Dr. Pramod Kumar

M.B.A.

L. N. Mishra Institute of Economic Development & Social Change. Patna

Magadh University

2004

B.A.

A. N. College, Patna

Magadh University

2002

I.Sc.

A. N. College, Patna

BIEC

1997

S.S.E.

St. M. G. High School, Patna

BSEB

1994

Certificate in Computing

St. Xavior’s School

IGNOU

2000

Certificate in D.M.

learndigitalwithgoogle                                

OU, London

2019

Certificate in D.T.P.

Linkedin                                                           

Linkedin  

2018

Assam down town University, FCM, Guwahati, Assam

Associate Professor

Dec. 2022

Till Date

Teaching, Training, Research, Course Development, Conference, FDP

Goapl Narayan Singh University, FMS, Sasaram, Bihar

Associate Professor

Sept. 2019

Dec. 2022

Co-ordinator- BBA-RM Course, UBA, NSS, Teaching, Training, Research, FDP, Conference

Takshshila Education Society, SCITS, Karimnagar, TS

Associate Professor

Jan 2017

Aug. 2019

Teaching, Training, Research, Mentoring

LNMIEDSC, Patna, Bihar

Visiting Faculty

July 2015

Jan 2017

Teaching, Training, Research, Mentoring

Navrachana University, Vadodara, Gujrat

Assistant Professor

Jan 2014

May 2015

Teaching, Training, Research, Mentoring

LNMIEDSC, Patna

Contract Faculty

Feb 2007

Jan 2014

Teaching, Training, Research, Mentoring

Industry

Alkem Labs Ltd.

Marketing Executive

Jan 2005

Jan 2006

Missionary Sales and Promotion

                                         International-                                      Journals- 

(i) Atta Kishor Kumar, Manisha Aeri, Akhilesh Sharma, Juhie Agarwal, Pramod Kumar, Tanna Raghu, “Secured Supply Chain Management System for Fisheries through IOT” in Measurement: Sensors, Vol. 25, Feb. 2023 ISSN: 2665-9174, https://doi.org/10.1016/j.measen.2022.100632

(ii) S. K. UmaMaheswaran, Pramod Kumar*, Bindoo Malviya, Parulkumari Bhati, Archana Saxena, R Gopinathan; “A Conceptual Distributed Framework to Support the Role of Machine Learning in Marketing Management”, May 2022, Manager – The British Journal of Administrative Management, pg.-73-84, Vol:58, Issue (S2) ISSN: 1746-1278 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest…) https://tbjam.org/vol58-special-issue-02/

(iii) Savitha Nair, Dileep Kumar M., Pramod Kumar, Priya Sachdeva, Manisha Semwal; “Women personal care products and rural market penetration: Rural marketing implications”, May 2022, International Journal of Health Sciences, Vol:6, Issue (S3), ISSN: 4794–4811 (Peer Reviewed, WOS, Scopus-Q3, Thomson Reuters, Elsevier. Google Scholor) https://doi.org/10.53730/ijhs.v6nS3.6957

(iv) Sindhura Kannappam, Bhanu MVV, G. Subramanyam, Manju Shree Raman, Sheeba N, Pramod Kumar; “Functional Cost Analysis of HR Management in Digital Technologies”, April 2022, Jundishapur Journal, Vol:15, Issue- 1; E-ISSN: 2008-4161 (Peer Reviewed, SCIE, Scopus-Q3, Embase, Open-J-Gate, Chemical Abstract (CASSI), EBSCO, Index Copernicous, DRJI, Barakatkns, ISC, 1ID, MagIran, Google Scholar, World Cat, Ricest, Ulrichs Web)   https://jjmicrobiol.com/index.php/jjm/issue/view/1 https://www.scopus.com/sourceid/19700175150

(v) Dileep Kumar M, Manisha Semwal, Karisma Desai, Priya Sachdeva, Pramod Kumar, Normala S Govindarajo; “Determinants of organisational commitment in SMEs: Practical implications”, Feb 2022, Manager – The British Journal of Administrative Management, I Vol:58; Issue 147 ISSN: 1746-1278 (Peer Reviewed, ABDC-‘C’, CNPIEC, CABS, EBSCO, ProQuest…) https://tbjam.org/vol58-issue-147/

