Overview of the Programme
The BBA programmeof Assam down town University has been designed to provide the students a beautiful blend of theoretical concepts and practical exposure. The Bachelor of Business Administration programme offers an excellent opportunity to learn professional skills early in life. It is an undergraduate programmewhich helps a student to get a deep understanding of important managerial skills. These skills help a student to lead, properly communicate, critically think and take right decisions.
Course Structure
Semester 1
Course Name Course Code Credit INTRODUCTION TO BUSINESS BBA101 3 PRINCIPLES OF MANAGEMENT BBA102 3 BUSINESS AND SOCIETY BBA103 3 BUSINESS COMMUNICATION BBA104 3 INTRODUCTION TO COMPUTER APPLICATION BBA105 3 E-LEARNING BBAEL1 3 Semester 2
Course Name Course Code Credit BUSINESS ECONOMICS BBA201 3 BASICS OF ACCOUNTING BBA202 3 QUANTITATIVE TECHNIQUES BBA203 3 MARKETING MANAGEMENT BBA204 3 OFFICE ORGANIZATION AND MANAGEMENT BBA205 3 E-LEARNING BBAEL2 3 Semester 3
Course Name Course Code Credit HUMAN RESOURCE MANAGEMENT BBA301 3 ADVERTISING AND SALES PROMOTION BBA302 3 PRODUCTION AND OPERATION MANAGEMENT BBA303 3 COST AND MANAGEMENT ACCOUNTING BBA304 3 PERSONALITY AND PERSONAL SKILL DEVELOPEMENT BBA305 3 ENVIRONMENTAL STUDIES BBA306 - E-LEARNING BBAEL3 3 INDUSTRY ORIENTED VIVA BHR300 - Semester 4
Course Name Course Code Credit SALES MANAGEMENT BBA401 3 RESEARCH METHODOLOGY IN MARKETING BBA402 3 FINANCIAL MANAGEMENT BBA403 3 MANAGEMENT OF SERVICE BBA404 3 BUSINESS LAW BBA405 3 E-LEARNING BBAEL4 3 INDUSTRY ORIENTED VIVA BHR400 - Semester 5
Course Name Course Code Credit SUMMER PROJECT BBA501 3 TAXATION LAWS BBA502 3 INTERNATIONAL MARKETING BBA503 3 BANKING AND INSURANCE BBA504 3 ENTREPRENEURSHIP MANAGEMENT BBA505 3 E-LEARNING BBAEL5 3 INDUSTRY ORIENTED VIVA BHR500 - Semester 6
Course Name Course Code Credit ORGANIZATIONAL BEHAVIOUR BBA601 3 STRATEGIC MANAGEMENT BBA602 3 CONSUMER BEHAVIOUR BBA603 3 IT IN MANAGEMENT & E-COMMERCE BBA604 3 RETAIL AND RURAL MARKETING BBA605 3 E-LEARNING BBAEL6 3
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Campus Address:Assam down town University, Sankar Madhab Path, Gandhi Nagar, Panikhaiti, Guwahati, Assam, India,
PIN - 781026
Phone No. : +91 9365771454, +91 361 7110711
Fax : +91 361 7110711
PIN - 781026
Corporate Office Address:down town Charity Trust, 3rd Building, 7th Floor, down town Hospital Complex, Dispur, Guwahati, Assam
PIN - 781006
Phone No. : +91 9864137777, +91 361 2330008
PIN - 781006
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