Our Approach Programme Details Scholarships Campus Life

Our Approach

Global Education, Global Acceptance

The curriculum is designed to get a deep understanding of important managerial skills.
Rigorous Personality Development Training to mould the students.
Mandatory six weeks of a summer internship at reputed industries and organizations with placement assistance.
Well-equipped classrooms and experienced faculty members.
Added Certification courses from Global learning like Coursera, MOOCs, etc.

AMAZON AWS Educate
Get AWS Educate certifications to stay ahead of the rest.

Coursera
Get Global Professional Certifications for an in-demand career.

Programme Details

3 Years
Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility
10+2 (Any strea

Best
Faculties

Programme Overview

The BBA programme of Assam down town University has been designed with a combination of theoretical concepts and practical exposure. It is an undergraduate programme which helps a student to get a deep understanding of important managerial skills. These skills help a student lead confidently, communicate effectively, think critically, and make the right decisions.

Programme Educational Outcomes

To provide knowledge to the students regarding the preliminary concepts, principles and functions of management practices.
To educate the students on the different managerial domains like human resources, finance, operations and marketing so as to provide a holistic overview of the programme.
To prepare the students to deliver effective oral business presentations using a variety of appropriate technologies and achieve excellence in written communications.

Programme Outcomes

Acquire a general idea of the business environment and its functioning.
Learn specialized skills to deal with area specific issues of concern.
Demonstrate a high level of professionalism and collaborative working pattern.
Develop ability to apply technological know-how in various aspects of business.
Enhanced capability of analyzing, investigating and solving critical business issues.

Programme Specific Outcomes

Demonstrate the ability to work in groups
Demonstrate the ability to create business plans
Develop effective Oral and Written Communication

Curriculum Details

Odd Semester

This is the programme's first semester.

Courses for this semester

INTRODUCTION TO BUSINESS

Course Overview

This course is introduced to students to understand various forms of business organization. It will help make the students understand the working of home and global trade along with imparting knowledge on corporate social responsibility.

Course Outcomes

Learn and understand the merits and demerits of various forms of trading activities.
Identify the responsibility of business entities towards different groups.
Demonstrate a working vocabulary of business terms.

PRINCIPLES OF MANAGEMENT

Course Overview

This course will help the students with various Principles Of Management, make the students understand the various practices seen in business management, and inculcate leadership skills among students.

Course Outcomes

Learn and understand the Evolution of Management as a discipline
Apply managerial functions in managing business concerns.
Learn and understand and apply current management thoughts in business.

BUSINESS AND SOCIETY

Course Overview

This course introduces the students to the connections between business and society and to make the students understand the Indian Business scenario. It will also help them impart knowledge on globalization and its related concepts.

Course Outcomes

Learn and understand the influence of social factors in doing business.
Learn and understand National and Regional modern trends in society and their influence on business enterprises.
Learn and understand the concept and roots of sustainability of any Business.

INTRODUCTION TO COMPUTER APPLICATION

Course Overview

This course will help the students learn to use common computer applications (e.g. word processing, presentation, spreadsheets, databases, Web authoring, and search engines), and also discuss social and ethical issues related to computing and telecommunications.

Course Outcomes

Learn and understand the Various Input and Output and Memory System.
Learn about the various Networks.
Illustrate the role of the computer for personal and professional uses.

INTRODUCTORY ENGLISH

Course Overview

This course brings the students an opportunity to learn basic grammar to beintegrated into their writing and speaking skills. All the modules are meant for enhancing their professional success. Each topic of grammar would be followed by practice and exercises that they would find interesting. Students will also be taught the theories and other nuances of communication.

Course Outcomes

Enables learners to recognize the structure of a sentence and its variations as they learn to understand, speak and write
Introduction to Phonetics and its importance will improve the learners’ pronunciation.
Identify to pick and form different kinds of sentences

Even Semester

This is the programme's second semester.

Courses for this semester

BUSINESS ECONOMICS

Course Overview

Business economics course compiles subjects related to finance and economy, including business analysis, microeconomics, etc. Business economics students are taught the application of economic theory as well as analyzing the decision–making of businesses.

Course Outcomes

Develop an ability to analyze problems in business economics.
Learn and understand the different problems of costs.
Develop an ability to study the different types of demands, and factors of production.