(vi) A. L. Chakraborty, Pramod Kumar* (2022). “Management Re-demarcated – Investigation and Ethical Restitution”, Empirical Economics Letters, Volume 21, Special Issue 3, February 2022, ISSN: 1681-8997 (Peer Reviewed, ABDC-‘C’ category, AEA,  EconLit, Cabell’s Directory, ERA)  http://www.eel.my100megs.com/volume-21-number-february-3-special-issue.htm

(vii) Adnan, S.A., Pramod Kumar (2021). “Role of Microfinance in Economic Development”, Adhyayan: A Journal

of Management Sciences, Volume- 11 Issue-2, pg- 22-30. DOI: 10.21567/adhyayan.v11i2.4, Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) https://smsjournals.com/index.php/Adhyayan/article/view/2465

(viii) Govindarajo, N. S., Kumar M, D., Shaikh, E., Kumar, M., & Kumar, P. (2021). Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance. Etikonomi, 20(2), 239 – 258. https://doi.org/10.15408/etk.v20i2.20143 E-ISSN- 2461-0771 (Peer Reviewed Journal, ESCI- WOS, EBSCO, OAJI, DRJI)) Industry 4.0 and Business Policy Development: Strategic Imperatives for SME Performance | Govindarajo | ETIKONOMI (uinjkt.ac.id)

(ix) A. Sharma, B. Rohidas*, Pramod. Kumar; “Crowdfunding and Entrepreneurship Development for Inclusive Growth” in “Vidyabharati International Interdisciplinary Research Journal”, 2021, Special Issue on Emerging Techniques in Interdisciplinary Sciences (October 2021), Part-9, Pg.-1883-1889, ISSN- 2319-4979, (Peer Reviewed Journal, WOS, ISI, ASI Germany) http://www.viirj.org/specialissues/2021/SP2110/Part%209.pdf

(x) Pramod Kumar*, Ashu Jain; “Factors Influencing College Choice in LTZ College: Case Study” in Qualitative and Quantitative Research Review, Malaysia; 2020, Vol 5, Issue 3, ISSN- 2462-2117, (Peer Reviewed International Journal) https://nfct.co.uk/wp-content/uploads/journal/published_paper/volume-5/issue-3/sSNeMnad.pdf

(xi) Pramod Kumar*; “Strategic Distribution of Pharmaceutical Products in India - Overview of Ethical Guidelines of OPPI” in Adhyayan: A Journal of Management Science; 2020, Vol (10) Issue-1, Pg.- 23-30; Print ISSN: 2249-1066, Online ISSN: 2455-8656 (Peer Reviewed Journal, EBSCO, Ulrichs-Web, J-Gate, PKP Index, Cross-ref) http://smsjournals.com/index.php/Adhyayan/article/view/1989

(xii) Pramod Kumar*; “Case of Pharmaceutical Marketing in India: Ethical Frameworks of Decision Making”, in Review of Research Journal; Vol.8, Issue.8, ISSN: 2249894X, UGCLN: 48514, 2019

(xiii) Pramod Kumar*, Asma Banu; “Study on Restaurants in Vadodara - Strategic and Comparative SWOT Analysis between Fine-Dine and Fast-Food Restaurants” in Research Journey, pg-126-133, Special Issue-178, ISSN- 2348-7143, Impact Factor(SJIF)- 6.261, UGCLN: 40705, April 2019,  DOI: 10.13140/RG.2.2.21172.91526 http://www.researchjourney.net/admin/uploads/special_issue/20190508064308.pdf

(xiv) Pramod Kumar*; “CSR and CG in International Business: Study on Public and Private Sector Organisations in India” in International Journal of Technology and Business Management, pg.-19-28, Vol-7, Issue-1, January-March 2018, ISSN: 2319-6815, UGCLN: 63859 https://www.researchgate.net/publication/325895433_CSR_and_CG_in_International_Business_Study_on_Public_and_Private_Sector_Organisations_in_India

