4 Yr. BBA+MBA*

What is this Programme about?

Integrated BBA-MBA is a 4 years full time programme consist of 48 courses, out of which 40 are core courses and rest are optional. This Integrated program me is starts when a BBA Student is in the 5th Semester BBA class. From 5th Semester to 6th Semester the students opting for this Integrated programme has to study 4 additional courses (2 in 5th sem. & 2 in 6th sem.) along with their BBA courses. After completion of BBA programme (6th Semester), a student of BBA-MBA Integrated programme has to study 14 courses in MBA programme exclusively in 2 Semesters (Semester 7 and Semester 8 of Integrated course).

 

How this Programme Benifit you & your Career?

This is a beautifully designed academic programme in which a student will be able to acquire both BBA and MBA degree in five years. If a student wishes to go for undergraduate and postgraduate degree separately, the student will require six years time to complete both the degree. However, in BBA - MBA Integrated Programme the student can save one valuable year of his or her life and can get both the degrees in five years. But for getting this benefit, a student will have to study in Assam down town University for both the degrees.

 

Research:

The Department of Management is actively engaged in research activities in different areas of Management and social sciences since inception. At present, the Department is undertaking research activities under two modes,

A. Ph.D mode

B. Research Paper

Department does not have at present any research activity under project mode.

However the department has a plan to submit a research proposal on Tourism Development in Northeast India to ICSSR/Ministry of Tourism Government of India / Assam Tourism Development Authority for funding it.

Ø Under Ph.D mode the Department has as many as 8 registered research scholars performing research work in area of Management & Social Sciences.

Ø 3 of them have already submitted their Ph.D Thesis, results of which are waiting.

At present, the thrust areas of research under Ph.D mode of the department are:

· Tourism Development in Northeast.

· Micro financing

· Health Demography

· Public Distribution System & Food Security

· Cost Benefit Study of non-conventional energy (Solar Energy)

· Socio-Economic Studies or various Tribes & Communities of Northeast

· Work life Balance of Professionals

· Social Media

· HRM Practices of various Organizations

· Child Labour

· Impact of flood on society & economy

Under Research Paper mode, all the faculty members of the department are putting their effort in writing research papers and presenting them in national and international seminars & conferences. Efforts have also been put in getting these papers published in standard journals. The broad areas under which research papers have been written by the faculty members of the Department are:

· International Economics

· Tourism Development

· Financial Management

· Agro Industry Management

· Population studies

· Sericulture industry

· Management Education

· Non-Life Insurance Sector

· Retail Marketing

· Foreign Direct Investment

· Tea Industry in Assam

· Customer Relationship Management

· Woman Empowerment

· Development Finance

· Digital Economy

 

Programme Contents:

