The BBA (Industry Integrated) programme at Assam down town University is an industry-synced curriculum that is designed to fill the void of an organization that demands roles that are analytical & fluid in nature. This programme is segregated into three categories of learning: 50% on Domain Knowledge, 25% on Creativity & ex
Year wise Course Details
Courses for this semester
This course aims to make the students understand the basic concepts and functions of Excel to navigate the software effectively.
This course aims to provide students with a solid understanding of the basic concepts, history, and types of AI, and how these elements can potentially transform business practices.
This course aims to make the students understand the basic fundamentals of Accounting as well as to comprehend the different systems and users of Accounting Information.
This course aims to introduce to Value Education as well as Harmony in the Family and Society and Harmony in the Nature.
This course aims to provide basic professional communication skills, reading comprehension skills as well as to structure a concise elevator pitch in professional settings.
This course has been designed to challenge students to think critically, solve complex problems, and demonstrate their readiness for work in their field.
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
Courses for this semester
This course Illustrates the significance and concept of human resource management, recognize the different stages of the human resource lifecycle and describes the role and concept of employee performance management and compensation in HR.
This course aims to understand the concept of marketing and marketing research. To identify the 7Ps of marketing and branding strategies, along with the product and pricing strategies. It will enable a student to apply marketing metrics and tools to measure the effectiveness of marketing campaigns and make data-driven decisions.
This course aims to provide an understanding of the basic principles of global economics and international trade. Develop an understanding of the impact of globalization on the global economy. Provide an understanding of the international monetary system and its role in the global economy.
To familiarize the importance of data visualization in modern business and acquire proficiency in using Excel for data visualization. This course aims in developing skills in using PivotTables to analyze large sets of data and present the results in an easily understandable manner.
This course focuses on types of communication and stakeholders. It aims to teach the students how to build their image and personal brand.
This course aims to develop strategies for co-creation and open innovation, and understand the importance of leadership and collaboration in New Age Business Models. Understand different New Age Business Models, including platform business models, circular economy, social entrepreneurship, disruptive innovation, and crowdfunding.
This course aims to reflect on the learning experiences gained throughout the capstone project and identify future opportunities for engagement in sustainability initiatives. Understand the fundamental concepts and principles of sustainable development and their relevance in various industries.
Enable the students to understand the fundamental concepts and principles of social media marketing. To develop a comprehensive social media marketing plan for a small business.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
This course aims for overall development of a student in outside the classroom. A student will be able to develop his/her confidence, stage presence as well as emotional development.
Courses for this semester
This course aims to Recognize the basics of with the Power BI interface, navigation menu, and its limitations. Identify the advanced Power BI tools and techniques for effective data analysis.
This course aims to Identify and differentiate between various types of financial products, including money market instruments, bonds, stocks, derivatives, mutual funds, insurance products, and banking products.
This course Applies different storytelling techniques to deliver an impactful advertisement. Practice communicating confidently using the Rule of Three.
Develop a foundational understanding of cost classifications and their application in managerial decision-making.
Understand the fundamental concepts and evolution of digital marketing. Gain proficiency in social media marketing tactics, including content creation and advertising
Understand the theoretical foundations and practical applications of strategic management in modern organizations
Demonstrate knowledge of fundamental business concepts and theories related to entrepreneurship, including market research, financial analysis, operational
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
Courses for this semester
This course will enable a student to interpret and apply business ethics and morality in performing business activities. It will develop and apply moral philosophies as a manager in an organization’s decision-making.
Explain the increasing influence that environmental concepts have on businesses in India, analyze how relationship environment and business share impact with each other’s growth.
This course aims to develop a solid understanding of key statistical concepts and methods to analyze and interpret data effectively. Acquire practical skills in applying statistical techniques to real-world problems and decision-making scenarios.
This course will develop skills in planning, organizing, and managing a small business, including setting clear goals, developing a strategic plan, and establishing efficient processes to achieve success.
This course aims to enhance English language skills by exploring tools for effective communication, draft and create professional memos, proposals, and press releases.
