. Sapkota, S. (2024). “Access to healthcare facilities and social well-being in urban areas.” Journal of Applied Bioanalysis, 243–251. https://doi.org/10.53555/jab.v10i2.179
  11. Kumar, P., 1*, & Kulshreshtha, S. K., 2. (2025). Digital Storytelling and Branding in Sport tourism: Shaping perceptions and engagement in Nature-Based Adventure Destinations of Northeast India. JOURNAL OF APPLIED BIOANALYSIS, 11–11(S2), 965–970. http://doi.org/10.53555/jab.v11si2.654
  12. Kumar, P. (2026). Ecotourist attitude homogeneity in biodiversity hotspots: A multi-dimensional sustainability analysis from Meghalaya, India. Journal of Rural Tourism, 3(1), 155–164. https://doi.org/10.70310/jrt.2026.03021283
  13. Dkhar, W., Lyngdoh, B., Kumar, P., & Boro, S. (2026). THE IMPACT OF DIGITISATION ON CONSUMER TRUST, SATISFACTION, AND BOOKING INTENTION IN SMALL TOURISM ENTERPRISES: A STRUCTURAL EQUATION MODELING APPROACH. EPH-InternationalJournalofBusiness&ManagementScience, 12(2), 73–82. ABDC. https://doi.org/10.69980/fftxwz51
  14. Kumar, P., & Kulshreshtha, S. K. (2026). Eco-conscious behaviour of visitors vis-à-vis responsible and sustainable tourism practices in festivals in destination’s sustainability perspectives in Northeast India. International Journal of Hospitality and Event Management, 3(1), 69–87. https://doi.org/10.1504/ijhem.2026.154671

 Book chapter Publication details:

  1. Kulshreshtha, S. K., Akoijam, S. S., Kumar, P., & Shukla, U. N. (2024). Event-Enabled mobile applications. In Advances in hospitality, tourism and the services industry (AHTSI) book series (pp. 71–88). https://doi.org/10.4018/979-8-3693-2272-7.ch004
  2. Kumar, P. (2024). Navigating the path to sustainable transformation in tourism and hospitality. In Advances in hospitality, tourism and the services industry (AHTSI) book series (pp. 230–237). https://doi.org/10.4018/979-8-3693-6260-0.ch017  
  3. Kumar, P. (2024). Unleashing the power of research, innovation, and industry impacts. In Advances in social networking and online communities book series (pp. 247–253). https://doi.org/10.4018/979-8-3693-2607-7.ch015  
  4. Kumar, P. (2024). Emerging trends in sustainable Nature-Based Tourism. In Advances in hospitality, tourism and the services industry (AHTSI) book series (pp. 109–124). https://doi.org/10.4018/979-8-3693-8115-1.ch005
  5. Kumar, P., & Dkhar, W. (2024). From connectivity to immersion. In Advances in hospitality, tourism and the services industry (AHTSI) book series (pp. 89–105). https://doi.org/10.4018/979-8-3693-2272-7.ch005
  6. Artificial intelligence and virtual tourism: New challenges and theories for a future agenda. (2025). In Nova Science Publishers, Inc. eBooks. https://doi.org/10.52305/lgxe4682
  7. Kumar, P., & Kulshreshtha, S. K. (2026). Sustainable management of nature based tourism in Northeast India: Leveraging business analytics for environment conservation. In Learning and analytics in intelligent systems (pp. 181–199). https://doi.org/10.1007/978-981-95-5441-6_9
  8. Kumar, P., Boro, S., Dkhar, W. K., Makri, W., Mukhim, K., Goswami, A., & Sohkhlet, D. (2026). Digital Transformation and Consumer-Organization Relationships in India’s Tourism Ecosystem. In Contemporary Management Frameworks for Consumer-Organization Relationships (pp. 107–134). IGI Global. https://doi.org/10.4018/979-8-2600-0497-5.ch005                                                                                            

