Apply
Get a Call Back
360° Campus tour

Master of Business Administration

What is this Programme about?

Globalization, liberalization and privatization have created enormous expansion of economic activities all across the globe. The whole world has become a global village where service delivery, production, distribution, marketing and selling are taking place without any hindrance. In such a scenario, competition among organizations is increasing. This competitive environment has given rise to situation where all organizations need competent and well trained human resource to perform various organizational activities in a competitive way, so that the organizations can become successful in their business. Taking these aspects into consideration and realizing the importance of specialized human resource for various operations under competitive environment, the Department of Management, Assam down town University (ADTU) started MBA programme in 2010. A student can opt for this MBA programme after graduation.

The MBA programme of Assam down town University has been designed to provide the students a beautiful blend of theoretical concepts and practical exposure. Considering the present scenario of increasing unemployment, the focus has been kept in grooming students for entrepreneurial initiatives. The course curriculum of MBA programme is exhaustive in nature and regular interaction of students and industry experts help students to remain up-to-date with latest practices in the industry. The course curriculum of MBA programme includes industrial visits, projects, internships, group discussions, audio-visual presentations, case studies, industry oriented interviews and various extracurricular activities to make the students ready to face the challenges of the modern world.

 

How this Programme Benefit you & your Career?

Those people who wish to excel in their career needs managerial competencies. An MBA degree is the right choice for these people. The MBA programme of Assam down town University has been specially designed to meet the expectation of people who want to achieve great heights in their career. The MBA of Assam down town University will equip a person with excellent managerial skills, analytical abilities and entrepreneurial capabilities which are required to do well both as an employee and as an employer.

As govt. jobs are limited, majority of the youths look towards private sector for a job. Private organizations, particularly business enterprises look for people who are skilled in all aspects of business. Therefore, a person with MBA degree is a sought after candidate for these enterprises. The following are the top benefits of studying MBA in Assam down town University,

1. Opportunity to learn latest managerial skills as per requirement of modern organizations

2. Opportunity to increase chance of being recruited by good organizations.

3. Opportunity to select career in diverse fields e.g. Finance, Marketing, Health Care, Human Resource etc.

4. Opportunity to learn skill to start own business

5. Opportunity to get a job with high salary

6. Opportunity to learn effective oral and written communication skills

7. Opportunity to learn leadership skill to lead a team.

8. Opportunity to study in a modern and picturesque campus with enormous natural beauty

9. Opportunity to share ideas and thoughts with students from many countries

10. Opportunity for personality development.

 

Research:

The Department of Management, Assam down town Univerisity is actively engaged in research activities in different areas of management and management related social sciences since inception. The department offers scope of research to the students as PhD programme. The department has already proved its hold in research by producing a good number of quality PhD work. Again, students of both undergraduate and post graduate programs are encouraged to do research in the form of project work and thesis which are embedded in their course curriculum. The department encourages and helps the students to write research papers and undertake research oriented projects. Faculty members of the department take keen interest in research work and regularly publish research papers in national and international journals and they also present research papers in national and international seminars & conferences.      

 

At present, the thrust areas of research for the department are:

  • Tourism Development in Northeast.
  • Micro financing
  • Health Demography
  • Public Distribution System & Food Security
  • Cost Benefit Study of non-conventional energy (Solar Energy)
  • Socio-Economic Studies or various Tribes & Communities of Northeast
  • Work life Balance of Professionals
  • Social Media
  • HRM Practices of various Organizations
  • Child Labour
  • Impact of flood on society & economy
  • International Economics
  • Financial Management
  • Agro Industry Management
  • Sericulture industry
  • Management Education
  • Retail Marketing 
  • Foreign Direct Investment
  • Tea Industry in Assam
  • Customer Relationship Management
  • Woman Empowerment
  • Digital Economy

 