This course will develop a conceptual framework integrating various models to enhance situational awareness and understanding. This will enable a student to analyze a business case to identify opportunities where situational awareness positively influences decision-making.
This course covers identification of different types of genres, analyse and discuss a novella, building a story using dialogues and elements of a story as well as to apply visual storytelling techniques.
This course will make a student understand the evolution and role of banking in India, and types of banks and their functions. Gain knowledge on the functions and significance of the Reserve Bank of India, and commercial banks in the Indian banking system.
This course aims to make a student understand and analyzing the roles of different types of financial markets, interpret the role of various financial instruments, services and institutions.
This course aims to make a student understand the principles and practices of events, PR, and corporate communications, learn how to develop effective communication strategies for internal and external stakeholders.
This course involves identifing the key concepts and terminologies in advertising, analyze target audience demographics and psychographics.
This course is designed to give knowledge on extra activities that the students need to participate to improve their leadership and management skills on certain events.
This course is designed to enlighten the students with activities that will help them to develop their unique skills in extra activities enhancing their management skills, organising events, collaborating as a team, inducing creativity and eventually making their resume very attractive.
Corporate Governance and Ethics is a 40-hour program, which aims at introducing the students to the workings of corporate governance and the role that ethics plays in all of this. The module incorporates Indian and international frameworks of governance and their respective failures. It also highlights the development of whistle blowing in a country like India and social responsibilities that corporations must inculcate in their policy work. This course consists of various national and international case studies, which emphasize on various ethical issues such as sexual harassment, lobbying, investment fraud and corruption.
Statistics 2 is a 40 hour course aimed at introducing students to clear data thinking in business. It uses examples that are relevant to their day to day work to teach students statistical processes such as regression, ANOVA and correlation to analyze data effectively and further infer conclusions from them.
The motivation of the course is to recognize the increasing influence that environmental concepts have started having on businesses in India. Environment and Business is a 20-hour course, which aims at helping students understand the relationship environment and business share with each other and how they both impact each other's growth. Through the use of case studies, the curriculum also incorporates the role that law plays in an international and Indian context to integrate environmental frameworks in business.
SME Management is a 20- hour course aimed at introducing students to the functioning of small and medium sized businesses. The course sheds light upon how through their support, laws and policy frameworks, institutions influence the operation of these businesses.
This course is designed to help students identify the knowledge and skills required for obtaining and keeping employment. Various Training sessions on Employability related communication will uplift the students’ performance during their group discussions and Personal Interviews.
A 20-hour course designed for BBA majors to learn how to deal with common complex, difficult and unpleasant workplace situations. Over 13 classes, students will learn how to use tools to navigate situations such as asking for a promotion, handling disagreements and competition, giving others feedback, and dealing with sexual and other forms of harassment. They will improve their communication skills by learning to use empathy and nonverbal cues during difficult conversations. They will practice framing messages such as an elevator pitch for introductions, a script for asking for a raise or promotion, and models for communicating constructive feedback. This course will help students familiarize themselves with industry-standard practices as well as relevant legal frameworks so they can work collaboratively when managing workplace conflict and advocating for themselves.
A 20-hour course designed for BBA majors to think more critically about art and literature and be appreciative of aesthetic beauty. This Unit/ Module incorporates the formulation of opinions on art and literature. This Unit/ Module will be assessed based on class participation, group discussions, debate rebuttals, and self-reflection. Through this course, the students will be pushed to think about their likes and dislikes and how it is different or the same in terms of the preferences of the larger community. This course will also assess the student’s ability to articulate and summarize thoughts, and their ability to sell a product. It will incorporate a Unit/ Module that educates them about the practice of art and literature.
Specialization 1 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 2nd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Courses for this semester
This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.
Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.
A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.
Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.
Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.
The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.
This course aims to Understand and analyzing the roles of different types of financial markets as well as to Interpret the role of various financial instruments, services and institutions.