(xv) Abhijeet Kumar*, Pramod Kumar; “Study of Promotion Mix tools in Changing Dimensions of Rural Markets” in Interdisciplinary Journal of Contemporary Research, An International Refereed Research Journal, Vol.- 1, pg.- 157-162, October-November, 2014, ISSN: 2393-8358, UGCLN: 48416  https://www.researchgate.net/publication/325895401_Study_of_Promotion-Mix_Tools_in_Changing_Dimensions_of_Rural_Markets

                                                                                                                               Accepted in Journal-

(i) Pramod Kumar*, et.al.; “On the Path of Development in Social and Computational Era: Indian Agriculture and Allied Sector thru Five Year Plans and Beyond.” in AIP Conference Proceedings (ISSN / eISSN: 1551-7616). Scopus, WOS (2021)

(ii)

                                                                                                                                        Full Books- 

(i) Pramod Kumar*; Pharmaceutical Marketing In India- Ethical Perspective, LAP LAMBERT Academic Publishing, Mauritius, 2018, ISBN: 978-613-9-90000-8 https://www.morebooks.de/store/gb/book/pharmaceutical-marketing-in-india/isbn/978-613-9-90000-8

(ii) R Mathan, Mukesh Kumar, Pramod Kumar, Nawab Akram, Principles of Management, Scientific International Publishing House (SIPH), India, 2022, ISBN: 978-93-5625-271-4 https://dl.flipkart.com/s/brTOkaNNNN

(iii) Mukesh Kumar, Pramod Kumar, RKV Reddy, G Saravana Kumar; Marketing Management, BOOK RIVERS, India, 2022, ISBN: 978-93-5515-515-3 https://dl.flipkart.com/s/sHwL8XuuuN

                                                                                                                              Chapter in Edited Book- 

(i) Pramod Kumar; “Machhi Chips” pg.- 87-90., as a case study in “Case Studies in Marketing”, published by Dorling Kindersley (India) Pvt. Ltd. in Pearson Casebook Series, 2011, ISBN: 978-81-317-5633-1 DOI: 10.13140/RG.2.2.25215.00164  https://www.researchgate.net/publication/275901641_Macchi_Chips_-_A_Case_on_New_Product_Development

(ii) Chandra Singh, Pramod Kumar*, S D Singh; “Women Entrepreneurs: Problems & Prospects in India” pg.- 94-101, in “Women Entrepreneurship Development: Issues and Perspectives”, published by Mcmillan Publishers India Ltd., 2010, ISBN: 978-0230-33150-5 DOI: 10.13140/RG.2.2.12160.23047 https://www.researchgate.net/publication/275909553_Women_Entrepreneurship_Problems_and_Prospects_in_India

                                                                               National-                                                    Journals- 

(i) Pramod Kumar*, Sudhir Sharan; “Marketing Mix of Pharmaceutical Industry in India: An Exploration” in KBSCMR’s Journal of Management Research, pg.- 50-71, Vol. 1, May 2013, ISSN:0975-1513 https://www.researchgate.net/publication/272376646_Marketing_Mix_of_Pharmaceutical_Industry_in_India_An_Exploration

(ii) Pramod Kumar*, Chandra Singh; “Ethical Frameworks of Decision Making: A Case Study on Marketing of Pharmaceutical Products” in gyanpratha, ACCMAN Journal of Management, pg.- 25-32, Vol.2, Issue No.2, June 2010, ISSN:0975-0584

(iii) Pramod Kumar; “Supply Chain of Pharmaceutical Products” in Masterstrokes, pg.- 26-32, Vol.7 No.4, Oct-Dec, 2010, ISSN:0972-9895

(iv) Pramod Kumar; “Maulana Majaharul Huq: Ek Parichaye”, in souvenir of Annual Day of MMHAPU, 2016.