Some of the recent research activities of the Faculty of CMHSS are,

Research Paper in Journal

  1. Dutta J.P. and Goswami H. (2019). Functioning of public distribution system and food security: a study of Lahoal development Block under Dibrugarh district of Assam. International Journal of Advance and Innovative Research, Vol.06. (2), 50 – 55.ISSN : 2394-7780
  2.  Mrs. Manashi Mazumdar,  Dr. H. Goswami & Dr. Arabinda Debnath: “Brick Industry as a Source of Pollution- Its Causes and Impact on Human Rights: A Case Study of Brick Kilns of Palasbari Revenue Circle”  Pratidhwani the Echo, ISSN: 2278-5264 (Online), 2321-9319 (Print) published by Dept. of Bengali, Karimganj College, Karimganj, Assam, Volume-Vi, Issue-III, Page No. 220-240, January, 2018/ 6.28 (Index Copernicus International.
  3. Rishi Chakravarty (2018). Hierarchy of effects and consumer buying: Findings from literature review. Journal of open learning and research Communication, VOL-4, 37-56.
  4. SamannoyBaruah (2019). Manpower Requirement in Tourism & Hospitality Sector - A Study of North East India. International Journal of Innovative Research in Science, Engineering and Technology, Vol 8 (3), 2590 – 2593
  5. SamannoyBaruah (2017). Tourist Expectation Gap – A Study on the Tourist Spot Tawang in Arunachal Pradesh, India”; International Journal of Innovative Research In Science, Engineering and Technology; Volume VI, Issue 9, September 2017; ISSN 2319-8753
  6. Sangeeta Das (2019). Study On Business Practices of Street Food Vendors in Guwahati City. International Journal on Recent Trends in Business and Tourism (IJRTBT). VOL-3 (3). 91-98.
  7. Chakravarty R.(2019), A study with reference to Dark Tourism Advances in Economics and Business Management, Advances in Economics & Business Management, 6 (5), 364-366, Cosmos Impact Factor:5.125 (2018), 2019.
  8. Umananda Devaloi: An Experience Beyond Religious Tourism Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-33-June-2020 Page-46 http://www.tathapi.com/index.php/2320-0693/article/view/1447 by Dr. Sudhanshu Verma (Prof) and Dr. Bhola Chourasia (Associate Prof)

  9.  Assessment of Role Conflict Faced By Working Women Tathapi (UGC Care Journal) ISSN:2320-0693 Vol-19-Issue-44-June-2020 Page- 115 Copyrightⓒ2020Author http://www.tathapi.com/index.php/2320-0693/article/view/1852 by Dr. Sudhanshu Verma (Prof) and Dr. Bhola Chourasia (Associate Prof)

  10. Banker’s Inconvenience: Salient Factors Analysis to mitigate it conclusively  Juni Khyat (UGC Care Group I Listed Journal) Vol-10 Issue-6 No. 12 June 2020 ISSN: 2278-4632 (UGC Care Group I Listed Journal) Vol-10 Issue-6 No. 12 June 2020 Page-159 www.junikhyat.com Copyright ⓒ 2020 Authors  http://junikhyat.com/no_12_jun_20/18.pdf by Dr. Sudhanshu Verma (Prof) and Dr. Bidyut Bikash Das (Associate Prof)

Books/Book chapter

  1. Dr. Seema Sharma & Dr. Sweta Sharma : A research paper titled  “ Detariffication-A Paradigm Shift Post Liberalization in Non-Life Insurance Industry in India”   published in the book  “Financial Services in India: Emerging Issues and Trends”  by Department of M.Com Gauhati Commerce College in association with Research and Publication Cell GCC Ghy-21, ISBN:978-81-925322-7-1, Vol: I, Year-2019.
  2. Dr. Samannoy Baruah: Major Tourist Attractions of North East India, by Lambert Academic Publishing; ISBN: 978-613-9-44733-6, Year-2019
  3. Mr. Bhabajyoti Saikia,Ms. Jumi kalita & Ms. Pranami Chakravorty : Foreign Direct Investment- Role OF Government and Its Impact on The Indian Economy” published in the book  “Financial Services in India: Emerging Issues and Trends”  by Department of M.Com Gauhati Commerce College in association with Research and Publication Cell GCC Ghy-21,  ISBN:978-81-925322, Vol: II,  Year-2019.
  4. Pranami Chakravorty & Ms. Jumi Kalita :“FDI-Role of government and its impact on the Indian economy” Financial Service in India: Emerging Issues and Trends Chapter in book / ISBN-978-81-925322-5-7 VOL III,2018.
  5. Rishi Chakravarty :Tourism development interface :inferences from case studies” published in the book  “management –the development perspective” chapter in edited book, KKHSOU, 2019.
  6. Ms. Sangeeta Das: titled “innovation in banking service” Published in the book “Finance Services In India: Emerging Issues And Trends” Chapter In Book, ISBN-978-81-925322-6-4, GCC In Association With Research And Publication Cell, VOL-II, 2018.

 

Programme Contents:

Semester-wise Courses and Code No of Courses   SEMESTER ONE

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA-101 Business Communication 36 9 3
MBA -102 Managerial Economics 36 9 3
MBA -103 Principles of Management and business organization 36 9 3
MBA -104 Marketing management 36 9 3
MBA -105 Financial accounting and reporting 36 9 3
MBA -106 Computer Applications and Management 36 9 3
MBA -107 Ethics, Law and Business 36 9 3

  SEMESTER TWO

Course Code Course Name No. of Hours Tutorial (No.of hours) Credit Points
MBA -201 Economic environment of Business 36 9 3
MBA -202 Market Research and Statistics 36 9 3
MBA -203 Financial Management 36 9 3
MBA -204 Cost and Management Accounting 36 9 3
MBA -205 Human Resource Management 36 9 3
MBA -206 Quantitative Techniques for Decision Making 36 9 3
MBA -207 Productions and Operations Management 36 9 3
MBA -208 Mock Interview No class No tutorial No credit
MBA -209 CBS course 3 No tutorial 3