BASICS OF ACCOUNTING

Course Overview

Basic accounting is one of the business functions that companies require to perform efficiently for ensuring sustained success. Whether a business intends to do its accounting or hires professionals for it, it can benefit a lot by familiarizing itself with basic accounting. The course will help to understand the basic accounting requirements which will benefit them in their practical situation.

Course Outcomes

Learn and understand the basic accounting terms, concepts, and principles of Accounting.
Learn and understand the rule of debit and credit and account classification.
Learn and understand the procedure of recording in the books of account.

MARKETING MANAGEMENT

Course Overview

This course is meant to understand the basics of Marketing Management, products, Brands and their Promotion Mix, distribution of products from manufacturers, and the marketing environment.

Course Outcomes

Learn to define marketing and understand the concept of the marketing mix.
Learn to apply the three steps of target marketing: market segmentation, target marketing, and market positioning.
Learn to analyze the various stages in the product life cycle.

OFFICE ORGANIZATION AND MANAGEMENT

Course Overview

This is an introductory course designed to help you develop an understanding and awareness of the essentials of managing and of the way organizations behave. By exploring the four pillars of management: planning, organizing, leading, and controlling, we will discover how organizations leverage their scarce resources to achieve their goals. The objective of this course is to provide students with an overview of the field of management, and insights into the concept of organizational structure.

Course Outcomes

Learn to define the management functions and business processes that create value for an organization.
Learn to define basic business concepts, principles, and values that contribute to organizational performance.
Learn to identify management policies, practices, and procedures that influence group and individual dynamics in organizations.

E-LEARNING

Course Overview

E-learning is the acquisition of knowledge that takes place through electronic technologies and media. With the help of this Course, students can access their learning materials online at any place and time.

Course Outcomes

Gain job-ready skills and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long-term personal and professional growth.
Develop better exposure along with the traditional classroom setting.

Odd Semester

This is the programme's third semester.

Courses for this semester

HUMAN RESOURCE MANAGEMENT

Course Overview

Human Resource Management oversees many more responsibilities than these traditional tasks. Perhaps the most important change in the practice of HRM has occurred within the recruiting of top-quality employees for a firm. In the 21st century, as companies work harder to attract and recruit talent, modern HRM is developing a more strategic nature. Also, to stay competitive, today's managers must work in conjunction with HR to be able to quickly and reliably identify the skill sets and personal characteristics that are needed to increase productivity in a company's present and future workforce.

Course Outcomes

Learn to define, explain and describe basic functions of Human Resource Management.
Learn to define, explain and describe the various theories of Human Resource Planning and their implications.
Learn to define, explain and describe the various functions of Human Resource Development, Career Planning & Development, Performance management & Performance Appraisal.

ADVERTISING AND SALES PROMOTION

Course Overview

The course aims at imparting knowledge on Marketing Management from the perspective of Marketing Communications.

Course Outcomes

Learn to explain the use of advertising and sales promotion as marketing tools.
Learn to describe advertising and sales promotional appeals.
Learn to explain the appropriate selection of media.

PRODUCTION AND OPERATION MANAGEMENT

Course Overview

Production and operations management will introduce students to the various operations subjects and difficulties leading firms to encounter in service and manufacturing. This course's purpose is to assist students to understand what operations management entails, how it links to other functional areas in an organization, the sorts of challenges that operations managers confront, and typical decision-making processes. This course further studies production and operations management as practiced in the manufacturing industry. Decision-making, capacity planning, aggregate planning, forecasting, inventory management, distribution planning, materials need planning (MRP), project management, and quality control are all covered in the course.

Course Outcomes

Learn and understand the different roles of production and operations management.
Learn to create awareness of different strategies for improving productivity.
Learn to analyze and understand various types of product design.

COST AND MANAGEMENT ACCOUNTING

Course Overview

The course focuses on the accounting, financial, and management aspects that are required in businesses worldwide. This particular paper focuses on a wide range of subject areas such as financial analysis, management strategies, cost, accounting, and many more. In particular, it provides a working knowledge of cost and management accounting and tries to introduce the students to the recent trends in the field of cost and management accounting by preparing and interpreting budgets and knowing the operating results through variance analysis.

Course Outcomes

Learn and understand the basic concepts of cost accounting, its relevance, use of the concepts of cost in costing and pricing of products and activities, and analysis of costs for decision making.
Learn to apply inventory management tools and techniques for effective inventory control and review of financial analysis of inventory management and control.
Learn and understand the need for labour cost control, various components of labour costs, labour turnover ratio etc.

