Bachelor of Business Administration

What is this Programme about?

After globalization the whole world has become a global village where anyone can produce and sell anything, anywhere in the world without hindrance.

Multinational companies dealing in Products & Services are spreading their production and business operations all over the world including the developing countries like India, which has increased and enormous requirement of specially trained human resource. Taking these aspects into consideration and realizing the importance of specialized human resource for various business operations under competitive environment, the Assam down town University (ADTU) has started BBA programme in 2010.

 

How this Programme Benifit you & your Career?

Having an BBA degree is a great asset for a student in today’s competitive world in building his or her career. The govt. sector is unable to provide employment to the ever increasing requirement of employment opportunities for the university graduates. Therefore, majority of the youths will have to look towards private sector for employment. Again, private sector looks for those who have good knowledge for managing business profitably. In such a situation, a student with an BBA degree will be a sought after candidate for private organizations. An BBA degree will also be greatly helpful to someone who wants to be an entrepreneur.

 

Research:

The Department is actively engaged in research activities in different areas of Management and social sciences since inception. At present, the Department is undertaking research activities under two modes,

A. Ph.D mode

B. Research Paper

Department does not have at present any research activity under project mode.

However the department has a plan to submit a research proposal on Tourism Development in Northeast India to ICSSR/Ministry of Tourism Government of India / Assam Tourism Development Authority for funding it.

Ø Under Ph.D mode the Department has as many as 8 registered research scholars performing research work in area of Management & Social Sciences.

Ø 3 of them have already submitted their Ph.D Thesis, results of which are waiting.

At present, the thrust areas of research under Ph.D mode of the department are:

· Tourism Development in Northeast.

· Micro financing

· Health Demography

· Public Distribution System & Food Security

· Cost Benefit Study of non-conventional energy (Solar Energy)

· Socio-Economic Studies or various Tribes & Communities of Northeast

· Work life Balance of Professionals

· Social Media

· HRM Practices of various Organizations

· Child Labour

· Impact of flood on society & economy

Under Research Paper mode, all the faculty members of the department are putting their effort in writing research papers and presenting them in national and international seminars & conferences. Efforts have also been put in getting these papers published in standard journals. The broad areas under which research papers have been written by the faculty members of the Department are:

· International Economics

· Tourism Development

· Financial Management

· Agro Industry Management

· Population studies

· Sericulture industry

· Management Education

· Non-Life Insurance Sector

· Retail Marketing

· Foreign Direct Investment

· Tea Industry in Assam

· Customer Relationship Management

· Woman Empowerment

· Development Finance

· Digital Economy

 

Programme Contents:

Semester wise Courses and Code no. allotted are as per table below

SEMESTER

I

Code

Subjects

Total Marks

Credit Points

Classes / Hours

BBA-101

Introduction to Business

100

3

30 / 45

BBA -102

Principles of Management

100

3

30 / 45

BBA -103

Business and Society

100

3

30 / 45

BBA -104

Business Communication

100

3

30 / 45

BBA -105

Introduction to Computer Application

100

3

30 / 45

Total 5 Courses

500

SEMESTER II

BBA -201

Business Economics

100

3

30 / 45

BBA -202

Basics of Accounting

100

3

30 / 45

BBA -203

Quantitative Techniques

100

3

30 / 45

BBA -204

Marketing Management

100

3

30 / 45

BBA -205

Office Organization and Management

100

3

30 / 45

Total 5 Courses

500

SEMESTER III

BBA -301

Human Resource Management

100

3

30 / 45

BBA -302

Advertising and Sales Promotion

100

3

30 / 45

BBA -303

Production and Operation Management

100

3

30 / 45

BBA -304

Cost and Management Accounting

100

3

30 / 45

BBA -305

Personality and Personal Skill Development

100

3

30 / 45

BBA -306

Environmental Sciences

100

BBA -307

Mock Interview

100

No credit

No class

Total 5 Courses

500

SEMESTER IV

BBA -401

Sales Management

100

3

30 / 45

BBA -402

Research Methodology in Marketing

100

3

30 / 45

BBA -403

Financial Management

100

3

30 / 45

BBA -404

Management of Services

100

3

30 / 45

BBA -405

Business Laws

100

3

30 / 45

BBA -406

Mock Interview

100

No credit

No class

Total 5 Courses

500

SEMESTER V

BBA -501

Summer Project

100

3

30 / 45

BBA -502

Taxation Laws

100

3

30 / 45

BBA -503

International Marketing

100

3

30 / 45

BBA -504

Banking and Insurance

100

3

30 / 45

BBA -505

Entrepreneurship Management

100

3

30 / 45

BBA -506

Mock Interview

100

No credit

No class

Total 5 Courses

500

SEMESTER VI

BBA -601

Organizational Behaviour

100

3

30 / 45

BBA -602

Strategic Management

100

3

30 / 45

BBA -603

Consumer Behaviour

100

3

30 / 45

BBA -604

IT in Management & E-Commerce

100

3

30 / 45

BBA -605

Retail and Rural Marketing

100

3

30 / 45

Total 5 Courses

500

 

Fees Structure:

Fess Amount
Admission Fess Rs. 50,000
1st Semester Rs. 30,000
2nd Semester Rs. 30,000
3rd Semester Rs. 30,000
4th Semester Rs. 30,000
5th Semester Rs. 40,000
6th Semester Rs. 40,000
Total Programme Fee Rs. 250,000

 

Achievement:

The Faculties of the department has presented and published research papers in national and international journals/seminars/conferences.

Students have won prizes and awards by participating in various academic and extra curricular events.

 

All 36 Courses

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Teaching Faculities

Dr. SEEMA SHARMA
Role: Dean of Faculty
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Dr. Lanu Devi
Role: Professor
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Dr. Bibhas Kanta Mukopadhyay
Role: Professor
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Indratanu Dey
Role: Associate Professor
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Dr. Syed Sajidul Islam
Role: Associate Professor
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PARAMITA MEDHI
Role: Associate Professor
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Bidyut Bikash Das
Role: Associate Professor
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Rishi Chakravarty
Role: Assistant Professor
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Abismrita Borthakur
Role: Assistant Professor
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Rajgun Handique
Role: Assistant Professor
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Reetimoni Das
Role: Assistant Professor
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Mridu Pawan Rabha
Role: Assistant Professor
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Mr. JYOTIRMAY CHOUDHURY
Role: Assistant Professor
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Preeti Chakravarty
Role: Assistant Professor
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Nilakshi Teron
Role: Assistant Professor
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Deepali Borthakur
Role: Assistant Professor
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Mridusmita Bagchi
Role: Assistant Professor
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Sangita Joshi
Role: Assistant Professor
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Ritwick Goswami
Role: Assistant Professor
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JUMI KALITA
Role: Assistant Professor
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Purabi Deka
Role: Assistant Professor
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Priyanka Barman
Role: Assistant Professor
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Kalyani Kalita
Role: Assistant Professor
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Pranami Chakravorty
Role: Assistant Professor
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Bornali Buragohain Borah
Role: Assistant Professor
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Pankaj Saikia
Role: Assistant Professor
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Priyanka Bora
Role: Assistant Professor
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Darathi Talukdar
Role: Assistant Professor
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Bhabajyoti Saikia
Role: Assistant Professor
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Samannoy Baruah
Role: Assistant Professor
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Miranda Sonowal
Role: Assistant Professor
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Pranakshi Kashyap
Role: Assistant Professor
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Sangeeta Das
Role: Guest Faculty
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Jagdish Borah
Role: Guest Faculty
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Dr. Homeswar Goswami
Role: Chairperson
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Ningthem Mangsatabam
Role: Asst. Admin cum Legal Officer
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Ayesha Ahmed
Role: Trainer (PD)
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Kajori Das
Role: Trainer (PD)
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Ranit Chowdhury
Role: Trainer (PD)
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Sukanya Das
Role: Trainer (PD)
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