                                                                                                                               Chapter in Edited Book- 

(i) Ashu Jain*, Pramod Kumar, “Post Pandemic Business and Industry Operation: A Win-Win Situation for Employees”, pg.- 149-156, in “Reskilling and Upskilling for Future Industry and Business”, Published by Shree Vinayak Publication, Agra,  ISBN: 978-9391267-01-8, 2022

(ii) Pramod Kumar*, Mukesh Kumar; “Impact of Corona Crisis on Education Sector: A Case of Gopal Narayan Singh University, in “Emerging Concepts in Management”. Published by ABS Books, Delhi, Kyrgyz (Kyrgyzstan), Kunming (China)., ISBN: 978-81-951369-3-3, 2021

(iii) Asma Banu*, Pramod Kumar; “A Study of Financial Performance Analysis of Honda Showroom, Karimnagar”, pg.- 136-140, in PARADIGM SHIFTS IN MANAGEMENT PRACTICES”, published by Paramount Publishing House, Hyderabad, ISBN : 978-81-939248-9-1, 2019

(iv) Pramod Kumar*; “Business Ethics and Corporate Social Responsibility: An Innovative Tool for Sustainable Development” pg.- 287-300, in “Creating Values through Innovations”, published by Shree Publishers & Distributors, New Delhi, 2011, ISBN: 978-81-8329398-3, DOI: 10.13140/RG.2.2.27731.58409

(v) Chandra Singh, S D Singh, Pramod Kumar*; “Elimination and Rehabilitation of Child Labour: The Government of Bihar Initiatives” pg.- 111-123, in “Rights of Children and their Development, published by Tirupati Urmilla Pallavi Prakashan, Patna, 2011, ISBN:81-88648-10-8, DOI: 10.13140/RG.2.2.36067.76326

Patent

Granted/ Awarded/ International/ National                            

(i) Filed/Published in Journal - A systematic approach to analyse the Impact of E-business to create a Sustainable Business Environment

(ii) Design Patent Filed/Published in Journal/ Waiting for Technical Examination- A smart bandage filled with silver nanoparticles to heal the wounds faster

Books Reviewed

       International- 

(i) Reviewed Book titled “Supply Chain Management: Text and Cases” written by Janat Saha, IIM Bangalore, published by Pearson Education, 2009, ISBN:978-81-317-1517-8

(ii) Reviewed Chapter of the book titled “Virus Outbreaks and Tourism Mobility: Strategy to Encounter Global Health Hazards” published by Emerald Publishing, 2020.

Reviewer/ Editor

(i) Editorial Board Member of British Journal of Business Studies and Entrepreneurship (BJBSE) since August 2018, BJBSE is published by Academy of Social Scientific And Applied Research (ASSAAR), UK.

(ii) Reviewer of the Kelaniya Journal of Human Resource Management (KJHRM), published by the Department of Human Resource Management, Faculty of Commerce and Management Studies, University of Kelaniya, Sri Lanka

Expert/ Resource Person/ Examiner/ Paper Setter

(i) Delivered Expert Lectures (03) to More than 40 faculties in Faculty development Program on Entrepreneurship, organised by MGNCRE, Hyderabad, during 8th to 14th May 2021, On the Topic Social Entrepreneurship; Rural Entrepreneurship; Need of Entrepreneurship.

(ii) Delivered Expert Lectures (02) to more than 30 Faculties in Faculty Development Program on Entrepreneurship, at XISS, Ranchi, On the Topic: Market Survey: Tools and Techniques, on 10th February 2021. 

(iii) Mentored Online to International Students in 14th Entrepreneurial Summit & 2nd Founders Festival; Borough of Manhattan Community College, The City University of New York,199 Chambers Street, New York, NY 10007; 12 May 2020.

(iv) Delivered Expert Lectures (02) to more than 40 Faculties in Faculty Development Program on Entrepreneurship, at XISS, Ranchi, On the topics,1. Principals of Management and Marketing Management, 2. Marketing support available to Small Scale Industries, and 3. Business environment scanning; on 24-25, January 2020.