PERSONALITY AND PERSONAL SKILL DEVELOPEMENT

Course Overview

This Personality Development course will help the students learn in-depth information about personalities. They will gain a better understanding of those around them and also more about who they are and how they got to be that way.

Course Outcomes

Learn to understand the development of personality.
Learn to identify basic personality traits.
Learn to understand how personality affects career choices.

ENVIRONMENTAL STUDIES

Course Overview

The Environmental Studies course prepares students for careers as leaders in understanding and addressing complex environmental issues from a problem-oriented, interdisciplinary perspective.

Course Outcomes

Learn to understand core concepts and methods from ecological and physical sciences and their application in environmental problem-solving.
Learn to understand core concepts and methods from economic, political, and social analysis as they pertain to the design and evaluation of environmental policies and institutions.
Learn to understand the transnational character of environmental problems and ways of addressing them, including interactions across local to global scales.

INDUSTRY ORIENTED VIVA

Course Overview

This course is intended to provide practical in-hand experience in corporate interviews.

Course Outcomes

Learn to understand the basics of corporate interviews.
Learn the skills required in appearing in corporate interviews.
Learn to understand the type of interrogation in corporate interviews.

E-LEARNING

Course Overview

Course Outcomes

Gain job ready skill and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
Develop better exposure along with the traditional classroom setting.

Even Semester

This is the programme's fourth semester.

Courses for this semester

SALES MANAGEMENT

Course Overview

The sales Management course has been designed to give the students the knowledge of the core concepts in managing the sales function of an organization. The course will cover the important aspects of executing sales calls and activities related to planning, directing, controlling, and motivating the sales force of an organization.

Course Outcomes

Learn to plan and co-ordinate sales activities of an organization.
Learn to execute effective sales calls.
Learn to plan and execute sales contests.

RESEARCH METHODOLOGY IN MARKETING

Course Overview

This course will help introduce the students to the systematic methodology of conducting research with a special focus on research in the field of marketing.

Course Outcomes

Learn and understand the importance of research in managerial decision-making and shall be able to take decisions based on research studies.
Learn to conduct systematic research by using proper statistical methods.
Develop effective decision-making while doing research in the field of marketing.

FINANCIAL MANAGEMENT

Course Overview

Financial Management paper is designed to expose the students to the financial issues of determining the monetary resources needed by a business, the mix of these resources, the sources and uses of funds, and the benefits, risks, and costs associated with different types of resources and financing. The prime motive is to make the students familiar with the factors of capital structure relevant to dividend decisions and to make students understand and analyze the financial statements for managerial decision-making.

Course Outcomes

Learn and understand the basic accounting terms, concepts, and principles.
Learn to prepare and evaluate the accuracy of the various books of accounts and financial statements.
Learn to analyze the main ways of raising capital and their respective advantages and disadvantages in different circumstances.

MANAGEMENT OF SERVICE

Course Overview

The course is mainly designed to learn about Marketing of services, 8P’S in the field of services marketing along with provide information about various financial, tourism and travel industries.

Course Outcomes

Learn and understand various financial, tourism, and travel industries.
Learn and understand to fill the gap between the service provider & service receiver.
Learn and understand the marketing strategy of services.

BUSINESS LAW

Course Overview

The course is designed to learn about various topics of Business law which includes the Contract act of 1872, Partners act, Mercantile law, Consumer protection act, Sales of goods act, Negotiable Instruments, etc.

Course Outcomes

Learn and understand various Laws Relating to business.
Learn and understand about duties and rights of partners.
Learn to understand the Government Regulations on business in India.

INDUSTRY ORIENTED VIVA

Course Overview

This course will develop students’ awareness of job functions in the industries, their attitudes to adapting to an industrial environment, proper practical and relevant knowledge, skills, etc.

Course Outcomes

Develop awareness about general workplace behavior and build interpersonal and team skills.
Develop the use of advanced tools and techniques encountered during industrial training and visit.
Develop an ability to acquire and apply fundamental principles of medical science and physiotherapy.

Odd Semester

This is the programme's fifth semester.

Courses for this semester

TAXATION LAWS

Course Overview

This course is designed to impart knowledge on tax and types of tax along with the ways by which tax can be reduced lawfully. It will start from the income tax introduction to tax planning. To make proper compliance with various provisions of the tax laws, students will understand the influence of tax on business ethics. This course will also emphasize students learn the procedures to adhere to tax matters.