    CONFERENCES:                                                                                                                                 Paramjeet Kumar Presented paper titled: Digital Connectivity’s Impact on Social Interactions in Nature-Based Tourism: A Northeast India Case Study. At the International Conference held at Assam Don Bosco University on 06 and 07 February 2025.                                                                              Paramjeet Kumar, (Research Scholar) Presented paper Indian Institute of Technology, Bombay (IIT) Organized by the Shailesh J. Mehta School of Management, IIT Bombay, from December 12 to 14, 2024 Paper titled Sustainable Management of Nature Based Tourism in Northeast India: Leveraging Business Analytics for Environment Conservation                                                                       Paramjeet Kumar, (Research Scholar) Presented paper at the 3rd International Marketing Conference (iMarC III) held at the Indian Institute of Management Shillong on 30th & 31st of January 2024 on the paper titled Green escapes: Nurturing positive perceptions for sustainable nature-based tourism marketing                                                                                                                                          Paramjeet Kumar,(Research Scholar) Presented paper at the international conference on “Sustainable Models and Paradigms for Future of World Tourism and Hospitality Sector: Innovations, Challenges and Opportunities” held at HNB Garhwal University, at Srinagar (Garhwal) Campus, Uttarakhand, India on 9th & 10th February, 2024 (Friday & Saturday). On the paper titled “Eco-Wonders Unveiled: Shaping Tourists' Perceptions for Sustainable Nature-Based Tourism Marketing Success in Meghalaya” Paramjeet Kumar (Research Scholar) presented paper at the International Conference On “Business Continuity, its Planning & Professional Practices” organised by North Eastern Management Association(NEMA) and Sherubtse College, Royal University of Bhutan on 25th August, 2023 on the title “ENVISIONING THE FUTURE OF SMART TOURISM DESTINATIONS: AN EXPLORATION OF CUTTING EDGE INNOVATIONS”                                                                                                        Parmjeet Kumar presented paper titled: Balancing Growth and Preservation: Sustainable Tourism Development in Northeast India. At the international conference on Contemporary Issues in Business, Management and Social Sciences in the era of Artificial Intelligence. Jointly organised by Department of Management, North-Eastern Hill University(NEHU), Tura Campus, India and North Eastern Management Association (NEMA), India during 20th & 21st June 2024 at NEHU Tura Campus, Meghalaya.                Paramjeet Kumar presented paper titled: Green Equity: Empowering Communities through Sustainable Nature-Based Tourism in Meghalaya’s Biodiversity Hotspots At the International Conference on Embracing Diversity, Equity, and Inclusivity in Tourism and Hospitality Sector: Viksit Bharat@2047  organized by the Department of Tourism and Hospitality Management, Mizoram University, Aizawl during 19th-21st November, 2025.                                                                                            SEMINARS:                                                                                                                                       Paramjeet Kumar Presented paper title: Nature-Based Tourism in Northeast India: Catalyzing Sustainable Development in India’s Tourism Sector. In the National Seminar on Transforming India through Sustainable Tourism: Vision for Vikist Bharat 2047 orgnized by Shri Ramasamy Memorial University Sikkim.                                                                                                                              Paramjeet Kumar, (Research Scholar) Presented paper at the International Seminar on Business & Sustainability held at the St, Edmunds Collage on April 26, 2024, on the paper titled Climate Change and Business: A Study on the Impact of Climate Change on Nature-based Tourism in MeghalayaSymposium:                                                                                                                  Paramjeet Kumar has participated in 2 days Symposium on Community Based Tourism in Northeast India supported by North Eastern Council dated 10th and 11th of August 2023 at Indian Institute of Management Shillong.                                                                                                                                               Research Methodology course: Paramjeet Kumar has participated in the ICSSR Sponsored Ten-Days Research Methodology Course in Social Sciences organized by the Department of Sociology, North-Estern Hill University (NEHU) held from 19-29 May, 2025.