The course emphasizes portfolio management as a dynamic process in which the concepts from security analysis are factored into the dynamics of strategic and tactical investment decision-making criteria. This course is designed to teach the fundamentals of investments along with the analysis and strategies to become successful investor. It will start from the investment introduction to the performance Evaluation of securities and portfolio. To understand deeper how market works, students will be taught the stock market fundamental. It discusses the risk return tradeoff of an individual investor, it also persist how investment in securities market is evaluated based on Fundamental and Technical analysis
The course in Advertising and Sales Promotion is designed to provide students with a comprehensive understanding of the principles, strategies, and techniques involved in creating effective advertising campaigns and sales promotion activities. The course covers various aspects of communication, consumer behavior, branding, and promotional strategies that contribute to the success of businesses and brands in today's competitive market.
This course is helpful in concepts of organizing and managing sales force and marketing.
This course aims to develop and continue the cultural and sports aspects aspects of the students. A 360 degree showcase of the talents of the students in class as well as various platforms organized in the university in order to develop confidence and remove stage fear.
This course aims to expand the student’s toolkit for business research. Each module aims at answering questions related to research and factors that make it compelling. The course also incorporates data collection methods, ethical considerations in research and various research methods like sampling, lab experiments, questionnaires, and so on.
Design Thinking incorporates the key stages that lead to the creation of a product. It aims at instilling a consumer centric approach amongst the students through values of research, empathy and problem creation. The course outlines the entire process of prototyping and further testing a product. Moreover, the curriculum focuses on the ‘how’s’ of communication and storyboarding of an entire design thinking journey.
Basics of Programming is a 20 hour course, which aims at teaching students data analysis through R programming. It consists of data cleaning, mining, presentation of data and the application of such concepts in a simulation.
Business and Public Policy is a 20 hour course, which emphasizes on the importance of public policy and policy documenting in business. The course incorporates extensive policy changing frameworks such as Kingdon’s and Punctuated equilibrium framework. The curriculum also highlights the various case studies of unethical policy making practices, Insolvency Code and bureaucratic practices in business.
A 20-hour course for BBA students to understand the importance of summarizing and building a compelling narrative. Students will learn how to determine the key ideas in a presentation, document, or communication and articulate them in a condensed and efficient manner, both orally and in writing. They will learn how to tell compelling stories which evoke a sense of relatability, create context and highlight the purpose or need. This course will enable students to communicate more effectively either by succinctly conveying an idea or by building a strategic narrative for their audience.
The module aims to provide an overview of the relevant theories, tools and techniques in corporate, competitive and international business strategy focusing on strategic analyses, strategy formulation, strategic decision-making and choices and strategy implementation. You will be encouraged to analyze and think critically as well as apply some of the introduced concepts and tools.
Visual thinking is a key element to a series of skills such as problem solving, creative thinking, big picture thinking and flows into a number of the faculties of the brain. One of the goals is to encourage students to observe independently and to back up their comments with evidence. With the help of mapping, such as concept maps, students will be able to see the big picture. Concept maps help piece information together based on meaningful connections. The course concludes with students being able to communicate creatively using visual media, which also aids in effective story-telling.
Specialization 1 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 3rd course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Courses for this semester
Entrepreneurship is a 40 hour course aimed at introducing students to the key steps that makes one a successful entrepreneur. The course incorporates entrepreneurial concepts and the methods that are integral to implementing them. The curriculum also covers the steps that go into making a business plan. Moreover, it takes a dive into the development of this concept in a country like India using engaging case studies to further analyze their respective successes and failures.
The course intends to cover the basics of Digital marketing and provide insight to the student of various practical and applicable aspects. The primary objective of this module is to examine and explore the role and importance of digital marketing in today’s rapidly changing business environment. It also focuses on how digital marketing can be utilized by organizations and how its effectiveness can be measured.
This workshop provides a background on the functioning of businesses in rural India. It uses Prahalad’s bottom of the pyramid approach to help students understand the importance of integrating the tier 4 in businesses. Furthermore, the workshop also teaches students how to devise policies through which employability can be increased in the rural sector.