Course Outcomes

Learn and understand the basic terms relating to taxes.
Learn to familiarize with the computation of tax liability.
Learn to provide insights on the various sources of income under the Income Tax Act

INTERNATIONAL MARKETING

Course Overview

The course covers the important concepts of international marketing. This course highlights the need for international marketing, selection of international markets, searching for international buyers, organizing international selling, use of technology in international marketing, international marketing as an entrepreneurial venture, liberalization of trade, and India’s export scenario.

Course Outcomes

Learn and understand the concepts of marketing in International Marketing and should be able to take decisions in the related field.
Learn to find international markets for doing business and should be able to process and export orders.
Acquire the orientation towards developing entrepreneurship in international marketing and should be able to do the related documentation.

BANKING AND INSURANCE

Course Overview

The banking and Insurance course deals with core concepts of banking and insurance and their applicability. The course covers important banking functions, services, terminologies, and principles. This course covers the important concepts of both life and general insurance, their types, and principles of the insurance contracts.

Course Outcomes

Learn to take banking and insurance-related decisions efficiently.
Learn to take responsibility in banking and insurance sector to pursue a career in these sectors.
Learn and understand the basic functions of banks and their applicability.

ENTREPRENEURSHIP MANAGEMENT

Course Overview

This course will develop an ability to understand entrepreneurship – introduction, concept, principles, practices, roles, and responsibilities. Also, to study the different types of entrepreneurs and how to promote women entrepreneurs and to acquire knowledge of various Entrepreneurship Development Programmes (EDP). Furthermore, it develops an ability to learn about small-scale enterprises and e- entrepreneurship.

Course Outcomes

Learn to analyze problems critically while starting a new venture.
Learn and understand the concept of project planning, methods, and formulation.
Learn and understand the legal requirements while starting a new business.

E-LEARNING

Course Overview

Course Outcomes

Gain job ready skill and knowledge.
Obtain additional knowledge beyond the University Curriculum, which will aid in their long term personal and professional growth.
Develop better exposure along with the traditional classroom setting.

INDUSTRY ORIENTED VIVA

Course Overview

This course is intended to provide practical in-hand experience in corporate interviews.

Course Outcomes

Learn and understand the basics of corporate interviews.
Learn the skills required in appearing in corporate interviews.
Learn and understand the type of interrogation in corporate interviews.

Even Semester

This is the programme's sixth semester.

Courses for this semester

ORGANIZATIONAL BEHAVIOUR

Course Overview

This course will help introduce the idea of how individual behavior affects organizational behavior and vice versa; to help the students understand the crucial role of people in any business and to explore different aspects of building this vital capability.

Course Outcomes

Learn to identify how individual behavior affects organizational behavior.
Learn to apply the OB theory to handle the crucial role of people in a business.
Learn to analyze different aspects of organizational behavior for decision-making.

STRATEGIC MANAGEMENT

Course Overview

This course will provide the ability to understand the different phases of Strategic Management, acquire knowledge of the external and internal environments, and learn about methods and techniques of organizational appraisal. Understand corporate-level strategies, understand the different roles of strategic management, develop an awareness of different strategies for SWOT, PESTEL, and BCG Matrix, Analyze, understand organizational appraisal, and learn about corporate-level strategies in the context of healthcare management.

Course Outcomes

Learn to walk with the market, create growth strategies, and invest in tools that will convert.
Learn to explore the evolving world of business strategy.
Learn to focus on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage.

CONSUMER BEHAVIOUR

Course Overview

This course is intended to make the students understand the complex behavioral pattern of consumers and their buying behavior along with the various factors that influence their decision-making ability in the marketplace.

Course Outcomes

Learn and understand the decision-making process of buyers.
Learn and understand the application of research in understanding buying behaviors.
Learn and understand the various sources that influence buyers and their purchase decisions.

IT IN MANAGEMENT & E-COMMERCE

Course Overview

This course provides an introduction to information systems for business and management. It is designed to familiarize students with organizational and managerial foundations of systems, the technical foundation for understanding information systems.

Course Outcomes

Learn to understand the basic concepts and technologies used in the field of management information systems.
Learn to know the different types of management information systems.
Learn to understand the processes of developing and implementing information systems.

RETAIL AND RURAL MARKETING

Course Overview

Both retailing and rural marketing have great relevance in the modern business scenario. This course covers all the important concepts of retailing, types of retailing, site selection, online retailing, relationship retailing, and retailing as a career. The course emphasizes the prospects of rural marketing, the influencing factors of rural marketing, agricultural marketing, and cooperative societies.