Semester wise Courses and Code no. allotted are as per table below

SEMESTER

I

Code

Subjects

Total Marks

Credit Points

BBA-101

Introduction to Business

100

3

BBA -102

Principles of Management

100

3

BBA -103

Business and Society

100

3

BBA -104

Business Communication

100

3

BBA -105

Introduction to Computer Application

100

3

Total 5 Courses

500

SEMESTER II

BBA -201

Business Economics

100

3

BBA -202

Basics of Accounting

100

3

BBA -203

Quantitative Techniques

100

3

BBA -204

Marketing Management

100

3

BBA -205

Office Organization and Management

100

3

Total 5 Courses

500

SEMESTER III

BBA -301

Human Resource Management

100

3

BBA -302

Advertising and Sales Promotion

100

3

BBA -303

Production and Operation Management

100

3

BBA -304

Cost and Management Accounting

100

3

BBA -305

Personality and Personal Skill Development

100

3

Total 5 Courses

500

SEMESTER IV

BBA -401

Sales Management

100

3

BBA -402

Research Methodology in Marketing

100

3

BBA -403

Financial Management

100

3

BBA -404

Management of Services

100

3

BBA -405

Business Laws

100

3

Total 5 Courses

500

SEMESTER V

BBA -501

Summer Project

100

3

BBA -502

Taxation Laws

100

3

BBA -503

International Marketing

100

3

BBA -504

Banking and Insurance

100

3

BBA -505

Entrepreneurship Management

100

3

MBA-103

Principles of Management and

Business Organization

100

3

MBA-104

Marketing Management

100

3

Total 7 Courses

700

SEMESTER VI

BBA-601

Organizational Behaviour

100

3

BBA-602

Strategic Management

100

3

BBA-603

Consumer Behaviour

100

3

BBA-604

IT in Management & E-Commerce

100

3

BBA-605

Retail and Rural Marketing

100

3

MBA -202

Market Research and Statistics

100

3

MBA -206

Quantitative Techniques for Decision Making

100

3

Total 7 Courses

700

SEMESTER SEVEN

CORE COURSES

Course Code

Course Name

Weightage

Credit Points

MBA-301

Corporate Strategy and Business Policy

100 Marks

3

MBA -302

Operations Research

100 Marks

3

MBA -303

Summer Project

100 Marks

3

Specialization

(1) Marketing

Course Code

Course Name

Weightage

Credit Points

MBA -304

Consumer Behavior & Product and Brand Management

100 Marks

3

MBA -305

Advertising and Sales Management

100 Marks

3

(2) Human Resource Management

Course Code

Course Name

Weightage

Credit Points

MBA -306

HRD -Training and Development

100 Marks

3

MBA -307

Manpower planning and performance management

100 Marks

3

(3) Finance

Course Code

Course Name

Weightage

Credit Points

MBA -308

Project Management

100 Marks

3

MBA -309

Security Analysis

100 Marks

3

4. Banking & Insurance

Course Code

Course Name

Weightage

Credit Points

MBA -310

Banking regulations and services

100 Marks

3

MBA -311

Insurance management

100 Marks

3

5. Systems Management

Course Code

Course Name

Weightage

Credit Points

MBA -312

System Analysis Design and Software Engineering

100 Marks

3

MBA -313

Information Technology and Business

100 Marks

3

SEMESTER EIGHT

CORE COURSES

Course Code

Course Name

Weightage

Credit Points

MBA -401

Organizational Behavior and Leadership skills

100 Marks

3

MBA -402

Entrepreneurship and New Venture Creation

100 Marks

3

MBA -403

Thesis

100 Marks

Specialization

(1) Marketing

Course Code

Course Name

Weightage

Credit Points

MBA -404

Marketing in International and Rural Market

100 Marks

3

MBA -405

Marketing of Services and Supply Chain Management

100 Marks

3

(2) Human Resource Management

Course Code

Course Name

Weightage

Credit Points

MBA -406

New and Evolving HR practices

100 Marks

3

MBA -407

Compensation Management

100 Marks

3

(3) Finance

Course Code

Course Name

Weightage

Credit Points

MBA -408

Strategic Financial Management

100 Marks

3

MBA -409

Business Taxation

100 Marks

3

(4) Banking & Insurance

Course Code

Course Name

Weightage

Credit Points

MBA -410

Bank Loans Documentation and Recovery

100 Marks

3

MBA -411

Insurance Laws and Practice

100 Marks

3

(5) Systems Management

Course Code

Course Name

Weightage

Credit Points

MBA -412

Database Management System

100 Marks

3

MBA -413

Electronic Commerce

100 Marks

3

 

Fees Structure:

Fess Amount
Admission Fess Rs. 50,000
1st Semester Rs. 50,000
2nd Semester Rs. 30,000
3rd Semester Rs. 30,000
4th Semester Rs. 30,000
5th Semester Rs. 30,000
6th Semester Rs. 30,000
7th Semester Rs. 30,000
8th Semester Rs. 30,000
Total Programme Fee Rs. 310,000

 

Achievement:

The faculty members have presented and published research papers in national and international seminars andconferences. The students of the department has won prizes and awards in various events organised by other institutes and organizations as well as by the university.

 

All 77 Courses

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Teaching Faculities