This workshop provides the meaning, application, and benefits of achieving work-life balance through training in managing the 6 components (self, time, stress, change, technology, leisure management) of work-life balance.
This workshop is designed to make students more self aware of their social conduct in a professional and personal setting in an offline and online environments. The course aims to assist students in identifying their networking barriers and if there is a space for improvement then help them get better. Furthermore, it also introduces students to self-branding and ways they can evaluate their interactions.
Enable you to apply your conceptual knowledge in a practical situation and to learn the art of presenting your experience/findings in a coherent report.
Specialization 1 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
Specialization 2 is the 4th course out of the 4 courses available in the domain. This has been designed to give a depth understanding of the course.
CST- Common scholarship test is a national and international level online MCQ based examination funded for intellectual empowerment by Assam down town University.
CST- Maximum enrolment each year is 120 seats and any 10+2 students can apply. Adtu is northeast India’s first placement driven university to provide 100% scholarship benefits worth 10 cr.
CST aims to inspire brilliant and competent students to pursue further education. Accredited with a prestigious grade by NAAC, UGC and AICTE.
Explore more scholarships that can help you reach out your goal with financial aid.
This scholarship is valid on the basis of the board/university examination
| 95% & above | 100% Scholarship on all semester |
| 90%-94.9% | 50% Scholarship on all semester |
| 80%-89.9% | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level | 25% Scholarship on all semester |
This scholarship is valid on the basis of the board/university exam
| National & International Level | 100% Scholarship on all semester |
| State Level | 50% Scholarship on all semester |
| District Level & NCC Certificate Holder | 25% Scholarship on all semester |
Discover a multitude of world-class amenities and cutting-edge resources at Assam down town University, enhancing your academic journey to new heights.
The Start-Up & Incubation Centre at Assam down town University provides a supportive environment for young entrepreneurs to develop and grow their business ideas. The center provides mentorship, funding, and networking opportunities to help innovative ideas become successful businesses.
SFURTI scheme to support rural entrepreneurs and innovators, an initiative by the Ministry of MSME
TIDE 2.0 scheme for ICT-based startups which provides a grant of Rs. 4L and Rs. 7L under EiR and Grant categories respectively, an initiative by the Ministry of MeitY.
dtVL Ideation, an incubation program for early-stage entrepreneurs with a market-ready solution/product, offering interest-free loans up to Rs. 2 lakhs.
Sprout UP, an incubation program for students, faculties, and researchers with innovative business ideas, prototypes, or technology solutions.
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"I am a BBA student of 3rd semester. I hail from Bhutan. I vow that I am having a great experience i...
"AdtU is amazing. I am a BBA student of 2019-22 batch and I am just grateful for the amount of oppor...
Let us be grateful to the people and place who makes us happy. They are the charming gardeners whom ...
Currently I am pursuing MBA in Assam Down Town University. MBA is the professional course through wh...
AdtU is a university that focuses on giving knowledge, education and simultaneously making the stude...
The Assam downtown University has been a great learning experience. The university has provided me w...
My experience with AdtU has been splendid one indeed. Little needs to said about its scenic infrastr...
As a student I am very glad that I have got an opportunity to study here in Assam downtown universi...
My name is Sakhyajit Roy. I?m from Tripura. I joined the university on Auguest, 2017 as a student of...
I share immense pleasure to share my post graduate program experience in Assam down town University....
AdtU is a platform where I got golden opportunities to feed my zeal for knowledge through the dynami...
I am fortunate to get an opportunity to study here in Assam Downtown University. The best thing abou...
Our university is one of the best place for developing ourselves in the field of research and acedem...
ADTU is a university that is very good interms of infrastructure, academics and placements. Our tea...
It is one of best private colleges in North East India, it also provides a good environment for ed...
ADTU is a good University which provides the students with best quality lectures and ensures comfort...
The environment of Assam downtown university is very pleasant.The department of BMLT is very good a...
The university has all the necessary facilities and amenities for students . The classrooms and the ...
Assam downtown University is well recognised all over india. In the ongoing pandemic situation it ha...