Course Outcomes

Learn and understand the concept and importance of retailing and take decisions based on it.
Learn to take decisions regarding retail formats, store locations, and relationship retailing.
Learn to take decisions regarding choosing a location for a retail store and the sales & promotion of a retail outlet.

Scholarships

Apply Scholarship through CST

CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.

CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply.
Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.

CST aims to inspire brilliant and competent students to pursue further education.
Accredited with a prestigious grade by NAAC, UGC and AICTE.

How to Apply? Apply Now

Apply Scholarship through

Explore more scholarships that can help you reach out your goal with financial aid.

This scholarship is valid on the basis of the board/university examination

95% & above	100% Scholarship on all semester
90%-94.9%	50% Scholarship on all semester
80%-89.9%	25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level	100% Scholarship on all semester
State Level	50% Scholarship on all semester
District Level	25% Scholarship on all semester

This scholarship is valid on the basis of the board/university exam

National & International Level	100% Scholarship on all semester
State Level	50% Scholarship on all semester
District Level & NCC Certificate Holder	25% Scholarship on all semester

A 50% scholarship on total semester fees is provided to all specially abled students.

A 100% scholarship on the last semester fee is provided to all the alumni of Assam down town University

A 100% scholarship on total semester fee for Economically Backward Classes

Campus Life

A few glimpse from AdtU's Campus

TheApp

A-CONNECT is an inhouse social media and a “know your university better” kind of platform. This app provides you all the data regarding your course handout, lesson plans, question banks, e- journals, recorded videos of classes with the YouTube links and necessary external links. This platform is a user-friendly application where one can access the details of admission and examination procedures, results, deadlines and in fact one’s own graph with the reference of E-grade sheet.

A-connect also allows you to a better exploration, find friends, join clubs and communities. Be popular by your own post and articles and also to amazing memories by sharing photographs.

AdtU's State of the Art Infrastructures

Top Recruiters

What our Students say

My experience on Assam down town University was daunting at first but later as the days past it became so amazing. University is the perfect ...

Bidisha Lahan

Clinical Psychology is a very interesting program. It has great subjects with interesting topics. I'm so eager to learn and some of the module keeps ...

Larihun Syiemlieh

My experience in relation to my expectations has been very good. ADTU is a university with high standards and great academic institution at profession...

Mayuri Tamuli

My experience in relation to my expectations has been much higher .ADTU is a university with higher standards and great academic institution for profe...

Jutismita Barman

ASSAM DOWNTOWN UNIVERSITY is popularly known as ADTU. The best thing about this university is that is located in secluded hilly area far from the bus...

Prasenjit Biswas

Meet Our Stars

Related Programme

Bachelor of Hotel Management and Catering Technology

Bachelor of Business Administration (Industry Integrated)

3 Years Degree Programme

Bachelor of Business Administration

Our Approach

Global Education, Global Acceptance

Placement Oriented Workshops

Corporate Culture Workshops

Business Analysis Workshop

Job Fair & Interview Workshops

Academic Workshops

Programme Details

3 Years Programme

Upto 100% Scholarship

100% Placement Assistance

Eligibility 10+2 (Any strea

Best Faculties

Curriculum Details

Odd Semester

Courses for this semester

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Even Semester

Courses for this semester

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Odd Semester

Courses for this semester

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Even Semester

Courses for this semester

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Odd Semester

Courses for this semester

Course Overview

Course Outcomes

Course Overview

Course Outcomes

Course Overview

Course Outcomes

3 Years
Programme

Eligibility
10+2 (Any strea

Best
Faculties

50 Acres
Campus

85 %
Placements

Amazon Educate
Campus

Centralized
Library

State of the Art
Facilities

Affordable
fees

Need Help?
Get a Call back

Apply
Online

Download
Prospectus

Campus Address:
Assam down town University,
Sankar Madhab Path, Gandhi Nagar, Panikhaiti, Guwahati, Assam, India,
PIN - 781026

Phone No. : +91 9365771454, +91 361 7110711
Fax : +91 361 7110711

Corporate Office Address:
down town Charity Trust,
3rd Building, 7th Floor,
down town Hospital Complex,
Dispur, Guwahati, Assam
PIN - 781006

Phone No. : +91 9864137777, +91 361 2330008