SEMESTER THREE  

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -301 Corporate Strategy and Business Policy 36 9 3
MBA -302 Operations Research 36 9 3
MBA -303 Summer Project 36 9 3

  Specialization (1) Marketing

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -304 MKT-I-Consumer Behavior & Product and Brand Management 36 9 3
MBA -305 MKT-II-Advertising and Sales Management 36 9 3

  (2) Human Resource Management

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -306 HRD-I-HRD -Training and Development 36 9 3
MBA -307 HRD-II-Manpower planning and performance management 36 9 3

  (3) Finance

Course Code Course Name Weight age Credit Points Total class / Hours
MBA -308 FIN-I-Project Management 100 Marks 3 30 / 45
MBA-309 FIN-II-Security Analysis 100 Marks 3 30 / 45

  (4) Banking & Insurance

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -310 BI-I-Banking regulations and services 36 9 3
MBA -311 BI-II-Insurance management 36 9 3

  (5) Systems Management

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -312 SM-I-System Analysis Design and Software Engineering 36 9 3
MBA -313 SM-II-Information Technology and Business 36 9 3

(6) Healthcare Management

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -314 HC-I-Marketing of Healthcare Products and services 36 9 3
MBA -315 HC-II-Hospital Operations-Management and Operations 36 9 3
MBA -316 HC-III-Quality &Safety Management in Hospital 36 9 3
MBA -317 HC-IV- Hospital planning and legal environment in healthcare 36 9 3
MBA -318 Mock Interview No class No tutorial No credit

  SEMESTER FOUR   CORE COURSES

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -401 Organizational Behavior and Leadership skills 36 9 3
MBA -402 Entrepreneurship and New Venture Creation 36 9 3
MBA -403 Thesis 45    

  Specialization (1) Marketing

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA -404 MKT-III- Marketing in International and Rural Market 36 9 3
MBA -405 MKT-IV- Marketing of Services and Supply Chain Management 36 9 3

  (2) Human Resource Management

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA - 406 HRD-III- New and Evolving HR practices 36 9 3
MBA - 407 HRD-IV- Compensation Management 36 9 3

  (3) Finance

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA - 408 FIN-III-Strategic Financial Management 36 9 3
MBA - 409 FIN-IV-Business Taxation 36 9 3

  (4) Banking & Insurance

Course Code II-Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA - 410 BI-III-Bank Loans Documentation and Recovery 36 9 3
MBA - 411 BI-IV-Insurance Laws and Practice 36 9 3

  (5) Systems Management

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA - 412 SM-III-Database Management System 36 9 3
MBA - 413 SM-IV-Electronic Commerce 36 9 3

  (6) Healthcare Management  

Course Code Course Name No. of Hours Tutorial (No. of hours) Credit Points
MBA - 414 HC-V-CRM Processes and Systems in Healthcare Industry 36 9 3
MBA - 415 HC-VI-Strategic Management in Hospitals 36 9 3
MBA- 416 HC-VII-Epidemiology and Healthcare system in India 36 9 3
MBA- 417 HC-VIII- Hospital Information System 36 9 3
MBA - 418 Mock Interview No class No tutorial No credit

 

Achievement:

Some of the Achievements/Awards received by the faculty members and students of Department of Management, Assam down town University are:

Achievements/Awards of the Faculties

  1. Copyrights on” Strategizing To Improve Performance Of Working Women
    Reducing The Role Conflict And Minimizing The Ego Of The Male
     Counterpart
    ” by Dr. Sudhanshu Verma, Professor, CMHSS and Dr. Bhola Chourasia, Associate Professor, CMHSS.
  2. Appreciation award on International Women’s day, 2019 for Functional Literacy Programme.
  3. Award for best CSR activities, 2017.

Achievements/Awards of the Students

  1. 1st and 2nd prize won by students of MBA Programme in debate competition on ‘Oil and Gas Conservation’ organized by Oil India Limited in 2018.
  2. Students of the MBA programme won 1st prize in Business  Plan and Mehendi Competition, 2nd and 3rd prize in Debate Competition organized by Don Bosco Institute of Management, 2018.
  3. 1st prize won by students of MBA in Advertisement making competition and Case Study competition at Assam Institute of Management, 2017.
  4. Ankit Singh student of BBA performed at   Republic Day parade at Red Fort, New Delhi.

 

All 38 Courses

Result not found

Teaching Faculties


© Copyright Assam Down Town University - All Rights Reserved. | Total visits : 9233892
Developed by Geekworkx

For online payment, please click here.