Home / Study / Bachelor of Business Administration

Bachelor of Business Administration

3 Years Degree Course

Faculty

Faculty of Commerce and Management

Programme Type

Degree Course

Duration

3 Years

Eligibility

10+2 (Any stream)...

Overview of the Course

The BBA program of Assam down town University has been designed to provide the students a beautiful blend of theoretical concepts and practical exposure. The Bachelor of Business Administration course offers an excellent opportunity to learn professional skills early in life. The BBA is an undergraduate program which helps a student to get a deep understanding of important managerial skills. These skills help a student to lead, properly communicate, critically think and take right decisions.

Course Structure

Semester 1

Course NameCourse CodeCredit
INTRODUCTION TO BUSINESSBBA1013
PRINCIPLES OF MANAGEMENTBBA1023
BUSINESS AND SOCIETYBBA1033
BUSINESS COMMUNICATIONBBA1043
INTRODUCTION TO COMPUTER APPLICATIONBBA1053
E-LEARNINGBBAEL13

Semester 2

Course NameCourse CodeCredit
BUSINESS ECONOMICSBBA2013
BASICS OF ACCOUNTINGBBA2023
QUANTITATIVE TECHNIQUESBBA2033
MARKETING MANAGEMENTBBA2043
OFFICE ORGANIZATION AND MANAGEMENTBBA2053
E-LEARNINGBBAEL23

Semester 3

Course NameCourse CodeCredit
HUMAN RESOURCE MANAGEMENTBBA3013
ADVERTISING AND SALES PROMOTIONBBA3023
PRODUCTION AND OPERATION MANAGEMENTBBA3033
COST AND MANAGEMENT ACCOUNTINGBBA3043
PERSONALITY AND PERSONAL SKILL DEVELOPEMENTBBA3053
ENVIRONMENTAL STUDIESBBA306-
E-LEARNINGBBAEL33
INDUSTRY ORIENTED VIVABHR300-

Semester 4

Course NameCourse CodeCredit
SALES MANAGEMENTBBA4013
RESEARCH METHODOLOGY IN MARKETINGBBA4023
FINANCIAL MANAGEMENTBBA4033
MANAGEMENT OF SERVICEBBA4043
BUSINESS LAWBBA4053
E-LEARNINGBBAEL43
INDUSTRY ORIENTED VIVABHR400-

Semester 5

Course NameCourse CodeCredit
SUMMER PROJECTBBA5013
TAXATION LAWSBBA5023
INTERNATIONAL MARKETINGBBA5033
BANKING AND INSURANCEBBA5043
ENTREPRENEURSHIP MANAGEMENTBBA5053
E-LEARNINGBBAEL53
INDUSTRY ORIENTED VIVABHR500-

Semester 6

Course NameCourse CodeCredit
ORGANIZATIONAL BEHAVIOURBBA6013
STRATEGIC MANAGEMENTBBA6023
CONSUMER BEHAVIOURBBA6033
IT IN MANAGEMENT & E-COMMERCEBBA6043
RETAIL AND RURAL MARKETINGBBA6053
E-LEARNINGBBAEL63

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