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Bachelor of Business Administration

3 Years Degree Programme

Faculty

Faculty of Commerce and Management

Programme Type

Degree Programme

Duration

3 Years

Eligibility

10+2 (Any stream)...

Overview of the Programme

The BBA programmeof Assam down town University has been designed to provide the students a beautiful blend of theoretical concepts and practical exposure. The Bachelor of Business Administration programme offers an excellent opportunity to learn professional skills early in life. It is an undergraduate programmewhich helps a student to get a deep understanding of important managerial skills. These skills help a student to lead, properly communicate, critically think and take right decisions.

Programme Outcomes

Any organization would love to have a person who can beautifully utilize theoretical concepts in successful practical execution. In such a situation, the BBA degree from Assam down town University will be an asset. The BBA programme of Assam down town University has been designed to inculcate managerial and entrepreneurial competencies among students for successful progressio ...

Any organization would love to have a person who can beautifully utilize theoretical concepts in successful practical execution. In such a situation, the BBA degree from Assam down town University will be an asset. The BBA programme of Assam down town University has been designed to inculcate managerial and entrepreneurial competencies among students for successful progression of their career in future. An industry oriented approach has been taken in creating the course curriculum of the programme so that the students can equip themselves with the managerial skills needed to perform well in modern corporate setup.

With the limitation of govt. sector in providing employment opportunities, majority of the youth of our society look for jobs in private sector. Having a BBA degree is a great advantage to get a good job both in govt. as well as private sector. A person with a BBA degree can also become a successful entrepreneur as he learns the skills of setting up and running own business. The following are the top benefits of studying BBA in Assam down town University,

1. Opportunity to learn professional skills to become employment ready.

2. Opportunity to go for higher studies and do MBA for higher career achievements.

3. Opportunity to find excellent career in the field of business operations, banking, customer service, sales, marketing, human resource management, logistics, real estate etc.   

4. Opportunity to get good exposure in market trends, strategy making, project planning.

5. Opportunity to get a good job with high salary

6. Opportunity to learn effective oral and written communication skills

7. Opportunity to learn leadership skill to lead a team.

8. Opportunity to study in a modern and picturesque campus with enormous natural beauty

9. Opportunity to share ideas and thoughts with students from many countries

10. Opportunity for personality development.

Course Structure

Semester 1

Course NameCourse CodeCredit
INTRODUCTION TO BUSINESSBBA1013
PRINCIPLES OF MANAGEMENTBBA1023
BUSINESS AND SOCIETYBBA1033
BUSINESS COMMUNICATIONBBA1043
INTRODUCTION TO COMPUTER APPLICATIONBBA1053
E-LEARNINGBBAEL13
INDUSTRY ORIENTED VIVABHR500-

Semester 2

Course NameCourse CodeCredit
BUSINESS ECONOMICSBBA2013
BASICS OF ACCOUNTINGBBA2023
QUANTITATIVE TECHNIQUESBBA2033
MARKETING MANAGEMENTBBA2043
OFFICE ORGANIZATION AND MANAGEMENTBBA2053
E-LEARNINGBBAEL23

Semester 3

Course NameCourse CodeCredit
HUMAN RESOURCE MANAGEMENTBBA3013
ADVERTISING AND SALES PROMOTIONBBA3023
PRODUCTION AND OPERATION MANAGEMENTBBA3033
COST AND MANAGEMENT ACCOUNTINGBBA3043
PERSONALITY AND PERSONAL SKILL DEVELOPEMENTBBA3053
ENVIRONMENTAL STUDIESBBA306-
E-LEARNINGBBAEL33
INDUSTRY ORIENTED VIVABHR300-

Semester 4

Course NameCourse CodeCredit
SALES MANAGEMENTBBA4013
RESEARCH METHODOLOGY IN MARKETINGBBA4023
FINANCIAL MANAGEMENTBBA4033
MANAGEMENT OF SERVICEBBA4043
BUSINESS LAWBBA4053
E-LEARNINGBBAEL43
INDUSTRY ORIENTED VIVABHR400-

Semester 5

Course NameCourse CodeCredit
SUMMER PROJECTBBA5013
TAXATION LAWSBBA5023
INTERNATIONAL MARKETINGBBA5033
BANKING AND INSURANCEBBA5043
ENTREPRENEURSHIP MANAGEMENTBBA5053
E-LEARNINGBBAEL53
INDUSTRY ORIENTED VIVABHR500-

Semester 6

Course NameCourse CodeCredit
ORGANIZATIONAL BEHAVIOURBBA6013
STRATEGIC MANAGEMENTBBA6023
CONSUMER BEHAVIOURBBA6033
IT IN MANAGEMENT & E-COMMERCEBBA6043
RETAIL AND RURAL MARKETINGBBA6053
E-LEARNINGBBAEL63

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